Releases

SEOUL, September 21, 2022 – Hyundai Motor Company announced that it will release “Yet To Come (Hyundai Ver.)” with BTS for the ‘Goal of the Century (GOTC)’ World Cup campaign song.

DETROIT/SEOUL, September 20, 2022 – Hyundai Motor Group (the Group) has won the 2022 PACE Innovation Partnership Award for the successful development of a Central Communication Unit (CCU) controller.

SEOUL/MOUNTAIN VIEW, Calif., September 20, 2022 – Hyundai Motor Group (the Group) announced today that Hyundai CRADLE Silicon Valley will host the seventh annual Mobility Innovators Forum (MIF) on September 22nd at the Palace of Fine Arts, San Francisco.

HANNOVER, September 19, 2022 Hyundai Motor Company and Iveco Group today at IAA Transportation 2022 in Hannover unveiled the first IVECO eDAILY Fuel Cell Electric Vehicle.

NEW YORK/SEOUL, September 15/16, 2022 – Hyundai Motor Company and United Nations Development Programme (UNDP) present ‘for Tomorrow’, a captivating feature-length documentary about grassroots innovators, at the Lincoln Center’s Walter Reade Theater in New York City. The film’s premiere took place in close proximity to the United...

SEOUL, September 14, 2022 – Hyundai Motor Company announced today that it has secured $3.5 million in 2021 Targeted Airshed Grant (TAG) funding from the U.S. Environmental Protection Agency (U.S. EPA) to deploy five XCIENT Fuel Cell electric trucks in California.

SEOUL, August 26, 2022 – Hyundai Motor Company has teamed up with Netflix on the new car chase movie ‘Seoul Vibe’ by supplying the film with various retro models from the 1980s. The film is set to release globally on Netflix today.

FOUNTAIN VALLEY, Calif., Aug.16, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV.

Asheville, N.C., August 12, 2022 – Hyundai Motor America and Hyundai of Asheville recently donated a total of $20,000 to the Special Olympics North Carolina (SONC), an organization that uses the transformative power of sports to improve the lives of children and adults with intellectual disabilities, in support of the Automotive Industry...

SEOUL/CAMBRIDGE, MA, August 12, 2022 – Hyundai Motor Group (the Group) today announced the launch of Boston Dynamics AI Institute (the Institute), with the goal of making fundamental advances in artificial intelligence (AI), robotics and intelligent machines. The Group and Boston Dynamics will make an initial investment of more than $400...

FOUNTAIN VALLEY, Calif., Aug.12, 2022 – Hyundai Motor America and its African American marketing agency of record, Culture Brands were recognized by the National Association of Black Journalists (NABJ) with a Salute to Excellence Award for its OKAY Hyundai campaign.

FOUNTAIN VALLEY, Calif., Aug. 11, 2022 – Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record.

SEOUL, August 4, 2022 – Hyundai Motor, Genesis and Kia, Hyundai Motor Group’s three automotive brands, won eight design awards, including two ‘Best of the Best’ and six ‘Winner’ honors, at the Red Dot Award: Brand & Communication Design 2022, hosted by Germany’s Design Zentrum Nordrhein-Westfalen.

SEOUL, August 2, 2022 – Hyundai Motor Company announced today the export of its XCIENT Fuel Cell heavy-duty trucks to Germany, the biggest commercial vehicle market in Europe.

SEOUL, August 1, 2022 – Hyundai Motor Group (The Group) today presented the HMG Smart City master model at the 2022 World Cities Summit in Singapore.

SEOUL, July 27, 2022 – Hyundai Motor and Kia, who have pioneered endless possibilities for mobility expansion through innovative technologies such as robotics and Advanced Air Mobility (AAM), are now expanding their vision beyond the bounds of Earth and into space.

SEOUL/BERLIN, JULY 27, 2022 – Hyundai Motor Company and Common Goal today announced their partnership to help drive change and create a more sustainable future.

SEOUL/FOUNTAIN VALLEY, Calif., July 19, 2022 – Hyundai Motor Company announced appointing Brian Latouf to the new position of Global Chief Safety Officer, (GCSO).

Farnborough, U.K., July 19, 2022 – Hyundai Motor Group (the Group) and Safran signed a Memorandum of Understanding (MoU) to explore and identify possible opportunities in Advanced Air Mobility (AAM) industry that would be beneficial to both parties and potential customers.

WASHINGTON, D.C., AND FARNBOROUGH, U.K., July 18, 2022 – Supernal (the Company) today revealed its initial eVTOL vehicle cabin concept at Farnborough International Airshow, providing the first look at how Hyundai Motor Group (the Group) is integrating automotive capabilities to develop the Advanced Air Mobility (AAM) market.

SEOUL, July 17, 2022 – Hyundai Motor Company today introduced a detailed roadmap of IONIQ Citizenship, a utility package for holders of the IONIQ 6 NFT Collection.

BUSAN, July 14, 2022 – Hyundai Motor’s high-performance N sub-brand is revealing its electrification vision to demonstrate the company’s commitment to future-focused zero-emissions technologies. RN22e and N Vision 74 are inspirational examples of N’s electrification vision.

SEOUL, July 13, 2022 – Hyundai Motor Company launched the eagerly awaited IONIQ 6 Electrified Streamliner with a digital world premiere film (https://youtu.be/GVcXwIL9OFw). As the new model in the brand’s IONIQ all-electric lineup brand, the electrified streamliner’s array of advanced technologies, personalized space and features and...

SALT LAKE CITY, July 13, 2022 - There’s no time like the present to explore the new frontier in sports marketing - pickleball. Worldwide automotive retailer, Hyundai, has joined the excitement as the Official Automotive Partner of the PPA Tour: Western Region – an area that includes California, Washington, Oregon, Nevada, and Hawaii.

LOS ANGELES / SEOUL, July 11, 2022 – Hyundai Motor Company today announced “The Space Between: The Modern in Korean Art,” the seventh exhibition of The Hyundai Project at the Los Angeles County Museum of Art (LACMA) and the second project of the Korean Art Scholarship Program at LACMA. The exhibition will run from September 11, 2022, to...

SEOUL / PROVIDENCE, RI., June 29, 2022 – Hyundai Motor Group (the Group) and Rhode Island School of Design (RISD) today revealed the latest phase of the RISD x Hyundai Research Collaborative, a multiyear partnership exploring the relationship between nature, art and design.

SEOUL, June 28, 2022 – Hyundai Motor Company today revealed the streamlined and timeless design of the highly anticipated IONIQ 6, the second model in its IONIQ dedicated all-electric-vehicle lineup brand.

SEOUL, June 27, 2022 – Hyundai Motor Company’s global brand campaign, ‘The Bigger Crash,’ won the Silver Lions award at the Cannes Lions International Festival of Creativity 2022 in France, one of the most prestigious advertisement accolades in the world.

SUPERIOR TWP., Mich., June 27, 2022 – Hyundai Motor America and Hyundai America Technical Center, Inc., (HATCI) together celebrated the $51.4 million expansion project for a new Safety Test and Investigation Laboratory (STIL) at a groundbreaking ceremony.

SEOUL, June 20, 2022 – Hyundai Motor Company today revealed a design concept sketch of its highly anticipated IONIQ 6, the second model in Hyundai’s IONIQ all-electric vehicle lineup brand.

SEOUL, June 9, 2022 – Hyundai Motor Group (the Group) announced today it will pilot a RoboRide car-hailing service in Gangnam in Seoul, South Korea, utilizing IONIQ 5 battery electric vehicles (BEV) with in-house developed level 4 autonomous driving technology.

SEOUL, May 29, 2022 – Hyundai Motor Company today announced it will provide future mobility experiences in its virtual Hyundai Motorstudio on the ZEPETO metaverse platform.

MIAMI, May 28, 2022 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach this Memorial Day weekend May 28-29, 2022.

SEOUL, May 26, 2022 – Hyundai Motor’s three high-performance N brand models will race at the 50th 2022 ADAC 24h Nürburgring (24h Nürburgring) race from May 28-29, in Nürburg, Germany.

SEOUL, May 22, 2022 – Hyundai Motor Group (HMG), a global enterprise that has created a value chain based on mobility and is working to support a better future for humanity, reaffirmed today its commitment to expanding investment in the U.S. to further its goal to provide sustainable and smart mobility solutions to its U.S.

SEOUL / BRYAN COUNTY, Ga., May 20, 2022 – Hyundai Motor Group (the Group) today announced it has entered into an agreement with the State of Georgia to build its first dedicated full electric vehicle and battery manufacturing facilities in the U.S.

SEOUL, May 10, 2022 – Hyundai Motor Company today launched a global manifesto campaign called ‘Innovation Begins, from Very Human Things’ to share its vision for self-driving robotaxis.

CALIFORNIA/SEOUL, May 9, 2022 – Hyundai Motor Company today emphasized its plan to ramp up the U.S. commercial vehicle market entry with XCIENT Fuel Cell trucks at the 2022 Advanced Clean Transportation (ACT) Expo.

BOZEMAN, Mont., May 5, 2022 - Hyundai New Horizons Studio (NHS), a unit focused on the development of Ultimate Mobility Vehicles (UMVs), will open a new Research, Development and Lab Center in Bozeman, Montana.

SEOUL, May 2, 2022 – Hyundai Motor Company will offer its first exclusive Metamobility Non-Fungible Token (NFT) collection, ‘Shooting Star,’ through its official NFT website, on May 9-10.