Releases

FOUNTAIN VALLEY, Calif., March 21, 2019 – Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000...

SEOUL, Mar. 11, 2019 – Hyundai Motor announced that the new generation Sonata, scheduled to go on sale later this month, will also be available with the Bose Premium sound system created by Hyundai and Bose engineers to provide an exceptional audio experience to customers.

SEOUL/LONDON, Mar. 11, 2019 – Hyundai Motor and Tate Modern today announced that Kara Walker will create the next annual Hyundai Commission.

SEOUL, Mar. 4, 2019 – Hyundai Motor Group announced the development of a ‘Digital Key’, which allows users to unlock and start their Hyundai vehicle via their smartphone. Replacing a traditional physical key, the new Digital Key can be downloaded via an app and used by up to four authorized people.

FOUNTAIN VALLEY, Calif., March 1, 2019 – This year, Hyundai is showing its support for the LGBTQ community as the exclusive automotive sponsor of Outfest Fusion People of Color Film Festival, a film festival that celebrates the rich heritage of LGBTQ individuals that populate greater Los Angeles. The films and TV shows that screen at Fusion...

SEOUL, Feb. 25, 2019 – Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a seven-member K-pop group from South Korea.

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

SEOUL/LAUSANNE, Jan. 31, 2019 ― Hyundai Motor Company and World Archery have extended their partnership for an additional three years, following the conclusion of the two parties’ initial agreement that began in 2016.

FOUNTAIN VALLEY, Calif., Jan. 29, 2019 – This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other dreadful moments. The 60-second ad, “The Elevator,” will air during the first quarter of the game.

ATLANTA, Jan. 25, 2019 – As an official sponsor of the National Football League’s Super Bowl LIII, Hyundai is proud to announce a special unveiling of the “On Their Shoulders, We Stand” Mural Exhibit and Conversations in Diversity panel in Atlanta. Leading into Black History Month, Hyundai will pay homage to the incredible achievements...

SEOUL, JAN. 23, 2019 — Hyundai Motor Group’s Executive Vice Chairman Euisun Chung calls for increased international cooperation to help tackle global climate challenges, as he is appointed co-chair of the Hydrogen Council, a global coalition of more than 50 prominent energy, transport and industrial companies with a shared vision for...

DETROIT, Jan. 14, 2019 – Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting...

SEOUL, Jan. 10, 2018 — Hyundai Motor Group (HMG) revealed a new innovative technology that assists hearing-impaired drivers.

Las Vegas, Jan. 08, 2019 — Hyundai Motor Group, in collaboration with Swiss deep-tech startup company WayRay AG, has unveiled the world’s first Holographic Augmented Reality (AR) Navigation System equipped in the Genesis G80 at CES 2019. The technology will be on display at the WayRay booth 3110, Las Vegas Convention Center’s North Hall,...

LAS VEGAS, Jan. 7, 2019 — Hyundai Motor Company today presented its future mobility roadmap at CES 2019, highlighting its strategy to materialize freedom in mobility for customers. Hyundai’s vision is based on three key areas: developments in 「Open Innovation」, the company’s electric vehicle (EV) strategy, and its strategy to gain...

LAS VEGAS, Jan. 7, 2019 – Any first responder will tell you that the first 72 hours following a natural disaster are the most crucial to saving lives. However, often times due to the nature of the disaster (forest fire, earthquake, hurricane, or flood), it can be difficult for search-and-rescue and humanitarian aid missions to reach and get...

SEOUL, Jan. 3, 2019 — Hyundai Motor Company and Kia Motors Corporation unveiled a video featuring the concept of electric vehicle wireless charging system with the Automated Valet Parking System (AVPS).

LAS VEGAS, Jan. 2, 2019 – At CES 2019, Hyundai will present a totally new vehicle concept. This vehicle combines the power of robotics and EV technology to take people where no vehicle has been before. The four-legged Hyundai ‘Elevate’ will redefine our perception of vehicular mobility.

VAN NUYS, Calif., Dec. 28, 2018 – Hyundai today delivered its first NEXO fuel cell SUV to a former scientist eager to add the benefits of this zero-emissions vehicle to his environmentally-friendly lifestyle.

SEOUL, Dec. 24, 2018 — Hyundai Motor Company announced the world’s first smart fingerprint technology that allows drivers to not only unlock doors but also start the vehicle. Hyundai plans to implement the technology initially in Santa Fe SUV model that is to be released in select markets in the first quarter of 2019.

FOUNTAIN VALLEY, Calif., Dec. 19, 2018 – In just five years, a delivery driver from Olathe, Kansas drove her 2013 Elantra one million miles with the original powertrain. Farrah Haines is a proud Hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles of the average American driver.

SEOUL, Dec. 11, 2018 — Hyundai Motor Group, which includes automotive brands Hyundai Motor Company and Kia Motors Corporation, today announced its long-term roadmap ‘FCEV Vision 2030’ plan, as the group reaffirms its commitment to accelerate the development of a hydrogen society by leveraging the group’s global leadership in fuel-cell...

FOUNTAIN VALLEY, Calif., Dec. 7, 2018 – As an extension of Hyundai’s ongoing collaboration with Amazon, Hyundai is participating in a sweepstakes on Amazon.com giving customers a chance to win the all-new 2019 Hyundai Santa Fe for Amazon’s 12 Days of Deals holiday event. Hyundai and the Santa Fe sweepstakes are featured on Amazon.com...

FOUNTAIN VALLEY, Calif., Dec. 3, 2018 – On Super Bowl Sunday, Hyundai will continue entertaining fans on the biggest day in advertising with a new 60-second spot that will run in the first quarter of the game. Hyundai, the official car and SUV of the NFL, will also a run a 30-second pre-game commercial and will have Super Bowl experiential...

WASHINGTON, D.C., Nov. 16, 2018 – America’s best fighting-game players descend upon the nation’s capital this weekend for the Red Bull Conquest finals, where regional fighting game champions in Street Fighter® V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2 from 15 U.S. cities and online will slug it out to determine the best...

SEOUL Nov. 14, 2018 - Hyundai Motor Company (“Hyundai”) today announced a strategic partnership with Top Flight Technologies, Inc. (“Top Flight”), a leading startup in hybrid-electric unmanned aerial vehicle (UAV) technologies, as part of its broader effort to cement leadership in future mobility solutions.

SEOUL, Nov. 13, 2018 – Hyundai Motor and Kia Motors have entered a new pan-European strategic partnership with Vodafone to provide customers with fully-connected in-car infotainment and connected car service.

TEL AVIV, Nov. 6, 2018 – Hyundai Motor Company has officially launched its Hyundai CRADLE Tel Aviv office in Israel while announcing a number of strategic investments in Israeli startups. CRADLE Tel Aviv is the second CRADLE office worldwide in addition to the US-based CRADLE Silicon Valley.

SEOUL, Oct. 31, 2018 – Hyundai Motor and Kia Motors have today announced plans to introduce solar charging technology on selected Hyundai Motor Group vehicles. Electricity-generating solar panels will be incorporated into the roof or the hood of vehicles, and will support internal combustion, hybrid and battery electric vehicles with...

SEOUL, Oct. 22, 2018 – Hyundai Motor Group has ventured further into the high-value robotics industry of the future by commencing development of Hyundai Vest Exoskeleton (H-VEX) wearable industrial robots.

HOLLYWOOD, Calif., Oct. 12, 2018 – Hyundai today introduced its technologically-advanced 2019 NEXO fuel cell SUV to U.S. media at the Sunset Marquis hotel in Hollywood, California.

HOLLYWOOD, Calif., Oct. 12, 2018 – Hyundai today introduced its convention-breaking Kona Electric crossover to U.S. media at a driving introduction in Southern California. Kona Electric rides on an all-new CUV platform and is Hyundai’s first compact electric crossover for the U.S. market, appealing to consumers with active, eco-focused...

MENLO PARK, Calif., Oct. 9, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Perceptive Automata to develop artificial intelligence software for self-driving cars and automated systems. Perceptive Automata, a startup based in Somerville, Mass. with an office...

SEOUL, Oct. 1, 2018 – Hyundai Motor and Tate Modern today announced the opening of the fourth annual Hyundai Commission created by Tania Bruguera. The Hyundai Commission invites international artists to create site-specific works for Tate Modern's iconic Turbine Hall and has been made possible through the unique 11-year partnership between...

FOUNTAIN VALLEY, Calif., Sept. 19, 2018 – The all-new 2019 Hyundai Santa Fe has been named to the Wards 10 Best UX list. The competition drills deeply in to user experiences in driver-assist technologies, connectivity, navigation, voice-activated systems and intuitive controls. The Santa Fe was acknowledged for its new technologies that make...

SEOUL, Sept. 18, 2018 – Hyundai Motor Company today announced a new strategic investment into Swiss deep-tech startup WayRay AG to expedite the development of holographic augmented reality (AR) navigation system for future vehicles, aiming to implement it to its mass-produced vehicles as early as 2020.

FOUNTAIN VALLEY, Calif., Sept. 14, 2018 – The J.D. Power 2018 U.S. Tech Experience Index (TXI) Study℠ named the Hyundai Kona the highest in overall satisfaction with new-vehicle technology in the small segment. The study measures owners’ experience, usage and interaction with driver-centric vehicle technology. Kona topped the small...

FOUNTAIN VALLEY, Calif., Sept. 5, 2018 – Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend less than two hours of quality time with their families each week. But when families are out...

FOUNTAIN VALLEY, Calif., Aug. 30, 2018 – With the 2018 NFL season quickly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans.

SEOUL, August 22, 2018 — Hyundai Motor Company has completed South Korea’s first domestic highway journey with an autonomously navigated semi-trailer truck. Hyundai’s Xcient truck drove approximately 40km on the highway between Uiwang and Incheon, carrying a large semi-trailer simulating cargo transportation, showcasing Hyundai’s...