Releases

SEOUL, December 10, 2020 – Hyundai Motor Group today introduced ‘HTWO’, a new brand to represent the group’s world-leading hydrogen fuel cell system. Building upon Hyundai’s 20-plus years of experience in hydrogen fuel cell technology, the brand will present hydrogen as a positive energy for humanity. HTWO stands for ‘H2’, the...

SEOUL, December 9, 2020 — Hyundai Motor Company today revealed a teaser video (https://www.youtube.com/HyundaiWorldwide) for the upcoming IONIQ 5, the first dedicated EV in the new IONIQ lineup brand launching in early 2021.

SEOUL, December 1, 2020 — Hyundai Motor Group has unveiled its new Electric-Global Modular Platform (E-GMP), a dedicated battery electric vehicle (BEV) platform. Revealed online today during an ‘E-GMP Digital Discovery’ event, the platform will serve as the core technology for Hyundai Motor Group’s next-generation BEV line-up.

FOUNTAIN VALLEY, Calif., Nov. 17, 2020 – The highly acclaimed, all-new 2021 Hyundai Elantra offers technology typically only seen on much more expensive luxury vehicles. These features include customizable widescreens that keep drivers connected, digital car keys and wireless Android Auto and Apple CarPlay.

SEOUL, Nov. 16, 2020 — Hyundai Motor Company’s new IONIQ brand campaign video, ‘I’m in Charge,’ (LINK) shares insights of various thought leaders — fashion designer Maria Cornejo and British adventurer David de Rothschild — about their commitment to sustainable living. The video also invites eco-conscious consumers everywhere to...

FOUNTAIN VALLEY, Calif., Nov. 13, 2020 – Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling.

SEOUL / SANTA CLARA, Calif., November 9, 2020 – Hyundai Motor Group and NVIDIA announced today the roll-out of the NVIDIA DRIVE ‘connected car’ platform across all new models from Hyundai, Kia and Genesis from 2022 onwards.

FOUNTAIN VALLEY, Calif., Nov. 6, 2020 – During the past year, 96% of the Hyundai vehicles produced for sale in the U.S. offered Automatic Emergency Braking (AEB) as standard equipment, meeting a voluntary industry commitment two years in advance of the deadline.

SEOUL, November 4th, 2020 – Hyundai Motor Group has joined IONITY, Europe's leading high-power charging network, as a strategic partner and shareholder. Through its participation in this joint venture, Hyundai Motor Group – including Hyundai and Kia brands – will drive the expansion of the high-power charging network along Europe's...

SEOUL, November 4, 2020 – Hyundai Motor Company is spearheading development of a hydrogen society and fuel cell commercial vehicle ecosystem in China with regional partners.

LOS ANGELES, Oct. 28, 2020 – LiveXLive Media (NASDAQ: LIVX) (“LiveXLive”) and Hyundai have partnered on its “Unlock Better” campaign for the all-new 2021 Elantra. As part of a national campaign that launched in early October 2020, LiveXLive is producing a four-part livestream concert series featuring emerging and established talent...

SEOUL, Oct. 27, 2020 — Hyundai Motor Company announced today it will host an innovative virtual event ‘The All-New Tucson, Beyond DRIVE’, showcasing the recently launched Tucson SUV, one of Hyundai’s best-selling vehicles around the world.

FOUNTAIN VALLEY, Calif., Oct. 8, 2020 – Celebrating National Hydrogen Day 2020, Hyundai’s U.S. fuel cell SUVs, the NEXO fuel cell SUV and the Tucson fuel cell SUV, have together accumulated more than 10.9 million miles, all emitting only clean water vapor. This cumulative distance is the equivalent of circumnavigating the Earth more than...

SEOUL/LONDON/NEW YORK, October 7, 2020 – Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in ecofriendly design.

SEOUL, October 5, 2020 — Hyundai Motor Company will host a digital premiere event for the launch of XCIENT Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, at 10 a.m. KST on Oct. 14. At the event, leaders of Hyundai’s Commercial Vehicle Business Division and Fuel Cell Center will introduce the eco-friendly fuel cell...

FOUNTAIN VALLEY, Calif., Oct. 1, 2020 – Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign provides early access and unique experiences through premium partnerships and innovative car shopping technologies. National TV ads showcase how the Elantra’s...

Mountain View, CA, September 28, 2020 - Hyundai Motor Group today announced the formation of New Horizons Studio, a new unit focused on the development of Ultimate Mobility Vehicles, or UMVs for short.

FOUNTAIN VALLEY, Calif., Sept. 24, 2020 – Hyundai has partnered with WWE to develop the DRIVE FOR BETTER 10-episode content series. The content series features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.

SEOUL, September 24, 2020 — Hyundai Motor Company today unveiled the IONIQ Concept Cabin, its latest vision of future dedicated EV in-car customer experiences. The concept cabin proposes the transformation of Hyundai vehicles from transportation to personalized mobility solution that suits various lifestyles.

LOS ANGELES, Sept. 22, 2020 – Hyundai has partnered with the Chief Curator of the Museum of Latin American Art (MOLAA), Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from...

SEOUL, September 15, 2020 — Hyundai Motor Company today began shipping its proprietary fuel cell system to Europe for use by non-automotive companies including a Swiss hydrogen solution firm, GRZ Technologies Ltd. The move reinforces Hyundai’s leadership in the development and mass production of fuel cell systems for vehicles and beyond.

SEOUL, September 11, 2020 – Hyundai Motor Company is leading the digital transformation in the era of COVID-19 and beyond with the launch of ‘Channel Hyundai’, an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

SEOUL/BERLIN, September 9, 2020 – As part of its vision to facilitate ‘Progress for Humanity,’ Hyundai Motor Company today launches Hydrogen to You, or H2U campaign, which will raise awareness of its leadership in hydrogen fuel cell technology and its vital role in the emerging ecosystem of sustainable mobility, infrastructures and...

FOUNTAIN VALLEY, Calif., Sept. 9, 2020 – Hyundai has finished training camp and is ready for its third season as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. Sunday Night Football has been the most watched primetime TV show for an unprecedented nine consecutive seasons, and Hyundai will have the marquee presence...

FOUNTAIN VALLEY, Calif., Sept. 8, 2020 – In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube...

SEOUL, September 8, 2020 – Hyundai Motor Group and SK Innovation Co. have agreed to cooperate in the development of a sustainable ecosystem for electric vehicle (EV) batteries that are key to the future mobility industry.

SEOUL, Aug. 30, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor's launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the...

FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival.

SEOUL, July 27, 2020 – Hyundai Motor Group announced today new technologies to improve the quality of air in vehicles and create a more pleasant indoor environment for customers.

SEOUL, July 20, 2020 – Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea (MMCA) today announced the opening of ‘PROJECT HASHTAG 2020’, an exhibition featuring works by the winners of last year’s ‘PROJECT HASHTAG (#)’ contest. The exhibition will be held from July 24 through September 30 at MMCA...

SEOUL, July 16, 2020 – KONA Electric, Hyundai Motor Company’s globally loved full electric compact SUV, has surpassed the 100,000 global sales milestone. Cumulative sales of KONA Electric reached 103,719 units as of June 30—just over two years since its launch in March 2018. Sales outside of its home market Korea accounted for more than...

SEOUL, July 5, 2020 – Hyundai Motor Company today shipped the first 10 units of the Hyundai XCIENT Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, to Switzerland. The company plans to ship a total of 50 XCIENT Fuel Cells to Switzerland this year, with handover to commercial fleet customers starting in September....

FOUNTAIN VALLEY, Calif., July 2, 2020 – In the new five-part content series, Hyundai Highways, Hyundai embarks on some of the most epic, scenic drives in America on just one charge in the 258-mile range, zero-emissions Hyundai Kona Electric. The first episode is available now on Hyundai’s YouTube channel and new episodes will appear every...

SEOUL, July 1, 2020 – Hyundai Motor Company is showcasing its hydrogen and mobility solutions at the H2 Mobility + Energy Show 2020 in Korea on July 1-3, 2020. The HDC-6 NEPTUNE Concept, a hydrogen-powered Class 8 heavy-duty truck; mobile fuel cell generator; and a scale model of its smart mobility ecosystem will be on display.

FOUNTAIN VALLEY, Calif., June 30, 2020 – Heading into summer, Hyundai Motor America wants to remind everyone to check the rear seats when exiting a vehicle. This simple act can help prevent child deaths from heatstroke in vehicles.

SEOUL, June 29, 2020 – Hyundai Motor Group has released a new set of videos as part of its efforts to accelerate the path toward hydrogen society. The five videos in this series entitled ‘H-Conomy’ cover the most frequently asked questions that have arisen with the increasing commercialization of hydrogen and fuel cell technologies.

SEOUL, June 28, 2020 – Hyundai Motor Company has introduced the County Electric for the Korean market, the company’s first electric minibus, providing an economical, eco-friendly, safe and convenient alternative to diesel-powered buses.

SEOUL/ PROVIDENCE, RI, June 23, 2020 – Hyundai Motor Group and Rhode Island School of Design (RISD) today announced a research collaboration to examine relationships among natural and built environments in order to propose new directions for the future of mobility.

SEOUL, June 9, 2020 – Hyundai Motor Company and Kia Motors Corporation have today revealed new details of their innovative heat pump system, deployed in Hyundai and Kia’s global electric vehicle (EV) line-up to maximize their all-electric driving range in low temperatures.

SEOUL/CULVER CITY, May 27, 2020 – Hyundai Motor Company and Sony Pictures Entertainment today announced they have entered into a unique and unprecedented multi-picture promotional partnership that will feature the automaker’s new models and technologies in upcoming Sony Pictures productions. Under the deal Hyundai Motor will also offer...