Releases

FOUNTAIN VALLEY, Calif., Aug. 31, 2017 – Like college football teams across the country, Hyundai is finishing up its preseason preparations for the seventh consecutive year of its successful college football marketing initiative.

FOUNTAIN VALLEY, Calif., July 27, 2017 – For millions of Americans, one of the most frustrating parts of every workday is the traffic-clogged slog they face on their daily commutes.

FOUNTAIN VALLEY, Calif., June 21, 2017 – World Archery is making a stop in Salt Lake City for stage three of the 2017 Hyundai Archery World Cup on June 20-25, 2017. In this global competition, sponsored by Hyundai Motor Company, archers compete in four stages across four different countries. The best from each category advance to the finals...

FOUNTAIN VALLEY, Calif., June

FOUNTAIN VALLEY, Calif., April 25, 2017 – The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to...

Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, brought a first of its kind experience to those who deserve it most, by making this year’s game better for our soldiers overseas.

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 – At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by...

FOUNTAIN VALLEY, Calif., Jan. 18, 2017 – Hyundai Motor America, an official NFL sponsor and the reigning 2016 USA Today Super Bowl Ad Meter winner, is back for Super Bowl LI with an even more ambitious and creative program that will mark several Super Bowl breakthroughs. Hyundai will film a 90-second documentary during the game that will...

FOUNTAIN VALLEY, Calif. Oct. 18, 2016 – Hyundai Motor America and ARK Performance have partnered again for the SEMA show, creating the ARK Road Racer Elantra Concept. The ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels...

FOUNTAIN VALLEY, Calif. Oct. 12, 2016 – Hyundai Motor America and Gurnade Inc. combined talents to develop the race-ready Gurnade Veloster Concept for the 2016 SEMA show. The Gurnade Veloster Concept takes the fundamentally-aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards,...

FOUNTAIN VALLEY, Calif., Oct. 5, 2016 – Hyundai Motor America and Rockstar Performance Garage have partnered to develop a nitrous-powered Santa Fe CUV capable of serious off-roading while conveying the iconic Rockstar design attitude. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the...

FOUNTAIN VALLEY, Calif., Sept. 28, 2016 – The NFL features some of the best rivalries in all of sports. Hyundai is harnessing fan passion for those rivalries with its new digital and social promotion called

Brand Taps into the Fan Passion and Loyalty at 17 of the Top College Football Programs

FOUNTAIN VALLEY, Calif., Sept. 13, 2016 – After 21 years of waiting, Los Angeles football fans opened the 2016 NFL season with a team of their own this past Monday night. Hyundai, which has called Southern California home since its arrival to the U.S. 30 years ago, is celebrating the return of the Los Angeles Rams to Southern California by...

First-to-Market Program Allows Los Angeles-area Customers to Request a 

FOUNTAIN VALLEY, Calif., July 14, 2016 – Hyundai Motor America, an official sponsor of the National Football League (NFL), is hosting five youth football camps in each of its five NFL team-sponsored cities this summer. The camps will take place this July in Minneapolis, Pittsburgh, Houston, Miami and Phoenix, offering kids a chance to train...

FOUNTAIN VALLEY, Calif., April 26, 2016 – Hyundai is helping make the 2016 NFL Draft experience better for fans by allowing families to create and share their own draft videos of their kids at DraftDay2031.com , and through an engaging on-site activation in Chicago. The digital and on-the-ground campaign is the continuation of Hyundai’s...

FOUNTAIN VALLEY, Calif., April 20, 2016 – Hyundai returns for its third round of the successful Hyundai Invitational golf tournament series, connecting golfers with the Hyundai brand and the 2016 Hyundai Genesis premium sedan. Fifty of the nation’s best charity golf tournaments have a Hyundai sponsorship that includes hole-in-one...

PONTE VEDRA BEACH, Fla., March 29, 2016 – The PGA TOUR announced today that the Tiger Woods Foundation will become the new Host Organization of the TOUR’s historic tournament at Riviera Country Club in Los Angeles. Tiger Woods, who grew up in the Los Angeles area and whose Foundation is headquartered in nearby Irvine, is expanding his...

FOUNTAIN VALLEY, Calif., March 22, 2016 – As part of its long-standing partnership with FIFA, the international governing body of football and the namesake behind the wildly popular FIFA video game, Hyundai is extending its sponsorship into the virtual world as an official partner of the FIFA Interactive World Cup 2016 (FIWC16). The...

FOUNTAIN VALLEY, Calif., March 22, 2016 – Hyundai has been named Consumer Brand of the Year by Cynopsis Media, the TV industry’s leading source of information. Mike O’Brien, vice president of corporate and product planning, will accept the GEM Award on behalf of Hyundai at the fourth annual Cynopsis Sports Media Awards , being hosted at...

Automaker Takes Top Honor for the Seventh Consecutive Year

FOUNTAIN VALLEY, Calif., Feb. 26, 2016 – Thirty years ago, a small company from a country not known for building cars came to the U.S. and began selling its first and only car, the Excel. Today, Hyundai is the fifth largest automaker in the world with 14 vehicles in its U.S. lineup and is celebrating its 30 th year in the U.S., recently...

FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY’s coveted Ad Meter when its spot “First Date” beat out 63 other Super Bowl 50 commercials. Hyundai’s impressive performance also included a fifth and sixth place finish for “Ryanville” and “The Chase” respectively, meaning...

Hyundai reveals its fourth Super Bowl ad, “Better,” a 60-second spot scheduled to run during the pre-game show.

Hyundai unveils its third Super Bowl 50 ad “First Date.” The 60-second ad, which will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan.

Hyundai releases its second Super Bowl 50 ad “Ryanville,” a 30-second in-game spot that takes a light-hearted look at the simple fact that all humans are prone to distractions.

Hyundai pulls back the curtain on its Super Bowl ad, “The Chase,” a 30-second in-game spot running in the first quarter.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL® sponsor, Hyundai is taking over the San Francisco Bay Area for nine days of Super Bowl activity aimed at creating an unforgettable experience for all fans.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday.

FOUNTAIN VALLEY, Calif., and PONTE VEDRA BEACH, Fla., Jan. 20, 2016 – The PGA TOUR and Hyundai announced today an agreement commencing in 2017 that will make Hyundai the new title sponsor of the TOUR’s longstanding tournament at Riviera Country Club in Los Angeles.

Winners-Only Tournament Starts the 2016 PGA TOUR Calendar Year

FOUNTAIN VALLEY, Calif., Dec. 29, 2015 – Hyundai Motor America unveiled its dream team of directors who are creating its four advertisements for February’s Super Bowl 50.

FOUNTAIN VALLEY, Calif., Dec. 23, 2015 – As Hyundai continues its drive toward Super Bowl 50, it is awarding 50 fans an opportunity to win the trip of a lifetime. Hyundai is an official NFL sponsor and is hosting a sweepstakes to give away 50 tickets to the biggest Super Bowl ever.

FOUNTAIN VALLEY, Calif., Dec. 9, 2015 – Hyundai is continuing its love of football and celebration of fan passion by building on its NFL sponsorship , signing deals with two NFL teams – the Minnesota Vikings and Pittsburgh Steelers.

November 20, 2015 – Hyundai Motor and Los Angeles County Museum of Art (LACMA) have raised the curtain on the latest in a series of provocative exhibitions; Diana Thater: The Sympathetic Imagination . The new exhibit, which runs from November 22 until February 21 2016, presents 22 influential works of art in film, video and physical...

FOUNTAIN VALLEY, Calif., Nov. 12, 2015 – In its first year as an official NFL sponsor, Hyundai is returning to the Super Bowl marketing game in a big way. During the Super Bowl 50 broadcast on Feb. 7, 2016, Hyundai will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the...

FOUNTAIN VALLEY, Calif., Oct. 29, 2015 – Hyundai’s continued dedication to exceeding customers’ expectations earned them the No. 1 spot in the automotive category in the 2015 Brand Keys Loyalty Leaders List. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this annually-syndicated study that examines...