Releases

CARMEL VALLEY, Calif., April 9, 2024 – With a new generation of owners now getting behind the wheel of the IONIQ 5 N, Hyundai will spark even more excitement at the 102nd running of the Pikes Peak International Hill Climb (PPIHC) on June 23, 2024.

SEOUL, March 30, 2024 – Hyundai Motor Company today unveiled the IONIQ 5 N eN1 Cup car at the official practice round for participating teams in the upcoming Hyundai N Festival motorsports event.

New York, March 27, 2024 – Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, "Cautionary Tales" or “Viejos Cuentos”.

FOUNTAIN VALLEY, Calif., March 19, 2024 – Hyundai Motor America displayed impressive performance in the Alan Jay Automotive 120 race at Sebring International Raceway in Sebring, Florida on Friday, earning two spots on the podium.

SEOUL, March 18, 2024 – Hyundai Motor Company has become the official sponsor of the MLB World Tour Seoul Series presented by Coupang Play, one of the most highly anticipated global sports events to take place in Korea this year and the first of its kind in the country.

FOUNTAIN VALLEY, Calif., March 18, 2024, Hyundai and its Asian American marketing agency, TEN Advertising, are kicking off a new creative campaign for the 2024 Santa Fe SUV.

SAVANNAH, Ga, March 18, 2024 – Hyundai Motor America and Hyundai Motor Group Metaplant America (HMGMA) joined the 200th Anniversary of the Saint Patrick’s Day Parade in Savannah, Georgia on the morning of Saturday, March 16.

FOUNTAIN VALLEY, Calif., March 15, 2024 – Hyundai in collaboration with Culture Brands, its African American marketing agency, launched their new multicultural campaign featuring the highly anticipated 2024 Santa Fe SUV.

FOUNTAIN VALLEY, Calif., March 13, 2024 – Hyundai will resume its fight for the 2024 Drivers’, Teams’ and Manufacturers’ Championship titles at the Alan Jay Automotive Network 120 race at Sebring International Raceway in Sebring, Florida on March 14-15.

FOUNTAIN VALLEY, Calif., March 13, 2024 – Hyundai Motor America continues to show its support for the LGBTQ+ community as a presenting partner of the 35th Annual GLAAD Media Awards.

FOUNTAIN VALLEY, Calif., March 8, 2024 – In celebration of International Women’s Day, Hyundai Motor America has opened applications for its fifth annual Hyundai Women in STEM Scholarship.

FOUNTAIN VALLEY, Calif., March 1, 2024 – Hyundai announces its return to the legendary Pikes Peak International Hill Climb (PPIHC), also known as “The Race to the Clouds,” on June 23, 2024.

FOUNTAIN VALLEY, Calif., Feb. 14, 2024 – To celebrate football’s biggest game, Hyundai went offline to conquer the weekend in the all-new Santa Fe SUV and handed its Instagram account over to 22 other brands including, Weber Grills, the Los Angeles Rams, the Houston Texans, Mint Mobile and more.

FOUNTAIN VALLEY, Calif., Jan. 29, 2024 – For the first time in team history, Hyundai started from the pole position at Daytona International Speedway with reigning 2023 IMSA Michelin Pilot Challenge (IMPC) Champion, Harry Gottsacker, leading the grid in the No. 33 Hyundai Elantra N TCR for Bryan Herta Autosport (BHA).

FOUNTAIN VALLEY, Calif., Jan. 26, 2024 – Hyundai launches the all-new 2024 Santa Fe with a national campaign during professional football’s conference championship games on Jan. 28.

FOUNTAIN VALLEY, Calif., Jan. 22, 2024 – The IONIQ 5 Disney100 Platinum Edition is now available for sale at select Hyundai dealerships starting at $59,400. First revealed as a concept car at the 2023 New York Auto Show, marks the first time ever that Hyundai vehicle designers have created a vehicle with visual creative input from Walt Disney...

FOUNTAIN VALLEY, Calif., Jan. 18, 2023 – Hyundai is set to field seven Hyundai Elantra N TCR entries in the 2024 IMSA Michelin Pilot Challenge (IMPC) season in pursuit of a fifth-consecutive Manufacturers’ Championship title.

FOUNTAIN VALLEY, Calif., Jan. 10, 2024 – Hyundai has been ranked highest among mass market manufacturer websites according to the J.D. Power 2024 U.S. Manufacturer Website Evaluation Study—Winter.

SEOUL/PARIS, November 24, 2023 – Hyundai Motor Group (the Group) is rolling out a fleet of art cars in Paris, France, from November 23–28, in a final drive to promote Busan, South Korea’s bid to host the 2030 World Expo.

FOUNTAIN VALLEY, Calif., Nov. 14, 2023 – Today, Hyundai celebrated the unveiling of the 'KONA X Art Project,' a mural collaboration with renowned graffiti artist Royyal Dog, in Koreatown in Los Angeles, California.

FOUNTAIN VALLEY, Calif., Oct. 30, 2023 – Hyundai will reveal the 2024 Kona Jayde Concept at the 2023 SEMA Show on October 31.

FOUNTAIN VALLEY, Calif., Oct. 17, 2023– As part of its partnership as the exclusive North American automotive sponsor for the Disney100 Celebration, Hyundai is unveiling the IONIQ 5 Disney100 Platinum Edition during “Dancing with the Stars” as part of their Disney100 Night, airing Tuesday, Oct. 17 (8:00-10:01 p.m. EDT/PDT, 7:00-9:01 p.m....

FOUNTAIN VALLEY, Calif., Oct. 16, 2023 – Hyundai Motor America (HMA) secured the 2023 IMSA Michelin Pilot Challenge (IMPC) Drivers’, Manufacturers’ and Team Championship titles at Road Atlanta with a hugely successful season finale.

FOUNTAIN VALLEY, Calif., Oct. 16, 2023 – In observance of Hispanic Heritage Month, Hyundai celebrated Hispanic and Latino history, culture and influence in the U.S., with a multifaceted program that included philanthropic and community-based support and sponsorships.

FOUNTAIN VALLEY, Calif., Oct. 10, 2023 – In honor of Hyundai Hope On Wheels’ 25th anniversary, the No. 33 Hyundai Elantra N TCR driven by Wickens and Gottsacker will once again wear a special livery during the Fox Factory 120 race on Friday, Oct. 13.

FOUNTAIN VALLEY, Calif., Oct. 9, 2023 – Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade.

FOUNTAIN VALLEY, Calif. Oct. 5, 2023 – In conjunction with Florida A&M University’s (FAMU) School of Journalism & Graphic Communication (SJGC), The Driving Force (TDF) and the Black Automotive Media Group (BAMG), Hyundai Motor America announced a sponsorship of a 10-week fall semester internship at FAMU designed for journalism students...

FOUNTAIN VALLEY, Calif., Sept. 18, 2023 – Hyundai Motor America continued their pursuit of the 2023 IMSA Michelin Pilot Challenge Championship (IMPC) titles with the second endurance race of the season.

FOUNTAIN VALLEY, Calif., Sept. 12, 2023 – In honor of Hyundai’s Hope On Wheels 25th anniversary, the No. 33 Hyundai Elantra N TCR driven by Wickens and Gottsacker will be dressed in a special livery during the Indianapolis Motor Speedway 240 race on Saturday, Sept. 16.

FOUNTAIN VALLEY, Calif., Aug. 28, 2023 – Hyundai Motor America earned two positions on the podium at the Virginia Is For Racing Lovers Grand Prix this weekend.

FOUNTAIN VALLEY, Calif., Aug. 25, 2023 – As Hyundai Motor America continues their pursuit in the IMSA Michelin Pilot Challenge (IMPC) championship, Bryan Herta Autosport’s (BHA) Robert Wickens and Harry Gottsacker currently sit atop of the points standings after the pairing captured a podium finish at the previous race at Road America.

FOUNTAIN VALLEY, Calif., Aug. 8, 2023 – Hyundai Motor America earned another podium result with Bryan Herta Autosport’s (BHA) Robert Wickens and Harry Gottsacker finishing in third place at the Road America 120.

FOUNTAIN VALLEY, Calif., Aug. 3, 2023 – Fresh from a TCR victory at Lime Rock Park, Bryan Herta Autosport’s (BHA) Mark Wilkins and Mason Filippi head into the Road America weekend with hopes of extending the IMSA Michelin Pilot Challenge (IMPC) Drivers’ Championship lead.

FOUNTAIN VALLEY, Calif., July 24, 2023 – Mark Wilkins and Mason Filippi claimed victory behind the wheel of the No. 33 Hyundai Elantra N TCR for Hyundai Motor America at the Lime Rock Park 100.

FOUNTAIN VALLEY, Calif., July 20, 2023 – Following an impressive weekend at the Canadian Tire Motorsport Park, Hyundai Motor America heads to Lime Rock Park in Connecticut this weekend with hopes of gaining the lead in the TCR Manufacturers’ Championship in a tight race between all four IMSA Michelin Pilot Challenge (IMPC) manufacturers.

SEOUL, July 18, 2023 – Hyundai Motor Company announced today that it is launching an expanded ‘Goal of the Century’ (GOTC) global communication campaign with various brand initiatives for the FIFA Women’s World Cup Australia & New Zealand 2023™.

FOUNTAIN VALLEY, Calif., July 10, 2023 – Hyundai Motor America earned an IMSA Michelin Pilot Challenge double podium with two Bryan Herta Autosport (BHA) pairings, Robert Wickens and Harry Gottsacker as well as Mark Wilkins and Mason Filippi at the Canadian Tire Motorsport Park.

FOUNTAIN VALLEY, Calif., Jul. 6, 2023 – After a short break in the IMSA Michelin Pilot Challenge (IMPC) schedule, Hyundai Motor America heads north to Canada for the only international event of the year at the Canadian Tire Motorsport Park (CTMP). In the 2022 IMPC race at CTMP, former Bryan Herta Autosport (BHA) co-pairing of Canadian natives...

FOUNTAIN VALLEY, Calif., June 30, 2023 – Hyundai Motor America and its Asian American marketing agency of record, TEN Advertising, launched their new campaign featuring the all-electric vehicle models, IONIQ 5 and the all-new IONIQ 6. The "Hot Place" campaign for the IONIQ was developed to achieve resonance with Asian American audiences,...

FOUNTAIN VALLEY, Calif., June 26, 2023 – Hyundai Motor America continues to shine in the IMSA Michelin Pilot Challenge (IMPC) as Tyler Maxson and Bryan Ortiz, representing van der Steur Racing, claimed a well-deserved third-place finish at the renowned Watkins Glen International.