Releases

FOUNTAIN VALLEY and SANTA MONICA, Calif., May 27, 2020 – Hyundai and modern media company, Tastemade, have partnered to develop The Un-Adventurers, a four-part original programming series. Each episode celebrates the story of a real person who leaves their home state for the first time to embark on the ultimate road trip they’ve always...

SEOUL, May 20, 2020 – Hyundai Motor began development of Fuel Cell Electric Vehicle (FCEV) technology over 20 years ago, with the establishment of a dedicated research team in 1998.

SEOUL, May 11, 2020 – Hyundai Motor Company is partnering with Incheon International Airport Corporation (IIAC), Air Liquide Korea and Hydrogen Energy Network (HyNet) to accelerate Incheon Airport’s efforts to become a low-carbon eco-friendly airport. To that end, the four parties signed a memorandum of understanding to establish a hydrogen...

FOUNTAIN VALLEY, Calif., Apr. 22, 2020 – In celebration of the 50th anniversary of Earth Day, Hyundai today shared a “How It Works” video for its NEXO fuel cell SUV, available on the Hyundai YouTube channel and Hyundainews.com. The video explains how the NEXO fuel cell stack creates its propulsion energy on demand only as its driver needs...

SEOUL, April 21, 2020 – Hyundai Motor Company is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.

SEOUL, March 30, 2020 – Hyundai Motor Group’s latest exoskeleton wearable robot, Vest Exoskeleton (VEX), has won the Product Design category (Innovative Product field) at the Red Dot Design Awards, the prestigious international design competition, now in its 60th year.

DUBLIN / SEOUL / BOSTON, March 26, 2020 – Aptiv (NYSE: APTV) and Hyundai Motor Group are pleased to announce they have completed the formation of their 50/50 autonomous driving joint venture aimed at advancing the companies’ shared vision of making mobility more safe, green, connected, and accessible.

FOUNTAIN VALLEY, Calif., March 9, 2020 – To celebrate International Women’s Day, Hyundai has introduced the Hyundai Women in STEM Scholarship to help the next generation of women leaders. The scholarship helps close the gender gap in engineering, mobility and autonomous driving fields by awarding female students interested in pursuing an...

FOUNTAIN VALLEY, Calif., Feb. 28, 2020 – As part of Hyundai’s ongoing support for the LGBTQIA+ community, the company is partnering with Outfest Fusion’s “One Minute Movie Contest” to award one talented filmmaker with the 2020 Hyundai Emerging Director Award. The winning director will ultimately create the second installment of...

NEW YORK/SEOUL, February 21, 2020 – Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times...

SEOUL, February 19, 2020 – Hyundai Motor Company and Kia Motors Corporation announced today that they have developed the world’s first predictive Information and Communication Technology (ICT) Connected Shift System, enabling the vehicle to automatically shift to the optimal gear after identifying the road and traffic conditions ahead....

FOUNTAIN VALLEY, Calif., Feb. 19, 2020 – Hyundai is out to make car shopping better with its completely redesigned Hyundaiusa.com website. Today, Hyundai launched the new site that features an intuitive experience that will make it easier for customers to find a Hyundai that fits their needs, locate a nearby dealer, and get behind the wheel...

FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.

WASHINGTON, D.C., Feb. 10, 2020 – Hyundai Motor Company today announced the expansion of its partnership with the U.S. Department of Energy (DOE) and its support of the DOE Hydrogen and Fuel Cells Program. Hyundai’s commitment aims to increase technical collaboration to better understand challenges and to collect and publish independently...

FOUNTAIN VALLEY, Calif., Feb. 7, 2020 – Hyundai’s Boston-themed, star-studded spot, “Smaht Pahk,” was one of the most successful commercials during the Big Game, ranking second overall on USA TODAY’s Ad Meter.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – The all-new 2020 Hyundai Sonata has been awarded the 2020 Best Auto Tech Award by Kelley Blue Book – a recognition designed to help car shoppers identify the models with the best use of in-car technology at a good price. The award honors the vehicles with the most advanced infotainment, convenience...

SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

SEOUL, JANUARY 23, 2020 – Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

SEOUL, January 21, 2019 — Hyundai Motor Group Executive Vice Chairman (EVC) and Hydrogen Council Co-chair Euisun Chung has identified three key steps to accelerate the transition to a hydrogen society during the Hydrogen Council’s third annual CEO Meeting in Paris, France.

FOUNTAIN VALLEY, Calif., Jan. 13, 2020 – Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski,...

Las Vegas, January 8, 2020 – At CES 2020 in Las Vegas, Hyundai, Hexagon’s Positioning Intelligence Division- the leader in high-precision GPS technology, Valeo, the world number one in driving assistance systems, and a major mobile network operator will present a new technology capable of pinpointing a vehicle’s exact location while on...

SEOUL, December 18, 2019 – Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters. The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development...

FOUNTAIN VALLEY, Calif., Dec. 9, 2019 – Last month, Hyundai collaborated with three California universities to host the Fill It Forward Challenge. The competition challenged students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University to opt for reusable instead of plastic water bottles....

SEOUL, Nov. 20, 2019 — Hyundai Motor’s Hydrogen Mobility Solution has won the second-ever International Truck of the Year (IToY) Truck Innovation Award. Hyundai Motor Company and H2 Energy set up its joint venture (JV), Hyundai Hydrogen Mobility, in April 2019. The goal of the cooperation is to expand Europe’s hydrogen mobility ecosystem...

FOUNTAIN VALLEY, Calif., Nov. 18, 2019 – Hyundai Motor America, who has set the standard in automotive Super Bowl advertising over the past decade, will be back with an in-game spot for the 12th time in the past 13 years. Hyundai will again aim to make a connection with consumers with a new 60-second ad that will run in the first quarter of...

November 14, 2019 – Hyundai Motor Group today established MoceanLab, a mobility service venture, as part of the Group’s larger initiative to create a sustainable, connected future. MoceanLab will provide mobility services in the City of Los Angeles, and expand its services to autonomous ridesharing, shuttling, multimodal transportation, and...

SEOUL, Nov. 12, 2019 – Hyundai Motor Group today announced the development of the world’s first Road Noise Active Noise Control (RANC) system. The first-ever system dramatically reduces noise within the cabin of a vehicle.

SEOUL, Nov. 11, 2019 — Hyundai Motor Company successfully conducted the company’s first platooning of trailer trucks on the Yeoju Smart Highway replicating real-world traffic conditions.

SEOUL, October 29, 2019 — Hyundai Motor Company announced key investments into three hydrogen companies – Impact Coatings, H2Pro and GRZ Technologies – to strengthen its leadership position in the global hydrogen fuel cell ecosystem.

FOUNTAIN VALLEY, Oct. 28, 2019 – Hyundai has collaborated with California universities to spread awareness about water sustainability, an issue affecting the state and the world at large. Students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University will be encouraged to participate in simple...

IRVINE, Calif., Oct. 25, 2019 – Hyundai, in collaboration with Pony.ai and Via, today unveiled BotRide, a shared, on-demand, autonomous vehicle service operating on public roads. Starting on November 4, a fleet of self-driving Hyundai KONA Electric SUVs will provide a free ride-sharing service to the local community of Irvine, California.

ATLANTA, Oct. 21, 2019 — Hyundai Motor Company (HMC) revealed today the first rendering images of its concept for a hydrogen-powered fuel cell electric truck, HDC-6 NEPTUNE.

SEOUL, Oct. 20, 2019 — Hyundai Motor Group announced the development of the world’s first Machine Learning based Smart Cruise Control (SCC-ML), a technology that incorporates the driver’s patterns into its self-driving behavior, creating a custom experience for the driver.

FOUNTAIN VALLEY, Calif., Oct. 8, 2019 – Celebrating National Hydrogen Day 2019, Hyundai’s U.S.-market fuel cell SUVs, the NEXO fuel cell SUV and the Tucson fuel cell SUV, together have accumulated more than 8.4 million miles while emitting only clean water vapor. This cumulative distance is the equivalent of 17 round-trip journeys to the...

MENLO PARK, Calif., October 4, 2019 - Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Netradyne, a U.S. based intelligent technology company specializing in fleet safety management software. The partnership supports further development of Level 3+ Advanced Driver...

COLUMBUS, Ind. / SEOUL, Korea, September 27, 2019 – Hyundai Motor Company and Cummins Inc. (NYSE: CMI), announced today that the two global powertrain leaders have entered into a memorandum of understanding (MOU) to jointly evaluate opportunities to develop and commercialize electric and fuel cell powertrains.

Niedergösgen, September 25, 2019 – Hyundai Hydrogen Mobility (HHM), the joint venture between Hyundai Motor Company and H2 Energy, forged a partnership with Hydrospider, a joint venture of H2Energy, Alpiq and Linde to promote green hydrogen ecosystem in Switzerland and European countries in the upcoming future.

SEOUL / DUBLIN / BOSTON, September 23, 2019 – Hyundai Motor Group and Aptiv announced today that they will be forming an autonomous driving joint venture.

ATLANTA, Sept. 13, 2019 – As a sponsor of the 25th annual Music Midtown festival in Atlanta, Hyundai will provide unique experiences for fans onsite and at home to promote and explore the new features of the completely redesigned 2020 Sonata.