Releases

DAYTONA BEACH, Fla., Jan. 22, 2021 – In preparation for its U.S. racing debut, the brand-new Hyundai Elantra N TCR race car was unveiled yesterday by Bryan Herta Autosport at Daytona International Raceway. Already in the Winners Circle, the Elantra N TCR’s road-going sister car, the 2021 Elantra was just named the 2021 North American Car of...

Indianapolis, IN (December 15, 2020) – Bryan Herta Autosport (BHA) with Curb Agajanian and Hyundai Motor North America today announced a three-car assault on the 2021 IMSA Michelin Pilot Challenge. This introduces Hyundai N Brand’s latest Touring Car Racing (TCR)-specification achievement, the Elantra N TCR model.

December 7, 2020 — Hyundai Motorsport has claimed its second consecutive FIA World Rally Championship (WRC) manufacturers’ title* with a double podium result in Rally Monza, the season finale. Ott Tänak finished a challenging weekend in second place with Dani Sordo in third.

SEOUL, Nov. 16, 2020 — Hyundai Motor Company’s new IONIQ brand campaign video, ‘I’m in Charge,’ (LINK) shares insights of various thought leaders — fashion designer Maria Cornejo and British adventurer David de Rothschild — about their commitment to sustainable living. The video also invites eco-conscious consumers everywhere to...

Sebring, FL. (Nov. 16, 2020) – Ryan Norman and Gabby Chaves, drivers of the #33 Hyundai Veloster N TCR  for Bryan Herta Autosport (BHA) with Curb Agajanian, clinched the 2020 IMSA Michelin Pilot Challenge Drivers’ Championship on Nov. 14 with their second place finish at the Alan Jay Automotive 120 at Sebring International Raceway. Mark...

FOUNTAIN VALLEY, Calif., Nov. 13, 2020 – Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling.

Their sixth victory of the season all but locked up the manufacturers’ championship for Hyundai at the Hyundai Monterey Sports Car Challenge two weeks ago. A Hyundai entry must start the race at Sebring for Hyundai to be awarded the 2020 IMPC Manufacturers’ Champions.

The stakes were high and the championship battles tight as the penultimate round of the 2020 IMSA Michelin Pilot Challenge rolled into the inaugural Hyundai Monterey Sports Car Championship at WeatherTech Raceway Laguna Seca. Known for its topography and challenging corners like the Andretti Hairpin and the famous “Corkscrew”, Laguna Seca...

Round: 9 of 10 in the 2020 Michelin Pilot Challenge Racetrack: WeatherTech Raceway Laguna Seca, Salinas, CA 2.238-mile road course, featuring 11 turns Race: Saturday, October 31, 2020 at 3:35 pm PT (6:35 pm ET) (2 Hours) TV: LIVE on NBC Gold Track Pass at www.nbcsports.com/gold Live timing and scoring from each session available at www.IMSA.com...

LOS ANGELES, Oct. 28, 2020 – LiveXLive Media (NASDAQ: LIVX) (“LiveXLive”) and Hyundai have partnered on its “Unlock Better” campaign for the all-new 2021 Elantra. As part of a national campaign that launched in early October 2020, LiveXLive is producing a four-part livestream concert series featuring emerging and established talent...

SEOUL, Oct. 27, 2020 — Hyundai Motor Company announced today it will host an innovative virtual event ‘The All-New Tucson, Beyond DRIVE’, showcasing the recently launched Tucson SUV, one of Hyundai’s best-selling vehicles around the world.

On what is normally the season finale, the IMSA Michelin Pilot Challenge returned to Road Atlanta for the Fox Factory 120, a two-hour “sprint” race Friday. With just three races to go, the intensity was evident in the battle for the coveted drivers’ championship. The Bryan Herta Autosport Hyundai’s arrived leading the top three...

Round: 8 of 10 in the 2020 Michelin Pilot Challenge Racetrack: Michelin Raceway Road Atlanta, Braselton, GA 2.54-mile road course, featuring 12 turns Race: Friday, October 16, 2020 at 3:35 pm ET (12:35 pm PT) (2 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com Live radio commentary for...

SEOUL/LONDON/NEW YORK, October 7, 2020 – Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in ecofriendly design.

FOUNTAIN VALLEY, Calif., Oct. 1, 2020 – Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign provides early access and unique experiences through premium partnerships and innovative car shopping technologies. National TV ads showcase how the Elantra’s...

The IMSA Michelin Pilot Challenge series held its first-ever doubleheader race weekend, competing at the Mid-Ohio Sports Car Course. Typically a spring race that features rain and colder temperatures, perfect racing weather greeted the rescheduled event. Bryan Herta Autosport’s 4-car Hyundai Veloster N TCR team raced over 150 laps each over...

September 28, 2020 – Hyundai Motorsport N scored a TCR class podium from the 2020 Nürburgring 24 Hours, with the Veloster N TCR team of Marc Basseng, Manuel Lauck, Moritz Oestreich and Peter Terting. In the SP3T class Hyundai Team Engstler completed dominant performance for a superb victory with their i30 Fastback N.

September 27, 2020 – Hyundai Motorsport has revealed a new addition to its range of TCR-specification packages offered to customer teams. The new addition, the Hyundai Elantra N TCR, is the latest car to be designed and built by the company’s Customer Racing department.

SEOUL/NURBURG, SEPTEMBER 25, 2020 — Hyundai Motorsport will run an i30 N TCR and Veloster N TCR, joined by Hyundai Team Engstler in an i30 Fastback N, at this year’s ‘24 Hours Nürburgring’ endurance race in Nürburg, Germany, from Sept. 26 2:30 p.m. to Sept. 27 4:15 p.m. (CEST).

FOUNTAIN VALLEY, Calif., Sept. 24, 2020 – Hyundai has partnered with WWE to develop the DRIVE FOR BETTER 10-episode content series. The content series features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.

Rounds: 6 & 7 of 10 in the 2020 Michelin Pilot Challenge Racetrack: Mid-Ohio Sports Car Course, Mansfield, OH 2.258-mile road course, featuring 13 turns Race 1: Saturday, September 26, 2020 at 1:05 pm ET (10:05 am PT) (2 Hours) Race 2: Sunday, September 27, 2020 at 10:35 am ET (7:35 am PT) (2 Hours) TV: LIVE on NBC Gold Track Pass Live timing...

LOS ANGELES, Sept. 22, 2020 – Hyundai has partnered with the Chief Curator of the Museum of Latin American Art (MOLAA), Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from...

ASPARAN, TURKEY, Sep. 21, 2020 — Hyundai Motorsport has concluded Rally Turkey with a double podium finish on a dramatic final day in which both Thierry Neuville and Sébastien Loeb picked up punctures on the opening stage.

SEOUL, September 11, 2020 – Hyundai Motor Company is leading the digital transformation in the era of COVID-19 and beyond with the launch of ‘Channel Hyundai’, an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

FOUNTAIN VALLEY, Calif., Sept. 9, 2020 – Hyundai has finished training camp and is ready for its third season as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. Sunday Night Football has been the most watched primetime TV show for an unprecedented nine consecutive seasons, and Hyundai will have the marquee presence...

Braselton, GA - Gabby Chaves and Ryan Norman scored Hyundai's fourth straight victory and BHA's first win in an endurance race Sunday. They took the checkered flag after 4 hours of action-packed racing in the sizzling heat at Michelin Raceway Road Atlanta.

FOUNTAIN VALLEY, Calif., Sept. 8, 2020 – In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube...

Round: 5 of 10 in the 2020 Michelin Pilot Challenge Racetrack: Michelin Raceway, Road Atlanta, Braselton, GA 2.54-mile road course, featuring 12 turns Race: Sunday, September 6, 2020 at 12:10 pm ET (9:10 am PST) (4 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com Live radio commentary...

SEOUL, Aug. 30, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor's launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the...

Danville, VA - Mason Filippi and Michael Lewis earned their first victory of the 2020 IMSA Michelin Pilot Challenge season on Sunday, driving the #98 Hyundai Veloster N TCR at Virginia International Raceway. This is their first race win as teammates.

FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival.

Round: 4 of 10 races in the 2020 Michelin Pilot Challenge; Racetrack: Virginia International Raceway (VIR), Danville, VA 3.27-mile road course, featuring 17 turns ; Race: Sunday, August 23, 2020 at 2:55 pm ET (11:55 pm PST) (2 Hours); TV: LIVE on NBC Gold Track Pass; Live timing and scoring from each session available at www.IMSA.com; Live...

Speedway, IN (August 3, 2020) - It was an all Hyundai podium again this weekend at Road America in Elkhart Lake, Wisconsin, with Bryan Herta Autosport earning their second consecutive race win since returning to competition earlier this month. Hyundai now leads the IMSA Michelin Pilot Challenge (IMPC) Manufacturers championship by five points...

Round: 3 of the 10 race in the 2020 Michelin Pilot Challenge Racetrack: Road America, Elkhart Lake, WI 4.0-mile road course, features 14 turns Race: Saturday, August 1, 2020 at 4:45 pm ET (1:45 PM PST ) (2 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com Live radio commentary for every...

The defending IMSA Michelin Pilot Challenge (IMPC) Champions, Bryan Herta Autosport dominated their return to IMSA action Friday, winning the Advent Health 120 with the #21 Hyundai Veloster N TCR.

SEOUL, July 20, 2020 – Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) today announced the opening of ‘PROJECT HASHTAG 2020’, an exhibition featuring works by the winners of last year’s ‘PROJECT HASHTAG (#)’ contest. The exhibition will be held from July 24 through September 30 at MMCA...

Round: 2 of the 10 race 2020 Michelin Pilot Challenge Racetrack: Sebring International Raceway 3.74-mile road course, featuring 17 turns Race: Friday, July 17, 2020 at 2:30 pm ET (2 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com. Live radio commentary for every session at www.IMSA.com

FOUNTAIN VALLEY, Calif., July 2, 2020 – In the new five-part content series, Hyundai Highways, Hyundai embarks on some of the most epic, scenic drives in America on just one charge in the 258-mile range, zero-emissions Hyundai Kona Electric. The first episode is available now on Hyundai’s YouTube channel and new episodes will appear every...

INDIANAPOLIS, June 25, 2020 – Defending IMSA Michelin Pilot Challenge TCR champions Bryan Herta Autosport (BHA) with Curb Agajanian today announced they will expand their Sports Car program, adding a fourth Hyundai Veloster N TCR entry in the 2020 IMSA Michelin Pilot Challenge (IMPC).

FOUNTAIN VALLEY, Calif., May 28, 2020 – Today, Hyundai announced its high performance N Brand will be the title sponsor of the International Motor Sports Association (IMSA) race weekend at the WeatherTech Raceway Laguna Seca Sept. 4 – 6, 2020 in Monterey, California. This year’s IMSA Race Weekend will be the Hyundai Monterey Sports Car...