Releases

SAN DIEGO, Calif., July 19, 2018 – “My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both...

FOUNTAIN VALLEY, Calif., July 18, 2018 – Hyundai continues to deliver on its commitment to exceptional customer service with a new digital showroom on Amazon.com that offers car buyers the ability to compare pricing and reviews, book test drives, check dealer inventories and other Shopper Assurance conveniences directly through Amazon...

FOUNTAIN VALLEY, Calif., July 12, 2018 – This year, Hyundai will be the Official Automotive Sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival. Outfest is the leading organization that promotes LGBTQ equality by creating, sharing and protecting LGBTQ stories on the screen. The partnership includes a wide range of activations where...

FOUNTAIN VALLEY, Calif., July 11, 2018 – As a part of The Hyundai Project: Art + Technology, 3D: Double Vision, presented by Hyundai, will make its debut at the Los Angeles County Museum of Art (LACMA) today. It is the first American exhibition to survey a full range of artworks, dating from 1838 to the present, that produce the illusion of...

MENLO PARK, Calif., July 10, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, is investing in Ionic Materials, a privately held battery developer based in Massachusetts, to advance the development of battery technology and improve EV performance with solid-state battery innovation.

SEOUL, July 2, 2018 – Hyundai Motor announced today its strategic partnership with Autotalks, a leading technology company specialized in the manufacturing of Vehicle to Everything (V2X) communication chipsets. Hyundai Motor forms a strategic partnership with Autotalks through a direct investment to accelerate the development and deployment...

FOUNTAIN VALLEY, Calif., June 26, 2018 – Dean Evans, chief marketing officer (CMO) of Hyundai Motor America, was again selected as one of the World’s Most Influential CMOs by Forbes.

SEOUL, June 26, 2018 – Hyundai Motor Group (HMG) has selected Wärtsilä for a technology and commercial partnership designed to utilize second-life electric vehicle (EV) batteries for the growing energy storage market. The global partnership will combine HMG’s expansion in electric vehicles with Wärtsilä’s growing energy business,...

SEOUL/INGOLSTADT, June 20, 2018 – Hyundai Motor Group (the Group) and AUDI AG (Audi) announced they have entered into a multi-year patent cross-licensing agreement, covering a broad range of fuel cell electric vehicle (FCEV) components and technologies. Under the new partnership, the world’s fifth-largest auto-making group and the German...

SEOUL, June 11, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, has enlisted multi-platinum GRAMMY Award winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. Through the song, Hyundai will communicate that its smart technology means consumers...

FOUNTAIN VALLEY, Calif., June 11, 2018 – The all-new Hyundai Veloster will be making its Hollywood debut in Marvel Studios’ Ant-Man and The Wasp and Hyundai is suiting up to give fans an action-packed experience. Leading up to the July 6 release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that...

NOVI, Mich., June 6, 2018 – Today at TU-Automotive Detroit, Hyundai Motor America and Xevo, a leader in software and smart user experiences for the automotive industry, showcased an in-vehicle payment concept that connects popular brands to Hyundai vehicles.

FOUNTAIN VALLEY, Calif., June 6, 2018 – This month, Hyundai is teaming up with BuzzFeed and iHeartMedia to introduce Kamp Kona, an all-new, three-part music experience that celebrates local creators. Headlined by electronic artist Dan Deacon, Kamp Kona invites all those who appreciate art and music culture to participate in the unique...

SEOUL, June 1, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, will be bringing the FIFA World Football Museum™ from Zurich to the Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup™ through the passion and devotion of the fans and tells the event’s history through the players who...

FOUNTAIN VALLEY, Calif., May 23, 2018 – Right now, you can find and pay for things with your smartphone, smartwatch or computer. With this in mind, Hyundai is developing technology that will allow customers to find and pay for coffee, gas and parking using their car’s infotainment screen. In the future, Hyundai will connect cars with...

MIAMI BEACH, Fla., May 22, 2018 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach and is one of the country’s largest Memorial Day weekend celebrations. Now in its second year, the two-day event on May 26 – 27 between 11th and 14th Streets on the beach, is designed to pay tribute to, honor and...

FOUNTAIN VALLEY, Calif., May 21, 2018 – In support of the 2018 Kona launch, Hyundai Motor America and its agency partner, INNOCEAN Worldwide, headed to the Big Island of Hawaii to film five strangers coming together to share their perspective on living purposefully. The Kona Way, presented by Hyundai, is a three-episode series that celebrates...

FOUNTAIN VALLEY, Calif., May 16, 2018 – While teams shift their focus to off-season team activities, Hyundai Motor America, an official sponsor of the National Football League (NFL), is providing young fans with the experience of a lifetime. For the third year in a row, the Hyundai Youth Football Camp is giving children ages 7 to 13 the...

PALO ALTO, Calif., May 15, 2018 – Hyundai CRADLE, Hyundai Motor Company’s corporate venturing and open innovation business, today announced it is investing in Metawave Corporation to build intelligent radars for autonomous vehicles. Metawave is revolutionizing radar sensing by leveraging adaptive metamaterials (conventional materials using...

SEOUL, Korea, April 26, 2018 – Hyundai Motor Company, Official Partner of FIFA, received around 160,000 slogan recommendations from global football fans and today announced the Final Top 3 slogans for each of the 32 qualified countries participating in the ‘Be There With Hyundai (BTWH)’ campaign.

FOUNTAIN VALLEY, Calif., April 19, 2018 – Leading up to the 2018 NFL Draft, Hyundai is going beyond statistics, combine results and collegiate accomplishments to document the extraordinary paths to the NFL of four top prospects. Returning for a second season, Rolling with the Rookies presented by Hyundai is a four-episode content series that...

SEOUL, April 16, 2018 – Hyundai Motor Company, South Korea’s largest automaker and proud Official Partner of the 2018 FIFA World Cup Russia™, is pleased to announce the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.

LOS ANGELES, March 15, 2018 – For the second consecutive year, Hyundai will be the Official Automotive Partner of the Skechers Performance Los Angeles Marathon. The partnership includes a wide range of race weekend activations through which runners and spectators will have the opportunity to experience Hyundai's newest models. The March 18th...

SEOUL, Feb. 19, 2018 – It’s been a busy start to the year for Hyundai’s next-generation fuel cell vehicle NEXO, scheduled to be released in Korea next month. Unveiled at CES 2018 as the technological flagship of Hyundai’s growing eco-vehicle portfolio, the NEXO SUV model is set to spearhead Hyundai Motor’s plans to accelerate...

MINNEAPOLIS, Feb. 4, 2018 – For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing.

SEOUL, Feb. 4, 2018 – A fleet of Hyundai Motor Company’s next generation fuel cell electric cars have succeeded in completing a self-driven 190 kilometers journey from Seoul to Pyeongchang.

MINNEAPOLIS, Feb. 1, 2018 – For the second consecutive year, Hyundai Hope On Wheels (HHOW) will host two pediatric cancer survivors and a family member at The Super Bowl, which is being played this year in Minneapolis on Sunday, February 4.

FOUNTAIN VALLEY, Calif., Jan. 29, 2018 – Hyundai’s Super Bowl LII campaign will surprise and thank millions of people who have contributed to the fight against pediatric cancer. For the first time ever, Hyundai will feature its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing with a 60-second spot that will air...

SAINT PAUL, Minn., Jan. 19, 2018 – Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul for the first of four Red Bull Crashed Ice races. In this global competition, in association with Hyundai and its new N lineup, the world’s best and toughest athletes will skate down a massive ice track filled with...

DETROIT, Jan. 15, 2018 – Hyundai today unveiled the all-new 2019 Veloster Turbo and its high-performance counterpart, Veloster N, at the North American International Auto Show. As part of the reveal, Hyundai also announced that both cars will join the official roster of drivable vehicles in Forza Motorsport 7 for Xbox and Windows 10.

DETROIT, Jan. 15, 2018 – Fans of Marvel Studios’ Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities of the all-new Hyundai Veloster as it will play a significant role in Marvel Studios’ “Ant-Man and the Wasp”. Teaming up with this major franchise is part of a global marketing initiative to...

LAS VEGAS, January 9, 2018 – Hyundai Motor Company and Cisco today revealed a new technology roadmap that will enable next-generation in-vehicle networking with security. In addition, the companies shared their timeline for commercial deployment of ‘hyper-connected’ production vehicles, slated for 2019. Technology advancements from the...

LAS VEGAS, Jan. 8, 2018 - Hyundai Motor will highlight new technology concepts at CES 2018, all focused on connecting future technology with evolving mobility solutions, and share its latest achievements to advance its future mobility vision – clean, connected and freedom in mobility - announced a year ago.

LAS VEGAS, Jan. 8, 2018 – Hyundai Motor today announced that NEXO will be the name of its all-new, dedicated Fuel Cell EV during a press conference at CES 2018, and disclosed Advanced Driver Assistance Systems (ADAS) that expand its autonomous driving potential. NEXO is the technological flagship of Hyundai’s growing eco-vehicle portfolio...

FOUNTAIN VALLEY, Calif., Jan. 8, 2018 – Press Conference is on Monday, January 8, 2018 at 3 p.m. at Mandalay Bay / Level 2 / Oceanside C Ballroom or via Live Stream

January 4, 2018 - Today, Hyundai Motor Company and Aurora, a leader in autonomous vehicle technology, announced a strategic partnership to bring self-driving Hyundai vehicles to market by 2021. This partnership will incorporate Aurora’s self-driving technology into Hyundai vehicles starting with models custom-developed and launched in test...

SEOUL, Korea, Dec. 21, 2017 - Hyundai Motor Company took a major step towards equipping future connected vehicles with the voice recognition technology necessary to keep pace with growing, real-time data needs of drivers. Hyundai’s “Intelligent Personal Agent,” a voice-enabled virtual assistant system, will be deployed in new models set...

FOUNTAIN VALLEY, Calif., Dec. 14, 2017 – After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and...

LOS ANGELES, Nov. 28, 2017 – Hyundai Motor America and Smartcar, a Mountain View based company working to drive innovations in connected car technology, today demonstrated a proof of concept connecting businesses to Hyundai vehicles with Blue Link.

BERKELEY, Calif. Nov. 14, 2017 – Hyundai Motor Group (HMG) is announcing the launch of Hyundai CRADLE, the Center for Robotic-augmented Design in Living Experiences.