Releases

SEOUL/SINGAPORE, Nov. 7, 2018 – Hyundai Motor Group and Grab Holdings Inc. (Grab), Southeast Asia’s leading O2O (online to offline) mobile platform, today announced an agreement under which Hyundai Motor Company (“Hyundai”) and Kia Motors Corporation (“Kia”) will invest an additional US$250 million into Grab and establish a...

MENLO PARK, Calif., Oct. 9, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Perceptive Automata to develop artificial intelligence software for self-driving cars and automated systems. Perceptive Automata, a startup based in Somerville, Mass. with an office...

SEOUL, Oct. 1, 2018 – Hyundai Motor and Tate Modern today announced the opening of the fourth annual Hyundai Commission created by Tania Bruguera. The Hyundai Commission invites international artists to create site-specific works for Tate Modern's iconic Turbine Hall and has been made possible through the unique 11-year partnership between...

Hanover, Sept. 19, 2018 — Hyundai Motor Company today affirmed at the ‘IAA Commercial Vehicles 2018’ in Hanover that it has entered into a Memorandum of Understanding (MOU) with Swiss hydrogen company H2 Energy (H2E). Beginning in 2019 and over a five year period Hyundai Motor and H2 Energy will provide 1,000 heavy-duty fuel cell electric...

SEOUL, Sept. 18, 2018 – Hyundai Motor Company today announced a new strategic investment into Swiss deep-tech startup WayRay AG to expedite the development of holographic augmented reality (AR) navigation system for future vehicles, aiming to implement it to its mass-produced vehicles as early as 2020.

MENLO PARK, Calif., Sept. 10, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, invests in Migo, a leading privately held Mobility-as-a-Service (MaaS) company based in Seattle that has developed an on-demand ride discovery application. The investment expands Hyundai’s existing portfolio of...

FOUNTAIN VALLEY, Calif., Sept. 5, 2018 – Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend less than two hours of quality time with their families each week. But when families are out...

FOUNTAIN VALLEY, Calif., Aug. 30, 2018 – With the 2018 NFL season quickly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans.

SEOUL, August 20, 2018 – Hyundai Motor Company, South Korea’s largest automaker, announced a partnership with Revv, India's fastest growing self-drive car sharing company to develop an innovative car sharing service and conduct creative marketing activities in India. The strategic partnership including Hyundai Motor’s investment to Revv...

SAN DIEGO, Calif., July 19, 2018 – “My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both...

FOUNTAIN VALLEY, Calif., July 18, 2018 – Hyundai continues to deliver on its commitment to exceptional customer service with a new digital showroom on Amazon.com that offers car buyers the ability to compare pricing and reviews, book test drives, check dealer inventories and other Shopper Assurance conveniences directly through Amazon...

FOUNTAIN VALLEY, Calif., July 12, 2018 – This year, Hyundai will be the Official Automotive Sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival. Outfest is the leading organization that promotes LGBTQ equality by creating, sharing and protecting LGBTQ stories on the screen. The partnership includes a wide range of activations where...

FOUNTAIN VALLEY, Calif., July 11, 2018 – As a part of The Hyundai Project: Art + Technology, 3D: Double Vision, presented by Hyundai, will make its debut at the Los Angeles County Museum of Art (LACMA) today. It is the first American exhibition to survey a full range of artworks, dating from 1838 to the present, that produce the illusion of...

MENLO PARK, Calif., July 10, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, is investing in Ionic Materials, a privately held battery developer based in Massachusetts, to advance the development of battery technology and improve EV performance with solid-state battery innovation.

SEOUL, July 2, 2018 – Hyundai Motor announced today its strategic partnership with Autotalks, a leading technology company specialized in the manufacturing of Vehicle to Everything (V2X) communication chipsets. Hyundai Motor forms a strategic partnership with Autotalks through a direct investment to accelerate the development and deployment...

FOUNTAIN VALLEY, Calif., June 26, 2018 – Dean Evans, chief marketing officer (CMO) of Hyundai Motor America, was again selected as one of the World’s Most Influential CMOs by Forbes.

SEOUL, June 26, 2018 – Hyundai Motor Group (HMG) has selected Wärtsilä for a technology and commercial partnership designed to utilize second-life electric vehicle (EV) batteries for the growing energy storage market. The global partnership will combine HMG’s expansion in electric vehicles with Wärtsilä’s growing energy business,...

SEOUL/INGOLSTADT, June 20, 2018 – Hyundai Motor Group (the Group) and AUDI AG (Audi) announced they have entered into a multi-year patent cross-licensing agreement, covering a broad range of fuel cell electric vehicle (FCEV) components and technologies. Under the new partnership, the world’s fifth-largest auto-making group and the German...

SEOUL, June 11, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, has enlisted multi-platinum GRAMMY Award winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. Through the song, Hyundai will communicate that its smart technology means consumers...

FOUNTAIN VALLEY, Calif., June 11, 2018 – The all-new Hyundai Veloster will be making its Hollywood debut in Marvel Studios’ Ant-Man and The Wasp and Hyundai is suiting up to give fans an action-packed experience. Leading up to the July 6 release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that...

NOVI, Mich., June 6, 2018 – Today at TU-Automotive Detroit, Hyundai Motor America and Xevo, a leader in software and smart user experiences for the automotive industry, showcased an in-vehicle payment concept that connects popular brands to Hyundai vehicles.

FOUNTAIN VALLEY, Calif., June 6, 2018 – This month, Hyundai is teaming up with BuzzFeed and iHeartMedia to introduce Kamp Kona, an all-new, three-part music experience that celebrates local creators. Headlined by electronic artist Dan Deacon, Kamp Kona invites all those who appreciate art and music culture to participate in the unique...

SEOUL, June 1, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, will be bringing the FIFA World Football Museum™ from Zurich to the Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup™ through the passion and devotion of the fans and tells the event’s history through the players who...

FOUNTAIN VALLEY, Calif., May 23, 2018 – Right now, you can find and pay for things with your smartphone, smartwatch or computer. With this in mind, Hyundai is developing technology that will allow customers to find and pay for coffee, gas and parking using their car’s infotainment screen. In the future, Hyundai will connect cars with...

MIAMI BEACH, Fla., May 22, 2018 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach and is one of the country’s largest Memorial Day weekend celebrations. Now in its second year, the two-day event on May 26 – 27 between 11th and 14th Streets on the beach, is designed to pay tribute to, honor and...

FOUNTAIN VALLEY, Calif., May 21, 2018 – In support of the 2018 Kona launch, Hyundai Motor America and its agency partner, INNOCEAN Worldwide, headed to the Big Island of Hawaii to film five strangers coming together to share their perspective on living purposefully. The Kona Way, presented by Hyundai, is a three-episode series that celebrates...

FOUNTAIN VALLEY, Calif., May 16, 2018 – While teams shift their focus to off-season team activities, Hyundai Motor America, an official sponsor of the National Football League (NFL), is providing young fans with the experience of a lifetime. For the third year in a row, the Hyundai Youth Football Camp is giving children ages 7 to 13 the...

PALO ALTO, Calif., May 15, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Metawave Corporation to build intelligent radars for autonomous vehicles. Metawave is revolutionizing radar sensing by leveraging adaptive metamaterials (conventional materials using...

SEOUL, Korea, April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000 slogan recommendations from global football fans and today announced the Final Top 3 slogans for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’ campaign.

FOUNTAIN VALLEY, Calif., April 19, 2018 – Leading up to the 2018 NFL Draft, Hyundai is going beyond statistics, combine results and collegiate accomplishments to document the extraordinary paths to the NFL of four top prospects. Returning for a second season, Rolling with the Rookies presented by Hyundai is a four-episode content series that...

FOUNTAIN VALLEY, Calif., April 17, 2018 – Hyundai Motor America and Verisk, a leading data analytics provider, today announced an alignment to bring usage-based insurance (UBI) programs to Hyundai customers in the future meaning lower insurance premiums for drivers. Hyundai Motor America has signed an agreement to join the Verisk Data...

SEOUL, April 16, 2018 – Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.

LOS ANGELES, March 15, 2018 – For the second consecutive year, Hyundai will be the Official Automotive Partner of the Skechers Performance Los Angeles Marathon. The partnership includes a wide range of race weekend activations through which runners and spectators will have the opportunity to experience Hyundai's newest models. The March 18th...

MINNEAPOLIS, Feb. 4, 2018 – For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing.

MINNEAPOLIS, Feb. 1, 2018 – For the second consecutive year, Hyundai Hope On Wheels (HHOW) will host two pediatric cancer survivors and a family member at The Super Bowl, which is being played this year in Minneapolis on Sunday, February 4.

FOUNTAIN VALLEY, Calif., Jan. 29, 2018 – Hyundai’s Super Bowl LII campaign will surprise and thank millions of people who have contributed to the fight against pediatric cancer. For the first time ever, Hyundai will feature its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing with a 60-second spot that will air...

SAINT PAUL, Minn., Jan. 19, 2018 – Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul for the first of four Red Bull Crashed Ice races. In this global competition, in association with Hyundai and its new N lineup, the world’s best and toughest athletes will skate down a massive ice track filled with...

DETROIT, Jan. 15, 2018 – Fans of Marvel Studios’ Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities of the all-new Hyundai Veloster as it will play a significant role in Marvel Studios’ “Ant-Man and the Wasp”. Teaming up with this major franchise is part of a global marketing initiative to...

DETROIT, Jan. 15, 2018 – Hyundai today unveiled the all-new 2019 Veloster Turbo and its high-performance counterpart, Veloster N, at the North American International Auto Show. As part of the reveal, Hyundai also announced that both cars will join the official roster of drivable vehicles in Forza Motorsport 7 for Xbox and Windows 10.

SEOUL / SINGAPORE, Jan. 10, 2018 – Hyundai Motor Company, South Korea’s largest automaker, and Grab, the leading on-demand transportation and mobile payments platform in Southeast Asia, today announced a strategic partnership that will expand Hyundai’s innovative future mobility services in Southeast Asia.