Releases

FOUNTAIN VALLEY, Calif., Oct. 21, 2021 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched their inaugural marketing campaign. The campaign, entitled OKAY Hyundai, is scheduled to launch this week and includes television and radio spots; digital, social media and influencer programming;...

SEOUL, October 19, 2021 – Hyundai Motor Company has launched two social media challenges with its global brand ambassador BTS to raise awareness of the importance of carbon neutrality.

BELMONT PARK, N.Y. and FOUNTAIN VALLEY, Calif., Oct. 19, 2021 – Hyundai Motor America has become a Founding Partner of UBS Arena and will be the official non-luxury import vehicle of both the venue and the New York Islanders.

FOUNTAIN VALLEY, Calif., Oct. 15, 2021 – In celebration of Hispanic Heritage Month, Hyundai is proud to honor the Hispanic and Latinx communities and celebrate their achievements and contributions. The multifaceted campaign includes philanthropic and community-based support as well as sponsorships highlighting Hispanic achievements and...

SEOUL, October 13, 2021 — Hyundai Motor Company has launched the third annual iteration of “Re:Style,” an upcycling fashion project that uses materials discarded during the automobile manufacturing process and illuminates the company’s sustainable enterprise beyond the automotive industry.

FOUNTAIN VALLEY, Calif., Oct. 11, 2021 – Angela Zepeda, chief marketing officer (CMO) of Hyundai Motor America, was selected to Forbes’ prestigious annual list of the World’s Most Influential CMOs. Zepeda was one of 50 CMOs recognized for shaping business, culture and society.

FOUNTAIN VALLEY, Calif., Oct. 11, 2021 – Hyundai received a Silver Effie Award, one of the highest advertising industry honors, for the Sonata “Smaht Pahk” commercial which originally debuted during the Super Bowl in 2020. “Smaht Pahk” was recognized for taking a simple vehicle feature, Smart Park, and inserting clever humor with...

FOUNTAIN VALLEY, Calif., Oct. 7, 2021 – Hyundai and Amazon Ads are again enhancing the car shopping experience with brand new features launching today on Hyundai’s Evolve showroom on Amazon. The expansion of the digital showroom allows shoppers to discover available vehicles at participating dealers and begin the vehicle selection process...

SEOUL, October 5, 2021 — Hyundai Motor Company today launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations.

FOUNTAIN VALLEY, Calif., Sept. 30, 2021 – Hyundai is partnering with world-renowned portrait photographer, Annie Leibovitz, on a creative marketing campaign that brings to life the stories of Hyundai owners and employees. The campaign, “Journeys,” features portraits of eight Hyundai owners and 17 employees from across the organization to...

Offenbach/Munich, 14 September 2021 – At IAA Mobility 2021, Hyundai Motor outlined its commitment to achieving carbon neutrality in its products and global operations by 2045. In addition, the company unveiled its ground-breaking all-electric robotaxi together with Motional, which is based on its award-winning IONIQ 5.

SEOUL, September 7, 2021 – Hyundai Motor Group (the Group) has set out its vision for hydrogen energy and a global hydrogen society.

Seoul/Munich, September 6, 2021 — Hyundai Motor Company today announced its commitment to become carbon neutral by 2045 at IAA Mobility 2021.

FOUNTAIN VALLEY, Calif., Aug. 13, 2021 – Hyundai has announced that it will remain the Official Automotive Sponsor of the 2021 Outfest Los Angeles LGBTQ Film Festival for the fourth consecutive year. This sponsorship is one of multiple initiatives throughout the year that shows Hyundai’s dedication to amplifying the voices of the LGBTQ...

FOUNTAIN VALLEY, Calif., July 30, 2021 – Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots.

FOUNTAIN VALLEY, Calif., July 29, 2021 – Hyundai’s all-new Santa Cruz is inspired by the city it is named after and the passion for adventure that lives there. In the marketing launch for its first-ever Sport Adventure Vehicle, Hyundai is partnering with former professional skateboarder and documentary filmmaker, Stacy Peralta, and local...

SEOUL, July 7, 2021 — If you thought you knew Hyundai Sonata, you’re about to ‘do a 180’. Hyundai Motor Company’s Sonata N Line sport sedan revs up the new Paramount Pictures’ action film Snake Eyes: G.I. Joe Origins, which makes its global debut on July 23, 2021.

SEOUL, June 29, 2021 – Hyundai Motor Company today released a special brand video—starring BTS, worldwide pop icon and Hyundai Motor’s global brand ambassador—to celebrate the completion of Hyundai Motor Group’s acquisition of Boston Dynamics.

FOUNTAIN VALLEY, Calif., June 16, 2021 – Hyundai and Marvel Studios have come together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series.

SEOUL, June 16, 2021 – Hyundai Motor Group Chairman Euisun Chung is visiting the U.S. to review the Group’s strategies for future mobility and the direction of technological development.

FOUNTAIN VALLEY, Calif., June 7, 2021 – Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The...

LOS ANGELES, May 27, 2021 – PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), has partnered with Hyundai to produce three integrated vodcasts (video podcasts) with top PodcastOne talent. The vodcasts, with the support of the National Independent Venue Association (NIVA), will connect with audiences...

FOUNTAIN VALLEY, Calif., May 26, 2021 – Hyundai is renewing its sponsorship of the National Salute to America’s Heroes for three more years as part of its ongoing commitment to supporting veterans and the U.S. military. Currently in its fifth year, the patriotic two-day event returns to Miami Beach this Memorial Day weekend, May 29-30....

FOUNTAIN VALLEY, Calif., May 7, 2021 – Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month...

FOUNTAIN VALLEY, Calif., April 29, 2021 – Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson.

FOUNTAIN VALLEY, Calif., April 28, 2021 – Hyundai Motor America and National Geographic are joining forces to create “Outside Academy,” educational augmented reality (AR) experiences that empower families to explore iconic national parks, while inspiring them to create journeys of their own. The digital hub for “Outside Academy” can...

SEOUL, April 20, 2021 — Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).

FOUNTAIN VALLEY, Calif., April 14, 2021 – Hyundai has a history of supporting the LGBTQ community and continues to do so with several activities this month. This includes a new commercial and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

SEOUL, Nov. 16, 2020 — Hyundai Motor Company’s new IONIQ brand campaign video, ‘I’m in Charge,’ (LINK) shares insights of various thought leaders — fashion designer Maria Cornejo and British adventurer David de Rothschild — about their commitment to sustainable living. The video also invites eco-conscious consumers everywhere to...

FOUNTAIN VALLEY, Calif., Nov. 13, 2020 – Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling.

SEOUL / MOUNTAIN VIEW, Calif., October 30, 2020 – Hyundai Motor Group (the Group) held its 5th Mobility Innovators Forum (MIF) 2020 in a virtual format on October 29-30. Anyone who missed the livestream can watch all sessions via the MIF website.

LOS ANGELES, Oct. 28, 2020 – LiveXLive Media (NASDAQ: LIVX) (“LiveXLive”) and Hyundai have partnered on its “Unlock Better” campaign for the all-new 2021 Elantra. As part of a national campaign that launched in early October 2020, LiveXLive is producing a four-part livestream concert series featuring emerging and established talent...

SEOUL, Oct. 27, 2020 — Hyundai Motor Company announced today it will host an innovative virtual event ‘The All-New Tucson, Beyond DRIVE’, showcasing the recently launched Tucson SUV, one of Hyundai’s best-selling vehicles around the world.

SEOUL / MOUNTAIN VIEW, Calif., October 23, 2020 – Hyundai Motor Group (the Group) announced today that the fifth Mobility Innovators Forum (MIF) will be virtually hosted by Hyundai CRADLE Silicon Valley from October 29 to 30. Anyone interested in joining the conversation on the future of mobility innovation can sign up via the website.

SEOUL/LONDON/NEW YORK, October 7, 2020 – Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in ecofriendly design.

FOUNTAIN VALLEY, Calif., Oct. 1, 2020 – Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign provides early access and unique experiences through premium partnerships and innovative car shopping technologies. National TV ads showcase how the Elantra’s...

FOUNTAIN VALLEY, Calif., Sept. 24, 2020 – Hyundai has partnered with WWE to develop the DRIVE FOR BETTER 10-episode content series. The content series features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.

LOS ANGELES, Sept. 22, 2020 – Hyundai has partnered with the Chief Curator of the Museum of Latin American Art (MOLAA), Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from...

SEOUL, September 11, 2020 – Hyundai Motor Company is leading the digital transformation in the era of COVID-19 and beyond with the launch of ‘Channel Hyundai’, an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

FOUNTAIN VALLEY, Calif., Sept. 9, 2020 – Hyundai has finished training camp and is ready for its third season as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. Sunday Night Football has been the most watched primetime TV show for an unprecedented nine consecutive seasons, and Hyundai will have the marquee presence...