Releases

FOUNTAIN VALLEY, Calif., Oct. 16, 2023 – In observance of Hispanic Heritage Month, Hyundai celebrated Hispanic and Latino history, culture and influence in the U.S., with a multifaceted program that included philanthropic and community-based support and sponsorships.

FOUNTAIN VALLEY, Calif., Oct. 10, 2023 – Ahead of the eighth-annual Rebelle Rally, Hyundai Motor America is revealing the modifications and custom graphic wrap for the Brute Squad’s Santa Cruz Sport Adventure Vehicle entry.

FOUNTAIN VALLEY, Calif., Oct. 9, 2023 – Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade.

FOUNTAIN VALLEY, Calif. Oct. 5, 2023 – In conjunction with Florida A&M University’s (FAMU) School of Journalism & Graphic Communication (SJGC), The Driving Force (TDF) and the Black Automotive Media Group (BAMG), Hyundai Motor America announced a sponsorship of a 10-week fall semester internship at FAMU designed for journalism students...

FOUNTAIN VALLEY, Calif., Oct. 5, 2023 – Hyundai Motor North America today announced that it is adopting North American Charging Standard (NACS) ports for its electric vehicles (EVs) in the United States and Canada.

SEOUL, October 4, 2023 – Hyundai Motor Company recently launched a global online campaign aligned with the all-new SANTA FE’s ‘Open for More’ concept that utilizes generative artificial intelligence (AI) to allow users to create their own outdoor dream destination. 

FOUNTAIN VALLEY, Calif., Sept. 27, 2023 – Hyundai’s 2024 Santa Cruz has earned a Top Pick: Best Urban Pickup designation from Cars.com in its inaugural Pickup Truck Buying Guide.

FOUNTAIN VALLEY, Calif., Sept. 21, 2023 – To help encourage EV-curious customers to go electric, Hyundai is now offering customers who purchase or lease select Hyundai EVs a complimentary ChargePoint Home Flex Level 2 charger and up to $600 off installation using the Hyundai Home Marketplace.

FOUNTAIN VALLEY, Calif., Sept. 14, 2023 – The powertrain in Hyundai’s all-electric IONIQ 6 sedan was named one of the 2023 Wards 10 Best Engines & Propulsion Systems today.

FOUNTAIN VALLEY, Calif., Sept. 14, 2023 – Hyundai’s award-winning 2023 IONIQ 6 electric vehicle has been awarded a TOP SAFETY PICK+ (TSP+) designation from the Insurance Institute for Highway Safety (IIHS).

BALTIMORE, Sept. 12, 2023 – Hyundai today unveiled its innovative 2024 Kona SUV to U.S. media in Baltimore, Maryland.

FOUNTAIN VALLEY, Calif., Sept. 6, 2023 – Hyundai Motor America is bringing in-vehicle payments to customers with the introduction of Hyundai Pay.

Miami, Sept. 1, 2023 – Hyundai Motor America presents the first North American public appearance of its class leading Sonata and Elantra during the 2023 Miami International Auto Show.

FOUNTAIN VALLEY, Calif., Aug. 30, 2023 – Hyundai today launched the enhanced 2024 Sonata midsize sedan during a YouTube news conference.

FOUNTAIN VALLEY, Calif., Aug. 30, 2023 – Hyundai today launched the improved 2024 Elantra compact sedan for the North American market during a YouTube news conference.

FOUNTAIN VALLEY, Calif., Aug. 24, 2023 – Today, J.D. Power named Hyundai as its overall innovation leader for the mass market segment in the 2023 U.S. Tech Experience Index (TXI) Study.

NEW YORK/SEOUL, August 23, 2023 – Hyundai Motor Company today tallied a grand total of six prestigious accolades, including the Gold Award, at the International Design Excellence Awards (IDEA) 2023, organized by the Industrial Design Society of America (IDSA).

SEOUL, August 10, 2023 – Hyundai Motor Company’s all-new SANTA FE SUV debuted today through a digital world premiere with an ‘Open for More’ concept that conveys the model’s radical transformation centered on its new wide tailgate.

FOUNTAIN VALLEY, Calif., Aug. 1, 2023 – Hyundai’s award-winning, all-electric IONIQ 5 has been named best all-wheel drive car by the New England Motor Press Association (NEMPA) in the organization’s Winter Test evaluations.

SEOUL, July 25, 2023 – Hyundai Motor Group (the Group) today announced the inauguration of its Joint Battery Research Center with Seoul National University (SNU).

FOUNTAIN VALLEY, Calif., July 20, 2023 – J.D. Power today named the 2023 Hyundai Santa Cruz as the most appealing vehicle in the midsize pickup segment in the 2023 U.S. Automotive Performance, Execution and Layout (APEAL) Study.

SEOUL, July 18, 2023 – Hyundai Motor Company announced today that it is launching an expanded ‘Goal of the Century’ (GOTC) global communication campaign with various brand initiatives for the FIFA Women’s World Cup Australia & New Zealand 2023™.

The following is a summary of changes to the Hyundai new vehicle lineup for 2024 model year. This document will be updated regularly, creating a one-stop overview for the most up-to-date news on the Hyundai vehicle lineup.

FOUNTAIN VALLEY, Calif., June 30, 2023 – Hyundai Motor America and its Asian American marketing agency of record, TEN Advertising, launched their new campaign featuring the all-electric vehicle models, IONIQ 5 and the all-new IONIQ 6. The "Hot Place" campaign for the IONIQ was developed to achieve resonance with Asian American audiences,...

SEOUL, June 22, 2023 – Hyundai Motor Company is testing the performance capabilities of its IONIQ 5 N — N brand’s first high-performance, all-electric model — at the challenging Nürburgring racing circuit in Germany in preparation for its world premiere in July.

CANNES, France. June 20, 2023 – Hyundai and The Trust, the award-winning creative content studio responsible for producing branded solutions for advertising partners of The Wall Street Journal, Barron’s and MarketWatch, today announced “Miles That Define Us” a custom campaign that brings to life Hyundai's commitment to social...

PARIS/SEOUL, June 19, 2023 – Hyundai Motor Group is supporting the ambition of Korea’s second city Busan to host the World Expo 2030 with the provision of a fleet of electric vehicles (EVs) during the 172nd Bureau International des Expositions (BIE) General Assembly, which will be held in Paris, June 20.

CHICAGO, June 15, 2023 – Hyundai’s award-winning, all-electric IONIQ 6 has been named Favorite Plug-In Vehicle by the Midwest Automotive Media Association (MAMA) at the organization’s recent Spring Rally event in Elkhart Lake, WI.

FOUNTAIN VALLEY, Calif., June 12, 2023 – Hyundai’s 2023 SUV line-up leads the industry according to U.S. News and World Report’s Best SUV Brands list for 2023.

FOUNTAIN VALLEY, Calif., June 6, 2023 – Hyundai received the most vehicles awarded across new- and used-car categories in the 2023 Best Cars for Teens by U.S. News & World Report. Four new Hyundai models were featured in addition to two older Hyundai models in the used car category.

FOUNTAIN VALLEY, CA - May 4, 2023 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the all-electric vehicle models, IONIQ 5 and IONIQ 6.

FOUNTAIN VALLEY, Calif., May 2, 2023 – The Hyundai Palisade has been named a Wards 10 Best Interiors and UX winner for a second time.

FOUNTAIN VALLEY, Calif., May 2, 2023 – Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 5 and 6 that helps debunk electric vehicle myths.

SEOUL, APRIL 19, 2023 – Hyundai Motor Company and Asan Medical Center today celebrated the donation of Hyundai Motor’s medical wearable robot ‘X-ble MEX’ for patient support and cooperative research.

SHANGHAI, April 18, 2023 – Hyundai Motor Company is actively strengthening its competitiveness in the Chinese market by showcasing the advanced technologies of its high-performance N brand at Auto Shanghai 2023.

FOUNTAIN VALLEY, Calif., April 17, 2023 – The Hyundai 2023 IONIQ 5 has been named the Best Electric Crossover Vehicle for Good Housekeeping’s 2023 Best New Family Cars.

FOUNTAIN VALLEY, Calif., April 6, 2023 – The 2023 Hyundai Tucson Plug-in Hybrid has been named Best Plug-in Hybrid by U.S. News & World Report for the second year in a row.

FOUNTAIN VALLEY, Calif., April 6, 2023 – The 2023 Palisade has been named one of Autotrader’s Best New Cars for 2023.

NEW YORK/SEOUL, April 5, 2023 – Hyundai Motor Company’s acclaimed IONIQ 6 Electrified Streamliner has won the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year, lauded by an international jury for its unique aerodynamic design and outstanding all-electric range.

NEW YORK, April 5, 2023 – In celebration of Disney’s 100th anniversary, Hyundai Motor America unveiled its special IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.