Releases

FOUNTAIN VALLEY, Calif., August 21, 2025 – Hyundai has once again been recognized as the top mass-market brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study, marking the sixth consecutive year the brand has earned this distinction.

SEOUL, July 16, 2025 – Hyundai Motor Company has completed the development of the IONIQ 9-based Seed Ball Drone Station to support forest restoration projects in Korea, following the launch of the IONIQ 5 Monitoring Drone Station in 2023.

Hyundai has announced pricing for its all-new 2026 Palisade three-row flagship SUV, starting at only $38,935 MSRP*. The new Palisade is bigger, better and goes further than its critically acclaimed predecessor -- and its SUV competition. Not only does Palisade’s additional space, longer driving range and rugged ability impress, its...

SEOUL, July 10, 2025 — Hyundai Motor Company and Kia Corporation officially launched their industrial wearable robot, the X-ble Shoulder, in the Korean market with a handover ceremony for the first unit to Korean Air on July 8.

SEOUL/BARCELONA, June 3, 2025 – Hyundai Motor Group (the Group) reaffirms its vision for the future of mobility and its leadership in technological innovation at the La Fédération Internationale des Sociétés d’Ingénieurs des Techniques de l’Automobile (FISITA) World Mobility Conference (WMC) 2025, held from June 3 to 5 at the Palau...

SEOUL, May 25, 2025 – Hyundai Motor Group (the Group) announced today the launch of ZER01NE Fund III, a KRW 125 billion strategic investment fund aimed at accelerating innovation in future technologies through early-stage startup investments.

FOUNTAIN VALLEY, Calif., May 1, 2025 – Hyundai Motor America today revealed pricing for its new 2026 IONIQ 9 EV family.

FOUNTAIN VALLEY, Calif., April 24, 2025 – The all-new Hyundai IONIQ 9 has been selected as 2025 Wards 10 Best Interiors & UX list by WardsAuto. The award evaluates vehicles on a variety of aspects that shape the user’s experience inside the vehicle including design and aesthetics, comfort, materials, fit-and-finish, connectivity and...

SEOUL, March 19, 2025 – Hyundai Motor Group today signed a Memorandum of Understanding (MoU) with Suprema in Goyang, South Korea, to establish a total security solution based on robotics and artificial intelligence (AI).

SEOUL/BARCELONA, Feb. 25, 2025 – Hyundai Motor Company announced today that it has successfully completed a pilot project for Private 5G (P-5G) RedCap (Reduced Capability) technology in partnership with Samsung Electronics Co., Ltd.

SEOUL, Feb. 25, 2025 – Hyundai Motor Group (the Group) is actively recruiting participants for its new developer conference, ‘Pleos 25’, which will be held at COEX, Seoul, on Friday, March 28.

SEOUL, Nov. 27, 2024 – Hyundai Motor Company and Kia Corporation have unveiled a reliable companion for industrial work, the wearable robot ‘X-ble Shoulder.’

FOUNTAIN VALLEY, Calif., Nov. 8, 2024 – Hyundai today revealed pricing, driving ranges and charge times for its refreshed 2025 IONIQ 5 EV family.

SEOUL, Oct. 21, 2024 – Hyundai Motor Company and Kia Corporation are hosting E-FOREST TECH DAY 2024, a new technology exhibition to share innovative smart factory manufacturing technologies.

FOUNTAIN VALLEY, Calif., Aug. 27, 2024 – Hyundai today released pricing details for the 2025 Elantra family, emphasizing the brand’s commitment to providing a compelling blend of safety, performance, technology, fuel efficiency and advanced standard features for a wide range of customers.

FOUNTAIN VALLEY, Calif., Aug. 26, 2024 – Hyundai Motor America today released pricing details for the 2025 Sonata lineup.

FOUNTAIN VALLEY, Calif., Aug. 21, 2024 – Hyundai today revealed pricing and packaging details for its comprehensively enhanced 2025 Santa Cruz Sport Adventure Vehicle, starting at $29,895 including destination.

Hyundai has released pricing for its thoroughly refreshed 2025 Tucson compact SUV, starting at $29,750, including a $1,395 destination charge. The updated 2025 Tucson continues to build upon its successful Sensuous Sportiness design identity with a more commanding appearance, including updated fascia and lighting signatures, new alloy wheel...

CANNES/SEOUL, June 20, 2024 – Hyundai Motor Group (the Group) hosted a technical seminar entitled ‘From Logic to Magic: 5 Ways to Make Tech Resonate’ at Cannes Lions 2024 for global media and marketers.

FOUNTAIN VALLEY, Calif., June 11, 2024 – Hyundai’s MyHyundai with Bluelink app has been awarded the top spot among mass-market automakers’ EV mobile applications in the J.D. Power 2024 U.S. OEM EV App Report.

SEOUL, May 28, 2024 – Hyundai Motor Group (the Group) announced today the appointment of Manfred Harrer as Executive Vice President and Head of the newly established Genesis & Performance Development Tech Unit.

SUPERIOR TOWNSHIP, Mich., May 1, 2024 – Hyundai America Technical Center, Inc., (HATCI) has been awarded the Economic Impact Award by Ann Arbor SPARK. The 2024 SPARK Economic Impact award recognizes companies that have demonstrated a commitment to the regional economy through growth, investment, or overall impact in the region.

SEOUL, March 12, 2024 – For the 10th year in a row, Hyundai Motor Company has been awarded iF Design Award honors, this time for the brand’s IONIQ 5 N and all-new SANTA FE in the Product category, and the SANTA FE XRT Concept vehicle in the Professional Concepts class.

FOUNTAIN VALLEY, Calif., March 12, 2024 – Hyundai today announced pricing for its fully equipped IONIQ 5 N at $66,100, excluding $1,375 freight, setting the new benchmark for engaging, all-electric high performance.

FOUNTAIN VALLEY, Calif., Jan. 24, 2024 – Hyundai has released pricing for the all-new 2024 Santa Fe SUV with a premium new design, standard three-row seating, standard 2.5L turbocharged powertrain, and an entry price of $33,950*.

SEOUL, JANUARY 23, 2024 – Hyundai Motor Company and Rhizome announce the relaunch of ‘Seven on Seven’ (7x7) to take place on January 27, 2024, at the New Museum in New York City. After a hiatus during the pandemic, the iconic art and technology program returns this year with a focus on artificial intelligence (AI).

SEOUL, January 22, 2024 – Hyundai Motor Company and Kia Corporation today unveiled the ‘Active Air Skirt’ (AAS) technology that minimizes the aerodynamic resistance generated during high-speed driving, effectively improving the driving range and driving stability of electric vehicles (EVs).

LAS VEGAS, January 8, 2024 – Hyundai Motor Company today presented its vision for a hydrogen-powered, software-driven transformation beyond mobility applications at CES 2024.

FOUNTAIN VALLEY, Calif., Dec. 11, 2023 – Hyundai Motor America today announced pricing and equipment details for the all-new, larger and more capable 2024 Hyundai Kona Electric.

SEOUL, December 10, 2023 – Hyundai Motor Company and Kia Corporation today unveiled a new snow chain-integrated tire technology to make it easier to stay safe in winter driving conditions.

FOUNTAIN VALLEY, Calif., Dec. 8, 2023 – J.D. Power ranked Hyundai’s MyHyundai with Bluelink app No. 1 among manufacturers’ ICE mobile apps in the J.D. Power 2023 U.S. OEM ICE App ReportSM, released this week.

FOUNTAIN VALLEY, Calif., Dec. 6, 2023 – Hyundai Motor America today announced pricing details for the 2024 Sonata lineup, featuring a bold new look, improved tech and the availability of all-wheel drive for the first time.

SEOUL, November 29, 2023 – Hyundai Motor Company and Kia Corporation have unveiled the Universal Wheel Drive System — called ‘Uni Wheel’ — at ‘Uni Wheel Tech Day’ in Seoul, Korea.

SEOUL, November 13, 2023 – Hyundai Motor Group (the Group) held the 3rd Annual HMG Developer Conference, Korea’s largest mobility developer festival, and presented its vision for the future transformation of software-defined vehicles (SDVs).

FOUNTAIN VALLEY, Calif., Nov. 1, 2023 – Hyundai Motor America reported total October sales of 60,805 units, a 0.3% increase compared with October 2022. This is the 15th month in a row Hyundai has seen increases in total sales.

SEOUL, October 4, 2023 – Hyundai Motor Company recently launched a global online campaign aligned with the all-new SANTA FE’s ‘Open for More’ concept that utilizes generative artificial intelligence (AI) to allow users to create their own outdoor dream destination. 

FOUNTAIN VALLEY, Calif., Sept. 1, 2023 – Hyundai Motor America reported total August sales of 65,046 units, a 1% increase compared with August 2022.

FOUNTAIN VALLEY, Calif., Aug. 24, 2023 – Today, J.D. Power named Hyundai as its overall innovation leader for the mass market segment in the 2023 U.S. Tech Experience Index (TXI) Study.

SEOUL, July 25, 2023 – Hyundai Motor Group (the Group) today announced the inauguration of its Joint Battery Research Center with Seoul National University (SNU).

FOUNTAIN VALLEY, Calif., July 1, 2023 – Hyundai Motor America reported total June sales of 69,351 units, an 10% increase compared with June 2022.