Releases

FOUNTAIN VALLEY, Calif., Sept. 3, 2025 – To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade Hybrid on Sept. 4.

FOUNTAIN VALLEY, Calif., August 21, 2025 – Hyundai has once again been recognized as the top mass-market brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study, marking the sixth consecutive year the brand has earned this distinction.

SEOUL/COLOGNE, August 20, 2025 – Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation.

SEOUL, August 20, 2025 – Hyundai Motor Company is participating in the 13th World Congress of the Econometric Society (ESWC 2025), held at COEX in Seoul, to present its comprehensive hydrogen vision and exhibit the all-new NEXO fuel cell electric vehicle (FCEV).

FOUNTAIN VALLEY, Calif., July 31, 2025 – Hyundai’s IONIQ 5 N has been named the Official Winter EV of New England and Best In-Class Performance Car and the Tucson has also been awarded Best In-Class SUV by the New England Motor Press Association (NEMPA) in their Winter Test evaluation.

FOUNTAIN VALLEY, Calif., July 29, 2025 – The Hyundai Tucson Hybrid has been awarded one of the Best Cars for Car Seats by Cars.com. With 51 vehicles tested, Tucson is one of seven vehicles to earn this recognition.

SEOUL, July 22, 2025 – Hyundai Motor Company today marks two major milestones for IONIQ Forest: the 10th anniversary of its launch and 1 million trees planted globally.

FOUNTAIN VALLEY, Calif., July 15, 2025 – As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program – Hyundai Rewards.

The following is a summary of changes to Hyundai Motor America’s new vehicle lineup for the 2026 model year. This document will be updated regularly, creating a one-stop overview for the most up-to-date news on Hyundai’s vehicle lineup.

SEOUL/WEST SUSSEX, July 10, 2025 – Hyundai Motor Company today unveiled IONIQ 6 N to the world at the Goodwood Festival of Speed, marking a pivotal milestone in Hyundai N’s electrification journey.

FOUNTAIN VALLEY, Calif., July 7, 2025 – Hyundai’s IONIQ 5 XRT has been named the Best U.S.- Built Sports Vehicle of the Year by American Cars And Racing (ACAR).

MARKHAM, ONT. (July 7, 2025) – IONIQ 5 owner Patrick Nadeau has reached the destination of his epic EV journey to the Arctic Circle.

FOUNTAIN VALLEY, Calif., June 30, 2025 – Hyundai and its Asian American marketing agency of record, TEN Advertising, launched a new creative campaign featuring the first-ever 2026 IONIQ 9 3-row electric SUV.

FOUNTAIN VALLEY, Calif., June 26, 2025 – Hyundai ranked second among mass-market brands and third overall in the industry for the second consecutive year in the J.D. Power 2025 U.S. Initial Quality Study (IQS)℠.

LEATHERHEAD/SEOUL, June 24, 2025 – Hyundai Motor Company’s first high-performance EV, the IONIQ 5 N, has been awarded a prestigious Five-Star Car award by Autocar, a globally respected automotive publication.

CANNES/SEOUL, June 23, 2025 – Hyundai Motor Company captured the spotlight this week at the prestigious Cannes Lions International Festival of Creativity with its short film ‘Night Fishing.’

SEOUL, June 20, 2025 – Hyundai Motor Group (the Group) has reaffirmed its leadership in vehicle safety, achieving the highest number of models awarded in the 2025 Insurance Institute for Highway Safety (IIHS) crash test evaluations.

SEOUL/CANNES, FRANCE, June 18, 2025 – Hyundai Motor Company netted a Grand Prix, two Gold Lions, and a Silver Lion at the 2025 Cannes Lions International Festival of Creativity for its acclaimed short film project, ‘Night Fishing,’ and artificial intelligence (AI)-driven CSR marketing campaign, ‘Tree Correspondents’.

FOUNTAIN VALLEY, Calif., June 17, 2025 – Hyundai has secured five vehicles on the 2025 Cars.com American-Made Index.

SEOUL, June 11, 2025 – Hyundai Motor Company has unveiled the first teaser images of the eagerly awaited IONIQ 6 N, marking the brand’s next bold leap in its electrification journey.

FOUNTAIN VALLEY, Calif., June 11, 2025 – Hyundai has been awarded two additional vehicles, the Elantra and Sonata with 2025 TOP SAFETY PICK+ designations by the Insurance Institute for Highway Safety (IIHS).

FOUNTAIN VALLEY, Calif., June 9, 2025 – Hyundai Motor America, in partnership with Culture Brands, today launched, “He Got Money,” a new campaign spotlighting the 2025 Hyundai Tucson Hybrid.

FOUNTAIN VALLEY, Calif., June 6, 2025 – In support of its growing line-up of hybrid models, Hyundai has launched a new marketing campaign, “Best of Both Worlds,” featuring the Santa Fe Hybrid and Tucson Hybrid.

FOUNTAIN VALLEY, Calif., May 28, 2025 – Today, U.S. News & World Report lauded Hyundai with six category wins in the publication’s annual 2025 Best Cars for Teens awards – the most of any brand.

MIAMI, May 24, 2025 – Hyundai proudly announces the return of the National Salute to America’s Heroes for Memorial Day weekend, May 24-25, 2025, on the iconic sands of Miami Beach.

FOUNTAIN VALLEY, Calif., May 13, 2025 – The Hyundai Elantra Hybrid has been awarded the 2025 Best Hybrid for the Money and winner of the compact car segment by Cars.com.

FOUNTAIN VALLEY, Calif., May 9, 2025 – Hyundai is sponsoring the highly anticipated Wango Tango music festival in Huntington Beach on May 10, 2025.

FOUNTAIN VALLEY, Calif., May 9, 2025 – Hyundai continues to blend innovation with comfort to create meaningful moments for families and individuals and is showcasing that in its national marketing campaign for the all-new Hyundai IONIQ 9 titled, “Space to Connect.”

FOUNTAIN VALLEY, Calif., May 1, 2025 – Hyundai Motor America today revealed pricing for its new 2026 IONIQ 9 EV family.

FOUNTAIN VALLEY, Calif., April 24, 2025 – The all-new Hyundai IONIQ 9 has been selected as 2025 Wards 10 Best Interiors & UX list by WardsAuto. The award evaluates vehicles on a variety of aspects that shape the user’s experience inside the vehicle including design and aesthetics, comfort, materials, fit-and-finish, connectivity and...

NEW YORK, April 16, 2025 – Hyundai Hope on Wheels®, a 501(c)(3) nonprofit organization supported by Hyundai Motor America and its more than 850 U.S. dealers, will award $27 million in research and programmatic grants to medical institutions nationwide.

NEW YORK, April 16, 2025 – Today, Hyundai Motor America revealed the all-new 2026 Palisade XRT PRO at the New York International Auto Show.

NEW YORK, April 16, 2025 – Today, Hyundai’s all-new 2026 Palisade three-row SUV made its North American debut at the New York International Auto Show.

FOUNTAIN VALLEY, Calif., April 16, 2025 – Hyundai will livestream the reveal of the all-new 2026 Palisade SUV during its North American debut at the 2025 New York International Auto Show.

NEW YORK/SEOUL, April 16, 2025 – Hyundai INSTER has been honored with the title of 2025 World Electric Vehicle. This prestigious accolade was announced today at the globally renowned 2025 World Car Awards ceremony, held during the New York International Auto Show (NYIAS).

FOUNTAIN VALLEY, Calif., April 14, 2025 – Hyundai will livestream the reveal of the all-new 2026 Palisade SUV during its North American debut at the 2025 New York International Auto Show.

FOUNTAIN VALLEY, Calif., April 9, 2025 – Hyundai will livestream the reveal of the all-new 2026 Palisade SUV during its North American debut at the 2025 New York International Auto Show.

SEOUL, April 2, 2025 – Hyundai Motor Company today introduced the all-new NEXO fuel cell electric vehicle (FCEV), a cutting-edge mid-size SUV, at its global launch event at the Seoul Mobility Show in Korea.

SEOUL, April 1, 2025 – Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea.

FOUNTAIN VALLEY, Calif., March 25, 2025 – Starting today, U.S. owners of the current Hyundai KONA Electric, IONIQ Electric hatchback, IONIQ 5, and IONIQ 6 models equipped with a Combined Charging System (CCS) port gain access to 20,000 Tesla Superchargers in the United States using a North American Charging Standard (NACS) adapter.