FOUNTAIN VALLEY, Calif., Aug. 21, 2020 – Hyundai continues to show support for the LGBTQ community as the Official Automotive Sponsor of the 2020 Outfest Los Angeles LGBTQ Film Festival. The Outfest community can safely celebrate at a drive-in screening experience or virtually by streaming the films online. Hyundai’s partnership includes a wide range of digital branding and a socially-distanced on-site experience. The festival takes place from August 21-30, 2020.
“At Hyundai, we value inclusion and diversity and the positive impact it has on our business,” said Erik Thomas, senior group manager, Experiential Marketing, Hyundai Motor America. “This year will mark our third year as a sponsor of Outfest. The sponsorship is central to our ongoing support of the LGBTQ community that includes working closely with Newfest and other organizations throughout the year.”
At the drive-in, Hyundai will have a VIP experience where filmmakers, influencers, and other VIPs can use the Hyundai Tucson, Santa Fe, Palisade, or Elantra for their viewing pleasure. All vehicles will be cleaned and disinfected according to CDC guidelines. In addition, Hyundai will be represented by pre-show logo inclusion and 60-second spot screenings. The Outfest LA activations are managed by Advantage.
This follows Hyundai’s partnership with Outfest Fusion’s “One Minute Movie Contest” that awarded one talented filmmaker, Lauren Neal, with the 2020 Hyundai Emerging Director Award. Hyundai also received a score of 100 percent in the Human Rights Campaign Foundation’s Corporate Equality Index for the fourth consecutive year.
Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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