Releases

SEOUL/CULVER CITY, May 27, 2020 – Hyundai Motor Company and Sony Pictures Entertainment today announced they have entered into a unique and unprecedented multi-picture promotional partnership that will feature the automaker’s new models and technologies in upcoming Sony Pictures productions. Under the deal Hyundai Motor will also offer...

FOUNTAIN VALLEY and SANTA MONICA, Calif., May 27, 2020 – Hyundai and modern media company, Tastemade, have partnered to develop The Un-Adventurers, a four-part original programming series. Each episode celebrates the story of a real person who leaves their home state for the first time to embark on the ultimate road trip they’ve always...

On what would have been the annual Mobil1 Twelve Hours of Sebring race weekend, IMSA and iRacing found a way to engage the competitive spirit and e-racing talents of sports car competitors with the virtual, 90-minute "Super Sebring" iRacing event this Saturday, March 21st at 2:30 pm ET.

FOUNTAIN VALLEY, Calif., March 9, 2020 – To celebrate International Women’s Day, Hyundai has introduced the Hyundai Women in STEM Scholarship to help the next generation of women leaders. The scholarship helps close the gender gap in engineering, mobility and autonomous driving fields by awarding female students interested in pursuing an...

FOUNTAIN VALLEY, Calif., Feb. 28, 2020 – As part of Hyundai’s ongoing support for the LGBTQIA+ community, the company is partnering with Outfest Fusion’s “One Minute Movie Contest” to award one talented filmmaker with the 2020 Hyundai Emerging Director Award. The winning director will ultimately create the second installment of...

NEW YORK/SEOUL, February 21, 2020 – Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times...

FOUNTAIN VALLEY, Calif., Feb. 19, 2020 – Hyundai is out to make car shopping better with its completely redesigned Hyundaiusa.com website. Today, Hyundai launched the new site that features an intuitive experience that will make it easier for customers to find a Hyundai that fits their needs, locate a nearby dealer, and get behind the wheel...

FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.

FOUNTAIN VALLEY, Calif., Feb. 7, 2020 – Hyundai’s Boston-themed, star-studded spot, “Smaht Pahk,” was one of the most successful commercials during the Big Game, ranking second overall on USA TODAY’s Ad Meter.

SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

Racetrack: Daytona International Speedway 3.56-mile “Roval”, features 12 turns Race: Friday, January 24, 2020 at 1:00pm ET TV: Live on NBC Gold “TrackPass” – condensed race broadcast on NBCSN, Feb. 6th at 1pm ET Listen: Live on IMSA Radio at www.IMSA.com Live updates are available throughout the weekend on BHA social media and...

SEOUL, JANUARY 23, 2020 – Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

FOUNTAIN VALLEY, Calif., Jan. 13, 2020 – Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski,...

Daytona Beach, Fl., Jan 3, 2020 – Bryan Herta Autosport (BHA) with Curb Agajanian, the 2019 IMSA Michelin Pilot Challenge (IMPC) champions, announced today they will enter three Hyundai Veloster N TCR’s in the 2020 IMPC championship.

FOUNTAIN VALLEY, Calif., Dec. 9, 2019 – Last month, Hyundai collaborated with three California universities to host the Fill It Forward Challenge. The competition challenged students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University to opt for reusable instead of plastic water bottles....

LOS ANGELES, Nov. 20, 2019 – Hyundai Motor Company today introduced the RM19 Racing Midship Sports Car to global media at 2019 AutoMobility LA. RM refers to the N prototype model’s “Racing Midship” body configuration, a key differentiator providing supercar-level handling balance and low-polar-moment-of-inertia agility for outstanding...

FOUNTAIN VALLEY, Calif., Nov. 18, 2019 – Hyundai Motor America, who has set the standard in automotive Super Bowl advertising over the past decade, will be back with an in-game spot for the 12th time in the past 13 years. Hyundai will again aim to make a connection with consumers with a new 60-second ad that will run in the first quarter of...

COFFS HARBOUR, Nov. 12, 2019 — Hyundai Motorsport has secured its maiden title in the FIA World Rally Championship (WRC)*, finishing the 2019 season on top of the manufacturers’ standings with a margin of 18 points over its nearest rivals.

FOUNTAIN VALLEY, Oct. 28, 2019 – Hyundai has collaborated with California universities to spread awareness about water sustainability, an issue affecting the state and the world at large. Students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University will be encouraged to participate in simple...

Less than a week after capturing their second sports car racing championship in the TCR class, Bryan Herta Autosport and Hyundai made a tremendous Touring Car America TCA class debut with the #57 Hyundai Veloster Turbo TCA, finishing in the top-seven in both races at Las Vegas Motor Speedway. The TCA class is the entry-level racing class in the...

Las Vegas Motor Speedway, Las Vegas, NV | “Roval” combination oval and road course featuring 9 turns | Race 1: Saturday, October 19, 2019 at 1:40 pm PST | Race 2: Sunday, October 20, 2019 at 12:30 pm PST Watch Live: https://www.tcamerica.us/live

Braselton, Ga. (Oct. 12, 2019) – Mark Wilkins and Michael Lewis, drivers of the #98 Hyundai Veloster N TCR Race Car for Bryan Herta Autosport (BHA) with Curb Agajanian, clinched the 2019 IMSA Michelin Pilot Challenge Drivers’ Championship yesterday with a victory at the Fox Factory 120 at Michelin Raceway Road Atlanta. Bryan Herta Autosport...

Road Atlanta, Braselton, GA 2.54-mile road course, features 12 turns Race: Friday, October 11, 2019 at 1:25 pm EST (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio at www.IMSA.com or NBC Sports Network October 17, 2019 at 7pm ET Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com

ALZENAU, September 24, 2019 – Hyundai Motorsport have completed the first on-track running with the new Veloster N ETCR, the company’s first electric race car project.

Indianapolis, IN (Sept. 19, 2019) – Bryan Herta Autosport (BHA) with Curb Agajanian will enter a single Hyundai Veloster Turbo R-Spec TCA car in the final event of the 2019 SRO TC America Championship at Las Vegas Motor Speedway on October 19th and 20th. American Tyler Gonzalez has been chosen to drive the first- ever Veloster TCA machine in...

The penultimate round of the 2019 IMSA Michelin Pilot Challenge is in the books and it was another weekend of firsts for Hyundai and Bryan Herta Autosport, as they locked in the front row, qualifying first and second.

ATLANTA, Sept. 13, 2019 – As a sponsor of the 25th annual Music Midtown festival in Atlanta, Hyundai will provide unique experiences for fans onsite and at home to promote and explore the new features of the completely redesigned 2020 Sonata.

WeatherTech Raceway Laguna Seca, Salinas, CA 2.238-mile road course, features 11 turns Race: Saturday, September 14, 2019 at 3:05pm PST (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio. NBC Sports Network Wednesday, September 18, 2019 at 1pm ET Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com

Alzenau, Germany, September 10, 2019 – Hyundai Motorsport has today revealed the Veloster N ETCR, its first-ever electric race car, at the International Motor Show (IAA) media day in Frankfurt.

SEOUL, Sept. 5, 2019 – Hyundai Motor Company announced its sponsorship of Ars Electronica Festival 2019, the world’s largest media art and technology festival in Austria that attracts throngs of experts, global companies and over 100 thousand visitors annually.

FOUNTAIN VALLEY, Calif., Sept. 4, 2019 – In the national marketing campaign for the brand-new Palisade SUV, Hyundai is tapping into the notion that family is more than just the people with whom you share the same DNA. The integrated campaign communicates how family can be a range of people; those you run a marathon with, go surfing with, go...

Alzenau, Germany – September 3, 2019 – Hyundai Motorsport is gearing up to unveil its first-ever electric race car at the International Motor Show (IAA) in Frankfurt next week.

Once again, mixed weather conditions played a leading role in the IMSA Michelin Pilot Challenge race, creating challenging strategy decisions and unpredictable track conditions. Despite the intermittent rain and the multiple late race re-starts, the Bryan Herta Autosport team prevailed, finishing second (#21) and fourth (#98) in the race and...

The Bryan Herta Autosport Hyundai’s have won the last two IMSA Michelin Pilot Challenge races. Mark Wilkins and Michael Lewis won at Lime Rock Park last month and Harry Gottsacker and Mason Filippi scored their first victory earlier this month at Road America. Will they make it three-in-a-row for Hyundai this weekend at VIR?

FOUNTAIN VALLEY, Calif., Aug. 13, 2019 – Hyundai Motor America has contributed $50,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative.

ALZENAU, August 6, 2019 – Hyundai Motorsport has begun work on its first ever electric race car in an exciting new project that will herald a new motorsport era for the company.

BOARDMAN, Ohio, Aug. 6, 2019 – Recently, at Preston Hyundai of Boardman in Ohio, the Beauchene family took delivery of their all-new 2020 Hyundai Palisade. The Beauchene’s are one of the first to own Hyundai’s new flagship, family-oriented SUV, which was gifted to them by Hyundai Motor America after their heart-warming and selfless story...

A lightning storm delayed, then shortened the Road America 120, followed by intermittent rain and wild track conditions, but nothing could stop young guns and Mason Filippi and Harry Gottsacker from a perfect race, which resulted in their first IMSA Michelin Pilot Challenge victory.

Road America, Elkhart Lake, WI 4.048-mile road course, features 14 turns Race: Saturday, August 3, 2019 at 4:05 pm CT (2 Hours) TV: LIVE on IMSA.TV, IMSA Radio. NBC Sports Network Monday, August 12th, 2019 at 3pm ET Live updates are available throughout the weekend on social media and www.bryanhertaautosport.com