Releases

SEOUL, July 20, 2020 – Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) today announced the opening of ‘PROJECT HASHTAG 2020’, an exhibition featuring works by the winners of last year’s ‘PROJECT HASHTAG (#)’ contest. The exhibition will be held from July 24 through September 30 at MMCA...

FOUNTAIN VALLEY, Calif., July 2, 2020 – In the new five-part content series, Hyundai Highways, Hyundai embarks on some of the most epic, scenic drives in America on just one charge in the 258-mile range, zero-emissions Hyundai Kona Electric. The first episode is available now on Hyundai’s YouTube channel and new episodes will appear every...

SEOUL/ PROVIDENCE, RI, June 23, 2020 – Hyundai Motor Group and Rhode Island School of Design (RISD) today announced a research collaboration to examine relationships among natural and built environments in order to propose new directions for the future of mobility.

SEOUL/MONTREAL, June 14, 2020 – Hyundai Motor Company and ELEKTRA have launched a collaborative art exhibition, “HYUNDAI X ELEKTRA: METAMORPHOSIS,” which highlights creative ways of imagining individual and societal transformations in a post-pandemic world.

SEOUL/CULVER CITY, May 27, 2020 – Hyundai Motor Company and Sony Pictures Entertainment today announced they have entered into a unique and unprecedented multi-picture promotional partnership that will feature the automaker’s new models and technologies in upcoming Sony Pictures productions. Under the deal Hyundai Motor will also offer...

FOUNTAIN VALLEY and SANTA MONICA, Calif., May 27, 2020 – Hyundai and modern media company, Tastemade, have partnered to develop The Un-Adventurers, a four-part original programming series. Each episode celebrates the story of a real person who leaves their home state for the first time to embark on the ultimate road trip they’ve always...

NASHVILLE, May 20, 2020 – Musicians On Call (MOC), a nonprofit that brings live and recorded music to the bedsides of patients in healthcare facilities, and Hyundai Hope On Wheels, a nonprofit committed to finding a cure for childhood cancer, are bringing smiles and welcome relief to patients and caregivers in children’s hospitals across...

SEOUL, May 11, 2020 – Hyundai Motor Company is partnering with Incheon International Airport Corporation (IIAC), Air Liquide Korea and Hydrogen Energy Network (HyNet) to accelerate Incheon Airport’s efforts to become a low-carbon eco-friendly airport. To that end, the four parties signed a memorandum of understanding to establish a hydrogen...

SEOUL/LONDON, March 12, 2020 – Hyundai Motor Company and Tate Modern today announced that Anicka Yi will create the 2020 Hyundai Commission, a new site-specific work for Tate Modern’s Turbine Hall. Hyundai Commission: Anicka Yi will open to the public from October 6, 2020 until January 10, 2021.

FOUNTAIN VALLEY, Calif., March 9, 2020 – To celebrate International Women’s Day, Hyundai has introduced the Hyundai Women in STEM Scholarship to help the next generation of women leaders. The scholarship helps close the gender gap in engineering, mobility and autonomous driving fields by awarding female students interested in pursuing an...

FOUNTAIN VALLEY, Calif., Feb. 28, 2020 – As part of Hyundai’s ongoing support for the LGBTQIA+ community, the company is partnering with Outfest Fusion’s “One Minute Movie Contest” to award one talented filmmaker with the 2020 Hyundai Emerging Director Award. The winning director will ultimately create the second installment of...

NEW YORK/SEOUL, February 21, 2020 – Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times...

FOUNTAIN VALLEY, Calif., Feb. 19, 2020 – Hyundai is out to make car shopping better with its completely redesigned Hyundaiusa.com website. Today, Hyundai launched the new site that features an intuitive experience that will make it easier for customers to find a Hyundai that fits their needs, locate a nearby dealer, and get behind the wheel...

FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.

LOS ANGELES / SEOUL, Feb. 11/12, 2020 — Hyundai Motor Group and Canoo announced today that Hyundai has engaged Canoo to jointly develop an electric vehicle (EV) platform based on Canoo’s proprietary skateboard design for upcoming Hyundai and Kia models.

WASHINGTON, D.C., Feb. 10, 2020 – Hyundai Motor Company today announced the expansion of its partnership with the U.S. Department of Energy (DOE) and its support of the DOE Hydrogen and Fuel Cells Program. Hyundai’s commitment aims to increase technical collaboration to better understand challenges and to collect and publish independently...

FOUNTAIN VALLEY, Calif., Feb. 7, 2020 – Hyundai’s Boston-themed, star-studded spot, “Smaht Pahk,” was one of the most successful commercials during the Big Game, ranking second overall on USA TODAY’s Ad Meter.

SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

SEOUL, JANUARY 23, 2020 – Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

SEOUL, January 15, 2020 – Hyundai Motor Company and Kia Motors Corporation today announced a strategic investment of €100 million (US $110 million) in a new partnership with Arrival, a UK-based electric vehicle startup.

FOUNTAIN VALLEY, Calif., Jan. 13, 2020 – Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski,...

Las Vegas, January 8, 2020 – At CES 2020 in Las Vegas, Hyundai, Hexagon’s Positioning Intelligence Division- the leader in high-precision GPS technology, Valeo, the world number one in driving assistance systems, and a major mobile network operator will present a new technology capable of pinpointing a vehicle’s exact location while on...

LAS VEGAS, January 7, 2020 – Hyundai Motor Company and Uber have announced a new partnership to develop Uber Air Taxis for a future aerial ride share network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES).

LAS VEGAS, January 6, 2020 – Uber and Hyundai Motor Company have today announced a new partnership to develop Uber Air Taxis for a future aerial ride share network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES). Hyundai is the first automotive company to join the Uber Elevate initiative, bringing...

FOUNTAIN VALLEY, Calif., Dec. 9, 2019 – Last month, Hyundai collaborated with three California universities to host the Fill It Forward Challenge. The competition challenged students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University to opt for reusable instead of plastic water bottles....

SEOUL, November 26, 2019 — Hyundai Motor Company today announced it has entered into a memorandum of understanding (MOU) with the Indonesian government to build its first manufacturing plant in the country.

FOUNTAIN VALLEY, Calif., Nov. 18, 2019 – Hyundai Motor America, who has set the standard in automotive Super Bowl advertising over the past decade, will be back with an in-game spot for the 12th time in the past 13 years. Hyundai will again aim to make a connection with consumers with a new 60-second ad that will run in the first quarter of...

FOUNTAIN VALLEY, Calif., Nov. 12, 2019 – Thanks to a new partnership announced today, Hyundai owners can now purchase Thule’s vehicle bike racks, roof racks, winter and water sport racks, and other cargo carriers and basket accessories directly from participating Hyundai dealers nationwide. Thule accessories can transport sports equipment...

SEOUL, October 29, 2019 — Hyundai Motor Company announced key investments into three hydrogen companies – Impact Coatings, H2Pro and GRZ Technologies – to strengthen its leadership position in the global hydrogen fuel cell ecosystem.

FOUNTAIN VALLEY, Oct. 28, 2019 – Hyundai has collaborated with California universities to spread awareness about water sustainability, an issue affecting the state and the world at large. Students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University will be encouraged to participate in simple...

MENLO PARK, Calif., October 4, 2019 - Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Netradyne, a U.S. based intelligent technology company specializing in fleet safety management software. The partnership supports further development of Level 3+ Advanced Driver...

COLUMBUS, Ind. / SEOUL, Korea, September 27, 2019 – Hyundai Motor Company and Cummins Inc. (NYSE: CMI), announced today that the two global powertrain leaders have entered into a memorandum of understanding (MOU) to jointly evaluate opportunities to develop and commercialize electric and fuel cell powertrains.

Niedergösgen, September 25, 2019 – Hyundai Hydrogen Mobility (HHM), the joint venture between Hyundai Motor Company and H2 Energy, forged a partnership with Hydrospider, a joint venture of H2Energy, Alpiq and Linde to promote green hydrogen ecosystem in Switzerland and European countries in the upcoming future.

SEOUL / DUBLIN / BOSTON, September 23, 2019 – Hyundai Motor Group and Aptiv announced today that they will be forming an autonomous driving joint venture.

ATLANTA, Sept. 13, 2019 – As a sponsor of the 25th annual Music Midtown festival in Atlanta, Hyundai will provide unique experiences for fans onsite and at home to promote and explore the new features of the completely redesigned 2020 Sonata.

SEOUL, Sept. 9, 2019 – Hyundai Motor Company debuted its Re:Style collection in partnership with Zero + Maria Cornejo at a star-studded event during the 2020 Spring / Summer New York Fashion Week.

SEOUL, Sept. 5, 2019 – Hyundai Motor Company announced its sponsorship of Ars Electronica Festival 2019, the world’s largest media art and technology festival in Austria that attracts throngs of experts, global companies and over 100 thousand visitors annually.

FOUNTAIN VALLEY, Calif., Sept. 4, 2019 – In the national marketing campaign for the brand-new Palisade SUV, Hyundai is tapping into the notion that family is more than just the people with whom you share the same DNA. The integrated campaign communicates how family can be a range of people; those you run a marathon with, go surfing with, go...

SEOUL, Aug. 27, 2019 – Hyundai Motor Company is partnering with ready-to-wear fashion brand Zero + Maria Cornejo to host Re:Style, an exclusive cultural event showcasing a creative upcycling collaboration between the automotive and fashion industries. The event will take place on September 6, the opening night of the 2020 S/S New York Fashion...