Releases

SEOUL, Sept. 9, 2019 – Hyundai Motor Company debuted its Re:Style collection in partnership with Zero + Maria Cornejo at a star-studded event during the 2020 Spring / Summer New York Fashion Week.

SEOUL, Sept. 5, 2019 – Hyundai Motor Company announced its sponsorship of Ars Electronica Festival 2019, the world’s largest media art and technology festival in Austria that attracts throngs of experts, global companies and over 100 thousand visitors annually.

FOUNTAIN VALLEY, Calif., Sept. 4, 2019 – In the national marketing campaign for the brand-new Palisade SUV, Hyundai is tapping into the notion that family is more than just the people with whom you share the same DNA. The integrated campaign communicates how family can be a range of people; those you run a marathon with, go surfing with, go...

SEOUL, September 3, 2019 — Hyundai Motor Group has developed new Vest EXoskeleton (VEX), a wearable robot created to assist industrial workers who spend long hours working in overhead environments.

SEOUL, Aug. 27, 2019 – Hyundai Motor Company is partnering with ready-to-wear fashion brand Zero + Maria Cornejo to host Re:Style, an exclusive cultural event showcasing a creative upcycling collaboration between the automotive and fashion industries. The event will take place on September 6, the opening night of the 2020 S/S New York Fashion...

SEOUL, Aug. 26, 2019 – Hyundai Motor Group announced today the opening of the Hyundai Hydrogen World -- an exhibition hall dedicated to the fuel-cell electric vehicle, related technologies and energy -- and illuminated the way forward for the world’s sustainable mobility.

FOUNTAIN VALLEY, Calif., Aug. 13, 2019 – Hyundai Motor America has contributed $50,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative.

ALZENAU, August 6, 2019 – Hyundai Motorsport has begun work on its first ever electric race car in an exciting new project that will herald a new motorsport era for the company.

BOARDMAN, Ohio, Aug. 6, 2019 – Recently, at Preston Hyundai of Boardman in Ohio, the Beauchene family took delivery of their all-new 2020 Hyundai Palisade. The Beauchene’s are one of the first to own Hyundai’s new flagship, family-oriented SUV, which was gifted to them by Hyundai Motor America after their heart-warming and selfless story...

FOUNTAIN VALLEY, Calif., July 31, 2019 – Hyundai Motor America, a strong advocate for standardizing effective safety technologies, praises the National Highway Traffic Safety Administration (NHTSA), Congress, Consumer Reports and the automotive industry for working together to make rear seat reminder systems standard features on new vehicles...

SEOUL, July 18, 2019 – Hyundai Motor Group has developed the world’s first Active Shift Control (ASC) transmission technology. The innovation optimizes transmission efficiency by monitoring gear shifts 500 times per second, precisely adjusting the transmission rotation speed to for faster shift times. The new technology will premiere in the...

SEOUL, July 9, 2019 – Hyundai Motor Group (the Group) has begun a series of sweeping changes to its R&D organizations and development processes, enabling greater responsiveness to the changing future mobility technology landscape.

FOUNTAIN VALLEY, Calif., July 9, 2019 – Audiences of Hyundai’s advertising in the U.S. will have a new and recognizable voice as actor, director, and producer Jason Bateman will provide the voice- overs for its national traditional and digital advertising.

SEOUL, July 8, 2019 – Hyundai Motor Company today released a blockbuster video advert that marks the global debut of its newest entry sports utility vehicle, the Venue.

SEOUL, July 2, 2019 – Hyundai Motor Group has developed the world’s first Continuously Variable Valve Duration (CVVD) technology to feature in future Hyundai and Kia vehicles. The innovation was revealed at Hyundai Motorstudio Goyang on Wednesday alongside the Smartstream G1.6 T-GDi the first engine to feature the technology.

SEOUL, June 26, 2019 – Hyundai Motor Company signed a memorandum of understanding (MOU) with Saudi Arabian Oil Company (Saudi Aramco). The MOU provides a framework to accelerate expansion of a hydrogen ecosystem in the Korean and Saudi Arabian markets, and to explore the use of advanced non-metallic materials in various fields including the...

FOUNTAIN VALLEY, Calif., June 26, 2019 – In recognition of pride month and as part of Hyundai’s ongoing support for the LGBTQ community, the company is debuting an original branded content series that gives voice to some of the best up-and-coming LGBTQ talent. The OUT for Greatness presented by Hyundai film series will feature three...

SEOUL, June 24, 2019 – As the presenting sponsor of Christie’s 2019 Art+Tech Summit: The A.I. Revolution, Hyundai Motor Company will help explore the interactive relationship between artificial intelligence and the art world.

Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.

FOUNTAIN VALLEY, Calif., June 18, 2019 – MotorTrend is giving fans a closer look into the Hyundai-IMSA racing action and highlighting the Veloster N TCR in a new six episode series called Pole Position: Next Level.

SEOUL, June 17, 2019 – Hyundai Motor Company has opened the FIFA World Football Museum presented by Hyundai in Paris, putting the history of female football in the global limelight and celebrating its steadfast progress.

SEOUL/KARUIZAWA, June 17, 2019 — Hyundai Motor Group’s Executive Vice Chairman (EVC) Euisun Chung called for immediate action to ensure a ‘sustainable Earth’ in his address to G20 energy Ministers in Karuizawa, Japan.

SEOUL/PALO ALTO, June 13, 2019 — Hyundai Motor Group (the Group) and Aurora Innovation Inc. today announced that Hyundai Motor Company and Kia Motors Corporation have invested in Aurora to accelerate development of autonomous vehicle technologies.

SEOUL/LOS ANGELES, June 11, 2019 – “Beyond Line: The Art of Korean Writing,” the first major U.S. survey to examine the history of Korean calligraphy, will be accessible to the public through a partnership between Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA).

SEOUL, May 30, 2019 – Celebrating the continuous strides made by female athletes, Hyundai Motor Company will sponsor the FIFA Women’s World Cup France 2019™, with schemes including vehicle supply, participatory activities and athletes’ biographies.

SEOUL, May 28, 2019 – Hyundai Motor today unveiled an electric double-decker bus which is a first of its kind for Hyundai, and is part of the company’s effort to help reduce traffic congestion and air pollution.

FOUNTAIN VALLEY, Calif., May 23, 2019 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend on May 25-26, 2019. Now in its third year, the patriotic two-day event is designed to pay tribute and honor military and first responders. The event combines the Hyundai Air & Sea Show with...

SEOUL, May 15, 2019 — Hyundai Motor Group developed an intelligent ‘Smart Air Purification system’ that monitors interior air quality to automatically filter the air inside a car. The innovation builds on the Group’s prior work to enhance in-car air quality by introducing a new automated monitoring system, which continually checks...

MOUNTAIN VIEW, Calif., May 7, 2019 – To make it easier than ever to control a Hyundai vehicle remotely through the Google Assistant, Google is previewing enhanced remote vehicle controls with Hyundai’s Blue Link at Google I/O (May 7-9, 2019). Using an Assistant-enabled smart speaker, Smart Display or Android or iOS phone, Hyundai owners...

SEOUL, April 30, 2019 – Hyundai Palisade, the all-new flagship SUV from Hyundai Motor, will take K-pop band BTS on its journey to 2019 Billboard Music Awards, rousing global interest before its scheduled North American launch this summer.

FOUNTAIN VALLEY, Calif., April 22, 2019 – Celebrating Earth Day 2019, Hyundai’s U.S.-market fuel cell SUVs, the NEXO fuel cell SUV and the Tucson fuel cell SUV, together have accumulated more than 7.5 million miles, all while emitting only clean water vapor. This cumulative distance is the equivalent of circumnavigating the Earth’s...

SEOUL, April. 22, 2019 — Hyundai Motor Group announced development of ‘smartphone-electric vehicle pairing based performance adjustment technology,’ which allows users to customize primary functions through a smartphone application – an industry-first innovation.

SEOUL, April. 18, 2019 — Hyundai Motor Company announced that it will present the ‘2019 Art +Tech Summit: The A.I. Revolution’ hosted by Christie’s in New York on June 25.

Continuing to promote the latest advances in technology, the new Sonata supports Hyundai Digital Key via a dedicated smartphone app. Hyundai Digital Key utilizes Near Field Communication (NFC) technology, which exhibits a high level of security. The NFC wireless data communication takes place only when the device and the reader are within...

SEOUL, April 15, 2019 — Hyundai Motor Company and H2 Energy AG announced today that they signed a contract for a joint venture, Hyundai Hydrogen Mobility, aimed at taking a lead across Europe’s burgeoning hydrogen mobility ecosystem.

Hyundai Motor Company signed a memorandum of understanding (MOU) with local energy firms Korea East-West Power (EWP) and Deokyang to generate electricity from hydrogen.

NEW YORK, USA, CAMBRIDGE, UK, April 9, 2019 – Mobile-device and application-security technology company Trustonic announced today that Hyundai Motor America will demonstrate its new Digital Key app, secured by Trustonic Application Protection, at the New York International Auto Show 2019. The Digital Key will launch with the all-new 2020...

SEOUL, April. 5, 2019 — Hyundai Motor Company has officially opened its Hyundai CRADLE Berlin office in Germany establishing its third CRADLE office worldwide, with additional bases in Silicon Valley (USA) and Tel Aviv (Israel).

FOUNTAIN VALLEY, Calif., April 2, 2019 – In building on its brand promise to make things better for customers, Hyundai introduces Student Assurance, an industry-first incentive for customers with student loan debt. Student Assurance will help eligible customers free themselves of student loan debt faster by providing a contribution of up to...

FOUNTAIN VALLEY, Calif., March 28, 2019 – Hyundai continues to show support for the LGBTQ community as the presenting partner of the 30th Annual GLAAD Media Awards, an event that recognizes and honors media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual, transgender and queer (LGBTQ) community and the...