Releases

FOUNTAIN VALLEY, Calif., Sept. 8, 2020 – In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube...

SEOUL, Aug. 30, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor's launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the...

FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival.

SEOUL, July 20, 2020 – Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) today announced the opening of ‘PROJECT HASHTAG 2020’, an exhibition featuring works by the winners of last year’s ‘PROJECT HASHTAG (#)’ contest. The exhibition will be held from July 24 through September 30 at MMCA...

FOUNTAIN VALLEY, Calif., July 2, 2020 – In the new five-part content series, Hyundai Highways, Hyundai embarks on some of the most epic, scenic drives in America on just one charge in the 258-mile range, zero-emissions Hyundai Kona Electric. The first episode is available now on Hyundai’s YouTube channel and new episodes will appear every...

SEOUL/CULVER CITY, May 27, 2020 – Hyundai Motor Company and Sony Pictures Entertainment today announced they have entered into a unique and unprecedented multi-picture promotional partnership that will feature the automaker’s new models and technologies in upcoming Sony Pictures productions. Under the deal Hyundai Motor will also offer...

FOUNTAIN VALLEY and SANTA MONICA, Calif., May 27, 2020 – Hyundai and modern media company, Tastemade, have partnered to develop The Un-Adventurers, a four-part original programming series. Each episode celebrates the story of a real person who leaves their home state for the first time to embark on the ultimate road trip they’ve always...

FOUNTAIN VALLEY, Calif., March 9, 2020 – To celebrate International Women’s Day, Hyundai has introduced the Hyundai Women in STEM Scholarship to help the next generation of women leaders. The scholarship helps close the gender gap in engineering, mobility and autonomous driving fields by awarding female students interested in pursuing an...

FOUNTAIN VALLEY, Calif., Feb. 28, 2020 – As part of Hyundai’s ongoing support for the LGBTQIA+ community, the company is partnering with Outfest Fusion’s “One Minute Movie Contest” to award one talented filmmaker with the 2020 Hyundai Emerging Director Award. The winning director will ultimately create the second installment of...

NEW YORK/SEOUL, February 21, 2020 – Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times...

FOUNTAIN VALLEY, Calif., Feb. 19, 2020 – Hyundai is out to make car shopping better with its completely redesigned Hyundaiusa.com website. Today, Hyundai launched the new site that features an intuitive experience that will make it easier for customers to find a Hyundai that fits their needs, locate a nearby dealer, and get behind the wheel...

FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.

FOUNTAIN VALLEY, Calif., Feb. 7, 2020 – Hyundai’s Boston-themed, star-studded spot, “Smaht Pahk,” was one of the most successful commercials during the Big Game, ranking second overall on USA TODAY’s Ad Meter.

SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

SEOUL, JANUARY 23, 2020 – Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

SEOUL, January 21, 2019 — Hyundai Motor Group Executive Vice Chairman (EVC) and Hydrogen Council Co-chair Euisun Chung has identified three key steps to accelerate the transition to a hydrogen society during the Hydrogen Council’s third annual CEO Meeting in Paris, France.

SEOUL, January 14, 2020 – Hyundai Motor Company demonstrated its future mobility vision at the recent CES 2020 exhibition (Jan. 7 - 10), showing three innovative platforms focused on meeting transportation demands in growing cities.

FOUNTAIN VALLEY, Calif., Jan. 13, 2020 – Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski,...

FOUNTAIN VALLEY, Calif., Dec. 9, 2019 – Last month, Hyundai collaborated with three California universities to host the Fill It Forward Challenge. The competition challenged students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University to opt for reusable instead of plastic water bottles....

FOUNTAIN VALLEY, Calif., Nov. 18, 2019 – Hyundai Motor America, who has set the standard in automotive Super Bowl advertising over the past decade, will be back with an in-game spot for the 12th time in the past 13 years. Hyundai will again aim to make a connection with consumers with a new 60-second ad that will run in the first quarter of...

November 14, 2019 – Hyundai Motor Group today established MoceanLab, a mobility service venture, as part of the Group’s larger initiative to create a sustainable, connected future. MoceanLab will provide mobility services in the City of Los Angeles, and expand its services to autonomous ridesharing, shuttling, multimodal transportation, and...

FOUNTAIN VALLEY, Oct. 28, 2019 – Hyundai has collaborated with California universities to spread awareness about water sustainability, an issue affecting the state and the world at large. Students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University will be encouraged to participate in simple...

ATLANTA, Sept. 13, 2019 – As a sponsor of the 25th annual Music Midtown festival in Atlanta, Hyundai will provide unique experiences for fans onsite and at home to promote and explore the new features of the completely redesigned 2020 Sonata.

SEOUL, Sept. 5, 2019 – Hyundai Motor Company announced its sponsorship of Ars Electronica Festival 2019, the world’s largest media art and technology festival in Austria that attracts throngs of experts, global companies and over 100 thousand visitors annually.

FOUNTAIN VALLEY, Calif., Sept. 4, 2019 – In the national marketing campaign for the brand-new Palisade SUV, Hyundai is tapping into the notion that family is more than just the people with whom you share the same DNA. The integrated campaign communicates how family can be a range of people; those you run a marathon with, go surfing with, go...

FOUNTAIN VALLEY, Calif., Aug. 13, 2019 – Hyundai Motor America has contributed $50,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative.

BOARDMAN, Ohio, Aug. 6, 2019 – Recently, at Preston Hyundai of Boardman in Ohio, the Beauchene family took delivery of their all-new 2020 Hyundai Palisade. The Beauchene’s are one of the first to own Hyundai’s new flagship, family-oriented SUV, which was gifted to them by Hyundai Motor America after their heart-warming and selfless story...

FOUNTAIN VALLEY, Calif., July 9, 2019 – Audiences of Hyundai’s advertising in the U.S. will have a new and recognizable voice as actor, director, and producer Jason Bateman will provide the voice- overs for its national traditional and digital advertising.

SEOUL, July 8, 2019 – Hyundai Motor Company today released a blockbuster video advert that marks the global debut of its newest entry sports utility vehicle, the Venue.

FOUNTAIN VALLEY, Calif., June 26, 2019 – In recognition of pride month and as part of Hyundai’s ongoing support for the LGBTQ community, the company is debuting an original branded content series that gives voice to some of the best up-and-coming LGBTQ talent. The OUT for Greatness presented by Hyundai film series will feature three...

SEOUL, June 24, 2019 – As the presenting sponsor of Christie’s 2019 Art+Tech Summit: The A.I. Revolution, Hyundai Motor Company will help explore the interactive relationship between artificial intelligence and the art world.

Cannes, France – June 20, 2019 – Today, at the Cannes Lions International Festival of Creativity, Live Nation, the world’s leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe.

FOUNTAIN VALLEY, Calif., June 18, 2019 – MotorTrend is giving fans a closer look into the Hyundai-IMSA racing action and highlighting the Veloster N TCR in a new six episode series called Pole Position: Next Level.

SEOUL, June 17, 2019 – Hyundai Motor Company has opened the FIFA World Football Museum presented by Hyundai in Paris, putting the history of female football in the global limelight and celebrating its steadfast progress.

SEOUL/LOS ANGELES, June 11, 2019 – “Beyond Line: The Art of Korean Writing,” the first major U.S. survey to examine the history of Korean calligraphy, will be accessible to the public through a partnership between Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA).

SEOUL, May 30, 2019 – Celebrating the continuous strides made by female athletes, Hyundai Motor Company will sponsor the FIFA Women’s World Cup France 2019™, with schemes including vehicle supply, participatory activities and athletes’ biographies.

FOUNTAIN VALLEY, Calif., May 23, 2019 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend on May 25-26, 2019. Now in its third year, the patriotic two-day event is designed to pay tribute and honor military and first responders. The event combines the Hyundai Air & Sea Show with...

FOUNTAIN VALLEY, Calif., May 10, 2019 – Last month, Hyundai celebrated its first Kona Iron Man Edition delivery to Matthew Conway, an Air Force veteran from Florida.

SEOUL, April 30, 2019 – Hyundai Palisade, the all-new flagship SUV from Hyundai Motor, will take K-pop band BTS on its journey to 2019 Billboard Music Awards, rousing global interest before its scheduled North American launch this summer.