Releases

SEOUL/LONDON/NEW YORK, October 7, 2020 – Hyundai Motor Company announces the launch of Re:Style 2020, a creative approach to sustainable fashion by upcycling discarded materials from the automotive manufacturing and scrapping process into marketable products in collaboration with leading artists in ecofriendly design.

SEOUL/LUZERN, October 7, 2020 — Hyundai Motor Company today delivered the first seven units of its XCIENT Fuel Cell, the world’s first mass-produced fuel cell electric heavy-duty truck, to customers in Switzerland, with a total of 50 hitting the roads there this year. The delivery of XCIENT Fuel Cell marks the official entry of Hyundai’s...

SEOUL, October 5, 2020 — Hyundai Motor Company will host a digital premiere event for the launch of XCIENT Fuel Cell, the world’s first mass-produced fuel cell heavy-duty truck, at 10 a.m. KST on Oct. 14. At the event, leaders of Hyundai’s Commercial Vehicle Business Division and Fuel Cell Center will introduce the eco-friendly fuel cell...

FOUNTAIN VALLEY, Calif., Oct. 1, 2020 – Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign provides early access and unique experiences through premium partnerships and innovative car shopping technologies. National TV ads showcase how the Elantra’s...

September 28, 2020 – Hyundai Motorsport N scored a TCR class podium from the 2020 Nürburgring 24 Hours, with the Veloster N TCR team of Marc Basseng, Manuel Lauck, Moritz Oestreich and Peter Terting. In the SP3T class Hyundai Team Engstler completed dominant performance for a superb victory with their i30 Fastback N.

Mountain View, CA, September 28, 2020 - Hyundai Motor Group today announced the formation of New Horizons Studio, a new unit focused on the development of Ultimate Mobility Vehicles, or UMVs for short.

SEOUL, September 28, 2020 — Hyundai Motor Company today announced its seventh MMCA Hyundai Motor Series exhibition with acclaimed artist Haegue Yang. The MMCA Hyundai Motor Series 2020: Haegue Yang – O2 & H2O will run from Tuesday, September 29, 2020 through Sunday, February 28, 2021, at the National Museum of Modern and Contemporary Art,...

September 27, 2020 – Hyundai Motorsport has revealed a new addition to its range of TCR-specification packages offered to customer teams. The new addition, the Hyundai Elantra N TCR, is the latest car to be designed and built by the company’s Customer Racing department.

BEIJING, Sept. 25, 2020 — Hyundai Motor Company today introduced the next-generation electrified RM20e Racing Midship Sports Car to the world at the Beijing International Automotive Exhibition 2020.

SEOUL/BEIJING, SEPTEMBER 25, 2020 – Today at the 16th Beijing International Automotive Exhibition (Auto China 2020), Beijing Hyundai Motor Company shares its game-changing electrification vision that is driving its transformation into a Smart Mobility Solution Provider. At the show, Hyundai premieres its RM20e electric racing midship sports...

SEOUL/NURBURG, SEPTEMBER 25, 2020 — Hyundai Motorsport will run an i30 N TCR and Veloster N TCR, joined by Hyundai Team Engstler in an i30 Fastback N, at this year’s ‘24 Hours Nürburgring’ endurance race in Nürburg, Germany, from Sept. 26 2:30 p.m. to Sept. 27 4:15 p.m. (CEST).

FOUNTAIN VALLEY, Calif., Sept. 24, 2020 – Hyundai has partnered with WWE to develop the DRIVE FOR BETTER 10-episode content series. The content series features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching people's lives.

SEOUL, September 23, 2020 – Hyundai Motor Group (HMG) has recruited world-renowned scholars in artificial intelligence, Tomaso A. Poggio and Daniela L. Rus, to help steer its future artificial intelligence development as part of its AI Technology Advisory Group.

SEOUL, September 24, 2020 — Hyundai Motor Company today unveiled the IONIQ Concept Cabin, its latest vision of future dedicated EV in-car customer experiences. The concept cabin proposes the transformation of Hyundai vehicles from transportation to personalized mobility solution that suits various lifestyles.

SEOUL, September 22, 2020 — Hyundai Motor Company today revealed the racy design of its highly anticipated 2021 Sonata N Line, promising a pulse-quickening experience in the hottest-looking sedan on the road today.

SEOUL/NEW YORK, September 22, 2020 – Hyundai Motor Company and the United Nations Development Programme (UNDP) have entered into their inaugural agreement aimed at spreading messages of sustainability to people around the world and turning their proposals for sustainable innovation into tangible initiatives.

LOS ANGELES, Sept. 22, 2020 – Hyundai has partnered with the Chief Curator of the Museum of Latin American Art (MOLAA), Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from...

ASPARAN, TURKEY, Sep. 21, 2020 — Hyundai Motorsport has concluded Rally Turkey with a double podium finish on a dramatic final day in which both Thierry Neuville and Sébastien Loeb picked up punctures on the opening stage.

SEOUL, September 21, 2020 — Hyundai Motor Company is partnering with Incheon International Airport Corp. (IIAC), Hyundai Engineering & Construction Co. and KT Corp. to accelerate the development of Urban Air Mobility (UAM) and work together to conduct test flights. With a memorandum of understanding signed on September 18, the four parties...

SEOUL, September 17, 2020 – The Industrial Designers Society of America (IDSA) has awarded Hyundai with three 2020 International Design Excellence Awards® (IDEA). The Vest Exoskeleton (VEX) has been named a Gold Award winner in the Commercial & Industrial Products category. In the Automotive & Transportation category, the Hyundai 45 concept...

SEOUL, September 15, 2020 — Hyundai Motor Company today began shipping its proprietary fuel cell system to Europe for use by non-automotive companies including a Swiss hydrogen solution firm, GRZ Technologies Ltd. The move reinforces Hyundai’s leadership in the development and mass production of fuel cell systems for vehicles and beyond.

SEOUL, Sep. 14, 2020 — Hyundai Motor Company today launched the all-new Hyundai Tucson. The fourth-generation compact SUV (C-SUV) is a global model, with a long-wheelbase variant and a short-wheelbase variant for meeting various customer needs.

Offenbach, 11 September 2020 - Hyundai Motor has designed the Hyundai Soapbox ride which parents can build together with their children and groups of friends can create. The soapbox was developed by engineers and designers from the Hyundai Motor Europe Technical Center (HMETC) using affordable and easily-available materials. Intended to promote...

SEOUL, September 11, 2020 – Hyundai Motor Company is leading the digital transformation in the era of COVID-19 and beyond with the launch of ‘Channel Hyundai’, an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.

SEOUL/BERLIN, September 9, 2020 – As part of its vision to facilitate ‘Progress for Humanity,’ Hyundai Motor Company today launches Hydrogen to You, or H2U campaign, which will raise awareness of its leadership in hydrogen fuel cell technology and its vital role in the emerging ecosystem of sustainable mobility, infrastructures and...

FOUNTAIN VALLEY, Calif., Sept. 9, 2020 – Hyundai has finished training camp and is ready for its third season as the presenting Kickoff Show sponsor of NBC’s Sunday Night Football. Sunday Night Football has been the most watched primetime TV show for an unprecedented nine consecutive seasons, and Hyundai will have the marquee presence...

FOUNTAIN VALLEY, Calif., Sept. 8, 2020 – In the newest installment of Hyundai’s ongoing video series highlighting real owners, Hyundai shares a remarkable story about a woman involved in a crash who was able to walk away from the potentially life-altering event unharmed. The video, Still A Mom, is now available on Hyundai’s YouTube...

SEOUL, September 8, 2020 – Hyundai Motor Group and SK Innovation Co. have agreed to cooperate in the development of a sustainable ecosystem for electric vehicle (EV) batteries that are key to the future mobility industry.

SEOUL, September 2, 2020 – Hyundai Motor Company today revealed the first images of its all-new Tucson. New design highlights include the latest evolution of Hyundai’s signature headlamp architecture called ‘Parametric Hidden Lights’ and a dual cockpit layout that offers personalized space intuitively optimized for a high-tech user...

SEOUL, September 1, 2020 – Hyundai Motor Company today unveiled its newly enhanced KONA subcompact SUV and introduced the exciting all-new KONA N Line variant.

FOUNTAIN VALLEY, Calif., Sept. 1, 2020 – Hyundai Motor America reported total August sales of 58,361 units, an 8% decline compared with August 2019.

SEOUL, Aug. 30, 2020 — Hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to Hyundai Motor's launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”. BTS’ first music project with Hyundai will be available for free download on the...

SEOUL, Aug. 25, 2020 - Hyundai Motor Company today shared a glimpse of its upcoming new KONA and KONA N Line SUVs that express Hyundai’s Sensuous Sportiness global design identity.

Offenbach, 25 August 2020 – Hyundai Motor has revealed a first glimpse of a new project coming from its European design center, Hyundai Design Center Europe. In a new teaser image, the shape of the soapbox ride can be seen against a dark background. The vehicle is painted yellow, and the Hyundai logo is visible on the side.

FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival.

SEOUL, August 12, 2020 – Hyundai Motor Company today launches the new Elantra N Line. The new model is designed and engineered to deliver more enhanced driving fun to the bold new Elantra that launched in April.

SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with...

SEOUL, August 4, 2020 — Hyundai Motor Company and Genesis today announced they have won seven 2020 Red Dot Design Awards. This year, the companies took the ‘Best of the Best’ and six Winners all in the Brand & Communication Design area.

LOS ANGELES, August 4, 2020 – Hyundai Motor Group is continuing its global fight against COVID-19 in the City of Los Angeles by providing eco-friendly transportation to frontline personnel through its mobility service venture, MoceanLab.

SEOUL, July 28, 2019 — Hyundai Motor Company today won two 2020 Future Mobility of the Year (FMOTY) Awards for HDC-6 NEPTUNE and the company’s built-in e-scooter. Established by the Korea Advanced Institute of Science and Technology (KAIST) Graduate School for Green Transportation in 2019, the awards recognize concept vehicles that make...