Releases

FOUNTAIN VALLEY, Calif., March 6, 2023 – Hyundai launched the second chapter in the creative marketing campaign, “Journeys”, which uses a series of portraits and videos to share the compelling stories of individuals that inspire the brand.

CHICAGO, Feb. 9, 2023 – For the second year in a row, automotive writers Jill Ciminillo and Kristin Shaw will drive a 2022 Santa Cruz Limited in the eighth annual Rebelle Rally, an all-women, off-road navigational challenge.

FOUNTAIN VALLEY, Calif., Feb. 3, 2023 – Hyundai Motor America has developed its first original creative campaign for the Asian American market with its Asian American marketing agency of record, TEN Advertising.

FOUNTAIN VALLEY, Calif., Jan. 27, 2023 – As the electric vehicle journey continues to evolve, making the switch can be overwhelming to some consumers, but Hyundai has thought of everything to turn the EV transition into a lifestyle transformation – and they are highlighting that in the national marketing campaign for the all-new...

FOUNTAIN VALLEY, Calif., Jan. 19, 2023 – Hyundai Motor America has developed its first bilingual creative campaign with U.S. Hispanic marketing agency, Lopez Negrete Communications.

SEOUL/DAVOS, January 16, 2023 – Hyundai Motor Group (the Group) is promoting the South Korean city of Busan’s bid to host World EXPO 2030 at the World Economic Forum (WEF) in Davos, Switzerland, an event that engages the world’s top political, business and cultural leaders.

FOUNTAIN VALLEY, Calif., Dec. 9, 2022 – Hyundai Motor America has developed its first original creative campaign with new U.S. Hispanic marketing agency, Lopez Negrete Communications.

SEOUL, November 17, 2022 – Hyundai Motor Group (the Group) presented its vision to accelerate the new economy through smart mobility solutions, such as its Smart City concept and advances in robotics and AI, at the 2022 Bloomberg New Economy Forum (The Forum) in Singapore, Nov. 14-17.

DOHA / SEOUL, November 16, 2022 – Hyundai Motor Company today opened the FIFA Museum presented by Hyundai at FIFA Fan FestivalTM in Doha, Qatar as part of its FIFA World Cup 2022TM ‘Goal of the Century’ campaign. Opening under the theme of ‘Goals Create History,’ the special exhibition within the FIFA Museum recalls the best moments...

FOUNTAIN VALLEY, Calif. Nov. 15, 2022 – Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100.

SEOUL, November 13, 2022 – Hyundai Motor Group (the Group) Executive Chair Euisun Chung, today delivered a keynote speech at the 2022 B20 Summit in Bali, Indonesia on the theme of ‘Energy Poverty and Accelerate a Just and Orderly Sustainable Energy Use.’

SEOUL, October 19, 2022 – Hyundai Motor Company, an official sponsor of FIFA World Cup 2022 TM, today announced it will help the world’s biggest football tournament achieve its carbon neutral goal by providing eco-friendly vehicles for 50 percent of the event’s passenger transportation.

FOUNTAIN VALLEY, Calif., Oct. 19, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the 2023 Tucson. The latest addition to the popular OKAY Hyundai series, the campaign, titled “Tied With Tucson,” spotlights the vehicle’s stylish design...

SEOUL, October 17, 2022 – Hyundai Motor Company has released a brand video featuring subsidiary Boston Dynamics’ quadruped robot Spot at global brand ambassador BTS’s WORLD EXPO 2030 BUSAN KOREA CONCERT BTS in BUSAN at Busan Asiad Main Stadium to promote its future mobility technologies.

FOUNTAIN VALLEY, Calif., Sept. 26, 2022 – Hyundai Motor America announced the expansion of its partnership with Children’s Hospital Los Angeles (CHLA) to further its commitment to child passenger and pedestrian safety programs. The latest donation from Hyundai Hope will assist with consumer educational events, including an upcoming car seat...

WASHINGTON, D.C., Sept. 22, 2022 – Hyundai Hope On Wheels, a 501(c)(3) nonprofit organization supported by Hyundai Motor America and its more than 820 U.S. dealers, presented a $300,000 Hyundai Scholar Hope Grant to Georgetown Lombardi Comprehensive Cancer Center to support the research of pediatric oncologist and the grant’s principal...

SEOUL, September 21, 2022 – Hyundai Motor Company announced that it will release “Yet To Come (Hyundai Ver.)” with BTS for the ‘Goal of the Century (GOTC)’ World Cup campaign song.

SEOUL, August 26, 2022 – Hyundai Motor Company has teamed up with Netflix on the new car chase movie ‘Seoul Vibe’ by supplying the film with various retro models from the 1980s. The film is set to release globally on Netflix today.

FOUNTAIN VALLEY, Calif., Aug.16, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV.

Asheville, N.C., August 12, 2022 – Hyundai Motor America and Hyundai of Asheville recently donated a total of $20,000 to the Special Olympics North Carolina (SONC), an organization that uses the transformative power of sports to improve the lives of children and adults with intellectual disabilities, in support of the Automotive Industry...

FOUNTAIN VALLEY, Calif., Aug.12, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands were recognized by the National Association of Black Journalists (NABJ) with a Salute to Excellence Award for its OKAY Hyundai campaign.

FOUNTAIN VALLEY, Calif., Aug. 11, 2022 – Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record.

SALT LAKE CITY, July 13, 2022 - There’s no time like the present to explore the new frontier in sports marketing - pickleball. Worldwide automotive retailer, Hyundai, has joined the excitement as the Official Automotive Partner of the PPA Tour: Western Region – an area that includes California, Washington, Oregon, Nevada, and Hawaii.

FOUNTAIN VALLEY, Calif., July 8, 2022 – Rebelle Rally, here comes the Brute Squad. Automotive writers Jill Ciminillo and Kristin Shaw have named their team the Brute Squad, an ironic descriptor inspired by one of their favorite movies. The seventh annual Rebelle Rally is an all-women, off-road navigational challenge held in the deserts of...

SEOUL, July 8, 2022 – Hyundai Motor Company announced today that it held an ‘EV Tech Lab’, a global workshop specializing in electric vehicle (EV) maintenance, to enhance its professional capabilities in the EV era.

SEOUL, June 27, 2022 – Hyundai Motor Company’s global brand campaign, ‘The Bigger Crash,’ won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

CHICAGO, June 14, 2022 – Hyundai Motor America and Ann & Robert H. Lurie Children’s Hospital of Chicago hosted a car seat safety check event at the 10th annual Move for Kids 5K walk and rally in Chicago.

MIAMI, May 28, 2022 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend May 28-29, 2022.

SEOUL, May 2, 2022 – Hyundai Motor Company will offer its first exclusive Metamobility Non-Fungible Token (NFT) collection, ‘Shooting Star,’ through its official NFT website, on May 9-10.

FOUNTAIN VALLEY, Calif., April 27, 2022 – Automotive writers Jill Ciminillo and Kristin Shaw will drive a 2022 Santa Cruz Limited in the seventh annual Rebelle Rally, an all-women, off-road navigational challenge held in the deserts of California and Nevada.

FOUNTAIN VALLEY, Calif., April 25, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for the award-winning, all-electric 2022 Hyundai IONIQ 5.

SEOUL/VENICE, April 22, 2022 – Hyundai Motor Company returns to the 59th La Biennale di Venezia (‘Venice Biennale’), from April 23 to November 27, 2022, following a year-long delay, to support the Gyre exhibition at the Korea Pavilion at Giardini di Castello in Venice, Italy.

SEOUL, April 20, 2022 – Hyundai Motor Company announced today the launch of its global sustainability campaign under the banner ‘Goal of the Century’.

SEOUL, April 17, 2022 – Hyundai Motor Company today announced that it is entering the online community-based Non-Fungible Token (NFT) market in collaboration with the ‘Meta Kongz’ NFT brand.

LOS ANGELES / SEOUL, March 20, 2022 — Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) today unveiled the latest installment of their ongoing collaboration, a comprehensive survey on the American conceptual artist Barbara Kruger, entitled "Thinking of Y̶o̶u̶. I Mean M̶e̶. I Mean You."

SEOUL/FOUNTAIN VALLEY, Calif., Feb. 1, 2022 – The all-new 2022 Hyundai TUCSON will show its versatile capabilities and futuristic design in the upcoming Sony Pictures film “Uncharted,” adding thrill and excitement to the adventure as a customized “Beast” concept prototype.

FOUNTAIN VALLEY, Calif., Jan. 28, 2022 – The electric vehicle has come a long way, and Hyundai is comparing its evolution to that of other human innovations in the new national marketing campaign for the all-electric IONIQ 5.

LOS ANGELES, Jan. 27, 2022 – Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.

FOUNTAIN VALLEY, Calif., Dec. 3, 2021 – For the fourth consecutive season, Hyundai is the presenting sponsor of NBC’s Sunday Night Football Kickoff Show.

SEOUL/FOUNTAIN VALLEY, Calif., Nov. 22, 2021 – The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures’ upcoming film “Spider-Man: No Way Home”.