Releases

FOUNTAIN VALLEY, Calif., Sept. 3, 2025 – To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade Hybrid on Sept. 4.

SEOUL/COLOGNE, August 20, 2025 – Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation.

SEOUL, August 20, 2025 – Hyundai Motor Company is participating in the 13th World Congress of the Econometric Society (ESWC 2025), held at COEX in Seoul, to present its comprehensive hydrogen vision and exhibit the all-new NEXO fuel cell electric vehicle (FCEV).

SEOUL, August 20, 2025 – Hyundai Motor Group (the Group) has reinforced its leadership in the software-defined vehicle (SDV) era by sharing the latest technology standards and software development system with its key partners, strengthening the foundation for collaboration. 

SEOUL, July 22, 2025 – Hyundai Motor Company today marks two major milestones for IONIQ Forest: the 10th anniversary of its launch and 1 million trees planted globally.

FOUNTAIN VALLEY, Calif., July 15, 2025 – As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program – Hyundai Rewards.

FOUNTAIN VALLEY, Calif., June 30, 2025 – Hyundai and its Asian American marketing agency of record, TEN Advertising, launched a new creative campaign featuring the first-ever 2026 IONIQ 9 3-row electric SUV.

CANNES/SEOUL, June 23, 2025 – Hyundai Motor Company captured the spotlight this week at the prestigious Cannes Lions International Festival of Creativity with its short film ‘Night Fishing.’

SEOUL/CANNES, FRANCE, June 18, 2025 – Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, ‘Night Fishing,’ and artificial intelligence (AI)-driven CSR marketing campaign, ‘Tree Correspondents’.

FOUNTAIN VALLEY, Calif., June 9, 2025 – Hyundai Motor America, in partnership with Culture Brands, today launched, “He Got Money,” a new campaign spotlighting the 2025 Hyundai Tucson Hybrid.

FOUNTAIN VALLEY, Calif., June 6, 2025 – In support of its growing line-up of hybrid models, Hyundai has launched a new marketing campaign, “Best of Both Worlds,” featuring the Santa Fe Hybrid and Tucson Hybrid.

SEOUL/BARCELONA, June 3, 2025 – Hyundai Motor Group (the Group) reaffirms its vision for the future of mobility and its leadership in technological innovation at the La Fédération Internationale des Sociétés d’Ingénieurs des Techniques de l’Automobile (FISITA) World Mobility Conference (WMC) 2025, held from June 3 to 5 at the Palau...

MIAMI, May 24, 2025 – Hyundai proudly announces the return of the National Salute to America’s Heroes for Memorial Day weekend, May 24-25, 2025, on the iconic sands of Miami Beach.

ROTTERDAM/SEOUL, May 21, 2025 – Hyundai Motor Group (the Group) is showcasing its position as a global leader in hydrogen at the World Hydrogen Summit 2025 (the Summit) in Rotterdam, Netherlands, May 20-22.

FOUNTAIN VALLEY, Calif., May 9, 2025 – Hyundai is sponsoring the highly anticipated Wango Tango music festival in Huntington Beach on May 10, 2025.

FOUNTAIN VALLEY, Calif., May 9, 2025 – Hyundai continues to blend innovation with comfort to create meaningful moments for families and individuals and is showcasing that in its national marketing campaign for the all-new Hyundai IONIQ 9 titled, “Space to Connect.”

SEOUL/ANAHEIM, April 29, 2025 – Hyundai Motor Company and Plus unveiled a shared vision at the Advanced Clean Transportation (ACT) Expo 2025 in Anaheim, California, outlining how their collaboration on autonomous hydrogen-powered fuel cell trucks aims to accelerate the development of a hydrogen-powered freight network in the United States.

POOLER, Ga., April 28, 2025 – Today, at the 2025 Advanced Clean Transportation (ACT) Expo, Hyundai announced plans to launch a scalable hydrogen production and dispensing facility for Class-8 heavy-duty zero-emission vehicles.

SEOUL/ANAHEIM, April 28, 2025 – Hyundai Motor Company introduced the new XCIENT Fuel Cell Class-8 heavy-duty truck at the Advanced Clean Transportation (ACT) Expo 2025 in Anaheim, California, showcasing its ongoing commitment to expanding its hydrogen business in North America.

SEOUL, Feb. 25, 2025 – Hyundai Motor Group (the Group) is actively recruiting participants for its new developer conference, ‘Pleos 25’, which will be held at COEX, Seoul, on Friday, March 28.

CALIFORNIA CITY, Calif., Feb. 12, 2025 – Hyundai America Technical Center, Inc. (HATCI) held a celebration event earlier this week in honor of 20 successful years of quality and performance testing at its California Proving Ground (CPG) in California City, Calif.

FOUNTAIN VALLEY, Calif., Feb. 4, 2025 – Hyundai in collaboration with its agency Culture Brands, is launching “Play for the Car,” its latest marketing campaign featuring the 2025 Hyundai Sonata Hybrid.

FOUNTAIN VALLEY, Calif., Jan. 24, 2025 – Hyundai continues to demonstrate how its making a safer road for all in a new national marketing campaign airing during professional football’s conference championship games on Jan. 26.

FOUNTAIN VALLEY, Calif., Jan. 7, 2025 – Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos, and schedule a pickup from the dealer.

SEOUL/LAS VEGAS, Jan. 6, 2025 – Hyundai Motor Company and Kia Corporation’s global open innovation platforms, ZER01NE and Hyundai CRADLE, participate in CES 2025 from January 7-10, 2025.

FOUNTAIN VALLEY, Calif., Nov. 14, 2024 – Hyundai Motor America is excited to announce the Hyundai EV Experience & Multi-Point Inspection Event, inviting customers from all communities to explore Hyundai’s latest electric vehicle lineup.

To highlight Teen Driver Safety Week (Oct. 20-26), Hyundai has partnered with actress Julie Bowen on a social content series on TikTok, Instagram and YouTube. The multi-part series with Hyundai, Julie, and her driving-age sons promotes safe driving, while also tackling concerns felt by both new drivers and their parents.

SEOUL, Oct. 21, 2024 – Hyundai Motor Company and Kia Corporation are hosting E-FOREST TECH DAY 2024, a new technology exhibition to share innovative smart factory manufacturing technologies.

SEOUL, Sept. 24, 2024 – Hyundai Motor Group (the Group) unveiled its end-to-end hydrogen solutions and roadmap at H2 MEET 2024, Korea’s largest hydrogen industry exhibition event, running from September 25 to 27 at the Korea International Exhibition Center (KINTEX) near Seoul. 

FOUNTAIN VALLEY, Calif., Sept. 20, 2024 – Hyundai Motor America is bringing together electrifying experiences and music-inspired joy as the official automotive sponsor of the iHeartRadio Music Festival Presented by Capital One. This is the third year that Hyundai has been a sponsor of the two-day music festival that features today's biggest...

FOUNTAIN VALLEY, Calif., Sept. 18, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV.

FOUNTAIN VALLEY, Calif., Aug. 8, 2024 – Hyundai recently launched a new integrated marketing campaign titled “Drive In”, which highlights the 2025 Tucson’s key safety and technology features.

FOUNTAIN VALLEY, Calif., July 30, 2024 – Knowing that customers are continuing to search for brands they can trust, Hyundai has launched a marketing campaign titled “Quality Is Not a Luxury” highlighting the quality, dependability, reliability, and safety of its vehicles.

FOUNTAIN VALLEY, Calif., July 25, 2024 – Celebrating the start of the 2024 Summer Games, Hyundai is launching a new advertisement titled “It’s OK.”

FOUNTAIN VALLEY, Calif., July 2, 2024 – Hyundai and its African American marketing agency of record, Culture Brands, proudly announces the launch of its latest multicultural campaign, "Everyone’s Outside," featuring the highly anticipated, refreshed 2025 Hyundai Tucson Hybrid.

FOUNTAIN VALLEY, Calif., May 30, 2024 – Hyundai has been named the official automotive partner of Liga MX in the U.S., the most-watched soccer league in the country, announced by TelevisaUnivision, the world’s leading Spanish-language media company, during its 2024-25 Upfront in New York.

MIAMI, May 24, 2024 – Hyundai is extending its partnership of the National Salute to America’s Heroes for an additional three years as part of its enduring dedication to supporting veterans and the U.S. military.

FOUNTAIN VALLEY, Calif., May 23, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV.

FOUNTAIN VALLEY, Calif., May. 21, 2024 – To encourage EV-curious consumers to make the switch to an electric vehicle and creatively showcase the benefits of going all electric, Hyundai has launched a new marketing campaign.

New York, March 27, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or “Viejos Cuentos”.