Releases

FOUNTAIN VALLEY, Calif., March 13, 2023 – After the season opener at DAYTONA International Speedway for the 2023 IMSA Michelin Pilot Challenge (IMPC), Hyundai’s race teams have their eyes set to capitalize on previous success at Sebring International Raceway in Sebring, Fla., for the Alan Jay Automotive Network 120 race.

FOUNTAIN VALLEY, Calif., March 9, 2023 – For the first time, Hyundai Motor America is set to compete in the ADAC TotalEnergies 24 Hour Race at Germany’s Nürburgring circuit on May 20-21, 2023.

FOUNTAIN VALLEY, Calif., March 8, 2023 – To celebrate International Women’s Day, Hyundai Motor America has announced that applications for its annual Hyundai Women in STEM Scholarship are now open.

FOUNTAIN VALLEY, Calif., March 7, 2023 – For the second year in a row, Hyundai Motor America successfully launched its latest electric vehicle, the all-new IONIQ 6, with an aggressive digital and broadcast advertising strategy leading up to the Big Game on Feb. 12.

SEOUL, March 6, 2023 – Hyundai Motor Company today held a digital world premiere to unveil the all-new KONA, an upscaled multiplayer in the B-SUV segment, led by an all-electric variant (EV) that offers advanced safety and convenience features and class-leading range.

FOUNTAIN VALLEY, Calif., March 6, 2023 – Hyundai launched the second chapter in the creative marketing campaign, “Journeys”, which uses a series of portraits and videos to share the compelling stories of individuals that inspire the brand.

FOUNTAIN VALLEY, Calif., March 2 2023 – The 2023 Hyundai Elantra Hybrid Blue, Sonata Hybrid Blue and Kona Electric were named on the American Council for an Energy-Efficient Economy’s (ACEEE) list of “Greenest Vehicles of 2023.

FOUNTAIN VALLEY, Calif., March 1, 2023 – Hyundai Motor America reported total February sales of 57,044 units, a 9% increase compared with February 2022 and the best February in Hyundai history.

FOUNTAIN VALLEY, Calif., Feb. 22, 2023 – Today, Hyundai received eight 2023 Car and Driver Editor’s Choice awards for its Kona, Tucson, Santa Cruz, Santa Fe, Palisade, Elantra N, Sonata, and IONIQ 5 models.

FOUNTAIN VALLEY, Calif., Feb. 21, 2023 – Hyundai Motor North America promoted Manish Mehrotra to vice president, digital business planning and connected operations and Matt Little to vice president, human resources and administration services, and vice president of the Hyundai Motor Company global human resources group.

FOUNTAIN VALLEY, Calif., Feb. 21, 2023 – Hyundai Motor America today revealed pricing, packaging and a 53-kWh battery pack option[i] for its highly anticipated IONIQ 6 electric vehicle.

SEOUL, February 20, 2023 – Hyundai Motor Group (the Group) announced its 2023 first-half ZER01NE Accelerator program, an open innovation platform to facilitate collaboration between startups and various teams under the Group on various projects. This program aims to discover valuable startups and explore the possibilities of strategic use...

FOUNTAIN VALLEY, Calif., Feb. 14, 2023 – In response to increasing thefts targeting its vehicles without push-button ignitions and immobilizing anti-theft devices in the United States, Hyundai is introducing a free anti-theft software upgrade to prevent the vehicles from starting during a method of theft popularized on TikTok and other social...

DENVER, Colo., Feb. 13, 2023 – Hyundai Motor America and local Hyundai Colorado dealers donated $150,000 to Children’s Hospital Colorado as part of Alice 105.9’s (KALC-FM) annual Alice Cares for Kids Radiothon™. Every donation to the Radiothon goes to Children’s Colorado to support patient care and research, including pediatric cancer...

CHICAGO, Feb. 9, 2023 – Hyundai Motor America announced the continuation of its partnership with Ann & Robert H. Lurie Children’s Hospital of Chicago, donating $50,000 in support of its Buckle Up Child Passenger Safety Program.

CHICAGO, Feb. 9, 2023 – Hyundai Motor America in partnership with Hyundai Capital America today announced its new Evolve+ electric vehicle subscription service at the 2023 Chicago Auto Show.

CHICAGO, Feb. 9, 2023 – For the second year in a row, automotive writers Jill Ciminillo and Kristin Shaw will drive a 2022 Santa Cruz Limited in the eighth annual Rebelle Rally, an all-women, off-road navigational challenge.

CHICAGO, Feb. 9, 2023 – Today at the 2023 Chicago Auto Show, Hyundai Motor America is launching an industry-leading connected car services program called Bluelink+.

FOUNTAIN VALLEY, Calif., Feb. 9, 2023 – Today, the 2023 Hyundai Palisade was awarded the coveted MotorWeek Drivers’ Choice Award for the Best Large Utility category.

CHICAGO, Feb. 9, 2023 – Hyundai’s enhanced 2023 Palisade has been named Family Vehicle of the Year by the Midwest Automotive Media Association (MAMA) at the Chicago Auto Show’s opening event.

CHICAGO, Feb. 7, 2023 – Hyundai’s award-winning IONIQ 5 has been named the Best Electric Vehicle by Cars.com in its Best of 2023 Awards surpassing all 2023 EVs in the market that were tested by the company’s editorial team of expert car reviewers.

Press Conference Thursday, Feb. 9 at 11:30 a.m. Central Standard Time (CST) | Live in the Hyundai Booth at McCormick Place / North Hall / Level 3 | Livestream on Facebook Live at https://www.facebook.com/ChicagoAutoShow/

FOUNTAIN VALLEY, Calif., Feb. 3, 2023 – Hyundai Motor America has developed its first original creative campaign for the Asian American market with its Asian American marketing agency of record, TEN Advertising.

SAVANNAH, Ga., Feb. 1, 2023 – In honor of Black History Month, Hyundai Motor America is kicking off the Progress Project for the second year. The Progress Project by Hyundai provides financial assistance to black-owned small businesses in a region.

FOUNTAIN VALLEY, Calif., Jan. 31, 2023 – Following four hours of intense racing, Mark Wilkins and Mason Filippi, the drivers of the No. 98 Hyundai Elantra N TCR, battled through the first race of the IMSA Michelin Pilot Challenge season to capture a third-place finish in the BMW M Endurance Challenge at DAYTONA International Speedway.

FOUNTAIN VALLEY, Calif., Jan. 31, 2023 – The new, all-electric 2023 Hyundai IONIQ 6 has completed final EPA testing with the IONIQ 6 SE Long Range RWD trim receiving an EPA-estimated range of 361 miles. The IONIQ 6 SE AWD achieved an EPA-estimated range of 316 miles.

FOUNTAIN VALLEY, Calif., Jan. 27, 2023 – As the electric vehicle journey continues to evolve, making the switch can be overwhelming to some consumers, but Hyundai has thought of everything to turn the EV transition into a lifestyle transformation – and they are highlighting that in the national marketing campaign for the all-new...

SAVANNAH, Ga., Jan. 26, 2023 – Hyundai Motor America announced its partnership with Georgia Southern University and the Ronald McDonald House Charities of the Coastal Empire, donating $15,000 to each organization.

FOUNTAIN VALLEY, Calif., Jan. 25, 2023 – Hyundai is poised to defend its IMSA Michelin Pilot Challenge (IMPC) championship title beginning this weekend at Daytona International Speedway for the Rolex 24 at DAYTONA.

FOUNTAIN VALLEY, Calif., Jan. 24, 2023 – The 2023 Hyundai Elantra Hybrid has won the Sedan of the Year in the Puros Autos third annual ‘Latin Flavor Cars of the Year’ awards.

CHICAGO, Jan. 23, 2023 – Hyundai has earned five spots on the 2023 Best Value New Cars report by Cars.com.

FOUNTAIN VALLEY, Calif., Jan. 19, 2023 – Hyundai leads the industry with four models selected to the 2023 Best Cars for the Money awards from U.S. News & World Report.

FOUNTAIN VALLEY, Calif., Jan. 19, 2023 – Hyundai Motor America has developed its first bilingual creative campaign with U.S. Hispanic marketing agency, Lopez Negrete Communications.

FOUNTAIN VALLEY, Calif., Jan. 18, 2023 – Adding to its extensive list of prestigious awards, the Hyundai IONIQ 5 was named the Edmunds Top Rated Electric SUV of 2023.

FOUNTAIN VALLEY, Calif., Jan. 17, 2023 – Today, the Hyundai IONIQ 5 was awarded a coveted spot on Car and Driver’s 10Best Trucks and SUVs list, a recognition of 2023’s best trucks, sport-utility vehicles (SUVs) and crossover vehicles.

FOUNTAIN VALLEY, Calif., Jan. 13, 2023 – Hyundai Motor North America promoted Michael Stewart to director, public relations and communications effective December 12, 2022.

FOUNTAIN VALLEY, Calif., Jan. 12, 2023 – Hyundai Motor North America is set to field five Hyundai Elantra N TCR entries in the 2023 IMSA Michelin Pilot Challenge (IMPC) season in pursuit of a fourth-consecutive manufacturers championship title.

FOUNTAIN VALLEY, Calif., Jan. 12, 2023 – Hyundai Motor America has been ranked first in customer loyalty in the automotive industry for the 14th consecutive year according to the Brand Keys Customer Loyalty Engagement Index (CLEI).

FOUNTAIN VALLEY, Calif., Jan. 4, 2023 – The Hyundai IONIQ 5 won The Car Connection Best Electric Car To Buy 2023 Award today.

FOUNTAIN VALLEY, Calif., Dec. 21, 2022 – Hyundai Motor America recently marked a momentous milestone with the sale of its 15 millionth vehicle in the U.S.