FOUNTAIN VALLEY, Calif., Aug. 15, 2007 – Hyundai Motor America (HMA) announced today that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA’s national headquarters in Fountain Valley, Calif. last week.
“Hyundai understands the importance of the Hispanic market and with the addition of LatinWorks as our marketing partner, we are strengthening our commitment to this community,” said HMA Vice President of Marketing Joel Ewanick. “We believe that their strategic understanding and proven creative abilities will move Hyundai’s relationship with the Hispanic community further.”
The agency will begin working immediately on national Hispanic advertising for Hyundai. The first campaign is expected to appear shortly in Internet, broadcast and print media.
LatinWorks, known for its creative body of work, has recently been recognized across the industry, winning the prestigious Bronze Lion Award at the 2007 Cannes Lions International Advertising Festival and three creative awards for internet campaigns from the Interactive Media Council.
“We are thrilled and honored to work with Hyundai Motor America at this very important time for its brand,” said Sergio Alcocer, president and chief creative officer of LatinWorks. “There is a great opportunity to share its fantastic product stories and help elevate Hyundai’s image in the Hispanic market.”
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.