Releases

SEOUL/COLOGNE, August 20, 2025 – Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation.

SEOUL, Oct. 30, 2024 – Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.

SEOUL, Oct. 30, 2024 – Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.

SEOUL, January 11, 2024 – Hyundai Motor Company today unveiled the ‘IONIQ 5 N NPX1,’ a concept model equipped with prototype N Performance Parts, at the Tokyo Auto Salon 2024.

SEOUL, June 7, 2023 – Hyundai Motor Company today announced its first heritage exhibition ‘PONY, the timeless’ at Hyundai Motorstudio Seoul.

LAKE COMO/SEOUL, May 19, 2023 – Hyundai Motor Company today celebrated the restoration of the Pony Coupe Concept car during the inaugural Hyundai Reunion held at historic Villa Pliniana in Lake Como, Italy.

LAKE COMO/SEOUL, May 18, 2023 – Hyundai Motor Company’s recreated Pony Coupe Concept has made its world premiere — nearly 50 years after its original debut — in Lake Como, Italy.

NEW YORK, April 5, 2023 – In celebration of Disney’s 100th anniversary, Hyundai Motor America unveiled its special IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.

SEOUL, January 10, 2023 – Hyundai Motor Company today announced that its SEVEN and Trailer Drone concepts have earned 2022 GOOD DESIGN Awards in the transportation category while Plug & Drive (PnD) Mobility, PnD L7 and Mobile Eccentric Droid (MobED) have each earned awards in the robotics category.

SEOUL, December 1, 2022 – Hyundai has claimed one of the most prestigious prizes at the 2022 TopGear.com Awards, with its N Vision 74 ‘rolling lab’ project being crowned Instant Icon.

SEOUL, November 23, 2022 – Hyundai Motor Company today announced it will work with Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro, to rebuild the influential 1974 Pony Coupe Concept that young Giorgetto created for Hyundai’s debut at the 1974 Turin Motor Show.

LOS ANGELES, Nov. 17, 2022 – Hyundai’s thrilling N Vision 74 hydrogen fuel cell hybrid concept made its U.S. debut at Automobility LA today.

LOS ANGELES, Calif., Nov. 17, 2021 – Hyundai Motor Company today revealed SEVEN, the new sport utility electric vehicle (SUEV) concept at AutoMobility LA. This category-bending electric SUV concept will be on display in Hyundai Motor’s booth, along with other segment-leading products such as IONIQ 5, and XCIENT Fuel Cell, at the LA...

LOS ANGELES, Nov. 17, 2021 – Hyundai will present the world debut of SEVEN, an all-electric SUV concept today at 9:55 a.m. PST during a press conference at AutoMobility LA.

FOUNTAIN VALLEY, Calif., Nov. 15, 2021 – Save the date as Hyundai will present the world debut of SEVEN, an all-electric SUV concept on Wednesday, Nov. 17, at 9:55 a.m. PST during a press conference at AutoMobility LA.

SEOUL/FOUNTAIN VALLEY, Calif. Nov. 3, 2021 – Hyundai Motor Company today revealed teaser images of the sleek and spacious SEVEN, an all-electric SUV concept to be fully unveiled at AutoMobility LA later this month.

SEOUL, September 7, 2021 – Hyundai Motor Group (the Group) has set out its vision for hydrogen energy and a global hydrogen society.

SEOUL, December 29, 2020 — Hyundai Motor Company announced its win of four accolades at this year’s GOOD DESIGN Awards. Hyundai’s two most progressive EV concepts, 45 and Prophecy, together with the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure, were recognized in the Awards’...

SEOUL / OFFENBACH, May 4, 2020 – Hyundai Motor recently revealed its latest concept EV “Prophecy”, the latest model to embody the company’s Sensuous Sportiness design identity. Like the company’s recent concept cars, its design offers clues about how future Hyundai models may look.

SEOUL/OFFENBACH, March 3, 2020 – Hyundai Motor has unveiled its new ‘Prophecy’ Concept EV during a video presentation posted on http://globalpr.hyundai.com showcasing the key elements of its styling and technology. Featuring the timeless design of a classic car, ‘Prophecy’ is inspired by the company’s ‘Sensuous Sportiness’...

SEOUL/OFFENBACH, March 3, 2020 – Hyundai Motor Company unveiled its new concept EV, “Prophecy”, expressing the company’s latest design language.

SEOUL, February 13, 2020 – Hyundai Motor Company will unveil its new concept EV, “Prophecy”, expressing the company’s latest design language, at the upcoming Geneva International Motor Show, on March 3, 2020. The concept will remain on display until March 15.

LOS ANGELES, Nov. 20, 2019 – Hyundai today unveiled its innovative Vision T Plug-in Hybrid SUV Concept at 2019 AutoMobility LA. The Vision T is the seventh in a series of Hyundai Design Center concepts expressing Hyundai’s evolving Sensuous Sportiness global design language. “We pursue innovative solutions in design and add emotional...

LOS ANGELES, Nov. 13, 2019 – Hyundai Motor today shared a teaser video and images of its innovative Plug-in Hybrid SUV Concept for 2019 AutoMobility LA. The concept is the seventh in a series of Hyundai Design Center concepts expressing increasing Emotional Value to Hyundai’s evolving Sensuous Sportiness global design language.

LAS VEGAS, Oct. 31, 2019 – Hyundai has again joined forces with industry leaders Bisimoto Engineering and Rockstar Performance Garage to create two exciting new concepts for the 2019 SEMA show, the Bisimoto VelosterRaptor N Concept and the Rockstar Performance Garage Kona Ultimate Concept.

ATLANTA, Oct. 28, 2019 — Hyundai Motor Company (HMC) today revealed two new concepts at the North American Commercial Vehicle (NACV) Show. Both concepts add product detail to its Fuel Cell Electric Vehicle (FCEV) 2030 Vision for wide-spread deployment of hydrogen-powered fuel cell technology. HMC introduced the HDC-6 NEPTUNE Concept Class 8...

LAS VEGAS, Oct. 28, 2019 – Hyundai Motor Company Customization Teams have created a unique Veloster N Performance Concept for the 2019 SEMA show. The concept uses a variety of OEM-quality performance parts added to Veloster N to maximize visual appeal and dynamic performance. The Veloster N Performance Concept will be on display at the SEMA...

ATLANTA, Oct. 21, 2019 — Hyundai Motor Company (HMC) revealed today the first rendering images of its concept for a hydrogen-powered fuel cell electric truck, HDC-6 NEPTUNE.

LAS VEGAS, Oct. 16, 2019 – Hyundai will unveil the Veloster “Grappler” concept at the 2019 SEMA show. The Grappler concept boasts increased ground clearance, combining superb approach and departure angles for confident off-roading capability, while custom front and rear brush guards were developed to ensure the Veloster Grappler is...

SEOUL/FRANKFURT, September 10, 2019 – Hyundai Motor Company unveils 45, an electric vehicle concept, at the International Motor Show (IAA) 2019 in Frankfurt today.

SEOUL, Aug. 22, 2019 – The All-New 2020 Hyundai Sonata and Le Fil Rouge concept have been recognized as finalists at the 2019 International Design Excellence Awards® (IDEA) by the Industrial Designers Society of America (IDSA) for their bold and artful design innovations. IDEA honors design excellence that improves quality of life and pushes...

SEOUL, August 21, 2019 – Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show (Sept. 10-22, 2019). Inspired by looking back at the brand’s first model in the 1970s, the 『45』 fully-electric concept car will act as a symbolic milestone for Hyundai’s future...

LAS VEGAS, Jan. 7, 2019 – Any first responder will tell you that the first 72 hours following a natural disaster are the most crucial to saving lives. However, often times due to the nature of the disaster (forest fire, earthquake, hurricane, or flood), it can be difficult for search-and-rescue and humanitarian aid missions to reach and get...

SEOUL, Jan. 3, 2019 — Hyundai Motor Company and Kia Motors Corporation unveiled a video featuring the concept of electric vehicle wireless charging system with the Automated Valet Parking System (AVPS).

LAS VEGAS, Jan. 2, 2019 – At CES 2019, Hyundai will present a totally new vehicle concept. This vehicle combines the power of robotics and EV technology to take people where no vehicle has been before. The four-legged Hyundai ‘Elevate’ will redefine our perception of vehicular mobility.

DETROIT, July 23, 2018 – Michigan residents will have the opportunity to peek into Hyundai’s future when the Le Fil Rouge concept car makes its North American debut at the 40th Annual Concours d’Elegance of America in Plymouth, Michigan, July 27–29. The concept car introduces Hyundai’s new ‘Sensuous Sportiness’ design theme, which...

GENEVA, March 6, 2018 – Hyundai Motor today unveiled the ‘Le Fil Rouge (HDC-1)’ concept at the 2018 Geneva International Motor Show, marking a new era for Hyundai design and providing a glimpse of its future design cues. As its name implies, Le Fil Rouge (common thread) is a reflection of Hyundai’s belief that the brand’s past,...

LAS VEGAS, Oct. 23, 2017 – Hyundai has partnered with Vaccar to develop the Vaccar Tucson Sport concept for the 2017 SEMA show. This eye-catching concept builds upon the affordable, OEM-level performance and style of the Tucson Sport crossover and adds considerable powertrain, design, infotainment, suspension and a full aero kit for...

FOUNTAIN VALLEY, Calif., Oct. 17, 2017 – One of the most exhilarating concepts to come out of Hyundai’s design studios makes a triumphant return today in Polyphony Digital’s hotly anticipated next-generation racing simulation, Gran Turismo Sport, now on sale for the Playstation 4.

LAS VEGAS, Oct. 17, 2017 – Hyundai has partnered with Blood Type Racing to develop the BTR Edition Elantra Sport concept for the 2017 SEMA show.