Releases

FOUNTAIN VALLEY, Calif., May 30, 2024 – Hyundai has been named the official automotive partner of Liga MX in the U.S., the most-watched soccer league in the country, announced by TelevisaUnivision, the world’s leading Spanish-language media company, during its 2024-25 Upfront in New York.

FOUNTAIN VALLEY, Calif., May 28, 2024 –Hyundai recognizes Asian American Pacific Islander (AAPI) Heritage Month throughout May with a series of partnerships, digital engagement, and grassroots initiatives that celebrate the culture and influence of the AAPI community.

SEOUL, May 28, 2024 – Hyundai Motor Group (the Group) announced today the appointment of Manfred Harrer as Executive Vice President and Head of the newly established Genesis & Performance Development Tech Unit.

MIAMI, May 24, 2024 – Hyundai is extending its partnership of the National Salute to America’s Heroes for an additional three years as part of its enduring dedication to supporting veterans and the U.S. military.

FOUNTAIN VALLEY, Calif., May 23, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV.

LAS VEGAS/SEOUL, MAY 22, 2024 – Hyundai Motor Company (Hyundai Motor) and autonomous driving software leader Plus today unveiled the first Level 4 autonomous Class 8 hydrogen fuel cell electric truck in the U.S. at the Advanced Clean Transportation (ACT) Expo, the largest advanced clean transportation technology and fleet event in North America.

LAS VEGAS/SEOUL, May 21, 2024 – Hyundai Motor Company (Hyundai Motor) today shared its hydrogen vision and introduced its U.S. clean logistics business powered by the company’s Class 8 XCIENT Fuel Cell electric truck at the Advanced Clean Transportation (ACT) Expo 2024. 

FOUNTAIN VALLEY, Calif., May. 21, 2024 – To encourage EV-curious consumers to make the switch to an electric vehicle and creatively showcase the benefits of going all electric, Hyundai has launched a new marketing campaign.

SEOUL/SINGAPORE, May 13, 2024 – In a groundbreaking collaboration between world-renowned three-Michelin-star Chef Corey Lee and Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh, a new restaurant concept, is set to add a unique offering to the rich culinary landscape in Singapore.

LEATHERHEAD/SEOUL, MAY 8, 2024 – The Hyundai IONIQ 5 N has continued its phenomenal run of success by being named the best electric performance car in the world by CAR Magazine.

LEATHERHEAD/SEOUL, MAY 8, 2024 – The multiple award-winning Hyundai IONIQ 5 N has added yet another coveted honour to its expanding trophy cabinet by being named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards. 

OAKLAND/SEOUL, May 2, 2024 – Hyundai Motor Company (Hyundai Motor), today celebrated the official launch of NorCAL ZERO Project – a major initiative that is utilizing the company’s hydrogen fuel cell technology to bring zero-emission freight transportation to the San Francisco Bay Area and California’s Central Valley.

Hyundai will bring its largest team yet to the Nürburgring Nordschleife to contest this year’s Nürburgring 24 Hours (May 30-June 2). Three Hyundai Elantra N TCR cars stand ready to chase a fourth consecutive class win for the team.

SAVANNAH, Ga., April 29, 2024 – Hyundai recently contributed to local Savannah nonprofit organizations to support safety, education, and reforestation in the community.

SEOUL, April 28, 2024 – Hyundai Motor Company today reaffirmed its global design leadership by winning a prestigious 2024 Red Dot Award for the SANTA FE in the Product Design: Cars and Motorcycles category.

BEIJING / SEOUL, April 24, 2024 – Hyundai Motor Company is bolstering its brand competitiveness in the Chinese market by introducing its IONIQ 5 N high-performance electric vehicle (EV), all-new SANTA FE and the new TUCSON at the 2024 Beijing International Automotive Exhibition.

SEOUL, April 23, 2024 – Hyundai Motor Group (the Group) and the Dutch government have agreed to collaborate on facilitating the deployment of smart mobility and connectivity services and features for Hyundai and Kia vehicles.

DETROIT, April 23, 2024 – Hyundai Hope, the corporate social responsibility initiative of Hyundai Motor America, announced its partnership with the Children’s Hospital of Michigan through the Children’s Foundation in support of the hospital’s Injury Prevention Program, specifically child passenger safety initiatives.

SEOUL, April 22, 2024 – Hyundai Motor Group (the Group) signed a 15-year power purchase agreement (PPA) with Matrix Renewables, an energy development company based in Madrid, Spain, for the Hyundai Motor Group Metaplant America (HMGMA) in Georgia and other U.S. plants.

SEOUL, April 21, 2024 – Hyundai Motor Company (Hyundai Motor) today launched the world’s first application of Nano Cooling Film, a revolutionary vehicle window tint that offers a significant improvement in interior cooling performance compared to conventional tint films.

FOUNTAIN VALLEY, Calif., April 11, 2024 – Hyundai Motor America has been recognized with the Dornsife Award for Exceptional Service by the USC Joint Educational Project (JEP) for its support of STEM (science, technology, education, and mathematics) Education Programs.

CARMEL VALLEY, Calif., April 10, 2024 – Hyundai Motor America and Premier Hyundai of Seaside recently donated $20,000 to the Food Bank for Monterey County to support hunger relief initiatives in the local community.

SEOUL, April 5, 2024 – Hyundai Motor Company has released a campaign film showing the all-electric, self-driving IONIQ 5 robotaxi, developed by Hyundai Motor’s autonomous driving technology partner Motional, successfully completing a simulated process similar to a U.S. driver’s license test.

SEOUL, April 2, 2024 – Hyundai Motor Company (Hyundai Motor) and Kia Corporation (Kia) today unveiled the new design of their DAL-e Delivery robot with images and a video clip (URL).

SEOUL, March 30, 2024 – Hyundai Motor Company today unveiled the IONIQ 5 N eN1 Cup car at the official practice round for participating teams in the upcoming Hyundai N Festival motorsports event.

New York, March 27, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or “Viejos Cuentos”.

NEW YORK/SEOUL, March 27, 2024 – Hyundai Motor Company continued its winning streak at the World Car Awards today with the IONIQ 5 N high-performance electric vehicle (EV) named the 2024 World Performance Car.

NEW YORK, March 27, 2024 – Hyundai Hope On Wheels®, a 501(c)(3) nonprofit organization established by Hyundai Motor America, will award $26 million in research and support grants this year to medical institutions nationwide.

DENVER, March 21, 2024 – Hyundai Motor America and local Hyundai Colorado dealers recently donated $150,000 to Children’s Hospital Colorado as part of the 2024 Alice 105.9’s (KALC-FM) annual Alice Cares for Kids Radiothon™.

SEOUL, March 18, 2024 – Hyundai Motor Company has become the official sponsor of the MLB World Tour Seoul Series presented by Coupang Play, one of the most highly anticipated global sports events to take place in Korea this year and the first of its kind in the country.

FOUNTAIN VALLEY, Calif., March 18, 2024, Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.

SAVANNAH, Ga, March 18, 2024 – Hyundai Motor America and Hyundai Motor Group Metaplant America (HMGMA) joined the 200th Anniversary of the Saint Patrick’s Day Parade in Savannah, Georgia on the morning of Saturday, March 16.

FOUNTAIN VALLEY, Calif., March 15, 2024 – Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring the highly anticipated 2024 Santa Fe SUV.

Turin, Italy and SEOUL, March 14, 2024 - Hyundai Motor Company and Iveco Group (EXM: IVG) are strengthening their partnership to drive innovation in the commercial vehicle sector.

FOUNTAIN VALLEY, Calif., March 13, 2024 – Hyundai Motor America continues to show its support for the LGBTQ+ community as a presenting partner of the 35th Annual GLAAD Media Awards.

SEOUL, March 12, 2024 – For the 10th year in a row, Hyundai Motor Company has been awarded iF Design Award honors, this time for the brand’s IONIQ 5 N and all-new SANTA FE in the Product category, and the SANTA FE XRT Concept vehicle in the Professional Concepts class.

FOUNTAIN VALLEY, Calif., March 8, 2024 – In celebration of International Women’s Day, Hyundai Motor America has opened applications for its fifth annual Hyundai Women in STEM Scholarship.

MIAMI, March 7, 2024 – Hyundai Hope, the corporate social responsibility initiative of Hyundai Motor America, recently presented Nicklaus Children’s Hospital with a $15,000 donation to the Car Seat Safety Program.

SEOUL, March 6, 2024 – Hyundai Motor Company is extending its brand heritage campaign worldwide by launching new retro-themed content on ZEPETO, a global trending 3D avatar-based social networking platform, and through offline events in ASEAN countries.

FOUNTAIN VALLEY, Calif., Feb. 29, 2024 – In Celebration of Black History Month, Hyundai proudly honored the African American community through a comprehensive program comprising philanthropic initiatives, community-based support and sponsorships.