Releases

To highlight Teen Driver Safety Week (Oct. 20-26), Hyundai has partnered with actress Julie Bowen on a social content series on TikTok, Instagram and YouTube. The multi-part series with Hyundai, Julie, and her driving-age sons promotes safe driving, while also tackling concerns felt by both new drivers and their parents.

SEOUL, Oct. 21, 2024 – Hyundai Motor Company and Kia Corporation are hosting E-FOREST TECH DAY 2024, a new technology exhibition to share innovative smart factory manufacturing technologies.

DORTMUND, Germany, Oct. 19, 2024 – Hyundai Motor Company’s high-performance division, Hyundai N, has announced a global partnership with KUNOS Simulazioni – creators of the popular game Assetto Corsa – to expand its high-performance driving experience into the virtual space.

FOUNTAIN VALLEY, Calif., Oct. 16, 2024 – This Hispanic Heritage Month, Hyundai proudly celebrated the rich history, culture, and influence of Hispanic and Latino communities in the U.S. through a dynamic array of philanthropic efforts, community engagement, and innovative partnerships.

SEOUL, Oct. 15, 2024 – Hyundai Motor Company is proud to announce the launch of its original digital series, ‘Cities in Motion’.

FOUNTAIN VALLEY, Calif. Oct. 14, 2024 – Florida A&M University’s (FAMU) School of Journalism & Graphic Communication (SJGC), in collaboration with The Driving Force (TDF), the Black Automotive Media Group (BAMG), and Hyundai Motor America, proudly announce the renewal of their 10-week fall semester internship for a second year.

SEOUL, Oct. 9, 2024 – Hyundai Motor Company is proud to announce that its brand valuation has reached $23 billion, ranking 30th globally among Interbrand’s Best Global Brands in 2024.

SEOUL, Oct. 9, 2024 – Hyundai Motor Company is marking its historic achievement of producing 100 million vehicles worldwide with the grand opening of its ‘One step further’ exhibition at Hyundai Motorstudio Seoul.

SINGAPORE/SEOUL, Oct. 8, 2024 – Hyundai Motor Group (the Group) has signed a collaborative research agreement with Nanyang Technological University, Singapore (NTU) in the field of new energy.

SEOUL, Oct. 8, 2024 – Hyundai Motor Company, in collaboration with Toyota Motor Corporation, announced today the brands will host a unique motorsport event, the ‘Hyundai N x TOYOTA GAZOO Racing Festival’.

SEOUL, Oct. 4, 2024 – Hyundai Motor Group (the Group) has showcased the use of its ‘X-ble Medical Exoskeleton (X-ble MEX)’ walking rehabilitation robot in aiding the recovery of injured soldiers with the release of a new campaign video titled ‘10M March’.

SEOUL and MOUNTAIN VIEW, Calif., Oct. 4, 2024 – Today, Hyundai Motor Company and Waymo announced they have entered into a multi-year, strategic partnership.

Durham, NC, Oct. 3, 2024 – IONNA, the charging network founded by eight of the world’s top automakers: BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, Stellantis and Toyota, announced they have broken ground on the first IONNA ‘Rechargery.’

SEOUL, Sept. 29, 2024 – Hyundai Motor Company celebrated a significant milestone today, marking 100 million units of global cumulative production.

SEOUL, Sept. 25, 2024 – Hyundai Motor Company and Kia Corporation are ramping up their efforts to enhance competitiveness in future electric vehicle (EV) batteries.

SEOUL, Sept. 25, 2024 – Hyundai Motor Company and Kia Corporation announced a strategic technology partnership with Samsung Electronics to enhance the integration between software-defined vehicles (SDVs) and smartphones, aiming to secure a leading position in the mobility service ecosystem.

SEOUL, Sept. 24, 2024 – Hyundai Motor Group (the Group) unveiled its end-to-end hydrogen solutions and roadmap at H2 MEET 2024, Korea’s largest hydrogen industry exhibition event, running from September 25 to 27 at the Korea International Exhibition Center (KINTEX) near Seoul. 

FOUNTAIN VALLEY, Calif., Sept. 20, 2024 – Hyundai Motor America is bringing together electrifying experiences and music-inspired joy as the official automotive sponsor of the iHeartRadio Music Festival Presented by Capital One. This is the third year that Hyundai has been a sponsor of the two-day music festival that features today's biggest...

SEOUL / PRAGUE, Sept. 20, 2024 – Hyundai Motor Company and Škoda Group have signed a Memorandum of Understanding (MOU) to commence collaboration on establishing a hydrogen mobility ecosystem.

SEOUL/PROVIDENCE, RI, Sept. 18, 2024 – Hyundai Motor Group (the Group) and Rhode Island School of Design (RISD) are pleased to announce the launch of the Regeneration Studio, the latest phase of work in an ambitious multiyear research partnership exploring the relationship between nature, art and design, and the future of mobility.

FOUNTAIN VALLEY, Calif., Sept. 18, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV.

SEOUL, Sept. 12, 2024 – Hyundai Motor Company won multiple prestigious accolades at the International Design Excellence Awards (IDEA) 2024, including ‘Gold’ for IONIQ 5 N, ‘Bronze’ for SANTA FE, and the ‘Curator’s Choice Award’ and ‘Gold’ for Hyundai Heritage: Retrace Collection Book ‘PONY’.

SEOUL, Sept. 3, 2024 – Hyundai Motor Group (the Group) today said that it will sponsor the second U.S.-Japan-Korea Trilateral Executive Dialogue (TED), which will take place in Seoul on September 4, 2024.

SEOUL, Sept. 3, 2024 – Hyundai Motor Group (the Group) announced that it will participate for the first time in the World Smart City Expo 2024 (WSCE).

SEOUL, Sept. 1, 2024 – Hyundai Motor Company announced today it has won 17 Red Dot Award: Brand & Communications Design 2024 accolades, including three ‘Best of the Best’ and 14 ‘Winner’ awards across eight categories.

SEOUL, Aug. 21, 2024 – Hyundai Motor Company (Hyundai Motor) announced that the global credit rating agency S&P Global has upgraded the credit rating from ‘BBB+’ to ‘A-’. S&P Global presented a ‘Stable’ credit rating outlook for the company.

FOUNTAIN VALLEY, Calif., Aug. 8, 2024 – Hyundai recently launched a new integrated marketing campaign titled “Drive In”, which highlights the 2025 Tucson’s key safety and technology features.

FOUNTAIN VALLEY, Calif., July 30, 2024 – Knowing that customers are continuing to search for brands they can trust, Hyundai has launched a marketing campaign titled “Quality Is Not a Luxury” highlighting the quality, dependability, reliability, and safety of its vehicles.

FOUNTAIN VALLEY, Calif., July 25, 2024 – Celebrating the start of the 2024 Summer Games, Hyundai is launching a new advertisement titled “It’s OK.”

SEOUL, July 24, 2024 – Hyundai Motor Company is launching The Path of An Archer, an innovative and immersive archery experience showcasing the fusion of sports and technology.

SEOUL, July 23, 2024 – Hyundai Motor Group’s (the Group) Robotics LAB has been recognized with three prestigious accolades at the 2024 Red Dot Design Award, including two Best of Best prizes.

LONDON/SEOUL, July 8, 2024 – Hyundai Motor Group (the Group) and the University of Oxford held an opening ceremony for the Oxford-Hyundai Motor Group Foresight Centre at Oxford’s historic Convocation House on July 8 to mark a new partnership between the two organizations.

SEOUL, July 8, 2024 – Hyundai Motor Group (the Group) has donated an innovative Hydrogen Fuel Cell Support Bus to the Korean National Fire Agency to provide firefighters with a location to recover from the extreme conditions they face on a daily basis when tackling blazes in the line of duty.

SEOUL, July 2, 2024 – Hyundai Motor Company today reaffirmed its global design leadership by receiving multiple 2024 Red Dot Awards.

FOUNTAIN VALLEY, Calif., July 2, 2024 – Hyundai and its African American marketing agency of record, Culture Brands, proudly announces the launch of its latest multicultural campaign, "Everyone’s Outside," featuring the highly anticipated, refreshed 2025 Hyundai Tucson Hybrid.

SEOUL, June 24, 2024 – Hyundai Motor Company announced today that its IONIQ 5 N models successfully completed the Broadmoor Pikes Peak International Hill Climb (PPIHC) on June 23, setting a record for the Electric Modified and Production SUV/Crossover categories. With this success, the company once again exceeded expectations with its...

CANNES/SEOUL, June 20, 2024 – Hyundai Motor Group (the Group) hosted a technical seminar entitled ‘From Logic to Magic: 5 Ways to Make Tech Resonate’ at Cannes Lions 2024 for global media and marketers.

SEOUL, June 20, 2024 – Hyundai Motor Group (the Group) announced today the deployment of Hyundai Motor and Kia’s ‘DAL-e Delivery’ robot and Hyundai WIA’s ‘Parking Robot’ at Factorial Seongsu, providing innovative services at the robot-friendly office building in Seoul.

BRUSSELS, June 17, 2024 – The Hydrogen Council is proud to announce Hyundai Motor Company President and CEO Jaehoon Chang as its new Co-Chair, joining Sanjiv Lamba, CEO of Linde.

SEOUL/SINGAPORE, June 12, 2024 – Hyundai Motor Group (the Group) is excited to announce the opening of a new Korean restaurant, ‘Na Oh,’ with world-renowned Three-Michelin-Star Chef Corey Lee.