Releases

WASHINGTON, D.C., Sept. 4, 2025 – Hyundai Hope on Wheels®, a 501(c)(3) nonprofit organization supported by Hyundai Motor America and its more than 850 U.S. dealers, celebrated its 27th anniversary with a $27 million commitment and lifetime giving of $277 million at its annual gala in Washington, D.C., joined by Hyundai executives, members of...

FOUNTAIN VALLEY, Calif., Sept. 3, 2025 – To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade Hybrid on Sept. 4.

FOUNTAIN VALLEY, Calif., Aug. 27, 2025 – Hyundai teams navigated a fiercely competitive and challenging Virginia International Raceway (VIR) this past Saturday, culminating in a strong second-place finish for drivers Mark Wilkins and Bryson Morris in the Virginia Is For Racing Lovers Grand Prix.

SEOUL, August 25, 2025 – Hyundai Motor Group’s commitment to leadership and innovation in the global automotive industry has been recognized with two 2025 Automotive News All-Star Awards.

FOUNTAIN VALLEY, Calif., August 21, 2025 – Hyundai has once again been recognized as the top mass-market brand in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study, marking the sixth consecutive year the brand has earned this distinction.

SEOUL/COLOGNE, August 20, 2025 – Hyundai Motor Company is making its debut at gamescom 2025, becoming the first automotive company to claim a solo spot in the ‘Retro & Family Area’ with its self-developed ‘INSTEROID Retro Arcade’ game, which combines vintage gaming charm with automotive innovation.

FOUNTAIN VALLEY, Calif., August 19, 2025 – Hyundai Motor America announced the continuation of its partnership with Healthy Seas, a nonprofit organization focused on ocean conservation.

FOUNTAIN VALLEY, Calif., Aug. 19, 2025 – Following a dramatic and successful outing at the Road America 120, Hyundai Motor America is set to take on the Virginia Is For Racing Lovers Grand Prix at Virginia International Raceway (VIR) on Saturday, Aug. 23.

FOUNTAIN VALLEY, Calif., August 7, 2025 – Hyundai continued its championship pursuit in the IMSA Michelin Pilot Challenge (IMPC) with a hard-fought victory at the Road America 120.

FOUNTAIN VALLEY, Calif., Aug. 1, 2025 – Hyundai Motor America reported July total sales of 79,543 units, a 15% increase compared with July 2024 and an all-time July record. Hyundai set total sales records in July for Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family. Electrified vehicle sales reached new heights,...

FOUNTAIN VALLEY, Calif., July 31, 2025 – Hyundai’s IONIQ 5 N has been named the Official Winter EV of New England and Best In-Class Performance Car and the Tucson has also been awarded Best In-Class SUV by the New England Motor Press Association (NEMPA) in their Winter Test evaluation.

FOUNTAIN VALLEY, Calif., July 30, 2025 – Hyundai Motor America is heading to the picturesque Road America motorsport track for the Road America 120 race, ready to continue its pursuit of a sixth consecutive Manufacturers’ Championship in the 2025 IMSA Michelin Pilot Challenge (IMPC).

FOUNTAIN VALLEY, Calif., July 29, 2025 – Hyundai Motor America announced the continuation of its partnership with the UC Irvine Paul Merage School of Business Future Leaders Initiative (FLI).

FOUNTAIN VALLEY, Calif., July 29, 2025 – The Hyundai Tucson Hybrid has been awarded one of the Best Cars for Car Seats by Cars.com. With 51 vehicles tested, Tucson is one of seven vehicles to earn this recognition.

DURHAM, NC, July 16, 2025 -- IONNA, the joint venture and nationwide EV charging network, announced a new collaboration this week with Wawa, the privately-held, family and associate-owned, all day, every day stop for freshly prepared foods, beverages, coffee, fuel services and surcharge-free ATMs.

FOUNTAIN VALLEY, Calif., July 15, 2025 – As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program – Hyundai Rewards.

The following is a summary of changes to Hyundai Motor America’s new vehicle lineup for the 2026 model year. This document will be updated regularly, creating a one-stop overview for the most up-to-date news on Hyundai’s vehicle lineup.

In response to the devastating floods impacting Kerrville and surrounding communities in Texas, Hyundai and Genesis Motor America have launched a comprehensive disaster relief initiative to support residents, first responders, and affected vehicle owners. The program includes a $150,000 donation, direct customer relief, and coordinated...

Hyundai Motor America, in collaboration with Children’s Hospital Los Angeles (CHLA), recently hosted a child safety seat program focused on educating families and promoting the safe transportation of children in vehicles. The event, held at Downey Hyundai, is part of Hyundai’s ongoing commitment to child passenger safety and injury...

Hyundai teams navigated a fiercely competitive and challenging Canadian Tire Motorsport Park 120 race this past weekend. The race culminated in a remarkable second-place finish for Eric Powell and Tyler Gonzalez in the No. 99 Victor Gonzalez Racing Team (VGRT) Hyundai Elantra N TCR. Despite significant on-track incidents that impacted multiple...

Hyundai has announced pricing for its all-new 2026 Palisade three-row flagship SUV, starting at only $38,935 MSRP*. The new Palisade is bigger, better and goes further than its critically acclaimed predecessor -- and its SUV competition. Not only does Palisade’s additional space, longer driving range and rugged ability impress, its...

HOLYOKE, Mass., July 14, 2025 – Hyundai Motor America continued its commitment to community well-being by supporting education and hunger relief in Massachusetts. Students at the Greater Holyoke YMCA participated in the Hydrogen STEM Program, gaining firsthand experience with hydrogen fuel cell technology and its real-world applications.

FOUNTAIN VALLEY, Calif., July 11, 2025 – Hyundai Motor America was recently recognized as a Gold Winner for the 2025 Merit Awards for Corporate Social Responsibility in the business category, for its CSR initiative ‘Hyundai Hope’ that seeks to promote safety within the community.

FOUNTAIN VALLEY, Calif., July 9, 2025 – Hyundai Motor America is heading north to Canadian Tire Motorsport Park (CTMP) for the Canadian Tire Motorsport Park 120 race, ready to build on the automaker’s remarkably successful 2025 IMSA Michelin Pilot Challenge (IMPC) season.

FOUNTAIN VALLEY, Calif., July 7, 2025 – Hyundai’s IONIQ 5 XRT has been named the Best U.S.- Built Sports Vehicle of the Year by American Cars And Racing (ACAR).

FOUNTAIN VALLEY, Calif., July 1, 2025 – Hyundai Motor America reported June total sales of 69,702 units, a 3% increase compared with June 2024. Elantra N (+33%) and Santa Fe HEV (+39%) set new total sales records in June, which contained three fewer selling days than last year. June total sales of hybrid vehicles jumped 3%, resulting in the...

FOUNTAIN VALLEY, Calif., June 30, 2025 – Hyundai and its Asian American marketing agency of record, TEN Advertising, launched a new creative campaign featuring the first-ever 2026 IONIQ 9 3-row electric SUV.

FOUNTAIN VALLEY, Calif., June 26, 2025 – Hyundai ranked second among mass-market brands and third overall in the industry for the second consecutive year in the J.D. Power 2025 U.S. Initial Quality Study (IQS)℠.

FOUNTAIN VALLEY, Calif., June 24, 2025 – Hyundai had a standout weekend at two iconic U.S. motorsport events, capturing a class win on a weather-shortened course at the 103rd Broadmoor Pikes Peak International Hill Climb and securing double podium finishes at the IMSA race weekend at Watkins Glen International.

FOUNTAIN VALLEY, Calif., June 24, 2025 – Hyundai Motor America today announced a major milestone, surpassing 50% completion in its ongoing Global Dealership Space Identity (GDSI) initiative, reinforcing its commitment to improving customer experience and supporting its ever-growing dealer network.

FOUNTAIN VALLEY, Calif., June 18, 2025 – Hyundai Motor America and Bryan Herta Autosport (BHA) are set to tackle New York’s demanding Watkins Glen International circuit at the LP Building Solutions 120 on Saturday, June 21.

FOUNTAIN VALLEY, Calif., June 17, 2025 – Hyundai has secured five vehicles on the 2025 Cars.com American-Made Index.

SEOUL/TURIN, June 13, 2025 – Hyundai Motor Group (the Group) leading design figures Luc Donckerwolke, President, Chief Design Officer, and Chief Creative Officer, and Peter Schreyer, executive design advisor and brand ambassador, have been recognized with Automotive News Centennial Awards for their outstanding contributions to global...

FOUNTAIN VALLEY, Calif., June 12, 2025 – Evasive Motorsports has teamed up with Hyundai for the 103rd running of The Broadmoor Pikes Peak International Hill Climb (PPIHC) on June 22, 2025.

FOUNTAIN VALLEY, Calif., June 12, 2025 – Hyundai Motor America continues its sensational 2025 IMSA Michelin Pilot Challenge (IMPC) season, clinching a 1-2 finish at the O'Reilly Auto Parts Four Hours of Mid-Ohio.

FOUNTAIN VALLEY, Calif., June 11, 2025 – Hyundai has been awarded two additional vehicles, the Elantra and Sonata with 2025 TOP SAFETY PICK+ designations by the Insurance Institute for Highway Safety (IIHS).

CHICAGO, June 10, 2025 – Hyundai Motor America hosted its fourth child safety seat check with Ann & Robert H. Lurie Children’s Hospital of Chicago at McGrath City Hyundai dealership as part of its ongoing partnership.

FOUNTAIN VALLEY, Calif., June 9, 2025 – Hyundai Motor America, in partnership with Culture Brands, today launched, “He Got Money,” a new campaign spotlighting the 2025 Hyundai Tucson Hybrid.

FOUNTAIN VALLEY, Calif., June 6, 2025 – In support of its growing line-up of hybrid models, Hyundai has launched a new marketing campaign, “Best of Both Worlds,” featuring the Santa Fe Hybrid and Tucson Hybrid.

ORANGE, Calif., June 5, 2025 – Hyundai recently announced a $200,000 commitment to longstanding partner, Children’s Hospital of Orange County (CHOC), part of Rady Children’s Health, to support pediatric health in Southern California.