Releases

SALT LAKE CITY, July 13, 2022 - There’s no time like the present to explore the new frontier in sports marketing - pickleball. Worldwide automotive retailer, Hyundai, has joined the excitement as the Official Automotive Partner of the PPA Tour: Western Region – an area that includes California, Washington, Oregon, Nevada, and Hawaii.

LOS ANGELES / SEOUL, July 11, 2022 – Hyundai Motor Company today announced “The Space Between: The Modern in Korean Art,” the seventh exhibition of The Hyundai Project at the Los Angeles County Museum of Art (LACMA) and the second project of the Korean Art Scholarship Program at LACMA. The exhibition will run from September 11, 2022, to...

SEOUL, July 8, 2022 – Hyundai Motor Company announced today that it held an ‘EV Tech Lab’, a global workshop specializing in electric vehicle (EV) maintenance, to enhance its professional capabilities in the EV era.

SEOUL / PROVIDENCE, RI., June 29, 2022 – Hyundai Motor Group (the Group) and Rhode Island School of Design (RISD) today revealed the latest phase of the RISD x Hyundai Research Collaborative, a multiyear partnership exploring the relationship between nature, art and design.

SEOUL, June 28, 2022 – Hyundai Motor Company today revealed the streamlined and timeless design of the highly anticipated IONIQ 6, the second model in its IONIQ dedicated all-electric-vehicle lineup brand.

SEOUL, June 27, 2022 – Hyundai Motor Company’s global brand campaign, ‘The Bigger Crash,’ won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

SUPERIOR TWP., Mich., June 27, 2022 – Hyundai Motor America and Hyundai America Technical Center, Inc., (HATCI) together celebrated the $51.4 million expansion project for a new Safety Test and Investigation Laboratory (STIL) at a groundbreaking ceremony.

SEOUL, June 20, 2022 – Hyundai Motor Company today revealed a design concept sketch of its highly anticipated IONIQ 6, the second model in Hyundai’s IONIQ all-electric vehicle lineup brand.

SEOUL, June 9, 2022 – Hyundai Motor Group (the Group) announced today it will pilot a RoboRide car-hailing service in Gangnam in Seoul, South Korea, utilizing IONIQ 5 battery electric vehicles (BEV) with in-house developed level 4 autonomous driving technology.

SEOUL, May 29, 2022 – Hyundai Motor Company today announced it will provide future mobility experiences in its virtual Hyundai Motorstudio on the ZEPETO metaverse platform.

MIAMI, May 28, 2022 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend May 28-29, 2022.

SEOUL, May 26, 2022 – Hyundai Motor’s three high-performance N brand models will race at the 50th 2022 ADAC 24h Nürburgring (24h Nürburgring) race from May 28-29, in Nürburg, Germany.

SEOUL, May 22, 2022 – Hyundai Motor Group (HMG), a global enterprise that has created a value chain based on mobility and is working to support a better future for humanity, reaffirmed today its commitment to expanding investment in the U.S. to further its goal to provide sustainable and smart mobility solutions to its U.S.

SEOUL / BRYAN COUNTY, Ga., May 20, 2022 – Hyundai Motor Group (the Group) today announced it has entered into an agreement with the State of Georgia to build its first dedicated full electric vehicle and battery manufacturing facilities in the U.S.

SEOUL, May 10, 2022 – Hyundai Motor Company today launched a global manifesto campaign called ‘Innovation Begins, from Very Human Things’ to share its vision for self-driving robotaxis.

CALIFORNIA/SEOUL, May 9, 2022 – Hyundai Motor Company today emphasized its plan to ramp up the U.S. commercial vehicle market entry with XCIENT Fuel Cell trucks at the 2022 Advanced Clean Transportation (ACT) Expo.

BOZEMAN, Mont., May 5, 2022 - Hyundai New Horizons Studio (NHS), a unit focused on the development of Ultimate Mobility Vehicles (UMVs), will open a new Research, Development and Lab Center in Bozeman, Montana.

SEOUL, May 2, 2022 – Hyundai Motor Company will offer its first exclusive Metamobility Non-Fungible Token (NFT) collection, ‘Shooting Star,’ through its official NFT website, on May 9-10.

SEOUL/ FOUNTAIN VALLEY, Calif, May 2, 2022 – José Muñoz, President & COO of Hyundai Motor Company (HMC), has joined HMC’s board of management. In his new role, he will be responsible for driving greater performance in key strategic regions, including Europe, India and the Middle East and Africa. Also, Mr. Muñoz will lead global talent...

SEOUL, April 25, 2022 – Hyundai Motor Group (the Group) today announced that four key affiliate companies, including Hyundai Motor Company (Hyundai Motor) and Kia Corporation (Kia), are now members of Climate Group’s RE100, a global initiative committed to large corporates moving toward 100 percent renewable electricity.

SAN FRANCISCO, April 25, 2022 – Hyundai Motor America today announced a partnership with One Tree Planted, a nonprofit organization that focuses on global reforestation. Hyundai’s donation will assist in the planting of 150,000 trees across the country throughout 2022, with the partnership kicking off on April 23 during a tree planting...

FOUNTAIN VALLEY, Calif., April 25, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for the award-winning, all-electric 2022 Hyundai IONIQ 5.

SEOUL/VENICE, April 22, 2022 – Hyundai Motor Company returns to the 59th La Biennale di Venezia (‘Venice Biennale’), from April 23 to November 27, 2022, following a year-long delay, to support the Gyre exhibition at the Korea Pavilion at Giardini di Castello in Venice, Italy.

NEW YORK/SEOUL, April 21, 2022 – Hyundai Motor Group (the Group) has won a series of highly sought-after accolades at the prestigious World Car Awards (WCA), with the Hyundai IONIQ 5 securing the World Car of the Year, World Electric Vehicle of the Year, and World Car Design of the Year.

SEOUL, April 21, 2022 — Hyundai Motor Company designs took nine honors at the world-renowned International Forum (iF) Design Award 2022.

SEOUL, April 20, 2022 – Hyundai Motor Company announced today the launch of its global sustainability campaign under the banner ‘Goal of the Century’.

COLLEGE PARK, MD / SEOUL, April 19, 2022 – IonQ (NYSE: IONQ), a leader in quantum computing, and Hyundai Motor Company today announced a new project designed to apply quantum machine learning to image classification and 3D object detection for future mobilities.

SEOUL, April 17, 2022 – Hyundai Motor Company today announced that it is entering the online community-based Non-Fungible Token (NFT) market in collaboration with the ‘Meta Kongz’ NFT brand.

NEW YORK/SEOUL, April 12, 2022 – Hyundai Motor Group’s Executive Chair, Euisun Chung, today won the ‘Visionary of the Year’ award at the inaugural Newsweek World’s Greatest Auto Disrupters event.

New York, NY – April 4 - Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities.

SEOUL, March 28, 2022 – Hyundai Motor Company announced today its STARIA multi-purpose vehicle (MPV) has won the ‘Best of the Best’ accolade at the Red Dot Award: Product Design 2022.

LOS ANGELES / SEOUL, March 20, 2022 — Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) today unveiled the latest installment of their ongoing collaboration, a comprehensive survey on the American conceptual artist Barbara Kruger, entitled "Thinking of Y̶o̶u̶. I Mean M̶e̶. I Mean You."

CIKARANG, Indonesia, March 16, 2022 – Hyundai Motor Company today inaugurated Hyundai Motor Manufacturing Indonesia, its first factory in Southeast Asia, located in Deltamas industrial complex near Cikarang, Indonesia, 40 kilometers east of the capital city of Jakarta.

LEATHERHEAD, England / SEOUL, Korea, March 8, 2022 – The all-new Hyundai IONIQ 5 has added to its growing list of Car of the Year honors by being named overall UK Car of the Year 2022.

SEOUL, March 2, 2022 — Hyundai Motor Company today unveiled a strategic roadmap to accelerate its electrification ambition as it pursues sustainable progress for the company.

SEOUL, February 22, 2022 – Hyundai Motor Group (the Group) is proud to announce that the World Car Awards jury panel has named Luc Donckerwolke, the Group’s Executive Vice President for Design and Chief Creative Officer (CCO), its 2022 World Car Person of the Year.

CHICAGO, Feb. 10, 2022 – Hyundai Motor America today announced a partnership with Ann & Robert H. Lurie Children’s Hospital of Chicago in support of its Buckle Up Child Passenger Safety Program (CPS).

SEOUL/FOUNTAIN VALLEY, Calif., Feb. 1, 2022 – The all-new 2022 Hyundai TUCSON will show its versatile capabilities and futuristic design in the upcoming Sony Pictures film “Uncharted,” adding thrill and excitement to the adventure as a customized “Beast” concept prototype.

FOUNTAIN VALLEY, Calif., Jan. 28, 2022 – The electric vehicle has come a long way, and Hyundai is comparing its evolution to that of other human innovations in the new national marketing campaign for the all-electric IONIQ 5.

LOS ANGELES, Jan. 27, 2022 – Hyundai is now a founding partner of SoFi Stadium and Hollywood Park, the unparalleled sports and entertainment destination in Inglewood, Calif., being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.