Releases

Hyundai scored their first IMSA Michelin Pilot Challenge double podium today, dominating the Lime Rock Park 120. It was a flag to flag victory for the #98 Veloster N TCR car driven by Michael Lewis and Mark Wilkins and a third-place finish for the #21 Veloster N TCR with Harry Gottsacker and Mason Filippi. At just 1.4 miles, Lime Rock Park is...

Lime Rock Park 1.478-mile road course, features 7 turns “classic course” Race: Saturday, July 20, 2019 at 11:10am ET (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio. NBC Sports Network Friday, July 26th, 2019 at 2pm Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com

A few months back, I was extremely excited to receive an invitation from our partners at Hyundai to attend a special event at the Nürburgring in June that would take place alongside the WTCR and 24-Hour race weekend there. I didn’t know exactly what I was in store for, but as The 24 Hours or Nürburgring is an event I have heard so much...

FOUNTAIN VALLEY, Calif., July 9, 2019 – Audiences of Hyundai’s advertising in the U.S. will have a new and recognizable voice as actor, director, and producer Jason Bateman will provide the voice- overs for its national traditional and digital advertising.

The current trend of the Hyundai Veloster N TCR cars running at the top of the speed charts continued this weekend at the Canadian Tire Motorsports Park, in Bowmanville, Ontario, just outside of Toronto.

SEOUL, July 8, 2019 – Hyundai Motor Company today released a blockbuster video advert that marks the global debut of its newest entry sports utility vehicle, the Venue.

Canadian Tire Motorsports Park 2.459-mile road course, features 10 turns Race: Saturday, July 6, 2019 at 1:55pm ET (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio and Thursday, July 11, 2019 at 6pm on NBC Sports Network Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com

The Bryan Herta Autosport Hyundai Veloster N TCR’s set the pace at Watkins Glen. Michael Lewis scored the first pole position for the team and Hyundai in IMSA competition on Friday. Both team cars took turns leading the race on Saturday despite varied conditions on the track.

In just their third race of the season, Mark Wilkins and Michael Lewis scored Hyundai’s first victory in IMSA competition. Michael Lewis took the checkered flag last month at Mid-Ohio after a wild race and intense battle for the victory over the Audi RS3 LMS driven by Remo Ruscitti.

FOUNTAIN VALLEY, Calif., June 26, 2019 – In recognition of pride month and as part of Hyundai’s ongoing support for the LGBTQ community, the company is debuting an original branded content series that gives voice to some of the best up-and-coming LGBTQ talent. The OUT for Greatness presented by Hyundai film series will feature three...

SEOUL, June 24, 2019 – As the presenting sponsor of Christie’s 2019 Art+Tech Summit: The A.I. Revolution, Hyundai Motor Company will help explore the interactive relationship between artificial intelligence and the art world.

Hyundai Motor featured its full lineup of high performance vehicles at the Nürburgring 24 Hours race. Coming back for the 4th consecutive year since 2016, Hyundai Motor once again secured its place as a leading performance vehicle brand with the participation of the company’s high performance N brand.

Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.

FOUNTAIN VALLEY, Calif., June 18, 2019 – MotorTrend is giving fans a closer look into the Hyundai-IMSA racing action and highlighting the Veloster N TCR in a new six episode series called Pole Position: Next Level.

SEOUL, June 17, 2019 – Hyundai Motor Company has opened the FIFA World Football Museum presented by Hyundai in Paris, putting the history of female football in the global limelight and celebrating its steadfast progress.

SEOUL/LOS ANGELES, June 11, 2019 – “Beyond Line: The Art of Korean Writing,” the first major U.S. survey to examine the history of Korean calligraphy, will be accessible to the public through a partnership between Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA).

SEOUL, May 30, 2019 – Celebrating the continuous strides made by female athletes, Hyundai Motor Company will sponsor the FIFA Women’s World Cup France 2019™, with schemes including vehicle supply, participatory activities and athletes’ biographies.

Alzenau, Germany -- May 29, 2019 – Hyundai Motorsport’s endurance campaign at the Nürburgring will come to a climax at the 24 Hours event on the famous Nordschleife circuit next month (June 20-23).

Alzenau, May 27, 2019 — Hyundai Motor is inviting 300 enthusiasts from countries that sell N vehicles for an exclusive hospitality experience at the 2019 Nürburgring 24 Hours Race. Participants can expect to enjoy a driving academy, helicopter tour and a display of Hyundai N models.

FOUNTAIN VALLEY, Calif., May 23, 2019 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend on May 25-26, 2019. Now in its third year, the patriotic two-day event is designed to pay tribute and honor military and first responders. The event combines the Hyundai Air & Sea Show with...

At the beginning of the 2019 racing season, I wrote about how appealing the TCR category is from my perspective as a team owner. After listening to some chatter among drivers on our race team and hearing some comments from those that have not yet been experienced the TCR class, I thought it may be appropriate to address how awesome these cars...

Indianapolis, IN (May 6, 2019) - In just their third race in the competitive IMSA Michelin Pilot Challenge Series, Bryan Herta Autosport (BHA) scored their first victory Saturday at Mid-Ohio. Weather was a factor throughout the weekend and Mother Nature played her hand during the 2-hour race, with cold temperatures and intermittent rain...

Racetrack: Mid-Ohio Sports Car Course 2.258-mile road course, features 13 turns Race: Saturday, May 4, 2019 at 1:45pm ET (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio and Sat. May 11, 2019 at 11pm on NBC Sports Network Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com

FOUNTAIN VALLEY, Calif., May 1, 2019 – Copeland Motorsports is expanding its arsenal of racecars today with the acquisition of a Hyundai Veloster N TCR car from Bryan Herta Autosport. Copeland Motorsports is a major player in the SRO Motorsports Group promoted TC America racing series. They are also the current point leaders of the Battery...

SEOUL, April 30, 2019 – Hyundai Palisade, the all-new flagship SUV from Hyundai Motor, will take K-pop band BTS on its journey to 2019 Billboard Music Awards, rousing global interest before its scheduled North American launch this summer.

SEOUL, April. 18, 2019 — Hyundai Motor Company announced that it will present the ‘2019 Art +Tech Summit: The A.I. Revolution’ hosted by Christie’s in New York on June 25.

FOUNTAIN VALLEY, Calif., April 2, 2019 – In building on its brand promise to make things better for customers, Hyundai introduces Student Assurance, an industry-first incentive for customers with student loan debt. Student Assurance will help eligible customers free themselves of student loan debt faster by providing a contribution of up to...

FOUNTAIN VALLEY, Calif., March 28, 2019 – Hyundai continues to show support for the LGBTQ community as the presenting partner of the 30th Annual GLAAD Media Awards, an event that recognizes and honors media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual, transgender and queer (LGBTQ) community and the...

FOUNTAIN VALLEY, Calif., March 21, 2019 – Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000...

Mason Filippi and Harry Gottsacker jumped to second in the IMPC Championship with 4th place finish at Sebring today. The rookies started 8th and scored their second consecutive top-five finish in as many races.

Round 2: Alan Jay Automotive Network 120 at Sebring International Raceway #21 Harry Gottsacker and Mason Filippi #98 Mark Wilkins and Michael Lewis March 14-15, 2019

SEOUL/LONDON, Mar. 11, 2019 – Hyundai Motor and Tate Modern today announced that Kara Walker will create the next annual Hyundai Commission.

FOUNTAIN VALLEY, Calif., March 1, 2019 – This year, Hyundai is showing its support for the LGBTQ community as the exclusive automotive sponsor of Outfest Fusion People of Color Film Festival, a film festival that celebrates the rich heritage of LGBTQ individuals that populate greater Los Angeles. The films and TV shows that screen at Fusion...

SEOUL, Feb. 25, 2019 – Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a seven-member K-pop group from South Korea.

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

SEOUL/LAUSANNE, Jan. 31, 2019 ― Hyundai Motor Company and World Archery have extended their partnership for an additional three years, following the conclusion of the two parties’ initial agreement that began in 2016.

FOUNTAIN VALLEY, Calif., Jan. 29, 2019 – This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other dreadful moments. The 60-second ad, “The Elevator,” will air during the first quarter of the game.

Round one of the 2019 IMSA MICHELIN Pilot Challenge is in the books for the Bryan Herta Autosport w/ Curb Agajanian entries. The Indianapolis based team received their two new Hyundai Veloster N TCR racecars from Germany earlier this month and ran the cars for the first time at the season opener at Daytona International Speedway on Thursday.

ATLANTA, Jan. 25, 2019 – As an official sponsor of the National Football League’s Super Bowl LIII, Hyundai is proud to announce a special unveiling of the “On Their Shoulders, We Stand” Mural Exhibit and Conversations in Diversity panel in Atlanta. Leading into Black History Month, Hyundai will pay homage to the incredible achievements...

Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com