Releases

FOUNTAIN VALLEY, Calif., Feb. 15, 2016 – The 2016 Hyundai Genesis and Santa Fe/Santa Fe Sport earned the “Best Buy” awards from Consumer Guide ® Automotive in their respective segments. The Genesis was recognized in the large car segment, and the Santa Fe/Santa Fe Sport won in the midsize crossover/SUV category. Consumer Guide...

Automaker Earns Highest Achievement for Lowest Ownership Costs

FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY’s coveted Ad Meter when its spot “First Date” beat out 63 other Super Bowl 50 commercials. Hyundai’s impressive performance also included a fifth and sixth place finish for “Ryanville” and “The Chase” respectively, meaning...

Hyundai reveals its fourth Super Bowl ad, “Better,” a 60-second spot scheduled to run during the pre-game show.

Hyundai unveils its third Super Bowl 50 ad “First Date.” The 60-second ad, which will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan.

Hyundai releases its second Super Bowl 50 ad “Ryanville,” a 30-second in-game spot that takes a light-hearted look at the simple fact that all humans are prone to distractions.

Hyundai pulls back the curtain on its Super Bowl ad, “The Chase,” a 30-second in-game spot running in the first quarter.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL® sponsor, Hyundai is taking over the San Francisco Bay Area for nine days of Super Bowl activity aimed at creating an unforgettable experience for all fans.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday.

FOUNTAIN VALLEY, Calif., and PONTE VEDRA BEACH, Fla., Jan. 20, 2016 – The PGA TOUR and Hyundai announced today an agreement commencing in 2017 that will make Hyundai the new title sponsor of the TOUR’s longstanding tournament at Riviera Country Club in Los Angeles.

Winners-Only Tournament Starts the 2016 PGA TOUR Calendar Year

FOUNTAIN VALLEY, Calif., Dec. 29, 2015 – Hyundai Motor America unveiled its dream team of directors who are creating its four advertisements for February’s Super Bowl 50.

FOUNTAIN VALLEY, Calif., Dec. 23, 2015 – As Hyundai continues its drive toward Super Bowl 50, it is awarding 50 fans an opportunity to win the trip of a lifetime. Hyundai is an official NFL sponsor and is hosting a sweepstakes to give away 50 tickets to the biggest Super Bowl ever.

FOUNTAIN VALLEY, Calif., Dec. 9, 2015 – Hyundai is continuing its love of football and celebration of fan passion by building on its NFL sponsorship , signing deals with two NFL teams – the Minnesota Vikings and Pittsburgh Steelers.

Fountain Valley, Calif., Dec. 4, 2015 – Car owners in Orange County will have the opportunity to participate in the Hyundai Before Service Experience Tour on Fri., Dec. 18, 2015, at Hyundai Motor America, the company's U.S. headquarters in Fountain Valley, Calif. At this tour stop, participants can get their vehicle inspected for free,...

Local Event Offers Free Vehicle Inspections Regardless of Make, Top-Offs for Engine Fluids, Car Care Tips and Food Fountain Valley, Calif., Dec. 4, 2015 – Car owners in Orange County will have the opportunity to participate in the Hyundai Before Service Experience Tour on Fri., Dec. 18, 2015, at Hyundai Motor America, the company's U.S....

SOGGY DRY LAKE, Calif., Dec. 2, 2015 – Hyundai’s Tucson Fuel Cell set the land speed record for a production hydrogen-powered SUV at the Soggy Dry Lake Bed of the California desert, with a top speed of 94.6 mph. The Tucson Fuel Cell is the first mass-produced fuel cell vehicle, with nearly 100 of these zero-emissions SUVs roaming the...

FOUNTAIN VALLEY, Calif., Nov. 23, 2015 – The 2016 Hyundai Tucson was recognized with the International Family Vehicle of the Year Award by Road & Travel Magazine at the 2015 Los Angeles Auto Show. The Tucson earned this award for its top safety and family-oriented comfort features, like available Automatic Emergency Braking and a...

FOUNTAIN VALLEY, Calif., Nov. 23, 2015 – The Hyundai Tucson is the Most Loved CUV, according to Strategic Vision’s 2015 Customer Love Index.

November 20, 2015 – Hyundai Motor and Los Angeles County Museum of Art (LACMA) have raised the curtain on the latest in a series of provocative exhibitions; Diana Thater: The Sympathetic Imagination . The new exhibit, which runs from November 22 until February 21 2016, presents 22 influential works of art in film, video and physical...

LOS ANGELES, Nov. 18, 2015 – Today, Hyundai débuted its N 2025 Vision Gran Turismo Concept for the North American market at the Los Angeles Auto Show. This concept demonstrates the Hyundai brand’s unique perspective on future performance characteristics and was developed as one of the latest additions to the Vision Gran Turismo. The...

FOUNTAIN VALLEY, Calif., Nov. 12, 2015 – In its first year as an official NFL sponsor, Hyundai is returning to the Super Bowl marketing game in a big way. During the Super Bowl 50 broadcast on Feb. 7, 2016, Hyundai will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the...

November 4, 2015 - Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation.

FOUNTAIN VALLEY, Calif.

MONTGOMERY, Ala., Nov. 2, 2015 – Car owners in Montgomery will have the opportunity to participate in the Hyundai Before Service Experience Tour on Nov. 6 at the company's assembly plant there. At this tour stop, participants will have the opportunity to get their vehicle inspected for free regardless of make or age. Hyundai started the...

FOUNTAIN VALLEY, Calif., Oct. 29, 2015 – Hyundai’s continued dedication to exceeding customers’ expectations earned them the No. 1 spot in the automotive category in the 2015 Brand Keys Loyalty Leaders List. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this annually-syndicated study that examines...

FOUNTAIN VALLEY, Calif., Oct. 28, 2015 – Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai’s continually expanding lineup.

FOUNTAIN VALLEY, Calif.

FOUNTAIN VALLEY, Calif., Oct. 19, 2015 – It’s every golfer’s dream to play in a PGA TOUR Pro-Am. With Hyundai’s Ultimate Pro-Am Experience sweepstakes, Hyundai is offering one lucky golfer just that and more. By entering at HyundaiGolf.com , one winner will receive a trip to play in three different Pro-Ams with PGA TOUR professionals.

FOUNTAIN VALLEY, Calif.

Hyundai Earns the Coveted Award at the 23 rd Annual Texas Truck Rodeo

FOUNTAIN VALLEY, Calif.

FOUNTAIN VALLEY, Calif.

Seventh Consecutive SEMA Vehicle Blends Premium and Performance

Keyes Hyundai Joins Tustin Hyundai, Win Hyundai in Carson and Hardin Hyundai in Anaheim as a Qualified Hydrogen Fuel Cell Dealer

Kickoff Celebration Includes Two All-new Fan-inspired Television Ads

FOUNTAIN VALLEY, Calif., Sept. 1, 2015 – Hyundai’s successful college football marketing program is coming back for its redshirt senior season to connect with the millions of passionate fans across the country. In its fifth year, the multifaceted #ThisIsLoyalty campaign includes regional advertising, social media engagement and game day...

FOUNTAIN VALLEY, Calif., Aug. 16, 2015 - Hyundai Motor America (HMA) has confirmed that as of January 1, 2016, it will begin using the services of Canvas Worldwide for its media buying activities. INNOCEAN Worldwide entered into a joint venture with Horizon Media forming Canvas Worldwide, a media agency network. The creation of Canvas...