Releases

BOSTON/SEOUL/TOKYO, June 21, 2021 – Hyundai Motor Group (the Group), Boston Dynamics, Inc. and SoftBank Group Corp. (SoftBank), today announced the completion of the Group’s acquisition of a controlling interest in Boston Dynamics from SoftBank, following the receipt of regulatory approvals and other customary closing conditions.

SEOUL, June 16, 2021 – Hyundai Motor Group (The Group) announced today that its dedicated world-leading hydrogen fuel cell system brand, HTWO, will make its motorsports debut, providing its fuel cell generator to the ETCR (Electric Touring Car Racing) category.

FOUNTAIN VALLEY, Calif., June 16, 2021 – Hyundai and Marvel Studios have come together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series.

SEOUL, June 16, 2021 – Hyundai Motor Group Chairman Euisun Chung is visiting the U.S. to review the Group’s strategies for future mobility and the direction of technological development.

LEATHERHEAD/SEOUL, June 8, 2021 – Hyundai Motor Group Chairman Euisun Chung has today been honored with the Issigonis Trophy at the 2021 Autocar Awards ceremony.

FOUNTAIN VALLEY, Calif., June 7, 2021 – Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The...

LOS ANGELES, May 27, 2021 – PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), has partnered with Hyundai to produce three integrated vodcasts (video podcasts) with top PodcastOne talent. The vodcasts, with the support of the National Independent Venue Association (NIVA), will connect with audiences...

FOUNTAIN VALLEY, Calif., May 26, 2021 – Hyundai is renewing its sponsorship of the National Salute to America’s Heroes for three more years as part of its ongoing commitment to supporting veterans and the U.S. military. Currently in its fifth year, the patriotic two-day event returns to Miami Beach this Memorial Day weekend, May 29-30....

SEOUL, May 25, 2021 — Hyundai Motor Company today released images of its newly upgraded XCIENT Fuel Cell, the world’s first mass-produced, heavy-duty truck powered by hydrogen.

FOUNTAIN VALLEY/IRVINE, Calif., May 13, 2021 – Today, Hyundai Motor Group (HMG), which includes Hyundai Motor Company and Kia Corporation, announced its plan to invest $7.4 billion in the U.S. by 2025 to produce future EVs, enhance production facilities and further its investments in smart mobility solutions.

FOUNTAIN VALLEY, Calif., May 7, 2021 – Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month...

SEOUL, May 6, 2021 — Celebrating six months since the launch of the ‘for Tomorrow’ project, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video featuring three sustainable living solutions from a collection of submissions by grassroots local innovators from around the world.

Leatherhead, 29 April 2021 – The Hyundai IONIQ 5 has won Best Design at the TopGear Electric Awards 2021. The first car in the new IONIQ line-up brand, and the first Hyundai built on a new dedicated E-GMP battery electric vehicle platform, the IONIQ 5 doesn’t just herald a new era for EV design, but for EV performance and capability.

FOUNTAIN VALLEY, Calif., April 29, 2021 – Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson.

FOUNTAIN VALLEY, Calif., April 28, 2021 – Hyundai Motor America and National Geographic are joining forces to create “Outside Academy,” educational augmented reality (AR) experiences that empower families to explore iconic national parks, while inspiring them to create journeys of their own. The digital hub for “Outside Academy” can...

SEOUL, April 27, 2021 — Hyundai Motor Company today unveiled the all-new KONA N as well as its high-performance philosophy and ambition for sustainable driving fun at Hyundai N Day, a digital showcase dedicated to introducing Hyundai’s N Brand.

SEOUL, April 22, 2021 – Hyundai Motor Company and Kia Corporation announced today the recruitment of Kyunghyun Cho, associate professor of computer science and data science at New York University. Professor Cho will provide outside expert counsel to strengthen the group’s development of artificial intelligence (AI) technology and its...

SEOUL, April 20, 2021 — Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).

SEOUL, April 19, 2021 – Hyundai Motor Group (the Group) today announced that it has appointed Chang-Hyeon Song as President to oversee mobility businesses for Hyundai Motor Company and Kia Corporation. The Group also announced the establishment of a new Transportation-as-a-Service (TaaS) Division and named President Song as head of the new...

SEOUL, April 19, 2021 — Hyundai Motor Company triumphed at the world-renowned International Forum (iF) Design Award 2021 this week with 14 awards for design excellence, including iF’s top Gold award for the ‘E-pit ultra-fast charger’ for electric vehicle (EV).

SEOUL, April 16, 2021 – Hyundai Motor Company has revealed the Heritage Series PONY, a swank retro-modern reconstruction of the original mass-produced PONY model that heralded the dawn of Korea’s automotive industry more than 45 years ago.

SEOUL, April 15, 2021 — Hyundai Motor Company will unveil the all-new KONA N at its first-ever Hyundai N Day, a digital showcase for its high-performance N Brand, on April 27, 2021.

FOUNTAIN VALLEY, Calif., April 14, 2021 – Hyundai has a history of supporting the LGBTQ community and continues to do so with several activities this month. This includes a new commercial and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

SEOUL, April 13, 2021 — Hyundai Motor is partnering with the ocean conservation organisation Healthy Seas to combat ocean pollution, nurture sustainable marine ecosystems, and support a circular economy.

SEOUL, April 12, 2021 — Hyundai Motor Company today officially launched its new STARIA multi-purpose vehicle (MPV) lineup via a digital world premiere, establishing a model for its future Purpose Built Vehicles (PBVs).

SEOUL, April 7, 2021 – Hyundai Motorstudio Busan has been inaugurated today in South Korea, serving as a dazzling place for catalyzing customer engagement and highlighting the company's unwavering commitment to pushing the boundaries of design.

FOUNTAIN VALLEY, Calif., April 1, 2021 – Hyundai Motor America reported total March sales of 75,403 units, a 115% increase compared with March 2020 and the all-time best month in Hyundai history.

SEOUL, March 31, 2021 – Hyundai Motor Company has reaffirmed its quest to making motorsport more sustainable by announcing its commitment to the FIA World Rally Championship (WRC) from 2022, when the series enters a new era of hybrid technology.

Alzenau, Germany, March 31, 2021 – Hyundai Motorsport has reaffirmed its commitment to the FIA World Rally Championship (WRC), with the company developing a brand-new challenger for WRC’s hybrid era based on the Hyundai i20 N road car.

SEOUL, March 18, 2021 – Hyundai Motor Company today signed a new five-year Global Business Cooperation Agreement with Royal Dutch Shell plc, the international energy company known as Shell — but this time with a clean mobility twist. The signing ceremony was held online at Hyundai Motorstudio Goyang, Korea.

SEOUL, March 17, 2021 — Hyundai Motor Company today unveiled additional design features of its new multi-purpose vehicle (MPV) lineup, STARIA, ahead of its digital world premiere slated for the first half of 2021.

FOUNTAIN VALLEY, Calif., Mar. 17, 2021 – Continuing its commitment to accelerate mainstream adoption of electric vehicles, Hyundai Motor America will provide 250 kilowatt-hours of complimentary charging on Electrify America’s ultra-fast charging network for owners of 2021 Kona Electric and Ioniq Electric models.

SEOUL, March 10, 2021 — Hyundai Motor Company today unveiled the teaser images of STARIA, the brand’s new multi-purpose vehicle (MPV) lineup. The images show the STARIA Premium, a high-end variant of STARIA standard model.

SEOUL, March 9, 2021 — Hyundai Motor has revealed a glimpse of the all-new KONA N without its camouflage disguise. In a series of teaser images, fans and enthusiasts can enjoy a first look at the latest member of the brand’s high-performance N range.

Hyundai Motor Group (the Group) today announced it held a virtual groundbreaking ceremony for HTWO Guangzhou, the Group’s first fuel cell system facility outside of Korea. The investment advances the Group’s global hydrogen leadership and supports its push into China’s rapidly developing hydrogen industry.

Offenbach, 2 March 2021 – Hyundai Motor revealed Hyundai Bayon today, an all-new crossover SUV designed specifically for Europe. As a B-segment SUV, Bayon will be the latest and smallest member of Hyundai’s expanding SUV family.

SEOUL, February 22, 2021 — Hyundai Motor Company today launched the IONIQ 5 midsize CUV during a virtual world premiere event. As the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV), IONIQ 5 sets the benchmark to redefine the electric mobility lifestyle with sustainable and innovative features.

SEOUL, 15 February 2021 — Hyundai Motor Company today released new images, revealing the spacious and versatile interior of the much-anticipated IONIQ 5, which will make its virtual world premiere on February 23, 2021.

Offenbach, 12 February 2021 – Hyundai Motorsport will soon participate in the inaugural all-electric touring car championship PURE ETCR, which will commence later this year. PURE ETCR will set the benchmark for electric racing around the world and accelerate the transition to emissions-free mobility.

WASHINGTON, D.C., Feb. 3, 2021 – A coalition of 11 companies have partnered to form Hydrogen Forward, an initiative focused on advancing hydrogen development in the United States. The founding members – Air Liquide, Anglo American, Bloom Energy, CF Industries, Chart Industries, Cummins Inc., Hyundai, Linde, McDermott, Shell and Toyota –...