FOUNTAIN VALLEY, Calif., May 28, 2020 – Today, Hyundai announced its high performance N Brand will be the title sponsor of the International Motor Sports Association (IMSA) race weekend at the WeatherTech Raceway Laguna Seca Sept. 4 – 6, 2020 in Monterey, California. This year’s IMSA Race Weekend will be the Hyundai Monterey Sports Car Championship. Hyundai will provide N Brand experiences to fans throughout the weekend. The title sponsorship enhances Hyundai’s growing N and N Line portfolio of vehicles that includes: the Veloster N, Elantra N Line and Sonata N Line. Hyundai also will be the broadcast title sponsor when the race airs on NBCSN.
Hyundai’s N Brand is a perfect match for the IMSA series and Laguna Seca’s 11-turn, 2.238-mile road course that includes the famous Corkscrew turn. Hyundai sees this partnership as a great opportunity to showcase the high performance N Brand to fans of sports car racing and automotive enthusiasts.
“Seeing Hyundai and their N performance brand combine with one of my all-time favorite venues is fantastic news,” said Bryan Herta, co-owner of Bryan Herta Autosport.
Hyundai will be mounting an all-out assault to win the 2020 Laguna Seca race and the IMSA Michelin Pilot Challenge championship with three Veloster N TCR cars and six drivers. Mark Wilkins and Michael Lewis who co-drove the #98 Veloster N TCR to the 2019 IMPC Drivers championship will be split up for 2020. Michael Lewis will remain in the #98, now with Mason Filippi and Mark Wilkins will co-drive with Harry Gottsacker in the #21. The new third entry, the #33 Veloster N TCR, will be driven by open wheel standouts Gabby Chaves and Ryan Norman.
Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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