Releases

FOUNTAIN VALLEY, Calif., March 20, 2024 – Hyundai will celebrate the North American debut of the redesigned 2025 Tucson and the world debut of the enhanced 2025 Santa Cruz at the New York International Auto Show with a live and digital news conference reveal event on Wednesday, March 27.

SEOUL, March 18, 2024 – Hyundai Motor Company has become the official sponsor of the MLB World Tour Seoul Series presented by Coupang Play, one of the most highly anticipated global sports events to take place in Korea this year and the first of its kind in the country.

FOUNTAIN VALLEY, Calif., March 18, 2024, Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.

FOUNTAIN VALLEY, Calif., March 18, 2024 – Hyundai has been recognized with two vehicles in the 2024 Best Cars for Families awards by U.S. News & World Report.

FOUNTAIN VALLEY, Calif., March 15, 2024 – Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring the highly anticipated 2024 Santa Fe SUV.

Turin, Italy and SEOUL, March 14, 2024 - Hyundai Motor Company and Iveco Group (EXM: IVG) are strengthening their partnership to drive innovation in the commercial vehicle sector.

SEOUL, March 12, 2024 – For the 10th year in a row, Hyundai Motor Company has been awarded iF Design Award honors, this time for the brand’s IONIQ 5 N and all-new SANTA FE in the Product category, and the SANTA FE XRT Concept vehicle in the Professional Concepts class.

FOUNTAIN VALLEY, Calif., March 12, 2024 – Hyundai today announced pricing for its fully equipped IONIQ 5 N at $66,100, excluding $1,375 freight, setting the new benchmark for engaging, all-electric high performance.

FOUNTAIN VALLEY, Calif., March 6, 2024 – PARENTS has named the Hyundai IONIQ 5 as the Best Electric 5 Passenger SUV for Families in their 2024 Best Family Cars Awards.

SEOUL, March 6, 2024 – Hyundai Motor Company is extending its brand heritage campaign worldwide by launching new retro-themed content on ZEPETO, a global trending 3D avatar-based social networking platform, and through offline events in ASEAN countries.

SEOUL, February 28, 2024 – Hyundai Motor Group (the Group) is announcing that the Insurance Institute of Highway Safety (IIHS) has honored a total of 16 models from Hyundai Motor Company, Kia Corporation, and Genesis, with the prestigious IIHS 2024 TOP SAFETY PICK (TSP) and TSP+ awards — more than any other automaker in the annual assessment.

FOUNTAIN VALLEY, Calif., Feb. 27, 2024 – Hyundai Motor America has met the tougher safety criteria instituted by the Insurance Institute for Highway Safety (IIHS) for its 2024 TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards with seven Hyundai vehicles awarded to date.

SEOUL/GENEVA, February 27, 2024 – Hyundai Motor Company’s IONIQ 5 N is among the Top Three in the World finalists for the 2024 World Performance Car.

São Paulo, February 22, 2024 – Euisun Chung, Executive Chair of Hyundai Motor Group (the Group), is currently visiting Brazil, and has met with the country’s President Luiz Inácio Lula da Silva.

SEOUL, February 18, 2024 – Hyundai Motor Group (the Group) announced its 2024 first-half ZER01NE Accelerator program, an open innovation platform to facilitate collaboration between startups and the Group on various projects.

SEOUL, February 16, 2024 – Hyundai Motor Company today welcomed Fitch Ratings’ (Fitch) upgrade of the company’s Long-Term Issuer Default Ratings (IDRs) and senior unsecured ratings to A- with a stable outlook from a previous rating of BBB+.

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 – To celebrate football’s biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more.

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 – The all-electric Hyundai IONIQ 6 has been named the 2023 CleanTechnica Car of the Year, solidifying its position as a leader in today’s EV landscape.

FOUNTAIN VALLEY, Calif., Feb. 8, 2024 – Hyundai’s award-winning IONIQ 6 sedan has today been named MotorWeek Drivers’ Choice for Best Electric Vehicle.

CHICAGO, Feb. 8, 2024 – Hyundai’s award-winning, all-electric IONIQ 6[1] sedan was today named Favorite Plug-In Vehicle by the Midwest Automotive Media Association (MAMA).

FOUNTAIN VALLEY, Calif., Feb. 7, 2024 – Hyundai’s award-winning IONIQ 5 electric SUV was named Best Electric Vehicle of 2024 by Cars.com for a second year in a row, surpassing all 2024 EVs tested by Cars.com’s editorial team of expert car reviewers.

SEOUL, February 6, 2024 – Hyundai Motor Company today welcomed Moody’s Investors Service (Moody’s) upgrade of the company’s corporate rating to A3 with a stable outlook from a previous rating of Baa1 with a positive outlook. 

FOUNTAIN VALLEY, Calif., Feb. 6, 2024 – Hyundai’s all-new 2024 Kona Electric has today been named the Vincentric Best Value in America™ winner in the Subcompact SUV segment.

SEOUL, February 5, 2024 – Hyundai Motor Company and the Whitney Museum of American Art today announced a new 10-year partnership that enables artists to test their aspirations and incubate their creativity.

FOUNTAIN VALLEY, Calif., Jan. 31, 2024 – Hyundai received seven Editors’ Choice Awards from Car and Driver.

FOUNTAIN VALLEY, Calif., Jan. 26, 2024 – Hyundai launches the all-new 2024 Santa Fe with a national campaign during professional football’s conference championship games on Jan. 28.

FOUNTAIN VALLEY, Calif., Jan. 24, 2024 – Hyundai has released pricing for the all-new 2024 Santa Fe SUV with a premium new design, standard three-row seating, standard 2.5L turbocharged powertrain, and an entry price of $33,950*.

SEOUL, JANUARY 23, 2024 – Hyundai Motor Company and Rhizome announce the relaunch of ‘Seven on Seven’ (7x7) to take place on January 27, 2024, at the New Museum in New York City. After a hiatus during the pandemic, the iconic art and technology program returns this year with a focus on artificial intelligence (AI).

SEOUL, January 22, 2024 – Hyundai Motor Company and Kia Corporation today unveiled the ‘Active Air Skirt’ (AAS) technology that minimizes the aerodynamic resistance generated during high-speed driving, effectively improving the driving range and driving stability of electric vehicles (EVs).

FOUNTAIN VALLEY, Calif., Jan. 18, 2024 – Three Hyundai models have today been recognized with 2024 Best Cars for the Money awards from U.S. News & World Report.

SEOUL, January 16, 2024 – Hyundai Motor Company has been recognized yet again for its innovative design competitiveness by winning six top honors at the 2023 GOOD DESIGN Awards in the U.S., including four in the Transportation category and two in the Interactive Media category.

FOUNTAIN VALLEY, Calif., Jan. 16, 2024 – The Hyundai IONIQ 6[iii] electric sedan has been named a 2024 EV Pulse Editor’s Choice.

SEOUL, January 14, 2024 – Hyundai Motor Company today officially launched immersive content on Roblox, following an open beta showcase on January 8 as part of the company’s participation at the Consumer Electronics Show (CES) 2024.

SEOUL, January 11, 2024 – Hyundai Motor Company today unveiled the ‘IONIQ 5 N NPX1,’ a concept model equipped with prototype N Performance Parts, at the Tokyo Auto Salon 2024.

SEOUL/LAS VEGAS, January 10, 2024 – Hyundai Motor Company and Kia Corporation’s Creative Talent Platform, ZER01NE, will be taking part in CES 2024 from January 9–12, 2024.

LAS VEGAS, January 9, 2024 – Hyundai Motor Company is showcasing future technologies from across Hyundai Motor Group (the Group) at CES 2024 in Las Vegas from January 9–12.

LAS VEGAS, Jan. 9, 2024 – Supernal LLC – Hyundai Motor Group’s Advanced Air Mobility (AAM) company – today unveiled S-A2, its electric vertical takeoff and landing (eVTOL) vehicle product concept at CES 2024.

LAS VEGAS, January 8, 2024 – Hyundai Motor Company today presented its vision for a hydrogen-powered, software-driven transformation beyond mobility applications at CES 2024.

FOUNTAIN VALLEY, Calif., Jan. 5, 2024 – Hyundai has been recognized as an industry leader by the Environmental Protection Agency (EPA) in its new 2023 Automotive Trends Report – one of the industry’s most recognized vehicle studies for greenhouse gas emissions and fuel economy.

SEOUL, January 4, 2024 – Hyundai Motor Company (Hyundai Motor), Kia Corporation (Kia) and W. L. Gore & Associates (Gore) have signed an agreement at the Mabuk Eco-Friendly R&D Center, Korea, to collaborate on the development of advanced polymer electrolyte membrane (PEM) for hydrogen fuel cell systems.