Releases

SEOUL, April. 18, 2019 — Hyundai Motor Company announced that it will present the ‘2019 Art +Tech Summit: The A.I. Revolution’ hosted by Christie’s in New York on June 25.

FOUNTAIN VALLEY, Calif., April 2, 2019 – In building on its brand promise to make things better for customers, Hyundai introduces Student Assurance, an industry-first incentive for customers with student loan debt. Student Assurance will help eligible customers free themselves of student loan debt faster by providing a contribution of up to...

FOUNTAIN VALLEY, Calif., March 28, 2019 – Hyundai continues to show support for the LGBTQ community as the presenting partner of the 30th Annual GLAAD Media Awards, an event that recognizes and honors media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual, transgender and queer (LGBTQ) community and the...

FOUNTAIN VALLEY, Calif., March 21, 2019 – Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000...

SEOUL/LONDON, Mar. 11, 2019 – Hyundai Motor and Tate Modern today announced that Kara Walker will create the next annual Hyundai Commission.

FOUNTAIN VALLEY, Calif., March 1, 2019 – This year, Hyundai is showing its support for the LGBTQ community as the exclusive automotive sponsor of Outfest Fusion People of Color Film Festival, a film festival that celebrates the rich heritage of LGBTQ individuals that populate greater Los Angeles. The films and TV shows that screen at Fusion...

SEOUL, Feb. 25, 2019 – Hyundai Motor Company unveiled a teaser video of BTS’s new global fan campaign on their prime advertising screen in Piccadilly Circus in central London, stepping up its collaboration with BTS, a seven-member K-pop group from South Korea.

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

SEOUL/LAUSANNE, Jan. 31, 2019 ― Hyundai Motor Company and World Archery have extended their partnership for an additional three years, following the conclusion of the two parties’ initial agreement that began in 2016.

FOUNTAIN VALLEY, Calif., Jan. 29, 2019 – This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other dreadful moments. The 60-second ad, “The Elevator,” will air during the first quarter of the game.

ATLANTA, Jan. 25, 2019 – As an official sponsor of the National Football League’s Super Bowl LIII, Hyundai is proud to announce a special unveiling of the “On Their Shoulders, We Stand” Mural Exhibit and Conversations in Diversity panel in Atlanta. Leading into Black History Month, Hyundai will pay homage to the incredible achievements...

DETROIT, Jan. 14, 2019 – Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting...

FOUNTAIN VALLEY, Calif., Dec. 19, 2018 – In just five years, a delivery driver from Olathe, Kansas drove her 2013 Elantra one million miles with the original powertrain. Farrah Haines is a proud Hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles of the average American driver.

FOUNTAIN VALLEY, Calif., Dec. 7, 2018 – As an extension of Hyundai’s ongoing collaboration with Amazon, Hyundai is participating in a sweepstakes on Amazon.com giving customers a chance to win the all-new 2019 Hyundai Santa Fe for Amazon’s 12 Days of Deals holiday event. Hyundai and the Santa Fe sweepstakes are featured on Amazon.com...

FOUNTAIN VALLEY, Calif., Dec. 3, 2018 – On Super Bowl Sunday, Hyundai will continue entertaining fans on the biggest day in advertising with a new 60-second spot that will run in the first quarter of the game. Hyundai, the official car and SUV of the NFL, will also a run a 30-second pre-game commercial and will have Super Bowl experiential...

WASHINGTON, D.C., Nov. 16, 2018 – America’s best fighting-game players descend upon the nation’s capital this weekend for the Red Bull Conquest finals, where regional fighting game champions in Street Fighter® V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2 from 15 U.S. cities and online will slug it out to determine the best...

Hyundai Motor Company and Ars Electronica today announced the opening of a unique global art exhibition to be displayed at Hyundai Motorstudio locations around the world, including Seoul, Beijing, and Moscow.

SEOUL, Oct. 1, 2018 – Hyundai Motor and Tate Modern today announced the opening of the fourth annual Hyundai Commission created by Tania Bruguera. The Hyundai Commission invites international artists to create site-specific works for Tate Modern's iconic Turbine Hall and has been made possible through the unique 11-year partnership between...

FOUNTAIN VALLEY, Calif., Sept. 5, 2018 – Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend less than two hours of quality time with their families each week. But when families are out...

FOUNTAIN VALLEY, Calif., Aug. 30, 2018 – With the 2018 NFL season quickly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans.

DETROIT, July 23, 2018 – Michigan residents will have the opportunity to peek into Hyundai’s future when the Le Fil Rouge concept car makes its North American debut at the 40th Annual Concours d’Elegance of America in Plymouth, Michigan, July 27–29. The concept car introduces Hyundai’s new ‘Sensuous Sportiness’ design theme, which...

SAN DIEGO, Calif., July 19, 2018 – “My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both...

FOUNTAIN VALLEY, Calif., July 18, 2018 – Hyundai continues to deliver on its commitment to exceptional customer service with a new digital showroom on Amazon.com that offers car buyers the ability to compare pricing and reviews, book test drives, check dealer inventories and other Shopper Assurance conveniences directly through Amazon...

FOUNTAIN VALLEY, Calif., July 12, 2018 – This year, Hyundai will be the Official Automotive Sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival. Outfest is the leading organization that promotes LGBTQ equality by creating, sharing and protecting LGBTQ stories on the screen. The partnership includes a wide range of activations where...

FOUNTAIN VALLEY, Calif., July 11, 2018 – As a part of The Hyundai Project: Art + Technology, 3D: Double Vision, presented by Hyundai, will make its debut at the Los Angeles County Museum of Art (LACMA) today. It is the first American exhibition to survey a full range of artworks, dating from 1838 to the present, that produce the illusion of...

FOUNTAIN VALLEY, Calif., June 26, 2018 – Dean Evans, chief marketing officer (CMO) of Hyundai Motor America, was again selected as one of the World’s Most Influential CMOs by Forbes.

FOUNTAIN VALLEY, Calif., June 22, 2018 – World Archery is in Salt Lake City, Utah for stage three of the 2018 Hyundai Archery World Cup from June 23-24, 2018. In this global competition, sponsored by Hyundai Motor Company, archers compete in four stages across four different countries. The best from each category advance to the finals which...

SEOUL, June 11, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, has enlisted multi-platinum GRAMMY Award winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. Through the song, Hyundai will communicate that its smart technology means consumers...

FOUNTAIN VALLEY, Calif., June 11, 2018 – The all-new Hyundai Veloster will be making its Hollywood debut in Marvel Studios’ Ant-Man and The Wasp and Hyundai is suiting up to give fans an action-packed experience. Leading up to the July 6 release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that...

FOUNTAIN VALLEY, Calif., June 6, 2018 – This month, Hyundai is teaming up with BuzzFeed and iHeartMedia to introduce Kamp Kona, an all-new, three-part music experience that celebrates local creators. Headlined by electronic artist Dan Deacon, Kamp Kona invites all those who appreciate art and music culture to participate in the unique...

SEOUL, June 1, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, will be bringing the FIFA World Football Museum™ from Zurich to the Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup™ through the passion and devotion of the fans and tells the event’s history through the players who...

MIAMI BEACH, Fla., May 22, 2018 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach and is one of the country’s largest Memorial Day weekend celebrations. Now in its second year, the two-day event on May 26 – 27 between 11th and 14th Streets on the beach, is designed to pay tribute to, honor and...

FOUNTAIN VALLEY, Calif., May 21, 2018 – In support of the 2018 Kona launch, Hyundai Motor America and its agency partner, INNOCEAN Worldwide, headed to the Big Island of Hawaii to film five strangers coming together to share their perspective on living purposefully. The Kona Way, presented by Hyundai, is a three-episode series that celebrates...

FOUNTAIN VALLEY, Calif., May 16, 2018 – While teams shift their focus to off-season team activities, Hyundai Motor America, an official sponsor of the National Football League (NFL), is providing young fans with the experience of a lifetime. For the third year in a row, the Hyundai Youth Football Camp is giving children ages 7 to 13 the...

SEOUL, Korea, April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000 slogan recommendations from global football fans and today announced the Final Top 3 slogans for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’ campaign.

FOUNTAIN VALLEY, Calif., April 19, 2018 – Leading up to the 2018 NFL Draft, Hyundai is going beyond statistics, combine results and collegiate accomplishments to document the extraordinary paths to the NFL of four top prospects. Returning for a second season, Rolling with the Rookies presented by Hyundai is a four-episode content series that...

SEOUL, April 16, 2018 – Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.

LOS ANGELES, March 15, 2018 – For the second consecutive year, Hyundai will be the Official Automotive Partner of the Skechers Performance Los Angeles Marathon. The partnership includes a wide range of race weekend activations through which runners and spectators will have the opportunity to experience Hyundai's newest models. The March 18th...

MINNEAPOLIS, Feb. 4, 2018 – For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing.

MINNEAPOLIS, Feb. 1, 2018 – For the second consecutive year, Hyundai Hope On Wheels (HHOW) will host two pediatric cancer survivors and a family member at The Super Bowl, which is being played this year in Minneapolis on Sunday, February 4.