Releases

Millen Battles blistering 100-plus degree Florida heat and humidity to earn Pole Position and Dominate the Final Heat in the Sixth Race of the Season

NEW YORK CITY, Aug. 15, 2014 - Hyundai Motor Company launches a new interactive billboard campaign entitled ‘Hyundai Brilliant Interactive Art’. It utilizes a two-way interactive communication between consumers and corporate groups to target tourists and pedestrians around Times Square’s billboards in Manhattan....

#BecauseFutbol Cracks the Social Media Code, Successfully Dominating Automotive Share of Voice, Brand Awareness and Driving Sonata Purchase Intent

COPPELL, TX,

Driving Social Conversation and Inspiring Fan Engagement, Hyundai Leads

FOUNTAIN VALLEY, Calif., June 20, 2014 - Hyundai’s “The Walking Dead” Special Edition Tucson went on sale at Hyundai dealers today. This limited-production special edition captures all the iconic trappings from the hit series, sure to satiate its most dedicated fans with an exclusive graphics package, badging, floor and cargo mats, and...

First Customer to Lease the World’s Only Mass-Produced Fuel Cell Vehicle For $499 per month comes from Huntington Beach, California

Winners from 50 Events to Compete at National Finals in Las Vegas and a Chance to Take the Road to Kapalua for the Hyundai Tournament of Champions

FOUNTAIN VALLEY, Calif., June 4, 2014 – As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360° integrated marketing platform that celebrates fan passion. Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail...

Consumers will instantly receive $500 toward their vehicle down payment when planning to save for a 2015 Hyundai Sonata

Millen Reaches the Highly Competitive Final Heat, while New Teammate Emma Gilmour Improves Successive Performances at the First Race of the Season

Millen Reaches the Highly Competitive Final Heat, while New Teammate Emma Gilmour Improves Successive Performances at the First Race of the Season     BARBADOS, May 18, 2014 – Rhys Millen aggressively piloted his Hyundai Veloster rallycross car into the ultra-competitive final round of the Global Rallycross Championship race on the...

Greater Atlanta Automotive Media Association honors Hyundai at the second-annual Family Choice Challenge event

NEW YORK – April 21,

FOUNTAIN VALLEY, Calif., April 11, 2014 – Hyundai’s “Dad’s Sixth Sense” ad struck a heartfelt cord with audiences after debuting during this year’s Super Bowl. Today, the spot is earning recognition from Ace Metrix , a leading provider in television and video analytics, as the second most effective advertisement in the year’s...

KAPALUA, Maui, Hawaii, April 8, 2014 – The Hyundai Tournament of Champions is proud to announce that the 2014 event has raised a grand total of $333,185 for Maui charities. With this year’s addition, the tournament and host organizations have donated nearly $5 million to Maui Community Charities since its move to Maui in 1999. The six...

All-New 2015 Genesis Featured at One of Celebrity Golf’s Most Popular Events

FOUNTAIN VALLEY, Calif., Mar. 24, 2014 – Hyundai and Rhys Millen Racing (RMR) are again joining forces to create a groundbreaking new team for the 2014 Global Rallycross Championship (GRC) series. For 2014, Hyundai and RMR continue their assault on dirt- and tarmac-based circuits throughout North America with highly-tuned Veloster Turbo...

New Two-Driver Team Includes the First Female Driver in Global RallyCross:Top-Ranked Emma Gilmour of New Zealand Rhys Millen to be Full-Season Driver with 2014 GRC Title Sponsor Red Bull FOUNTAIN VALLEY, Calif., Mar. 24, 2014 – Hyundai and Rhys Millen Racing (RMR) are again joining forces to create a groundbreaking new team for the 2014...

The Walking Dead Chop Shop Recognized by Word of Mouth Marketing Association

WHAT: Stop by the Hyundai display in North Hall at 10:30 a.m. on Friday, February 7 th for our presentation, Q&A and interview opportunities. Here’s some of what you’ll see: A walk-around of the all-new 2015 Genesis by Brandon Ramirez, Senior Group Manager, Product Planning, Hyundai Motor America Reveal of the newest...

FOUNTAIN VALLEY, Calif., January 25, 2014 – Award-nominated actor Johnny Galecki, one of the stars of the CBS hit show “The Big Bang Theory,” will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on February 2, 2014.

Fountain Valley, Calif., January 24, 2014 – Hyundai’s new 30-second Super Bowl commercial “Dad’s Sixth Sense,” which airs during the first quarter of the big game, features the all-new 2015 Hyundai Genesis, available in dealerships this Spring.

FOUNTAIN VALLEY, Calif., Jan. 24, 2014 – As part of a three-year partnership as the “Official Vehicle Partner” of the GRAMMY Awards ® , this year Hyundai teamed up with The Recording Academy ® and GRAMMY U ® for the 2014 installment of the Amplifier Center Stage program: A GRAMMY U Initiative.

FOUNTAIN VALLEY, Calif., Jan. 14, 2014 – Following the recent success of the 2014 Hyundai Tournament of Champions , Hyundai is expanding its golf presence by becoming the official vehicle of the Humana Challenge in partnership with the Clinton Foundation and vehicle partner for the Farmers Insurance Open . With these additional golf...

Las Vegas, Jan 10, 2014 - Yesterday at the 2014 International Consumer Electronics Show (CES), the staffs of TechHive and PCWorld selected the 2015 Hyundai Genesis as one of their top products from the show. The Genesis won in the Best Car Tech category.

Las Vegas, Jan. 10, 2014 – Yesterday at the 2014 International Consumer Electronics Show (CES), Hyundai won one of LAPTOP Magazine’s Best of CES 2014 awards for its next-generation Blue Link ® system. Blue Link was selected a winner for Best Car Technology. Full descriptions of the winning products can be found here:...

LAS VEGAS, Jan. 6, 2014 – Hyundai Motor America launched its enhanced Blue Link ® in-vehicle telematics platform, secured and integrated by Covisint, today at Pepcom’s Digital Experience, right before the opening of the Consumer Electronics Show (CES ® ). The next-generation Blue Link system features a destination search powered by Google...

Enhanced Blue Link Features Destination Search Engine Powered by Google 2015 Genesis to Feature Genesis Intelligent Assistant App Launch of Blue Link Google Glass App Next Generation Hyundai Infotainment System Also Debuts in the 2015 Genesis >>CLICK HERE<< to view the full 2014 Pepcom Media Kit LAS VEGAS, Jan. 6, 2014 –...

KAPALUA, Maui, Hawaii, Jan. 2, 2014 – The Hyundai Tournament of Champions , the PGA TOUR’s exclusive-field event, starts today at The Plantation Course, Kapalua Resort in Maui, Hawaii featuring 30 champions from the 2013 calendar year. The field includes some of the world’s top players, like Masters champion Adam Scott and PGA...

Program Allows Fans to Pick Dustin Johnson’s First-Round Playing Partner

COSTA MESA, Calif., December 16, 2013 – In its seventh consecutive year as a Super Bowl advertiser, Hyundai enters the Big Game fray with two game-day ads during the first and fourth quarters of Super Bowl XLVIII on February 2, 2014.

LOS ANGELES, Nov. 20, 2013 – Hyundai Motor America introduced the refreshed 2014 Elantra GT in a North American debut at the 2013 Los Angeles Auto Show today. The 2014 Elantra GT adds a more powerful engine to a model known for its design, five-door functionality, sophisticated suspension tuning and interior space.

MIAMI, November 8, 2013 – Hyundai Motor Company and Hyundai Motor America will help ten lucky fans make their 2014 FIFA World Cup dreams come true. Starting with the 2013 Miami International Auto Show, a total of ten tickets (five pairs) will be given away during North America’s premiere auto shows. As the official vehicle sponsor of the...

The 2014 Equus and Santa Fe both earn Prestigious Awards from Ruedas ESPN

Maui, Hawaii – Nov. 6, 2013 – Hyundai Hope On Wheels today announced it will return to Hawaii for the Hyundai Hope On Wheels 5K Run/Walk in Maui on Saturday, January 4 at 8:00 a.m. After its successful inaugural 5K on Maui in 2013, Hope On Wheels will kick-off its 2014 5K Run/Walk Series at Whalers Village in Lahaina benefiting...

ROBERT KIRKMAN

All-New Santa Fe Zombie Survival Machine Will Debut at New York Comic-Con

COSTA MESA, Calif., October 1, 2013 – HyundaiMotor America today announces the latest addition to its Assurance program with the launch of a new payment deferral program aimed at helping federal employees furloughed during the government shutdown. Under the plan, Hyundai will extend all auto loan and lease payments during the shutdown for...

COSTA MESA, Calif., Sept. 6, 2013 – The PGA TOUR and Hyundai Motor America announced today a two-year extension of Hyundai’s title sponsorship of the exclusive field Hyundai Tournament of Champions in Hawaii, through the 2014-2015 season.