Releases

May 21, 2018 Hyundai Motorsport has taken a dominant victory in this weekend’s Rally de Portugal, the sixth round of the 2018 FIA World Rally Championship (WRC), with Thierry Neuville and co-driver Nicolas Gilsoul winning by a margin of 40 seconds over M-Sport Ford’s Elfyn Evans.

FOUNTAIN VALLEY, Calif., May 16, 2018 – While teams shift their focus to off-season team activities, Hyundai Motor America, an official sponsor of the National Football League (NFL), is providing young fans with the experience of a lifetime. For the third year in a row, the Hyundai Youth Football Camp is giving children ages 7 to 13 the...

Nürburgring, 14 May, 2018 – The pair of Hyundai Motorsport N entered i30 N TCR proved to be the stars of a busy TCR field on their debut at the ADAC Zurich 24h Race at the Nürburgring Nordschleife.

ALTON, Va. (April 29, 2018) – Mark Wilkins scored his second TCR victory in the 2018 Pirelli World Challenge campaign Sunday at Virginia International Raceway with his No. 99 Bryan Herta Autosport with Curb/Agajanian Hyundai i30 N TCR car in the 40-minute TCR event.

ALTON, Va. (April 28, 2018) – Young Michael Lewis put in a spectacular charge Saturday at Virginia International Raceway in his No. 98 Bryan Herta Autosport with Curb/Agajanian Hyundai i30 N TCR car with a second place in the Round 3 40-minute Pirelli World Challenge TCR race.

SEOUL, Korea, April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000 slogan recommendations from global football fans and today announced the Final Top 3 slogans for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’ campaign.

FOUNTAIN VALLEY, Calif., April 19, 2018 – Leading up to the 2018 NFL Draft, Hyundai is going beyond statistics, combine results and collegiate accomplishments to document the extraordinary paths to the NFL of four top prospects. Returning for a second season, Rolling with the Rookies presented by Hyundai is a four-episode content series that...

SEOUL, April 16, 2018 – Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.

AUSTIN, Texas (March 25, 2018) – Bryan Herta Autosport with Curb-Agajanian put in one of the most dominant performances in a debut in Pirelli World Challenge history this weekend at Circuit of the America (COTA) in the Pirelli World Challenge Grand Prix of Texas with back-to-back TCR 1-2 placings with Mark Wilkins and Michael Lewis in the BHA...

AUSTIN, Texas (March 24, 2018) – It was a dominant performance for Michael Lewis and Mark Wilkins Saturday at Circuit of the Americas (COTA) in the inaugural running of the all-new TCR class in the Pirelli World Challenge Grand Prix of Texas with an impressive 1-2 finish in their Bryan Herta Autosport with Curb-Agajanian Hyundai i30 N TCR cars.

LOS ANGELES, March 15, 2018 – For the second consecutive year, Hyundai will be the Official Automotive Partner of the Skechers Performance Los Angeles Marathon. The partnership includes a wide range of race weekend activations through which runners and spectators will have the opportunity to experience Hyundai's newest models. The March 18th...

CHICAGO, Feb. 8, 2018 – Hyundai today announced a new partnership with Bryan Herta Autosport, creating a factory-sponsored race team drawing expertise from its new N performance models to compete in the 2018 Pirelli World Challenge Touring Car Racing (TCR) class. Bryan Herta Autosport will fine-tune two versions of Hyundai’s i30 N TCR...

CHICAGO, Feb. 5, 2018 – Press Conference will debut the refreshed 2018 Sonata Hybrid, provide an update on Shopper Assurance, Hyundai’s industry-first program that modernizes the car-buying experience and announce a new motorsports program

MINNEAPOLIS, Feb. 4, 2018 – For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing.

MINNEAPOLIS, Feb. 1, 2018 – For the second consecutive year, Hyundai Hope On Wheels (HHOW) will host two pediatric cancer survivors and a family member at The Super Bowl, which is being played this year in Minneapolis on Sunday, February 4.

FOUNTAIN VALLEY, Calif., Jan. 29, 2018 – Hyundai’s Super Bowl LII campaign will surprise and thank millions of people who have contributed to the fight against pediatric cancer. For the first time ever, Hyundai will feature its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing with a 60-second spot that will air...

SAINT PAUL, Minn., Jan. 19, 2018 – Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul for the first of four Red Bull Crashed Ice races. In this global competition, in association with Hyundai and its new N lineup, the world’s best and toughest athletes will skate down a massive ice track filled with...

DETROIT, Jan. 15, 2018 – Hyundai today unveiled its high performance Veloster N model for the U.S. market at the North American International Auto Show. Hyundai’s first U.S. market N model leverages the outstanding, new-for-2019 Veloster platform, showcasing an even higher level of performance appealing to the most discerning of automotive...

DETROIT, Jan. 15, 2018 – Fans of Marvel Studios’ Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities of the all-new Hyundai Veloster as it will play a significant role in Marvel Studios’ “Ant-Man and the Wasp”. Teaming up with this major franchise is part of a global marketing initiative to...

DETROIT, Jan. 15, 2018 – Hyundai today unveiled the all-new 2019 Veloster Turbo and its high-performance counterpart, Veloster N, at the North American International Auto Show. As part of the reveal, Hyundai also announced that both cars will join the official roster of drivable vehicles in Forza Motorsport 7 for Xbox and Windows 10.

FOUNTAIN VALLEY, Calif., Dec. 14, 2017 – After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and...

FOUNTAIN VALLEY, Calif., Oct. 27, 2017 - WaiveCar, a partner of Hyundai Motor America in driving the future of transportation and mobility, will be appearing on the hit ABC show Shark Tank on Sunday, October 29 at 10pm ET and PT.

FOUNTAIN VALLEY, Calif., Oct. 17, 2017 – One of the most exhilarating concepts to come out of Hyundai’s design studios makes a triumphant return today in Polyphony Digital’s hotly anticipated next-generation racing simulation, Gran Turismo Sport, now on sale for the Playstation 4.

SEOUL, Korea, Oct. 16, 2017 – Hyundai Motor is targeting a successful tournament as a title sponsor of the 2017 World Archery Championships that commenced on October 15 in Mexico City. A total of 376 world-class archers from 61 countries around the world will compete over the next seven days for one of the most renowned titles in the sport.

BAYTOWN, Texas, Sept. 25, 2017 – Today, Hyundai marked its 3-millionth Elantra sold in the United States by commemorating the achievement of one brave individual in Baytown, Texas, a city near Houston severely impacted by flooding caused by Hurricane Harvey.

FOUNTAIN VALLEY, Calif., Sept. 21, 2017 – Today, Hyundai Motor America officially opened its “Charging Century” of more than 100 convenient, level-two charging locations to its employee work force. These innovative and efficient new chargers allow Hyundai’s employees driving Ioniq Electric, Plug-in Hybrid and Sonata Plug-in Hybrid...

FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is almost over, the first kickoff of the 2017 NFL season is just two days away and Hyundai has suited up to give fans an even better experience.

FOUNTAIN VALLEY, Calif., Sept. 1, 2017 - Hyundai Hope On Wheels®, a nonprofit organization supported by Hyundai Motor America and its more than 830 dealers, today launched its annual campaign in honor of National Childhood Cancer Awareness Month.

FOUNTAIN VALLEY, Calif., Aug. 31, 2017 – Like college football teams across the country, Hyundai is finishing up its preseason preparations for the seventh consecutive year of its successful college football marketing initiative.

FOUNTAIN VALLEY, Calif., July 27, 2017 – For millions of Americans, one of the most frustrating parts of every workday is the traffic-clogged slog they face on their daily commutes.

FOUNTAIN VALLEY, Calif., June 21, 2017 – World Archery is making a stop in Salt Lake City for stage three of the 2017 Hyundai Archery World Cup on June 20-25, 2017. In this global competition, sponsored by Hyundai Motor Company, archers compete in four stages across four different countries. The best from each category advance to the finals...

FOUNTAIN VALLEY, Calif., June

FOUNTAIN VALLEY, Calif., April 25, 2017 – The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to...

Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, brought a first of its kind experience to those who deserve it most, by making this year’s game better for our soldiers overseas.

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 – At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by...

FOUNTAIN VALLEY, Calif., Jan. 18, 2017 – Hyundai Motor America, an official NFL sponsor and the reigning 2016 USA Today Super Bowl Ad Meter winner, is back for Super Bowl LI with an even more ambitious and creative program that will mark several Super Bowl breakthroughs. Hyundai will film a 90-second documentary during the game that will...

December 1, 2016 – Hyundai Motorsport will compete in the 2017 FIA World Rally Championship (WRC) with a brand new challenger, the Hyundai i20 Coupe WRC. The car, which has been designed to meet WRC’s raft of new technical regulations, was unveiled during an exclusive media event today at the Autodromo Nazionale Monza, Italy.

FOUNTAIN VALLEY, Calif. Oct. 18, 2016 – Hyundai Motor America and ARK Performance have partnered again for the SEMA show, creating the ARK Road Racer Elantra Concept. The ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels...

FOUNTAIN VALLEY, Calif. Oct. 12, 2016 – Hyundai Motor America and Gurnade Inc. combined talents to develop the race-ready Gurnade Veloster Concept for the 2016 SEMA show. The Gurnade Veloster Concept takes the fundamentally-aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards,...

FOUNTAIN VALLEY, Calif., Oct. 5, 2016 – Hyundai Motor America and Rockstar Performance Garage have partnered to develop a nitrous-powered Santa Fe CUV capable of serious off-roading while conveying the iconic Rockstar design attitude. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the...