Releases

LAS VEGAS, January 9, 2018 – Hyundai Motor Company and Cisco today revealed a new technology roadmap that will enable next-generation in-vehicle networking with security. In addition, the companies shared their timeline for commercial deployment of ‘hyper-connected’ production vehicles, slated for 2019. Technology advancements from the...

SEOUL, Korea, Dec. 21, 2017 - Hyundai Motor Company took a major step towards equipping future connected vehicles with the voice recognition technology necessary to keep pace with growing, real-time data needs of drivers. Hyundai’s “Intelligent Personal Agent,” a voice-enabled virtual assistant system, will be deployed in new models set...

FOUNTAIN VALLEY, Calif., Dec. 14, 2017 – After a decade of Super Bowl advertising experience and coming off two incredibly successful campaigns in a row, Hyundai is again returning to the Super Bowl with in-game advertising and experiential activations in Minnesota. As the official car and SUV of the NFL, Hyundai has a fully integrated and...

FOUNTAIN VALLEY, Calif., Oct. 27, 2017 - WaiveCar, a partner of Hyundai Motor America in driving the future of transportation and mobility, will be appearing on the hit ABC show Shark Tank on Sunday, October 29 at 10pm ET and PT.

YPSILANTI TWP., Mich., October 24, 2017 – The Hyundai America Technical Center, Inc. (HATCI) is entering into a long-term partnership with the American Center for Mobility (ACM) to support the advancement of connected and automated vehicle (CAV) technology. As one of ACM’s Founder-level sponsors, HATCI will contribute $5 million to support...

SEOUL, Korea, Oct. 16, 2017 – Hyundai Motor is targeting a successful tournament as a title sponsor of the 2017 World Archery Championships that commenced on October 15 in Mexico City. A total of 376 world-class archers from 61 countries around the world will compete over the next seven days for one of the most renowned titles in the sport.

BAYTOWN, Texas, Sept. 25, 2017 – Today, Hyundai marked its 3-millionth Elantra sold in the United States by commemorating the achievement of one brave individual in Baytown, Texas, a city near Houston severely impacted by flooding caused by Hurricane Harvey.

FOUNTAIN VALLEY, Calif., Sept. 21, 2017 – Today, Hyundai Motor America officially opened its “Charging Century” of more than 100 convenient, level-two charging locations to its employee work force. These innovative and efficient new chargers allow Hyundai’s employees driving Ioniq Electric, Plug-in Hybrid and Sonata Plug-in Hybrid...

FOUNTAIN VALLEY, Calif., Sept. 6, 2017 – The wait is almost over, the first kickoff of the 2017 NFL season is just two days away and Hyundai has suited up to give fans an even better experience.

FOUNTAIN VALLEY, Calif., Sept. 1, 2017 - Hyundai Hope On Wheels®, a nonprofit organization supported by Hyundai Motor America and its more than 830 dealers, today launched its annual campaign in honor of National Childhood Cancer Awareness Month.

FOUNTAIN VALLEY, Calif., Aug. 31, 2017 – Like college football teams across the country, Hyundai is finishing up its preseason preparations for the seventh consecutive year of its successful college football marketing initiative.

FOUNTAIN VALLEY, Calif., July 27, 2017 – For millions of Americans, one of the most frustrating parts of every workday is the traffic-clogged slog they face on their daily commutes.

FOUNTAIN VALLEY, Calif., June 21, 2017 – World Archery is making a stop in Salt Lake City for stage three of the 2017 Hyundai Archery World Cup on June 20-25, 2017. In this global competition, sponsored by Hyundai Motor Company, archers compete in four stages across four different countries. The best from each category advance to the finals...

FOUNTAIN VALLEY, Calif., June

FOUNTAIN VALLEY, Calif., April 25, 2017 – The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to...

Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, brought a first of its kind experience to those who deserve it most, by making this year’s game better for our soldiers overseas.

FOUNTAIN VALLEY, Calif., Feb. 1, 2017 – At Super Bowl LI, some of the better moments will happen off the field in the hearts of those who make the Super Bowl possible. Hyundai Motor America, an official sponsor of the NFL and Super Bowl 50 USA Today Ad Meter winner, is bringing a first of its kind experience to those that deserve it most, by...

FOUNTAIN VALLEY, Calif., Jan. 18, 2017 – Hyundai Motor America, an official NFL sponsor and the reigning 2016 USA Today Super Bowl Ad Meter winner, is back for Super Bowl LI with an even more ambitious and creative program that will mark several Super Bowl breakthroughs. Hyundai will film a 90-second documentary during the game that will...

LAS VEGAS, Nov. 1, 2016 – Hyundai revealed its new, limited-production NIGHT model at the 2016 SEMA show in Las Vegas. This new offering for the popular Tucson CUV appeals to customers that value a distinctive new blackout monotone attitude that expresses their own individuality.

Hyundai Engineering Team Explores the Limits of new Hybrid’s Eco-performance, Applying Nitrous-oxide and Special Aerodynamics for Record

FOUNTAIN VALLEY, Calif., Oct. 28, 2016 – Hyundai Motor America will show five new concepts at the 2016 SEMA show news conference, including a special skunkworks race concept on November 1 at 10:30 a.m. at the Las Vegas Convention Center. Special details about the skunkworks race project will be shared at the news conference.

FOUNTAIN VALLEY, Calif. Oct. 18, 2016 – Hyundai Motor America and ARK Performance have partnered again for the SEMA show, creating the ARK Road Racer Elantra Concept. The ARK Elantra Concept takes the practical yet sporty lines of the Elantra sedan and infuses it with an alternate persona, with integrated flares, bulging forged racing wheels...

FOUNTAIN VALLEY, Calif. Oct. 12, 2016 – Hyundai Motor America and Gurnade Inc. combined talents to develop the race-ready Gurnade Veloster Concept for the 2016 SEMA show. The Gurnade Veloster Concept takes the fundamentally-aggressive stance of the Veloster and magnifies it further with integrated flares, front splitter, racing canards,...

FOUNTAIN VALLEY, Calif., Oct. 5, 2016 – Hyundai Motor America and Rockstar Performance Garage have partnered to develop a nitrous-powered Santa Fe CUV capable of serious off-roading while conveying the iconic Rockstar design attitude. Rockstar is world-renowned for the boundless energy it brings to any product concept or event, and the...

FOUNTAIN VALLEY, Calif., Sept. 28, 2016 – The NFL features some of the best rivalries in all of sports. Hyundai is harnessing fan passion for those rivalries with its new digital and social promotion called

Brand Taps into the Fan Passion and Loyalty at 17 of the Top College Football Programs

FOUNTAIN VALLEY, Calif., Sept. 13, 2016 – After 21 years of waiting, Los Angeles football fans opened the 2016 NFL season with a team of their own this past Monday night. Hyundai, which has called Southern California home since its arrival to the U.S. 30 years ago, is celebrating the return of the Los Angeles Rams to Southern California by...

First-to-Market Program Allows Los Angeles-area Customers to Request a 

FOUNTAIN VALLEY, Calif., July 14, 2016 – Hyundai Motor America, an official sponsor of the National Football League (NFL), is hosting five youth football camps in each of its five NFL team-sponsored cities this summer. The camps will take place this July in Minneapolis, Pittsburgh, Houston, Miami and Phoenix, offering kids a chance to train...

FOUNTAIN VALLEY, Calif., April 26, 2016 – Hyundai is helping make the 2016 NFL Draft experience better for fans by allowing families to create and share their own draft videos of their kids at DraftDay2031.com , and through an engaging on-site activation in Chicago. The digital and on-the-ground campaign is the continuation of Hyundai’s...

FOUNTAIN VALLEY, Calif., April 20, 2016 – Hyundai returns for its third round of the successful Hyundai Invitational golf tournament series, connecting golfers with the Hyundai brand and the 2016 Hyundai Genesis premium sedan. Fifty of the nation’s best charity golf tournaments have a Hyundai sponsorship that includes hole-in-one...

April 19, 2016 - Hyundai Motor Company is accelerating developments in connected car technology by collaborating with Cisco, a worldwide leader in IT and networking equipment. The cooperation is part of Hyundai Motor’s wider strategy to establish an industry-leading connected car platform through collaboration with leading technology partners.

PONTE VEDRA BEACH, Fla., March 29, 2016 – The PGA TOUR announced today that the Tiger Woods Foundation will become the new Host Organization of the TOUR’s historic tournament at Riviera Country Club in Los Angeles. Tiger Woods, who grew up in the Los Angeles area and whose Foundation is headquartered in nearby Irvine, is expanding his...

FOUNTAIN VALLEY, Calif., March 22, 2016 – As part of its long-standing partnership with FIFA, the international governing body of football and the namesake behind the wildly popular FIFA video game, Hyundai is extending its sponsorship into the virtual world as an official partner of the FIFA Interactive World Cup 2016 (FIWC16). The...

FOUNTAIN VALLEY, Calif., March 22, 2016 – Hyundai has been named Consumer Brand of the Year by Cynopsis Media, the TV industry’s leading source of information. Mike O’Brien, vice president of corporate and product planning, will accept the GEM Award on behalf of Hyundai at the fourth annual Cynopsis Sports Media Awards , being hosted at...

NEW YORK – March 24, 2016 –   Hyundai Hope On Wheels®  (HHOW), a nonprofit organization dedicated to fighting pediatric cancer, today marks 18 years of commitment and a total of $115 million donated in its pledge to end childhood cancer. On the sidelines of the New York International Auto Show, the organization will recognize child...

NEW YORK – March 24, 2016 –   Hyundai Hope On Wheels®  (HHOW), a nonprofit organization dedicated to helping kids fight cancer, announced four $1 million grants to Children’s Oncology Group (COG) institutions: The Children’s Hospital of Philadelphia, Dana-Farber Cancer Institute, Fred Hutchison Cancer Research Center and the...

MIDDLEBURG, FL and BETHESDA, MD – March 24, 2016 –  Hyundai Hope On Wheels®  (HHOW), a nonprofit organization dedicated to helping kids fight cancer, today announced that two local childhood cancer survivors, were selected as the organization’s 2016-2017 National Youth Ambassadors. The children, Hannah Adams and Ryan Darby, will be...