Hyundai Motor Reveals First Glimpse of New Soapbox Ride

  • Hyundai Motor has released teaser images of a soapbox ride designed at Hyundai Design Center Europe
  • The Hyundai Soapbox features a wedge-shaped silhouette, angular body lines, and a low wheelbase for a dynamic look shared with the 45 concept car
  • Soon to be accessible for customers in Europe 

Offenbach, 25 August 2020 –
Hyundai Motor has revealed a first glimpse of a new project coming from its European design center, Hyundai Design Center Europe. In a new teaser image, the shape of the soapbox ride can be seen against a dark background. The vehicle is painted yellow, and the Hyundai logo is visible on the side.

The vehicle features a gently-sloping silhouette at a 45-degree angle. Exposed wheels and a low-lying frame give it a dynamic character. The viewer can just make out long, straight lines stretching at an angle across the car’s body – a clear similarity to the concept car 45.

The term "soapbox" refers to a motorless, gravity-propelled vehicle that was traditionally raced by children on a downhill road. Originally made from discarded wooden soap crates, today they boast more modern and sophisticated designs. They are particularly popular in Europe and North America, where many soapbox derbies take place.

More details, including Hyundai’s plans to make a design inspired by the traditional soapbox accessible for customers around Europe, will be revealed soon.




About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. Hyundai currently sells cars in 41 European countries through 3,000 outlets and in 2019 achieved registrations of 563,018 vehicles in the region – an increase of 3.8 percent compared to 2018, a higher rate than the market average. 2019 was the fifth consecutive year with a record sales result. 75 percent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey. By end of 2020, Hyundai will offer one of the youngest product ranges with almost all models younger than 1 ½ years old. Also by then, over 75% of Hyundai’s line-up in Europe will be available as an electrified version.

Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.

More information about Hyundai Motor Europe HQ and its products is available at

Follow Hyundai Motor Europe HQ on Twitter @HyundaiEurope and Instagram @hyundainews


Florian Buengener
Deputy General Manager Corporate & Brand PR                                                 
+49(0)69 271472 – 465                                                

Beatrice Luini
Corporate & Brand PR Specialist
+49(0)69 271472 - 466

About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services offered available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world’s first dedicated hydrogen-powered SUV.


Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.


Hyundai Motor Reveals First Glimpse of New Soapbox Ride
Aug 25, 2020

Hyundai Motor Reveals First Glimpse of New Soapbox Ride

Added: Aug 25, 2020 | ID : 42776

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