Releases

FOUNTAIN VALLEY, Calif., Jan. 29, 2018 – Hyundai’s Super Bowl LII campaign will surprise and thank millions of people who have contributed to the fight against pediatric cancer. For the first time ever, Hyundai will feature its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing with a 60-second spot that will air...

SAINT PAUL, Minn., Jan. 19, 2018 – Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul for the first of four Red Bull Crashed Ice races. In this global competition, in association with Hyundai and its new N lineup, the world’s best and toughest athletes will skate down a massive ice track filled with...

DETROIT, Jan. 15, 2018 – Hyundai today unveiled the all-new 2019 Veloster Turbo and its high-performance counterpart, Veloster N, at the North American International Auto Show. As part of the reveal, Hyundai also announced that both cars will join the official roster of drivable vehicles in Forza Motorsport 7 for Xbox and Windows 10.

DETROIT, Jan. 15, 2018 – Fans of Marvel Studios’ Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities of the all-new Hyundai Veloster as it will play a significant role in Marvel Studios’ “Ant-Man and the Wasp”. Teaming up with this major franchise is part of a global marketing initiative to...

FOUNTAIN VALLEY, Calif., Dec. 14, 2017 – After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and...

FOUNTAIN VALLEY, Calif., Oct. 27, 2017 - WaiveCar, a partner of Hyundai Motor America in driving the future of transportation and mobility, will be appearing on the hit ABC show Shark Tank on Sunday, October 29 at 10pm ET and PT.

FOUNTAIN VALLEY, Calif., Oct. 25, 2017 – Hyundai Motor Company recently concluded its 12th Hyundai World Skill Olympics (WSO) in Korea. The Hyundai World Skill Olympics is a biennial competition that pits Hyundai’s automotive service experts and technicians against one another in various Olympic-style events. Hyundai Motor America (HMA)...

LAS VEGAS, Oct. 23, 2017 – Hyundai has partnered with Vaccar to develop the Vaccar Tucson Sport concept for the 2017 SEMA show. This eye-catching concept builds upon the affordable, OEM-level performance and style of the Tucson Sport crossover and adds considerable powertrain, design, infotainment, suspension and a full aero kit for...

LAS VEGAS, Oct. 17, 2017 – Hyundai has partnered with Blood Type Racing to develop the BTR Edition Elantra Sport concept for the 2017 SEMA show.

SEOUL, Korea, Oct. 16, 2017 – Hyundai Motor is targeting a successful tournament as a title sponsor of the 2017 World Archery Championships that commenced on October 15 in Mexico City. A total of 376 world-class archers from 61 countries around the world will compete over the next seven days for one of the most renowned titles in the sport.

LAS VEGAS, Oct. 9, 2017 – Hyundai has combined expertise with Bisimoto Engineering to create the "HyperEconiq Ioniq" concept for the 2017 SEMA show. This innovative concept integrates the best hypermiling, economy and friction technologies to amplify the outstanding Ioniq platform beyond original equipment manufacturer limitations for...

LAS VEGAS, Oct. 3, 2017 – Hyundai has released its first tuner concept for the 2017 SEMA show: the Rockstar Energy Moab Extreme Off-roader Santa Fe Sport Concept. Rockstar designed the concept to be able to withstand the ultimate demands of extreme off-roading in Moab, Utah, considered one of the world’s most challenging off-road regions.

BAYTOWN, Texas, Sept. 25, 2017 – Today, Hyundai marked its 3-millionth Elantra sold in the United States by commemorating the achievement of one brave individual in Baytown, Texas, a city near Houston severely impacted by flooding caused by Hurricane Harvey.

FOUNTAIN VALLEY, Calif., Sept. 21, 2017 – Today, Hyundai Motor America officially opened its “Charging Century” of more than 100 convenient, level-two charging locations to its employee work force. These innovative and efficient new chargers allow Hyundai’s employees driving Ioniq Electric, Plug-in Hybrid and Sonata Plug-in Hybrid...

September 12, 2017 – Hyundai Motor is presenting three public debuts of new vehicles at the 67th International Frankfurt Motor Show: Hyundai’s first high-performance car i30 N, the elegant five-door coupé i30 Fastback and the bold, sub-compact SUV, the All-New KONA.

FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is almost over, the first kickoff of the 2017 NFL season is just two days away and Hyundai has suited up to give fans an even better experience.

FOUNTAIN VALLEY, Calif., Sept. 1, 2017 - Hyundai Hope On Wheels®, a nonprofit organization supported by Hyundai Motor America and its more than 830 dealers, today launched its annual campaign in honor of National Childhood Cancer Awareness Month.

FOUNTAIN VALLEY, Calif., Aug. 31, 2017 – Like college football teams across the country, Hyundai is finishing up its preseason preparations for the seventh consecutive year of its successful college football marketing initiative.

FOUNTAIN VALLEY, Calif., July 27, 2017 – For millions of Americans, one of the most frustrating parts of every workday is the traffic-clogged slog they face on their daily commutes.

WASHINGTON, June 27, 2017 – At a special ceremony to commemorate the opening of Hyundai Motor Company’s new Washington, D.C., office, Hyundai announced a donation of $25,000 to the Capitol Police Memorial Fund. As a member of the Washington community, Hyundai wanted to honor the brave men and women of the United States Capitol Police who...

FOUNTAIN VALLEY, Calif., June 21, 2017 – World Archery is making a stop in Salt Lake City for stage three of the 2017 Hyundai Archery World Cup on June 20-25, 2017. In this global competition, sponsored by Hyundai Motor Company, archers compete in four stages across four different countries. The best from each category advance to the finals...

FOUNTAIN VALLEY, Calif., June

FOUNTAIN VALLEY, Calif., May 23, 2017 – In another recognition of its delivering both value and fun for drivers in the compact category, Hyundai’s 2017 Veloster has been honored by Kelley Blue Book’s KBB.com with inclusion in its annual ‘10 Coolest Cars Under $18,000’ list.

Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31

FOUNTAIN VALLEY, Calif., April 25, 2017 – The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to...

2018 Hyundai Sonata Highlights and Features.

FOUNTAIN VALLEY, Calif., April 7, 2017 – Hyundai Motor America will be live-streaming its press conference at the 2017 New York International Auto Show, allowing a wider audience to find out all the news about the 2018 Sonata. Media, fans and enthusiasts around the world whom cannot attend the show can be part of the experience thanks to the...

FOUNTAIN VALLEY, Calif., March 22, 2017

March 7, 2017 – Hyundai Motor today unveiled its futuristic FE Fuel Cell Concept that looks ahead to the next generation of hydrogen-powered vehicles. Having established itself as a global leader for hydrogen transportation, the company has reaffirmed its commitment to fuel cell vehicle development at the Geneva Motor Show 2017. The FE Fuel...

March 7, 2017 – At the Geneva International Motor Show 2017 Hyundai Motor celebrates two world premieres: the New Generation i30 Wagon and the hydrogen-powered FE Fuel Cell concept car. Further highlights include the IONIQ Plug-in Hybrid which completes the IONIQ line-up along with the IONIQ Hybrid and Electric version.

Hyundai Achieved Its Best Ranking Ever

FOUNTAIN VALLEY, Calif., Feb. 9, 2017

CHICAGO, Feb. 9, 2017 – Hyundai Motor America debuts the all-new 2018 Elantra GT at the 2017 Chicago Auto Show. Lower, wider, and longer, the all-new Elantra GT adds a more aggressive stance and interior volume to its clean European style and driving dynamics. When the new hatchback arrives this summer, shoppers can choose between two models,...

Press conference will debut the all-new 2018 Hyundai Elantra GT Hatchback. Thursday, Feb. 9 at 10:00 A.M. Central Time at McCormick Place / North Hall

Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, brought a first of its kind experience to those who deserve it most, by making this year’s game better for our soldiers overseas.

FOUNTAIN VALLEY, Calif., Feb. 2, 2017 - Get ready: One week from today, join us for the debut of the all-new 2018 Elantra GT at the Chicago Auto Show. More details to come!

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 – At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by...

WASHINGTON, Jan. 26, 2017 – For Hyundai Motor America, the 2017 auto show season gathers momentum with the Washington D.C. Auto Show. Hyundai is showcasing three new eco-focused models: the 2017 Ioniq Electric, Ioniq Hybrid and Ioniq Plug-in, in addition to prototype Ioniq Land Speed Record and Ioniq Autonomous versions. The Ioniq Land Speed...

FOUNTAIN VALLEY, Calif., Jan. 18, 2017 – Hyundai Motor America, an official NFL sponsor and the reigning 2016 USA Today Super Bowl Ad Meter winner, is back for Super Bowl LI with an even more ambitious and creative program that will mark several Super Bowl breakthroughs. Hyundai will film a 90-second documentary during the game that will...

DETROIT, Jan. 6, 2017 – For Hyundai Motor America, the 2017 auto show season marks the beginning of an exciting new era, beginning with the Detroit International Auto Show. Hyundai is showcasing three new eco-focused models: the 2017 Ioniq Electric, Ioniq Hybrid and Ioniq Plug-in Hybrid Electric, in addition to the Elantra Sport released in...