Releases

Indianapolis, IN. (Jan. 16, 2019) – Bryan Herta Autosport w/ Curb Agajanian will debut the Hyundai Veloster N TCR in the 2019 IMSA Michelin Pilot Challenge season opener at Daytona International Speedway as part of the 2019 Rolex 24 Hours at Daytona event. Hyundai and Bryan Herta unveiled their #98 Bryan Herta Autosport Veloster N TCR race...

DETROIT, Jan. 14, 2019 – Hyundai Shopper Assurance has transformed the car buying process, providing customers with a frictionless, efficient and transparent experience. Roughly one year after the program was rolled out to Hyundai dealers nationwide, and after receiving positive feedback from customers and dealers, Hyundai is starting...

DETROIT, Jan. 14, 2019 – With a new generation of Hyundai owners buying the high-performance Veloster N as cars hit dealer lots, Hyundai fuels the excitement even further today with the debut the Veloster N TCR race car at the North American International Auto Show. The Veloster N TCR joins the fierce competition in the 2019 International...

January 11, 2019 – On the eve of the official WRC season launch at the Autosport International show, Hyundai Motorsport has outlined its intentions to compete once again at the very forefront of the FIA World Rally Championship (WRC), with its sights set firmly on the manufacturers’ and drivers’ titles.

FOUNTAIN VALLEY, Calif., Dec. 19, 2018 – In just five years, a delivery driver from Olathe, Kansas drove her 2013 Elantra one million miles with the original powertrain. Farrah Haines is a proud Hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles of the average American driver.

FOUNTAIN VALLEY, Calif., Dec. 7, 2018 – As an extension of Hyundai’s ongoing collaboration with Amazon, Hyundai is participating in a sweepstakes on Amazon.com giving customers a chance to win the all-new 2019 Hyundai Santa Fe for Amazon’s 12 Days of Deals holiday event. Hyundai and the Santa Fe sweepstakes are featured on Amazon.com...

FOUNTAIN VALLEY, Calif., Dec. 3, 2018 – On Super Bowl Sunday, Hyundai will continue entertaining fans on the biggest day in advertising with a new 60-second spot that will run in the first quarter of the game. Hyundai, the official car and SUV of the NFL, will also a run a 30-second pre-game commercial and will have Super Bowl experiential...

WASHINGTON, D.C., Nov. 16, 2018 – America’s best fighting-game players descend upon the nation’s capital this weekend for the Red Bull Conquest finals, where regional fighting game champions in Street Fighter® V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2 from 15 U.S. cities and online will slug it out to determine the best...

SEBRING, Fla., Nov. 9, 2018 – Hyundai today announced the next chapter in its championship-winning, customer-racing motorsports program at the Michelin IMSA Sports Car Encore. Bryan Herta Autosport, fresh off the team’s 2018 debut season in which it secured both the Team and Manufacturer championships in the 2018 Pirelli World Challenge TCR...

SALINAS, Calif. (Oct. 28, 2018) – Making the team’s inaugural endurance sports car event Sunday at WeatherTech Raceway Laguna Seca, Bryan Herta Autosport with Curb-Agajanian scored the TCR class victory in the SRO California 8 Hours with drivers Bryan Herta, Colton Herta and George Kurtz piloting the No. 98 BHA Hyundai i30 N TCR.

SALINAS, Calif. (Oct. 23, 2018) – The race-winning Bryan Herta Autosport with Curb-Agajanian sports car team has set its sights on continuing a successful 2018 campaign this weekend at the historic WeatherTech Raceway Laguna Seca.

SEOUL, Oct. 1, 2018 – Hyundai Motor and Tate Modern today announced the opening of the fourth annual Hyundai Commission created by Tania Bruguera. The Hyundai Commission invites international artists to create site-specific works for Tate Modern's iconic Turbine Hall and has been made possible through the unique 11-year partnership between...

SEOUL, Sept. 11, 2018 — Hyundai Motor today announced its partnership of MOTUL FIM Superbike World Championship (WorldSBK) for the coming three seasons. The signing event was held in the Dorna office in the Misano World Circuit in Italy on September 7th, during which time Hyundai outlined plans to work closely with WorldSBK to carry out...

FOUNTAIN VALLEY, Calif., Sept. 5, 2018 – Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend less than two hours of quality time with their families each week. But when families are out...

WATKINS GLEN, N.Y. (Sept. 2, 2018) – It was Championship Sunday at Watkins Glen International in the final TCR race of the 2018 Pirelli World Challenge road racing series, and, at the end of the Round 12 40-minute sprint race, it was Bryan Herta Autosport with Curb-Agajanian scoring the TCR Team title and Hyundai taking the TCR...

WATKINS GLEN, N.Y. (Sept. 1, 2018) – Michael Lewis did all he could Saturday afternoon at Watkins Glen International in the Pirelli World Challenge 40-minute TCR race, but the driver of the No. 98 Bryan Herta Autosport with Curb-Agajanian Hyundai i30 N TCR driver had to settle for second at the checkered flag.

WATKINS GLEN, N.Y. (Aug. 31, 2018) – Entering Friday’s first practice round for the TCR cars at Watkins Glen International, drivers Mark Wilkins and Michael Lewis weren’t sure what to expect with their race-winning Hyundai i30 N TCR cars in the Pirelli World Challenge season finale events, Round 11 and 12, at the famed road circuit.

FOUNTAIN VALLEY, Calif., Aug. 30, 2018 – With the 2018 NFL season quickly approaching, Hyundai has finished preparations for the start of its fourth season as an official NFL sponsor with traditional, digital and experiential marketing designed to enhance the experience for fans.

WATKINS GLEN, N.Y. (August 29, 2018) – For Hyundai drivers Michael Lewis and Mark Wilkins, championships could be secured this weekend, Aug. 31-Sept. 2, at one of North America’s legendary racing plants, Watkins Glen International, in the Pirelli Challenge season finale TCR doubleheader 40-minute sprint races.

GRANTSVILLE, Utah (August 12, 2018) – Sunday’s TCR 40-minute sprint race featured the popular and unique “standing start” at Utah Motorsports Campus and Michael Lewis timed it to perfection in the No. 98 Bryan Herta Autosport with Curb-Agajanian Hyundai i30 N TCR race car on his way to a fourth TCR victory of the year in the Pirelli...

GRANTSVILLE, Utah (August 11, 2018) – Michael Lewis hit the throttle at the green flag Saturday in the Pirelli World Challenge Round 9 TCR event and never looked back in his No. 98 Bryan Herta Autosport with Curb-Agajanian Hyundai i30 N TCR race car.

GRANTSVILLE, Utah (August 10, 2018) – A racing driver always wants their race car to roll off the trailer and feel good in the first practice runs. That was the case Friday for Michael Lewis and Mark Wilkins in TCR action in the Pirelli World Challenge opening day at the Utah Motorsports Campus.

Nürburgring, August 9, 2018 — Hyundai Motor Company’s Thomas Schemera and Albert Biermann unveiled the ‘N’ brand philosophy and vision at the Nürburgring in Germany, highlighting the company’s goal to create high performance vehicles that adhere to high standards of excellence, while giving drivers vehicles that are as fun-to-drive...

GRANTSVILLE, Utah (August 8, 2018) – The Utah Motorsports Campus has been a winning circuit over the years for Hyundai racers Michael Lewis and Mark Wilkins. And they hope to continue that trend this weekend (Aug. 10-12) in the Pirelli World Challenge TCR competition.

SAN DIEGO, Calif., July 19, 2018 – “My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai today unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking center stage at the Marvel booth, the Kona Iron Man Edition features both...

FOUNTAIN VALLEY, Calif., July 18, 2018 – Hyundai continues to deliver on its commitment to exceptional customer service with a new digital showroom on Amazon.com that offers car buyers the ability to compare pricing and reviews, book test drives, check dealer inventories and other Shopper Assurance conveniences directly through Amazon...

PORTLAND, Ore. (July 15, 2018) – After finishing 1-2 in Saturday’s Pirelli World Challenge TCR race, the Bryan Herta Autosport with Curb/Agajanian Hyundai team was set for a strong Round 8 performance at Portland International Raceway Sunday with drivers Mark Wilkins and Michael Lewis starting 1-3 on the standing start grid.

PORTLAND, Ore. (July 14, 2018) – Veteran Mark Wilkins of Canada used traffic as an ally Saturday in the tight TCR action at Portland International Raceway to score his third Pirelli World Challenge TCR feature win of the season in the 58th Rose Cup Races.

PORTLAND, Ore. (July 13, 2018) – In their first Portland International Raceway appearance in the Pirelli World Challenge road racing series, Mark Wilkins and Michael Lewis drove the Bryan Herta Autosport with Curb/Agajanian Hyundai i30 N TCR race cars to second and third Friday in qualifying for Saturday’s 40-minute Pirelli World Challenge...

FOUNTAIN VALLEY, Calif., July 12, 2018 – This year, Hyundai will be the Official Automotive Sponsor of the 2018 Outfest Los Angeles LGBTQ Film Festival. Outfest is the leading organization that promotes LGBTQ equality by creating, sharing and protecting LGBTQ stories on the screen. The partnership includes a wide range of activations where...

PORTLAND, Ore. (July 11, 2018) – For Hyundai racers Mark Wilkins and Michael Lewis, the Northwest trip to Portland International Raceway has been on their “To Do” list for quite a long time, as the Pirelli World Challenge road racing tour returns to PIR for the first time in 13 years.

FOUNTAIN VALLEY, Calif., July 11, 2018 – As a part of The Hyundai Project: Art + Technology, 3D: Double Vision, presented by Hyundai, will make its debut at the Los Angeles County Museum of Art (LACMA) today. It is the first American exhibition to survey a full range of artworks, dating from 1838 to the present, that produce the illusion of...

FOUNTAIN VALLEY, Calif., June 26, 2018 – Dean Evans, chief marketing officer (CMO) of Hyundai Motor America, was again selected as one of the World’s Most Influential CMOs by Forbes.

SEOUL, June 11, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, has enlisted multi-platinum GRAMMY Award winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. Through the song, Hyundai will communicate that its smart technology means consumers...

FOUNTAIN VALLEY, Calif., June 11, 2018 – The all-new Hyundai Veloster will be making its Hollywood debut in Marvel Studios’ Ant-Man and The Wasp and Hyundai is suiting up to give fans an action-packed experience. Leading up to the July 6 release, Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that...

FOUNTAIN VALLEY, Calif., June 6, 2018 – This month, Hyundai is teaming up with BuzzFeed and iHeartMedia to introduce Kamp Kona, an all-new, three-part music experience that celebrates local creators. Headlined by electronic artist Dan Deacon, Kamp Kona invites all those who appreciate art and music culture to participate in the unique...

SEOUL, June 1, 2018 – Hyundai Motor, the Official Partner of the 2018 FIFA World Cup Russia™, will be bringing the FIFA World Football Museum™ from Zurich to the Hyundai Motorstudio Moscow. This exhibition celebrates the FIFA World Cup™ through the passion and devotion of the fans and tells the event’s history through the players who...

LAKEVILLE, Conn. (May 26, 2018) – Young Michael Lewis collected his second Pirelli World Challenge TCR main event victory in the TCR class 40-minute event Saturday at Lime Rock Park, and the Bryan Herta Autosport with Curb/Agajanian Hyundai i30 N TCR drivers scored a big points day in the PWC TCR Doubleheader at the historic Connecticut road...

MIAMI BEACH, Fla., May 22, 2018 – The National Salute to America’s Heroes presented by Hyundai returns to Miami Beach and is one of the country’s largest Memorial Day weekend celebrations. Now in its second year, the two-day event on May 26 – 27 between 11th and 14th Streets on the beach, is designed to pay tribute to, honor and...

FOUNTAIN VALLEY, Calif., May 21, 2018 – In support of the 2018 Kona launch, Hyundai Motor America and its agency partner, INNOCEAN Worldwide, headed to the Big Island of Hawaii to film five strangers coming together to share their perspective on living purposefully. The Kona Way, presented by Hyundai, is a three-episode series that celebrates...