Releases

FOUNTAIN VALLEY, Calif., Aug. 13, 2019 – Hyundai Motor America has contributed $50,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative.

BOARDMAN, Ohio, Aug. 6, 2019 – Recently, at Preston Hyundai of Boardman in Ohio, the Beauchene family took delivery of their all-new 2020 Hyundai Palisade. The Beauchene’s are one of the first to own Hyundai’s new flagship, family-oriented SUV, which was gifted to them by Hyundai Motor America after their heart-warming and selfless story...

FOUNTAIN VALLEY, Calif., July 9, 2019 – Audiences of Hyundai’s advertising in the U.S. will have a new and recognizable voice as actor, director, and producer Jason Bateman will provide the voice- overs for its national traditional and digital advertising.

SEOUL, July 8, 2019 – Hyundai Motor Company today released a blockbuster video advert that marks the global debut of its newest entry sports utility vehicle, the Venue.

SEOUL/ZAGREB, July 1, 2019 — Hyundai Motor Group (the Group) joined its partner Rimac Automobili in a discussion on the potential of the new auto industry in Croatia. The event hosted by Rimac Founder and CEO Mate Rimac was held on June 28 in Rimac headquarters on the outskirts of Zagreb with Prime Minister of the Government of the Republic...

SEOUL, June 26, 2019 – Hyundai Motor Company signed a memorandum of understanding (MOU) with Saudi Arabian Oil Company (Saudi Aramco). The MOU provides a framework to accelerate expansion of a hydrogen ecosystem in the Korean and Saudi Arabian markets, and to explore the use of advanced non-metallic materials in various fields including the...

FOUNTAIN VALLEY, Calif., June 26, 2019 – In recognition of pride month and as part of Hyundai’s ongoing support for the LGBTQ community, the company is debuting an original branded content series that gives voice to some of the best up-and-coming LGBTQ talent. The OUT for Greatness presented by Hyundai film series will feature three...

SEOUL, June 24, 2019 – As the presenting sponsor of Christie’s 2019 Art+Tech Summit: The A.I. Revolution, Hyundai Motor Company will help explore the interactive relationship between artificial intelligence and the art world.

Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.

FOUNTAIN VALLEY, Calif., June 18, 2019 – MotorTrend is giving fans a closer look into the Hyundai-IMSA racing action and highlighting the Veloster N TCR in a new six episode series called Pole Position: Next Level.

SEOUL, June 17, 2019 – Hyundai Motor Company has opened the FIFA World Football Museum presented by Hyundai in Paris, putting the history of female football in the global limelight and celebrating its steadfast progress.

SEOUL/PALO ALTO, June 13, 2019 — Hyundai Motor Group (the Group) and Aurora Innovation Inc. today announced that Hyundai Motor Company and Kia Motors Corporation have invested in Aurora to accelerate development of autonomous vehicle technologies.

SEOUL/LOS ANGELES, June 11, 2019 – “Beyond Line: The Art of Korean Writing,” the first major U.S. survey to examine the history of Korean calligraphy, will be accessible to the public through a partnership between Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA).

SEOUL, May 30, 2019 – Celebrating the continuous strides made by female athletes, Hyundai Motor Company will sponsor the FIFA Women’s World Cup France 2019™, with schemes including vehicle supply, participatory activities and athletes’ biographies.

FOUNTAIN VALLEY, Calif., May 23, 2019 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend on May 25-26, 2019. Now in its third year, the patriotic two-day event is designed to pay tribute and honor military and first responders. The event combines the Hyundai Air & Sea Show with...

SEOUL/ZAGREB, May 14, 2019 — Hyundai Motor Group and Rimac Automobili (Rimac) have announced a strategic partnership aimed to strengthen the Group’s efforts to lead the high-performance electrified vehicle market and enhance its status as a game changer in Clean Mobility.

SEOUL, April 30, 2019 – Hyundai Palisade, the all-new flagship SUV from Hyundai Motor, will take K-pop band BTS on its journey to 2019 Billboard Music Awards, rousing global interest before its scheduled North American launch this summer.

SEOUL, April. 18, 2019 — Hyundai Motor Company announced that it will present the ‘2019 Art +Tech Summit: The A.I. Revolution’ hosted by Christie’s in New York on June 25.

SEOUL, April 15, 2019 — Hyundai Motor Company and H2 Energy AG announced today that they signed a contract for a joint venture, Hyundai Hydrogen Mobility, aimed at taking a lead across Europe’s burgeoning hydrogen mobility ecosystem.

FOUNTAIN VALLEY, Calif., April 2, 2019 – In building on its brand promise to make things better for customers, Hyundai introduces Student Assurance, an industry-first incentive for customers with student loan debt. Student Assurance will help eligible customers free themselves of student loan debt faster by providing a contribution of up to...

FOUNTAIN VALLEY, Calif., March 28, 2019 – Hyundai continues to show support for the LGBTQ community as the presenting partner of the 30th Annual GLAAD Media Awards, an event that recognizes and honors media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual, transgender and queer (LGBTQ) community and the...

FOUNTAIN VALLEY, Calif., March 21, 2019 – Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000...

SEOUL/BENGALURU, March 18, 2019 ― Hyundai Motor Group (the Group) and Ola ― one of the world’s largest ride-hailing platforms ― today announced a strategic partnership under which Hyundai Motor Company (Hyundai) and Kia Motors Corporation (Kia) will make their biggest combined investment to date, as part the Group’s continued efforts...

SEOUL/LONDON, Mar. 11, 2019 – Hyundai Motor and Tate Modern today announced that Kara Walker will create the next annual Hyundai Commission.

FOUNTAIN VALLEY, Calif., March 1, 2019 – This year, Hyundai is showing its support for the LGBTQ community as the exclusive automotive sponsor of Outfest Fusion People of Color Film Festival, a film festival that celebrates the rich heritage of LGBTQ individuals that populate greater Los Angeles. The films and TV shows that screen at Fusion...

SEOUL, Feb. 25, 2019 – Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a seven-member K-pop group from South Korea.

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

SEOUL/LAUSANNE, Jan. 31, 2019 ― Hyundai Motor Company and World Archery have extended their partnership for an additional three years, following the conclusion of the two parties’ initial agreement that began in 2016.

FOUNTAIN VALLEY, Calif., Jan. 29, 2019 – This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other dreadful moments. The 60-second ad, “The Elevator,” will air during the first quarter of the game.

ATLANTA, Jan. 25, 2019 – As an official sponsor of the National Football League’s Super Bowl LIII, Hyundai is proud to announce a special unveiling of the “On Their Shoulders, We Stand” Mural Exhibit and Conversations in Diversity panel in Atlanta. Leading into Black History Month, Hyundai will pay homage to the incredible achievements...

SEOUL, Jan. 25, 2019 – Hyundai Motor and Tate today announced the launch of a major new research initiative; Hyundai Tate Research Centre: Transnational. The growth of Tate’s collection, displays and programs over the last two decades has created platforms that are open, inclusive and more reflective of its audiences, through exploring...

DETROIT, Jan. 14, 2019 – Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting...

Las Vegas, Jan. 08, 2019 — Hyundai Motor Group, in collaboration with Swiss deep-tech startup company WayRay AG, has unveiled the world’s first Holographic Augmented Reality (AR) Navigation System equipped in the Genesis G80 at CES 2019. The technology will be on display at the WayRay booth 3110, Las Vegas Convention Center’s North Hall,...

FOUNTAIN VALLEY, Calif., Dec. 19, 2018 – In just five years, a delivery driver from Olathe, Kansas drove her 2013 Elantra one million miles with the original powertrain. Farrah Haines is a proud Hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles of the average American driver.

FOUNTAIN VALLEY, Calif., Dec. 7, 2018 – As an extension of Hyundai’s ongoing collaboration with Amazon, Hyundai is participating in a sweepstakes on Amazon.com giving customers a chance to win the all-new 2019 Hyundai Santa Fe for Amazon’s 12 Days of Deals holiday event. Hyundai and the Santa Fe sweepstakes are featured on Amazon.com...

FOUNTAIN VALLEY, Calif., Dec. 3, 2018 – On Super Bowl Sunday, Hyundai will continue entertaining fans on the biggest day in advertising with a new 60-second spot that will run in the first quarter of the game. Hyundai, the official car and SUV of the NFL, will also a run a 30-second pre-game commercial and will have Super Bowl experiential...

SEOUL, Nov. 19, 2018 – Hyundai Motor Company has announced a partnership with Brown University, coinciding with the launch of the ‘Hyundai Visionary Challenge’, which is part of its open innovation roadmap to lead the future mobility market and secure related capabilities in diverse industries.

WASHINGTON, D.C., Nov. 16, 2018 – America’s best fighting-game players descend upon the nation’s capital this weekend for the Red Bull Conquest finals, where regional fighting game champions in Street Fighter® V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2 from 15 U.S. cities and online will slug it out to determine the best...

SEOUL Nov. 14, 2018 - Hyundai Motor Company (“Hyundai”) today announced a strategic partnership with Top Flight Technologies, Inc. (“Top Flight”), a leading startup in hybrid-electric unmanned aerial vehicle (UAV) technologies, as part of its broader effort to cement leadership in future mobility solutions.

SEOUL, Nov. 13, 2018 – Hyundai Motor and Kia Motors have entered a new pan-European strategic partnership with Vodafone to provide customers with fully-connected in-car infotainment and connected car service.