Releases

SEOUL, March 18, 2024 – Hyundai Motor Company has become the official sponsor of the MLB World Tour Seoul Series presented by Coupang Play, one of the most highly anticipated global sports events to take place in Korea this year and the first of its kind in the country.

FOUNTAIN VALLEY, Calif., March 18, 2024, Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.

SAVANNAH, Ga, March 18, 2024 – Hyundai Motor America and Hyundai Motor Group Metaplant America (HMGMA) joined the 200th Anniversary of the Saint Patrick’s Day Parade in Savannah, Georgia on the morning of Saturday, March 16.

FOUNTAIN VALLEY, Calif., March 15, 2024 – Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring the highly anticipated 2024 Santa Fe SUV.

FOUNTAIN VALLEY, Calif., March 13, 2024 – Hyundai Motor America continues to show its support for the LGBTQ+ community as a presenting partner of the 35th Annual GLAAD Media Awards.

FOUNTAIN VALLEY, Calif., March 8, 2024 – In celebration of International Women’s Day, Hyundai Motor America has opened applications for its fifth annual Hyundai Women in STEM Scholarship.

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 – To celebrate football’s biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more.

FOUNTAIN VALLEY, Calif., Jan. 26, 2024 – Hyundai launches the all-new 2024 Santa Fe with a national campaign during professional football’s conference championship games on Jan. 28.

FOUNTAIN VALLEY, Calif., Jan. 22, 2024 – The IONIQ 5 Disney100 Platinum Edition is now available for sale at select Hyundai dealerships starting at $59,400. First revealed as a concept car at the 2023 New York Auto Show, marks the first time ever that Hyundai vehicle designers have created a vehicle with visual creative input from Walt Disney...

FOUNTAIN VALLEY, Calif., Jan. 10, 2024 – Hyundai has been ranked highest among mass market manufacturer websites according to the J.D. Power 2024 U.S. Manufacturer Website Evaluation Study—Winter.

SEOUL/PARIS, November 24, 2023 – Hyundai Motor Group (the Group) is rolling out a fleet of art cars in Paris, France, from November 23–28, in a final drive to promote Busan, South Korea’s bid to host the 2030 World Expo.

FOUNTAIN VALLEY, Calif., Nov. 14, 2023 – Today, Hyundai celebrated the unveiling of the 'KONA X Art Project,' a mural collaboration with renowned graffiti artist Royyal Dog, in Koreatown in Los Angeles, California.

SEOUL, November 13, 2023 – Hyundai Motor Group (the Group) held the 3rd Annual HMG Developer Conference, Korea’s largest mobility developer festival, and presented its vision for the future transformation of software-defined vehicles (SDVs).

SINGAPORE / SEOUL, November 7, 2023 – Hyundai Motor Group (the Group) is presenting its vision for Advanced Air Mobility (AAM) alongside its AAM company, Supernal at the 2023 Bloomberg New Economy Forum (the Forum) in Singapore, November 8–10.

SEOUL/SAN FRANCISCO, October 30, 2023 – Hyundai Motor Group (the Group) announced today that Hyundai CRADLE Silicon Valley will host the eighth annual Mobility Innovators Forum (MIF) on November 2nd at the Fort Mason Center, San Francisco.

FOUNTAIN VALLEY, Calif., Oct. 30, 2023 – Hyundai will reveal the 2024 Kona Jayde Concept at the 2023 SEMA Show on October 31.

FOUNTAIN VALLEY, Calif., Oct. 17, 2023– As part of its partnership as the exclusive North American automotive sponsor for the Disney100 Celebration, Hyundai is unveiling the IONIQ 5 Disney100 Platinum Edition during “Dancing with the Stars” as part of their Disney100 Night, airing Tuesday, Oct. 17 (8:00-10:01 p.m. EDT/PDT, 7:00-9:01 p.m....

FOUNTAIN VALLEY, Calif., Oct. 16, 2023 – In observance of Hispanic Heritage Month, Hyundai celebrated Hispanic and Latino history, culture and influence in the U.S., with a multifaceted program that included philanthropic and community-based support and sponsorships.

FOUNTAIN VALLEY, Calif., Oct. 10, 2023 – Ahead of the eighth-annual Rebelle Rally, Hyundai Motor America is revealing the modifications and custom graphic wrap for the Brute Squad’s Santa Cruz Sport Adventure Vehicle entry.

FOUNTAIN VALLEY, Calif., Oct. 9, 2023 – Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade.

FOUNTAIN VALLEY, Calif. Oct. 5, 2023 – In conjunction with Florida A&M University’s (FAMU) School of Journalism & Graphic Communication (SJGC), The Driving Force (TDF) and the Black Automotive Media Group (BAMG), Hyundai Motor America announced a sponsorship of a 10-week fall semester internship at FAMU designed for journalism students...

SEOUL/BERLIN, August 14, 2023 – Hyundai Motor Company today announced its support for Common Goal’s Equal Play Effect, a women empowerment program, during the final weeks of 2023 FIFA Women’s World CupTM, which runs through August 20, 2023, in Australia and New Zealand.

SEOUL, July 18, 2023 – Hyundai Motor Company announced today that it is launching an expanded ‘Goal of the Century’ (GOTC) global communication campaign with various brand initiatives for the FIFA Women’s World Cup Australia & New Zealand 2023™.

SEOUL, July 2, 2023 – Hyundai Motor Group (the Group) affiliates Hyundai Motor Company and Kia Corporation today jointly announced that they will sponsor the FIFA Women’s World Cup Australia & New Zealand 2023™ as FIFA’s official mobility partners.

FOUNTAIN VALLEY, Calif., June 30, 2023 – Hyundai Motor America and its Asian American marketing agency of record, TEN Advertising, launched their new campaign featuring the all-electric vehicle models, IONIQ 5 and the all-new IONIQ 6. The "Hot Place" campaign for the IONIQ was developed to achieve resonance with Asian American audiences,...

CANNES, France. June 20, 2023 – Hyundai and The Trust, the award-winning creative content studio responsible for producing branded solutions for advertising partners of The Wall Street Journal, Barron’s and MarketWatch, today announced “Miles That Define Us” a custom campaign that brings to life Hyundai's commitment to social...

SEOUL, June 20, 2023 – Hyundai Motor Company hosted its highly anticipated ‘2023 CEO Investor Day’ in Seoul today, unveiling its visionary mid- to long-term business strategies and financial plans. With the aim of actively leveraging its knowledge and heritage of innovation from internal combustion engine (ICE) vehicles, the company is...

PARIS/SEOUL, June 19, 2023 – Hyundai Motor Group is supporting the ambition of Korea’s second city Busan to host the World Expo 2030 with the provision of a fleet of electric vehicles (EVs) during the 172nd Bureau International des Expositions (BIE) General Assembly, which will be held in Paris, June 20.

SEOUL, June 14, 2023 – Hyundai Motor Group (the Group) held an Open Innovation Tech Day event in Seoul today during which the Group announced its coexisting and future strategies with participants within the global startup ecosystem and shared the results of its open innovation initiatives to date.

MIAMI, May 26, 2023 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach for the seventh year this Memorial Day weekend May 27-28, 2023.

SEOUL/ZURICH, May 25, 2023 – Hyundai Motor Group (the Group) affiliates Hyundai Motor Company and Kia Corporation today jointly announced the renewal of their longstanding partnerships with FIFA through 2030. The renewed agreement welcomes Group subsidiaries Boston Dynamics and Supernal into the fold.

FOUNTAIN VALLEY, CA - May 4, 2023 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the all-electric vehicle models, IONIQ 5 and IONIQ 6.

FOUNTAIN VALLEY, Calif., May 2, 2023 – Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 5 and 6 that helps debunk electric vehicle myths.

NEW YORK, April 5, 2023 – In celebration of Disney’s 100th anniversary, Hyundai Motor America unveiled its special IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.

SEOUL, March 21, 2023 – Hyundai Motor Company has announced ‘Re:Style 2023’ with renowned designer Jeremy Scott.

SEOUL, March 21, 2023 – Hyundai Motor Group (the Group) has developed an automatic charging robot (ACR) for electric vehicles (EV), and today released a video showing its capabilities (YouTube video link).

AUSTIN/SEOUL, March 17, 2023 – Hyundai Motor Company and the United Nations Development Programme (UNDP)’s ‘for Tomorrow’ project took the top honor in the Media category at the 2023 South by Southwest® (SXSW®) Innovation Awards this week in Austin, Texas.

AUSTIN/SEOUL, March 11/12, 2023 – Hyundai Motor Company and the United Nations Development Programme (UNDP)’s ‘for Tomorrow’ project has been named a finalist in the Media category of the 2023 South by Southwest® (SXSW®) Innovation Awards.

FOUNTAIN VALLEY, Calif., March 8, 2023 – To celebrate International Women’s Day, Hyundai Motor America has announced that applications for its annual Hyundai Women in STEM Scholarship are now open.

FOUNTAIN VALLEY, Calif., March 7, 2023 – For the second year in a row, Hyundai Motor America successfully launched its latest electric vehicle, the all-new IONIQ 6, with an aggressive digital and broadcast advertising strategy leading up to the Big Game on Feb. 12.