Releases

FOUNTAIN VALLEY, Calif., June 16, 2021 – Hyundai and Marvel Studios have come together to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series.

FOUNTAIN VALLEY, Calif., June 7, 2021 – Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The...

LOS ANGELES, May 27, 2021 – PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media (NASDAQ: LIVX), has partnered with Hyundai to produce three integrated vodcasts (video podcasts) with top PodcastOne talent. The vodcasts, with the support of the National Independent Venue Association (NIVA), will connect with audiences...

FOUNTAIN VALLEY, Calif., May 26, 2021 – Hyundai is renewing its sponsorship of the National Salute to America’s Heroes for three more years as part of its ongoing commitment to supporting veterans and the U.S. military. Currently in its fifth year, the patriotic two-day event returns to Miami Beach this Memorial Day weekend, May 29-30....

Reston, VA (May 24, 2021) – Electrify America today announced a new agreement with Hyundai to provide all-electric Hyundai IONIQ 5 drivers with two years of unlimited 30-minute complimentary charging sessions from the date of purchase at Electrify America charging stations.

FOUNTAIN VALLEY, Calif., May 7, 2021 – Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month...

SEOUL, May 6, 2021 — Celebrating six months since the launch of the ‘for Tomorrow’ project, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video featuring three sustainable living solutions from a collection of submissions by grassroots local innovators from around the world.

FOUNTAIN VALLEY, Calif., April 29, 2021 – Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson.

FOUNTAIN VALLEY, Calif., April 28, 2021 – Hyundai Motor America and National Geographic are joining forces to create “Outside Academy,” educational augmented reality (AR) experiences that empower families to explore iconic national parks, while inspiring them to create journeys of their own. The digital hub for “Outside Academy” can...

SEOUL, April 20, 2021 — Hyundai Motor Company today released a video themed ‘For Tomorrow We Won’t Wait,’ featuring pop icon BTS for Earth Day 2021 (April 22).

FOUNTAIN VALLEY, Calif., April 14, 2021 – Hyundai has a history of supporting the LGBTQ community and continues to do so with several activities this month. This includes a new commercial and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

SEOUL, April 13, 2021 — Hyundai Motor is partnering with the ocean conservation organisation Healthy Seas to combat ocean pollution, nurture sustainable marine ecosystems, and support a circular economy.

FOUNTAIN VALLEY, Calif., Mar. 29, 2020 – Hyundai Motor America introduces the Usage Based Insurance (UBI) program and Driving Score to promote safe and efficient driving habits and potentially save owners hundreds of dollars on their auto insurance.

SEOUL, March 18, 2021 – Hyundai Motor Company today signed a new five-year Global Business Cooperation Agreement with Royal Dutch Shell plc, the international energy company known as Shell — but this time with a clean mobility twist. The signing ceremony was held online at Hyundai Motorstudio Goyang, Korea.

FOUNTAIN VALLEY, Calif., Mar. 17, 2021 – Continuing its commitment to accelerate mainstream adoption of electric vehicles, Hyundai Motor America will provide 250 kilowatt-hours of complimentary charging on Electrify America’s ultra-fast charging network for owners of 2021 Kona Electric and Ioniq Electric models.

WASHINGTON, D.C., Feb. 3, 2021 – A coalition of 11 companies have partnered to form Hydrogen Forward, an initiative focused on advancing hydrogen development in the United States. The founding members – Air Liquide, Anglo American, Bloom Energy, CF Industries, Chart Industries, Cummins Inc., Hyundai, Linde, McDermott, Shell and Toyota –...

Seoul, 19 January 2021 – Hyundai Motor Company and Rhizome of the New Museum today announced a partnership that will see both entities supporting innovative digital art endeavors and exhibitions through 2022. This joining of these creative forces will be anchored by ‘World on a Wire’, a new group exhibition premiering on January 28, 2021,...

SEOUL, January 15, 2021 – Hyundai Motor Group (the Group) announced today that it signed an investment contract with the government of Guangdong Province to establish an offshore fuel cell system production facility in Guangzhou, China. The investment advances the Group’s global hydrogen leadership and supports its push into China’s...

BOSTON/SEOUL/TOKYO, December 11, 2020 – Hyundai Motor Group and SoftBank Group Corp. (SoftBank) today agreed on main terms of the transaction pursuant to which Hyundai Motor Group will acquire a controlling interest in Boston Dynamics in a deal that values the mobile robot firm at $1.1 billion.

NOVEMBER 23rd, SEOUL / LONDON - Hyundai Motor Company and INEOS today announced the signing of a memorandum of understanding to explore new opportunities to accelerate the global hydrogen economy.

SEOUL, Nov. 16, 2020 — Hyundai Motor Company’s new IONIQ brand campaign video, ‘I’m in Charge,’ (LINK) shares insights of various thought leaders — fashion designer Maria Cornejo and British adventurer David de Rothschild — about their commitment to sustainable living. The video also invites eco-conscious consumers everywhere to...

FOUNTAIN VALLEY, Calif., Nov. 13, 2020 – Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling.

SEOUL / SANTA CLARA, Calif., November 9, 2020 – Hyundai Motor Group and NVIDIA announced today the roll-out of the NVIDIA DRIVE ‘connected car’ platform across all new models from Hyundai, Kia and Genesis from 2022 onwards.

SEOUL, November 4th, 2020 – Hyundai Motor Group has joined IONITY, Europe's leading high-power charging network, as a strategic partner and shareholder. Through its participation in this joint venture, Hyundai Motor Group – including Hyundai and Kia brands – will drive the expansion of the high-power charging network along Europe's...

SEOUL, November 4, 2020 – Hyundai Motor Company is spearheading development of a hydrogen society and fuel cell commercial vehicle ecosystem in China with regional partners.

LOS ANGELES, Oct. 28, 2020 – LiveXLive Media (NASDAQ: LIVX) (“LiveXLive”) and Hyundai have partnered on its “Unlock Better” campaign for the all-new 2021 Elantra. As part of a national campaign that launched in early October 2020, LiveXLive is producing a four-part livestream concert series featuring emerging and established talent...

SEOUL, Oct. 27, 2020 — Hyundai Motor Company announced today it will host an innovative virtual event ‘The All-New Tucson, Beyond DRIVE’, showcasing the recently launched Tucson SUV, one of Hyundai’s best-selling vehicles around the world.

SEOUL/LONDON/NEW YORK, October 7, 2020 – Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in ecofriendly design.

FOUNTAIN VALLEY, Calif., Oct. 1, 2020 – Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign provides early access and unique experiences through premium partnerships and innovative car shopping technologies. National TV ads showcase how the Elantra’s...

SEOUL, September 28, 2020 — Hyundai Motor Company today announced its seventh MMCA Hyundai Motor Series exhibition with acclaimed artist Haegue Yang. The MMCA Hyundai Motor Series 2020: Haegue Yang – O2 & H2O will run from Tuesday, September 29, 2020 through Sunday, February 28, 2021, at the National Museum of Modern and Contemporary Art,...

FOUNTAIN VALLEY, Calif., Sept. 24, 2020 – Hyundai has partnered with WWE to develop the DRIVE FOR BETTER 10-episode content series. The content series features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.

SEOUL/NEW YORK, September 22, 2020 – Hyundai Motor Company and the United Nations Development Programme (UNDP) have entered into their inaugural agreement aimed at spreading messages of sustainability to people around the world and turning their proposals for sustainable innovation into tangible initiatives.

LOS ANGELES, Sept. 22, 2020 – Hyundai has partnered with the Chief Curator of the Museum of Latin American Art (MOLAA), Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from...

SEOUL, September 21, 2020 — Hyundai Motor Company is partnering with Incheon International Airport Corp. (IIAC), Hyundai Engineering & Construction Co. and KT Corp. to accelerate the development of Urban Air Mobility (UAM) and work together to conduct test flights. With a memorandum of understanding signed on September 18, the four parties...

SEOUL, September 11, 2020 – Hyundai Motor Company is leading the digital transformation in the era of COVID-19 and beyond with the launch of ‘Channel Hyundai’, an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

FOUNTAIN VALLEY, Calif., Sept. 9, 2020 – Hyundai has finished training camp and is ready for its third season as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. Sunday Night Football has been the most watched primetime TV show for an unprecedented nine consecutive seasons, and Hyundai will have the marquee presence...

FOUNTAIN VALLEY, Calif., Sept. 8, 2020 – In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube...

SEOUL, September 8, 2020 – Hyundai Motor Group and SK Innovation Co. have agreed to cooperate in the development of a sustainable ecosystem for electric vehicle (EV) batteries that are key to the future mobility industry.

SEOUL, Aug. 30, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor's launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the...

FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival.