Releases

SEOUL / OFFENBACH, May 26, 2020 – Hyundai Motor Company has pulled back the curtain just enough to offer an initial glimpse of its new Santa Fe. The latest generation of the company’s longest-running SUV will feature a rugged yet refined exterior design, as well as interior design updates providing premium amenities and comfort.

SEOUL, May 20, 2020 – Hyundai Motor began development of Fuel Cell Electric Vehicle (FCEV) technology over 20 years ago, with the establishment of a dedicated research team in 1998.

SEOUL / OFFENBACH, May 19, 2020 – In the year 2000 Hyundai Motor introduced its first-generation Santa Fe, making the company one of the pioneers in the SUV market. Now celebrating its 20th anniversary, the Santa Fe has become an icon for the brand, and Hyundai is taking a look back at how its first SUV has evolved over the years.

SEOUL, May 18, 2020 – Hyundai Motor Company is showing its smart mobility ecosystem model in the lobby of its headquarters until June 12 and at other key global events afterward in order to further communicate its future mobility vision.

SEOUL, May 11, 2020 – Hyundai Motor Company is partnering with Incheon International Airport Corporation (IIAC), Air Liquide Korea and Hydrogen Energy Network (HyNet) to accelerate Incheon Airport’s efforts to become a low-carbon eco-friendly airport. To that end, the four parties signed a memorandum of understanding to establish a hydrogen...

SEOUL / OFFENBACH, May 4, 2020 – Hyundai Motor recently revealed its latest concept EV “Prophecy”, the latest model to embody the company’s Sensuous Sportiness design identity. Like the company’s recent concept cars, its design offers clues about how future Hyundai models may look.

SEOUL, April 27, 2020 – Hyundai Motor Company today revealed the first images and a sneak preview video of the all-new 2021 Elantra/Avante N Line sedan. The upcoming Elantra N Line adds N brand specific design elements, chassis upgrades and a turbocharged engine to the recently revealed 2021 Elantra.

SEOUL/OFFENBACH/LONDON, 22 April 2020 – Kona Electric has been acknowledged as the Best Small Family Car in the inaugural TopGear Electric Awards, after it completed a 1,600-kilometers road trip across 9 European countries. Hyundai Motor’s fully electric SUV was not only commended for its efficiency and long-distance capability but also for...

SEOUL, April 21, 2020 – Hyundai Motor Company is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.

SEOUL, April 20, 2020 – Hyundai Motor Company today unveiled the newly enhanced Veloster N. Equipped with the all-new N 8-speed wet dual-clutch transmission (N DCT), the 2020 Veloster N is designed and engineered to deliver exhilarating driving fun.

SEOUL, April 3, 2020 – Hyundai Motor Group (the Group) announced today it has appointed J. Scott Drennan as Vice President of its Urban Air Mobility (UAM) Division. Drennan will report to Jaiwon Shin, Executive Vice President (EVP) and Head of UAM Division. In this role, Drennan will lead UAM research and development.

SEOUL, March 31, 2020 – Hyundai Motor Company will establish a Hyundai Mobility Global Innovation Center in Singapore (HMGICs) to accelerate its innovation efforts, with support from the Singapore Economic Development Board (EDB).

SEOUL, March 30, 2020 – Hyundai Motor Group’s latest exoskeleton wearable robot, Vest Exoskeleton (VEX), has won the Product Design category (Innovative Product field) at the Red Dot Design Awards, the prestigious international design competition, now in its 60th year.

SEOUL/LONDON, March 12, 2020 – Hyundai Motor Company and Tate Modern today announced that Anicka Yi will create the 2020 Hyundai Commission, a new site-specific work for Tate Modern’s Turbine Hall. Hyundai Commission: Anicka Yi will open to the public from October 6, 2020 until January 10, 2021.

FOUNTAIN VALLEY, Calif., March 9, 2020 – To celebrate International Women’s Day, Hyundai has introduced the Hyundai Women in STEM Scholarship to help the next generation of women leaders. The scholarship helps close the gender gap in engineering, mobility and autonomous driving fields by awarding female students interested in pursuing an...

SEOUL/OFFENBACH, March 3, 2020 – Hyundai Motor has unveiled its new ‘Prophecy’ Concept EV during a video presentation posted on http://globalpr.hyundai.com showcasing the key elements of its styling and technology. Featuring the timeless design of a classic car, ‘Prophecy’ is inspired by the company’s ‘Sensuous Sportiness’...

SEOUL/OFFENBACH, March 3, 2020 – Hyundai Motor Company unveiled its new concept EV, “Prophecy”, expressing the company’s latest design language.

FOUNTAIN VALLEY, Calif., Feb. 28, 2020 – As part of Hyundai’s ongoing support for the LGBTQIA+ community, the company is partnering with Outfest Fusion’s “One Minute Movie Contest” to award one talented filmmaker with the 2020 Hyundai Emerging Director Award. The winning director will ultimately create the second installment of...

NEW YORK/SEOUL, February 21, 2020 – Hyundai Motor Company has displayed its commitment to sustainable mobility by screening a five-minute film, starring world-renowned boy band BTS alongside the company’s NEXO fuel cell electric vehicle (FCEV), on the Marriott Marquis hotel’s digital billboard overlooking Broadway in the heart of Times...

SEOUL, February 19, 2020 – Hyundai Motor Company and Kia Motors Corporation announced today that they have developed the world’s first predictive Information and Communication Technology (ICT) Connected Shift System, enabling the vehicle to automatically shift to the optimal gear after identifying the road and traffic conditions ahead....

SEOUL, February 13, 2020 – Hyundai Motor Company will unveil its new concept EV, “Prophecy”, expressing the company’s latest design language, at the upcoming Geneva International Motor Show, on March 3, 2020. The concept will remain on display until March 15.

FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.

LOS ANGELES / SEOUL, Feb. 11/12, 2020 — Hyundai Motor Group and Canoo announced today that Hyundai has engaged Canoo to jointly develop an electric vehicle (EV) platform based on Canoo’s proprietary skateboard design for upcoming Hyundai and Kia models.

WASHINGTON, D.C., Feb. 10, 2020 – Hyundai Motor Company today announced the expansion of its partnership with the U.S. Department of Energy (DOE) and its support of the DOE Hydrogen and Fuel Cells Program. Hyundai’s commitment aims to increase technical collaboration to better understand challenges and to collect and publish independently...

FOUNTAIN VALLEY, Calif., Feb. 7, 2020 – Hyundai’s Boston-themed, star-studded spot, “Smaht Pahk,” was one of the most successful commercials during the Big Game, ranking second overall on USA TODAY’s Ad Meter.

SEOUL, February 6, 2020 – Hyundai Motor Group Chairman Mong-Koo Chung will be inducted into the Automotive Hall of Fame, the industry’s top honor, in the class of 2020.

SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.

FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”…until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz.

SEOUL, JANUARY 23, 2020 – Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

SEOUL, January 15, 2020 – Hyundai Motor Company and Kia Motors Corporation today announced a strategic investment of €100 million (US $110 million) in a new partnership with Arrival, a UK-based electric vehicle startup.

SEOUL, January 14, 2020 – Hyundai Motor Company demonstrated its future mobility vision at the recent CES 2020 exhibition (Jan. 7 - 10), showing three innovative platforms focused on meeting transportation demands in growing cities.

FOUNTAIN VALLEY, Calif., Jan. 13, 2020 – Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski,...

SEOUL, January 13, 2020 – Hyundai Motor Group (the Group) announced today it has appointed Pamela Cohn as vice president to lead the Group’s Global Strategy and Operations at its Urban Air Mobility (UAM) Division.

LAS VEGAS, January 7, 2020 – Hyundai Motor Company and Uber have announced a new partnership to develop Uber Air Taxis for a future aerial ride share network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES).

LAS VEGAS, January 6, 2020 – Hyundai Motor Company has unveiled at CES 2020 its innovative vision for urban mobility to help vitalize human-centered future cities. To realize the vision, Hyundai Motor showcased three mobility solutions, comprising Urban Air Mobility (UAM), Purpose Built Vehicle (PBV) and Hub, a place for mobility transfer and...

LAS VEGAS, January 6, 2020 – Uber and Hyundai Motor Company have today announced a new partnership to develop Uber Air Taxis for a future aerial ride share network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES). Hyundai is the first automotive company to join the Uber Elevate initiative, bringing...

SEOUL, January 2, 2020 – Hyundai Motor Group (the Group) today held its 2020 New Year ceremony at its headquarters in Seoul, outlining its innovation priorities and strategic direction to engineer sustainable growth as a “game changer” in diverse industries.

Seoul, December 19, 2019 – Hyundai Motor will take the stage at CES 2020 to present its vision for mobility and cities of the future.

SEOUL, December 18, 2019 – Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters. The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development...

FOUNTAIN VALLEY, Calif., Dec. 9, 2019 – Last month, Hyundai collaborated with three California universities to host the Fill It Forward Challenge. The competition challenged students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University to opt for reusable instead of plastic water bottles....