Offenbach, 18 December 2020 – A camouflaged version of Hyundai Motor's new Hyundai Soapbox has been spotted undergoing testing. In recent weeks, the company's first ever Soapbox has been fine-tuned for durability at Hyundai Motor Europe Technical Center (HMETC). A new video shows the model completing its last steps of quality assurance. Though the vehicle is camouflaged, its unmistakable angular design, joystick steering, and plywood platform point to the Hyundai Soapbox.
“Testing is an important part of any vehicle design process. We built the Hyundai Soapbox just like a regular car, so of course we couldn’t skip the testing,” says Thomas Bürkle, Head of Hyundai Europe Design Center. He added: “It was also ideal to have a test driver who also fit with our target customer group.”
The test driver praised the Hyundai Soapbox’s ergonomic seating position and joystick steering, though he said the acceleration could be improved.
Hyundai Motor developed the Hyundai Soapbox ride as a way to promote quality time between people. Parents are encouraged to build and drive the soapbox together with their kids, and groups of friends can build one together. The motorless vehicle is made from materials which are available at any DIY store, and the instructions to build it are freely available online.
As ongoing restrictions in Europe continue to limit the amount of free time activities available, Hyundai saw the soapbox racer as an opportunity to offer a fun project for people to do together that fit in with Hyundai’s area of expertise: mobility.
About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. Hyundai currently sells cars in 41 European countries through 3,000 outlets and in 2019 achieved registrations of 563,018 vehicles in the region – an increase of 3.8 percent compared to 2018, a higher rate than the market average. 2019 was the fifth consecutive year with a record sales result. 75 percent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey. By end of 2020, Hyundai will offer one of the youngest product ranges with almost all models younger than 1 ½ years old. Also by then, over 75% of Hyundai’s line-up in Europe will be available as an electrified version.
Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV.
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