Releases

FOUNTAIN VALLEY, Calif., July 20, 2023 – J.D. Power today named the 2023 Hyundai Santa Cruz as the most appealing vehicle in the midsize pickup segment in the 2023 U.S. Automotive Performance, Execution and Layout (APEAL) Study.

SEOUL, July 18, 2023 – Hyundai Motor Company announced today that it is launching an expanded ‘Goal of the Century’ (GOTC) global communication campaign with various brand initiatives for the FIFA Women’s World Cup Australia & New Zealand 2023™.

The following is a summary of changes to the Hyundai new vehicle lineup for 2024 model year. This document will be updated regularly, creating a one-stop overview for the most up-to-date news on the Hyundai vehicle lineup.

FOUNTAIN VALLEY, Calif., June 30, 2023 – Hyundai Motor America and its Asian American marketing agency of record, TEN Advertising, launched their new campaign featuring the all-electric vehicle models, IONIQ 5 and the all-new IONIQ 6. The "Hot Place" campaign for the IONIQ was developed to achieve resonance with Asian American audiences,...

SEOUL, June 22, 2023 – Hyundai Motor Company is testing the performance capabilities of its IONIQ 5 N — N brand’s first high-performance, all-electric model — at the challenging Nürburgring racing circuit in Germany in preparation for its world premiere in July.

CANNES, France. June 20, 2023 – Hyundai and The Trust, the award-winning creative content studio responsible for producing branded solutions for advertising partners of The Wall Street Journal, Barron’s and MarketWatch, today announced “Miles That Define Us” a custom campaign that brings to life Hyundai's commitment to social...

PARIS/SEOUL, June 19, 2023 – Hyundai Motor Group is supporting the ambition of Korea’s second city Busan to host the World Expo 2030 with the provision of a fleet of electric vehicles (EVs) during the 172nd Bureau International des Expositions (BIE) General Assembly, which will be held in Paris, June 20.

CHICAGO, June 15, 2023 – Hyundai’s award-winning, all-electric IONIQ 6 has been named Favorite Plug-In Vehicle by the Midwest Automotive Media Association (MAMA) at the organization’s recent Spring Rally event in Elkhart Lake, WI.

FOUNTAIN VALLEY, Calif., June 12, 2023 – Hyundai’s 2023 SUV line-up leads the industry according to U.S. News and World Report’s Best SUV Brands list for 2023.

FOUNTAIN VALLEY, Calif., June 6, 2023 – Hyundai received the most vehicles awarded across new- and used-car categories in the 2023 Best Cars for Teens by U.S. News & World Report. Four new Hyundai models were featured in addition to two older Hyundai models in the used car category.

FOUNTAIN VALLEY, CA - May 4, 2023 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the all-electric vehicle models, IONIQ 5 and IONIQ 6.

FOUNTAIN VALLEY, Calif., May 2, 2023 – The Hyundai Palisade has been named a Wards 10 Best Interiors and UX winner for a second time.

FOUNTAIN VALLEY, Calif., May 2, 2023 – Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 5 and 6 that helps debunk electric vehicle myths.

SHANGHAI, April 18, 2023 – Hyundai Motor Company is actively strengthening its competitiveness in the Chinese market by showcasing the advanced technologies of its high-performance N brand at Auto Shanghai 2023.

FOUNTAIN VALLEY, Calif., April 17, 2023 – The Hyundai 2023 IONIQ 5 has been named the Best Electric Crossover Vehicle for Good Housekeeping’s 2023 Best New Family Cars.

FOUNTAIN VALLEY, Calif., April 6, 2023 – The 2023 Hyundai Tucson Plug-in Hybrid has been named Best Plug-in Hybrid by U.S. News & World Report for the second year in a row.

FOUNTAIN VALLEY, Calif., April 6, 2023 – The 2023 Palisade has been named one of Autotrader’s Best New Cars for 2023.

NEW YORK/SEOUL, April 5, 2023 – Hyundai Motor Company’s acclaimed IONIQ 6 Electrified Streamliner has won the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year, lauded by an international jury for its unique aerodynamic design and outstanding all-electric range.

NEW YORK, April 5, 2023 – In celebration of Disney’s 100th anniversary, Hyundai Motor America unveiled its special IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.

NEW YORK, April 5, 2023 – Hyundai today revealed the all-new 2024 Kona Electric, Limited, and N Line models in its North American debut at the New York International Auto Show.

SEOUL, March 29, 2023 – Hyundai Motor Company today launched the new SONATA midsize sedan for which the design and specifications have been significantly updated for the eighth generation.   

SEOUL, March 26, 2023 – Hyundai Motor Company today revealed the design of the new SONATA, with a new badge for the eighth-generation midsize sedan that heralds its sportiest design ever.

FOUNTAIN VALLEY, Calif., March 8, 2023 – To celebrate International Women’s Day, Hyundai Motor America has announced that applications for its annual Hyundai Women in STEM Scholarship are now open.

FOUNTAIN VALLEY, Calif., March 7, 2023 – For the second year in a row, Hyundai Motor America successfully launched its latest electric vehicle, the all-new IONIQ 6, with an aggressive digital and broadcast advertising strategy leading up to the Big Game on Feb. 12.

SEOUL, March 6, 2023 – Hyundai Motor Company today held a digital world premiere to unveil the all-new KONA, an upscaled multiplayer in the B-SUV segment, led by an all-electric variant (EV) that offers advanced safety and convenience features and class-leading range.

FOUNTAIN VALLEY, Calif., March 6, 2023 – Hyundai launched the second chapter in the creative marketing campaign, “Journeys”, which uses a series of portraits and videos to share the compelling stories of individuals that inspire the brand.

FOUNTAIN VALLEY, Calif., March 2 2023 – The 2023 Hyundai Elantra Hybrid Blue, Sonata Hybrid Blue and Kona Electric were named on the American Council for an Energy-Efficient Economy’s (ACEEE) list of “Greenest Vehicles of 2023.

FOUNTAIN VALLEY, Calif., Feb. 22, 2023 – Today, Hyundai received eight 2023 Car and Driver Editor’s Choice awards for its Kona, Tucson, Santa Cruz, Santa Fe, Palisade, Elantra N, Sonata, and IONIQ 5 models.

FOUNTAIN VALLEY, Calif., Feb. 21, 2023 – Hyundai Motor America today revealed pricing, packaging and a 53-kWh battery pack option[i] for its highly anticipated IONIQ 6 electric vehicle.

FOUNTAIN VALLEY, Calif., Feb. 9, 2023 – Today, the 2023 Hyundai Palisade was awarded the coveted MotorWeek Drivers’ Choice Award for the Best Large Utility category.

CHICAGO, Feb. 9, 2023 – Hyundai’s enhanced 2023 Palisade has been named Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA) at the Chicago Auto Show’s opening event.

CHICAGO, Feb. 7, 2023 – Hyundai’s award-winning IONIQ 5 has been named the Best Electric Vehicle by Cars.com in its Best of 2023 Awards surpassing all 2023 EVs in the market that were tested by the company’s editorial team of expert car reviewers.

FOUNTAIN VALLEY, Calif., Feb. 3, 2023 – Hyundai Motor America has developed its first original creative campaign for the Asian American market with its Asian American marketing agency of record, TEN Advertising.

FOUNTAIN VALLEY, Calif., Jan. 31, 2023 – The new, all-electric 2023 Hyundai IONIQ 6 has completed final EPA testing with the IONIQ 6 SE Long Range RWD trim receiving an EPA-estimated range of 361 miles. The IONIQ 6 SE AWD achieved an EPA-estimated range of 316 miles.

FOUNTAIN VALLEY, Calif., Jan. 27, 2023 – As the electric vehicle journey continues to evolve, making the switch can be overwhelming to some consumers, but Hyundai has thought of everything to turn the EV transition into a lifestyle transformation – and they are highlighting that in the national marketing campaign for the all-new...

FOUNTAIN VALLEY, Calif., Jan. 24, 2023 – The 2023 Hyundai Elantra Hybrid has won the Sedan of the Year in the Puros Autos third annual ‘Latin Flavor Cars of the Year’ awards.

CHICAGO, Jan. 23, 2023 – Hyundai has earned five spots on the 2023 Best Value New Cars report by Cars.com.

FOUNTAIN VALLEY, Calif., Jan. 19, 2023 – Hyundai leads the industry with four models selected to the 2023 Best Cars for the Money awards from U.S. News & World Report.

FOUNTAIN VALLEY, Calif., Jan. 19, 2023 – Hyundai Motor America has developed its first bilingual creative campaign with U.S. Hispanic marketing agency, Lopez Negrete Communications.

FOUNTAIN VALLEY, Calif., Jan. 18, 2023 – Adding to its extensive list of prestigious awards, the Hyundai IONIQ 5 was named the Edmunds Top Rated Electric SUV of 2023.