Releases

FOUNTAIN VALLEY, Calif., Oct. 11, 2021 – Angela Zepeda, chief marketing officer (CMO) of Hyundai Motor America, was selected to Forbes’ prestigious annual list of the World’s Most Influential CMOs. Zepeda was one of 50 CMOs recognized for shaping business, culture and society.

FOUNTAIN VALLEY, Calif., Oct. 11, 2021 – Hyundai received a Silver Effie Award, one of the highest advertising industry honors, for the Sonata “Smaht Pahk” commercial which originally debuted during the Super Bowl in 2020. “Smaht Pahk” was recognized for taking a simple vehicle feature, Smart Park, and inserting clever humor with...

FOUNTAIN VALLEY, Calif., Oct. 7, 2021 – Hyundai and Amazon Ads are again enhancing the car shopping experience with brand new features launching today on Hyundai’s Evolve showroom on Amazon. The expansion of the digital showroom allows shoppers to discover available vehicles at participating dealers and begin the vehicle selection process...

FOUNTAIN VALLEY, Calif., Oct. 6, 2021 – Coming off an all-Hyundai podium finish at their title sponsored race last month, the Hyundai race teams turn their focus to the penultimate round of the 2021 IMSA Michelin Pilot Challenge at Virginia International Raceway.

SEOUL, October 5, 2021 — Hyundai Motor Company today launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations.

FOUNTAIN VALLEY, Calif., Sept. 30, 2021 – Hyundai is partnering with world-renowned portrait photographer, Annie Leibovitz, on a creative marketing campaign that brings to life the stories of Hyundai owners and employees. The campaign, “Journeys,” features portraits of eight Hyundai owners and 17 employees from across the organization to...

SALINAS, Calif., Sept. 13, 2021 – Harry Gottsacker and Mark Wilkins of Bryan Herta Autosport led Hyundai’s podium sweep at their first victory of the season in the #33 Elantra N TCR at the Hyundai Monterey Sports Car Championship.

FOUNTAIN VALLEY, Calif., Sept. 7, 2021 – Hyundai drivers prepare to defend their current first place standing in the manufacturers’ championship at their title sponsored event, the Hyundai Sports Car Championship at Weathertech Raceway Laguna Seca on Saturday.

FOUNTAIN VALLEY, Calif., Aug. 26, 2021 – Today, Hyundai announced that its high-performance N Brand is the title sponsor of the International Motor Sports Association (IMSA) race weekend at WeatherTech Raceway Laguna Seca for the second year in a row. The race weekend, known as the Hyundai Monterey Sports Car Championship, is held in...

FOUNTAIN VALLEY, Calif., Aug. 13, 2021 – Hyundai has announced that it will remain the Official Automotive Sponsor of the 2021 Outfest Los Angeles LGBTQ Film Festival for the fourth consecutive year. This sponsorship is one of multiple initiatives throughout the year that shows Hyundai’s dedication to amplifying the voices of the LGBTQ...

ELKHART LAKE, Wisc., Aug. 10, 2021 – Despite challenging and rainy conditions, Van der Steur Racing hung on for their first podium finish in the IMSA Michelin Pilot Challenge. Denis Dupont and Rory van der Steur finished in second place, driving the #19 Hyundai Veloster N TCR. Ryan Norman and Parker Chase started from the pole position in the...

FOUNTAIN VALLEY, Calif., July 30, 2021 – Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots.

FOUNTAIN VALLEY, Calif., July 29, 2021 – Hyundai’s all-new Santa Cruz is inspired by the city it is named after and the passion for adventure that lives there. In the marketing launch for its first-ever Sport Adventure Vehicle, Hyundai is partnering with former professional skateboarder and documentary filmmaker, Stacy Peralta, and local...

LIME ROCK PARK, Conn., July 20, 2021 – Hyundai driver Taylor Hagler became the first female to win in the TCR category of the IMSA Michelin Pilot Challenge and score her first professional racing victory in the Lime Rock Park 120 race.

FOUNTAIN VALLEY, Calif., July 14, 2021 – After a pair of back-to-back races at Watkins Glen, the Michelin Pilot Challenge resumes July 17 for the Lime Rock Park 120. The race will be streamed live on NBC Gold Track Pass. For more information about the race, cars and drivers visit bryanhertaautosport.com.

SEOUL, July 7, 2021 — If you thought you knew Hyundai Sonata, you’re about to ‘do a 180’. Hyundai Motor Company’s Sonata N Line sport sedan revs up the new Paramount Pictures’ action film Snake Eyes: G.I. Joe Origins, which makes its global debut on July 23, 2021.

Gabby Chaves will co-drive the #98 Hyundai Elantra N TCR with Parker Chase this weekend at Watkins Glen, stepping in for his 2020 co-champion, Ryan Norman. Norman will return to Mid-Ohio, the site of his recent TCR victory to make his NTT INDYCAR Series debut, driving the No. 52 DCRwRWR IndyCar with Dale Coyne Racing.

SEOUL, June 29, 2021 – Hyundai Motor Company today released a special brand video—starring BTS, worldwide pop icon and Hyundai Motor’s global brand ambassador—to celebrate the completion of Hyundai Motor Group’s acquisition of Boston Dynamics.

Watkins Glen, NY (June 28, 2021) – The scenarios changed so often even the telemetry had a hard time keeping up in the Tioga Downs 4 Hour race at The Glen, but the BHA Hyundai race cars prevailed with the #98 Elantra N TCR finishing second and the #77 Veloster N TCR third.

Round: 4 of 10 in the 2021 IMSA Michelin Pilot Challenge (IMPC) Racetrack: Watkins Glen International, Watkins Glen, NY 3.4-mile road course, featuring 11 turns Race: Saturday, June 26, 2021, at 2:05 pm ET (11:35 pm PT) (4 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com Live radio...

SEOUL, June 16, 2021 – Hyundai Motor Group (The Group) announced today that its dedicated world-leading hydrogen fuel cell system brand, HTWO, will make its motorsports debut, providing its fuel cell generator to the ETCR (Electric Touring Car Racing) category.

FOUNTAIN VALLEY, Calif., June 16, 2021 – Hyundai and Marvel Studios have come together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series.

FOUNTAIN VALLEY, Calif., June 7, 2021 – Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The...

LOS ANGELES, May 27, 2021 – PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), has partnered with Hyundai to produce three integrated vodcasts (video podcasts) with top PodcastOne talent. The vodcasts, with the support of the National Independent Venue Association (NIVA), will connect with audiences...

FOUNTAIN VALLEY, Calif., May 26, 2021 – Hyundai is renewing its sponsorship of the National Salute to America’s Heroes for three more years as part of its ongoing commitment to supporting veterans and the U.S. military. Currently in its fifth year, the patriotic two-day event returns to Miami Beach this Memorial Day weekend, May 29-30....

Lexington, OH (May 17, 2021) –Hyundai’s newest race car, the Elantra N TCR scored its first IMSA victory, just three races into the 2021 season at Mid-Ohio, it also was the first win of the season for Bryan Herta Autosport (BHA) w/Curb Agajanian and Hyundai. The Elantra N TCR is the racing version of the 2021 North American Car of the Year,...

Round: 3 of 10 in the 2021 IMSA Michelin Pilot Challenge (IMPC) Racetrack: Mid-Ohio Sports Car Course, Lexington, OH 2.258-mile road course, featuring 13 turns Race: Saturday, May 15, 2021 at 3:35 pm ET (12:35 pm PT) (2 Hours) TV: LIVE on NBC Gold Track Pass Live timing and scoring from each session available at www.IMSA.com Live radio...

FOUNTAIN VALLEY, Calif., May 7, 2021 – Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month...

LEXINGTON, Ohio, May 4, 2021 – Inspired by the goal to race again and powered by courage, determination, persistence and perseverance, Robert Wickens returned to the cockpit in a Hyundai Veloster N TCR car today, for the first time since his horrific IndyCar accident in 2018. Highlighted with triumphant breakthroughs and executed with laser,...

FOUNTAIN VALLEY, Calif., April 29, 2021 – Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson.

FOUNTAIN VALLEY, Calif., April 28, 2021 – Hyundai Motor America and National Geographic are joining forces to create “Outside Academy,” educational augmented reality (AR) experiences that empower families to explore iconic national parks, while inspiring them to create journeys of their own. The digital hub for “Outside Academy” can...

SEOUL, April 20, 2021 — Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).

FOUNTAIN VALLEY, Calif., April 14, 2021 – Hyundai has a history of supporting the LGBTQ community and continues to do so with several activities this month. This includes a new commercial and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

Alzenau, Germany, March 31, 2021 – Hyundai Motorsport has reaffirmed its commitment to the FIA World Rally Championship (WRC), with the company developing a brand-new challenger for WRC’s hybrid era based on the Hyundai i20 N road car.

SEOUL, March 31, 2021 – Hyundai Motor Company has reaffirmed its quest to making motorsport more sustainable by announcing its commitment to the FIA World Rally Championship (WRC) from 2022, when the series enters a new era of hybrid technology.

Sebring, FL (March 22, 2021) - Taylor Hagler and Michael Lewis finished up front in their #77 Hyundai Veloster N TCR, scoring their first podium of the season. The team took third place in the Alan Jay Automotive 120 at Sebring International Raceway, round 2 of the IMSA Michelin Pilot Challenge.

Round: 2 of the 10 race 2021 Michelin Pilot Challenge Racetrack: Sebring International Raceway 3.74-mile road course, features 17 turns Race: Friday, March 19, 2021 at 2:35 pm ET (2 Hours) TV: LIVE on NBC Gold Track Pass Watch American Flat Track, ARCA, Whelen Modified Tour, IMSA online | NBC Sports Gold | NBC Sports Live timing and scoring...

Offenbach, 12 February 2021 – Hyundai Motorsport will soon participate in the inaugural all-electric touring car championship PURE ETCR, which will commence later this year. PURE ETCR will set the benchmark for electric racing around the world and accelerate the transition to emissions-free mobility.

Daytona Beach, FL. (Feb. 1, 2021) – It was a historic day at Daytona International Raceway as Hyundai introduced the world to two new racecars and scored their first podium at the "World Center of Racing."

Racetrack: Daytona International Speedway 3.56-mile “Roval”, features 12 turns Race: Friday, January 29, 2021 at 1:35pm ET TV: Live on NBC Gold “TrackPass” https://www.nbcsports.com/gold/trackpass Listen: Live on IMSA Radio at www.IMSA.com Live updates are available throughout the weekend on BHA social media and...