Releases

Automaker Takes Top Honor for the Seventh Consecutive Year

FOUNTAIN VALLEY, Calif., Feb. 26, 2016 – Thirty years ago, a small company from a country not known for building cars came to the U.S. and began selling its first and only car, the Excel. Today, Hyundai is the fifth largest automaker in the world with 14 vehicles in its U.S. lineup and is celebrating its 30 th year in the U.S., recently...

FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY’s coveted Ad Meter when its spot “First Date” beat out 63 other Super Bowl 50 commercials. Hyundai’s impressive performance also included a fifth and sixth place finish for “Ryanville” and “The Chase” respectively, meaning...

Hyundai reveals its fourth Super Bowl ad, “Better,” a 60-second spot scheduled to run during the pre-game show.

Hyundai unveils its third Super Bowl 50 ad “First Date.” The 60-second ad, which will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan.

Hyundai releases its second Super Bowl 50 ad “Ryanville,” a 30-second in-game spot that takes a light-hearted look at the simple fact that all humans are prone to distractions.

Hyundai pulls back the curtain on its Super Bowl ad, “The Chase,” a 30-second in-game spot running in the first quarter.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL® sponsor, Hyundai is taking over the San Francisco Bay Area for nine days of Super Bowl activity aimed at creating an unforgettable experience for all fans.

FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday.

FOUNTAIN VALLEY, Calif., and PONTE VEDRA BEACH, Fla., Jan. 20, 2016 – The PGA TOUR and Hyundai announced today an agreement commencing in 2017 that will make Hyundai the new title sponsor of the TOUR’s longstanding tournament at Riviera Country Club in Los Angeles.

Winners-Only Tournament Starts the 2016 PGA TOUR Calendar Year

FOUNTAIN VALLEY, Calif., Dec. 29, 2015 – Hyundai Motor America unveiled its dream team of directors who are creating its four advertisements for February’s Super Bowl 50.

FOUNTAIN VALLEY, Calif., Dec. 23, 2015 – As Hyundai continues its drive toward Super Bowl 50, it is awarding 50 fans an opportunity to win the trip of a lifetime. Hyundai is an official NFL sponsor and is hosting a sweepstakes to give away 50 tickets to the biggest Super Bowl ever.

FOUNTAIN VALLEY, Calif., Dec. 9, 2015 – Hyundai is continuing its love of football and celebration of fan passion by building on its NFL sponsorship , signing deals with two NFL teams – the Minnesota Vikings and Pittsburgh Steelers.

FOUNTAIN VALLEY, Calif., Dec. 2, 2015 – Hyundai Motor America and the Institute of Transportation Studies at the University of California, Irvine, have developed a new seminar series on advancements in transportation. Master’s and Ph.D. students at the university will hear from innovation leaders at Hyundai and share insights from the...

November 20, 2015 – Hyundai Motor and Los Angeles County Museum of Art (LACMA) have raised the curtain on the latest in a series of provocative exhibitions; Diana Thater: The Sympathetic Imagination . The new exhibit, which runs from November 22 until February 21 2016, presents 22 influential works of art in film, video and physical...

FOUNTAIN VALLEY, Calif., Nov. 12, 2015 – In its first year as an official NFL sponsor, Hyundai is returning to the Super Bowl marketing game in a big way. During the Super Bowl 50 broadcast on Feb. 7, 2016, Hyundai will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the...

October 29, 2015 – Hyundai Motor and Los Angeles County Museum of Art (LACMA) held a special opening ceremony for Rain Room exhibition at the LACMA on October 28. The Rain Room is the first of Hyundai Motor and LACMA’s decade-long partnership program. The new exhibit opens to the public on November 1, running until March 6, 2016. The...

FOUNTAIN VALLEY, Calif., Oct. 29, 2015 – Hyundai’s continued dedication to exceeding customers’ expectations earned them the No. 1 spot in the automotive category in the 2015 Brand Keys Loyalty Leaders List. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this annually-syndicated study that examines...

FOUNTAIN VALLEY, Calif.

FOUNTAIN VALLEY, Calif., Oct. 19, 2015 – It’s every golfer’s dream to play in a PGA TOUR Pro-Am. With Hyundai’s Ultimate Pro-Am Experience sweepstakes, Hyundai is offering one lucky golfer just that and more. By entering at HyundaiGolf.com , one winner will receive a trip to play in three different Pro-Ams with PGA TOUR professionals.

Seventh Consecutive SEMA Vehicle Blends Premium and Performance

Kickoff Celebration Includes Two All-new Fan-inspired Television Ads

FOUNTAIN VALLEY, Calif., Sept. 1, 2015 – Hyundai’s successful college football marketing program is coming back for its redshirt senior season to connect with the millions of passionate fans across the country. In its fifth year, the multifaceted #ThisIsLoyalty campaign includes regional advertising, social media engagement and game day...

FOUNTAIN VALLEY, Calif., Aug. 16, 2015 - Hyundai Motor America (HMA) has confirmed that as of January 1, 2016, it will begin using the services of Canvas Worldwide for its media buying activities. INNOCEAN Worldwide entered into a joint venture with Horizon Media forming Canvas Worldwide, a media agency network. The creation of Canvas...

FOUNTAIN VALLEY, Calif., Aug. 13, 2015 – Buses and trams carrying optical illusions of Hyundai logos forming the famous Manhattan skyline are coming to the busy streets of New York from July 2015 – January 2016. The creative mosaic artwork will be visible alongside Hyundai’s message: Take a step back. There is more of New York to be seen.

FOUNTAIN VALLEY, Calif. Aug. 10, 2015 – Hyundai Motor America today announced that Dean Evans has been named its vice president/chief marketing officer. Evans, former chief marketing officer of Subaru of America, will be responsible for all Hyundai marketing and advertising activities in the United States. Evans will report to Dave...

FOUNTAIN VALLEY, Calif., July 1, 2015 – Drivers cruising along the 405 freeway in Orange County saw a new look to Hyundai Motor America’s headquarters in Fountain Valley, Calif., this week. To promote its newly inked sponsorship deal with the NFL, Hyundai used projection mapping technology to display the Hyundai and NFL logos over a...

FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and...

70 Tucson Fuel Cell CUVs Driving the Freeways of Southern CaliforniaSecond Hyundai Fuel Cell Owner, Dave Uselton, Offers an Insightful “Day in the Life of a Fuel Cell Family” VideoWeb-based Creative Campaign Highlights Everyday “Superhero” Owners Who Are Quietly Changing the World FOUNTAIN VALLEY, Calif., June 10, 2015 – Today marks...

FOUNTAIN VALLEY, Calif., April 14, 2015 – After a successful inaugural year, the Hyundai Invitational golf tournament series will return in 2015, connecting golfers with the Hyundai brand, the 2015 Genesis premium sedan and flagship 2015 Equus . Fifty of the best charity golf tournaments around the country will add a Hyundai sponsorship...

April 13, 2015 - Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way...

Kapalua, Maui, Hawaii – The Hyundai Tournament of Champions is proud to announce that the 2015 event has raised a grand total of $341,000 for Maui charities. With this year’s addition, the tournament and host organizations have donated over $5.3 million to Maui community charities since its move to Maui in 1999. The six primary...

NEW YORK – April 2, 2015 –Hyundai Motor America and its U.S. dealers continue their long standing fight against pediatric cancer, by announcing their latest donation to pediatric cancer research, with their nonprofit organization, Hyundai Hope On Wheels®.

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NEW YORK – March 27,

New Relationship Fosters Brand’s Commitment to Art and Technology

RE/MAX Affiliates Receive Preferred Pricing on All Hyundai Vehicles

New Web Series Starring SNL’s Vanessa Bayer Launches Today, First Webisode Features “Weird Al” Yankovic

FOUNTAIN VALLEY, Calif., Jan. 30, 2015 – Following the success of last year’s “Hyundai Sonata Starter Boost” program, Hyundai Motor America and BoostUp have renewed their partnership through January 4, 2017. Hyundai will continue to offer a dollar for dollar match, up to $500, to consumers that buy a new Hyundai using their BoostUp...