Releases

FOUNTAIN VALLEY, Calif., Oct. 19, 2015 – It’s every golfer’s dream to play in a PGA TOUR Pro-Am. With Hyundai’s Ultimate Pro-Am Experience sweepstakes, Hyundai is offering one lucky golfer just that and more. By entering at HyundaiGolf.com , one winner will receive a trip to play in three different Pro-Ams with PGA TOUR professionals.

Seventh Consecutive SEMA Vehicle Blends Premium and Performance

Kickoff Celebration Includes Two All-new Fan-inspired Television Ads

FOUNTAIN VALLEY, Calif., Sept. 1, 2015 – Hyundai’s successful college football marketing program is coming back for its redshirt senior season to connect with the millions of passionate fans across the country. In its fifth year, the multifaceted #ThisIsLoyalty campaign includes regional advertising, social media engagement and game day...

FOUNTAIN VALLEY, Calif., Aug. 16, 2015 - Hyundai Motor America (HMA) has confirmed that as of January 1, 2016, it will begin using the services of Canvas Worldwide for its media buying activities. INNOCEAN Worldwide entered into a joint venture with Horizon Media forming Canvas Worldwide, a media agency network. The creation of Canvas...

FOUNTAIN VALLEY, Calif., Aug. 13, 2015 – Buses and trams carrying optical illusions of Hyundai logos forming the famous Manhattan skyline are coming to the busy streets of New York from July 2015 – January 2016. The creative mosaic artwork will be visible alongside Hyundai’s message: Take a step back. There is more of New York to be seen.

FOUNTAIN VALLEY, Calif. Aug. 10, 2015 – Hyundai Motor America today announced that Dean Evans has been named its vice president/chief marketing officer. Evans, former chief marketing officer of Subaru of America, will be responsible for all Hyundai marketing and advertising activities in the United States. Evans will report to Dave...

FOUNTAIN VALLEY, Calif., July 1, 2015 – Drivers cruising along the 405 freeway in Orange County saw a new look to Hyundai Motor America’s headquarters in Fountain Valley, Calif., this week. To promote its newly inked sponsorship deal with the NFL, Hyundai used projection mapping technology to display the Hyundai and NFL logos over a...

FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and...

70 Tucson Fuel Cell CUVs Driving the Freeways of Southern CaliforniaSecond Hyundai Fuel Cell Owner, Dave Uselton, Offers an Insightful “Day in the Life of a Fuel Cell Family” VideoWeb-based Creative Campaign Highlights Everyday “Superhero” Owners Who Are Quietly Changing the World FOUNTAIN VALLEY, Calif., June 10, 2015 – Today marks...

FOUNTAIN VALLEY, Calif., April 14, 2015 – After a successful inaugural year, the Hyundai Invitational golf tournament series will return in 2015, connecting golfers with the Hyundai brand, the 2015 Genesis premium sedan and flagship 2015 Equus . Fifty of the best charity golf tournaments around the country will add a Hyundai sponsorship...

NEW YORK – March 27,

New Relationship Fosters Brand’s Commitment to Art and Technology

RE/MAX Affiliates Receive Preferred Pricing on All Hyundai Vehicles

New Web Series Starring SNL’s Vanessa Bayer Launches Today, First Webisode Features “Weird Al” Yankovic

Golf Analyst Provides “Driving Tips” in Hyundai’s Latest PGA TOUR Initiative  

DETROIT,

KAPALUA, Maui, Hawaii, Jan. 8, 2015 – The Hyundai Tournament of Champions, the PGA TOUR’s winners-only event, kicks off the golfing New Year at the famous Plantation Course at the Kapalua Resort in Maui, Hawaii. The field this year features many of the game’s top talent, like Masters champion Bubba Watson and FedExCup Playoffs winner...

Popular Music Integrations in Advertising Stand Out Against 10,000 Entries

Millen Earns Pole Position at the Port of LA Final and Refuses to be Passed in his Veloster racer, Dominating the Eighth Race of the Season

Millen Earns Pole Position at the Port of LA Final and Refuses to be Passed in his Veloster racer, Dominating the Eighth Race of the Season Victory represents recent Coast-to-Coast Wins in both Los Angeles and Daytona   LOS ANGELES, Sept. 21, 2014 – Rhys Millen masterfully piloted his Hyundai Veloster rallycross racer to victory in the...

LOS ANGELES,

FOUNTAIN VALLEY, Calif.

#ThisIsLoyalty Celebrates the Proud Displays of Allegiance at

NEW YORK CITY, Aug. 15, 2014 - Hyundai Motor Company launches a new interactive billboard campaign entitled ‘Hyundai Brilliant Interactive Art’. It utilizes a two-way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Square’s billboards in Manhattan....

#BecauseFutbol Cracks the Social Media Code, Successfully Dominating Automotive Share of Voice, Brand Awareness and Driving Sonata Purchase Intent

COPPELL, TX,

Driving Social Conversation and Inspiring Fan Engagement, Hyundai Leads

FOUNTAIN VALLEY, Calif., June 20, 2014 - Hyundai’s “The Walking Dead” Special Edition Tucson went on sale at Hyundai dealers today. This limited-production special edition captures all the iconic trappings from the hit series, sure to satiate its most dedicated fans with an exclusive graphics package, badging, floor and cargo mats, and...

Winners from 50 Events to Compete at National Finals in Las Vegas and a Chance to Take the Road to Kapalua for the Hyundai Tournament of Champions

FOUNTAIN VALLEY, Calif., June 4, 2014 – As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360° integrated marketing platform that celebrates fan passion. Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail...

Consumers will instantly receive $500 toward their vehicle down payment when planning to save for a 2015 Hyundai Sonata

Millen Reaches the Highly Competitive Final Heat, while New Teammate Emma Gilmour Improves Successive Performances at the First Race of the Season

Millen Reaches the Highly Competitive Final Heat, while New Teammate Emma Gilmour Improves Successive Performances at the First Race of the Season     BARBADOS, May 18, 2014 – Rhys Millen aggressively piloted his Hyundai Veloster rallycross car into the ultra-competitive final round of the Global Rallycross Championship race on the...

FOUNTAIN VALLEY, Calif., April 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a heartfelt cord with audiences after debuting during this year’s Super Bowl. Today, the spot is earning recognition from Ace Metrix , a leading provider in television and video analytics, as the second most effective advertisement in the year’s...

KAPALUA, Maui, Hawaii, April 8, 2014 – The Hyundai Tournament of Champions is proud to announce that the 2014 event has raised a grand total of $333,185 for Maui charities. With this year’s addition, the tournament and host organizations have donated nearly $5 million to Maui Community Charities since its move to Maui in 1999. The six...

All-New 2015 Genesis Featured at One of Celebrity Golf’s Most Popular Events

FOUNTAIN VALLEY, Calif., Mar. 24, 2014 – Hyundai and Rhys Millen Racing (RMR) are again joining forces to create a groundbreaking new team for the 2014 Global Rallycross Championship (GRC) series. For 2014, Hyundai and RMR continue their assault on dirt- and tarmac-based circuits throughout North America with highly-tuned Veloster Turbo...

New Two-Driver Team Includes the First Female Driver in Global RallyCross:Top-Ranked Emma Gilmour of New Zealand Rhys Millen to be Full-Season Driver with 2014 GRC Title Sponsor Red Bull FOUNTAIN VALLEY, Calif., Mar. 24, 2014 – Hyundai and Rhys Millen Racing (RMR) are again joining forces to create a groundbreaking new team for the 2014...

The Walking Dead Chop Shop Recognized by Word of Mouth Marketing Association