Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

  • Hyundai CRADLE’s Mobility Innovators Forum 2019 brings together leaders from various fields to discuss future opportunities·
  • Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to shape future mobility
  • Hyundai Motor Group to study human-centered quality of cities through advisory council and Future City Project 


MENLO PARK, Calif. / SEOUL, November 7, 2019
– Hyundai Motor Group announced that its direction for future mobility will be shaped by a human-centered philosophy. In a keynote speech delivered by Executive Vice Chairman (EVC) Euisun Chung at the Mobility Innovators Forum (MIF) 2019, the Group announced its commitment to realize innovation for the progress of humanity.

Hyundai Motor Group believes that technology and innovation should be directed towards serving the needs of people. So this year's theme, human-centered mobility, was chosen to highlight the importance of designing new mobility concepts that support the flourishing of people and their communities.

“Cities and mobility services were developed for humans from the very beginning,” said EVC Chung. “That’s why we are making a wide range of efforts to study a human-centered future from a broader humanities perspective.”

To this end, Hyundai Motor Group has set up the Human-Centered City Advisory Group that comprises of experts from various fields such as engineering, urban planning, and psychology. With input from the advisory group, Hyundai Motor Group has been developing a blueprint for future cities since early this year with the aim of publishing the research results by 2020. Hyundai Motor Group has also been conducting the 2050 Future City Project to make predictions on future cities in different regions to serve as a guideline for future smart city development.

2050 Vision: Future of San Francisco, as envisioned by Hyundai Motor Group’s 2050 Future City Project

The Mobility Innovators Forum 2019 is a conference hosted by Hyundai CRADLE to bring together leaders from different disciplines like technology, energy, policy, design, and academia to discuss challenges and opportunities. This year’s fourth annual event, held at Pier 27 in San Francisco, included networking meetings and a startup arcade with promising startups from around the world.

Speakers included architect Peter Calthorpe, H2Energy chairman of the board Rolf Huber, and Head of Uber Elevate Eric Allison, as well as Rimac Automobili Founder and CEO Mate Rimac and Grab co-founder Hooi Ling Tan.

Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies early-stage startups that enable a range of disruptive and transformative innovations, including mobility services, artificial intelligence, robotics, smart energy, smart cities, and cyber security.


<MIF 2019 Program>

Opening Keynote

Euisun Chung
Executive Vice Chairman, Hyundai Motor Group

Future City for Humanity

Speaker                       
Peter Calthorpe
Senior Vice President, HDR

Moderator         
Darton Ito 
Director of Innovation, SFMTA

Future Role of Hydrogen for Future Cities and Society

Speaker                        
Rolf Huber 
Chairman of the board of directors, H2Energy

Moderator         
Jaimie Levin
Director, West Coast Operations

Sustainable Mobility Beyond Multi-Modal

Speaker                        
Carlo Van de Weijer
Director, Eindhoven AI Systems Institute

Moderator         
Rasheq Zarif
Managing Director & Future of Mobility tech sector leader, Deloitte

Keynote
Hooi Ling Tan
Co-Founder, GRAB

Application for New Air Mobility

Speaker                        
Eric Allison
Head of Uber Elevate

Moderator        
Uma Subramanian
CEO, Aero Technologies

Keynote
Mate Rimac
Founder & CEO, Rimac

Panel Session: Interior is the New Exterior

Panel                
EulHo Suh
Principal & Founder, Suh Architects

KyungEn Kim
Design Principal, Suh Architects

Nuri Golan
Managing Director, Lear Innovation Ventures

David J. Byron
Manager, Design + Innovation Strategy

Moderator         
Grace Hwang
Lecturer, Stanford School of Medicine

Prospect of Universal Mobility

Speaker 
Marilyn Golden
Senior Policy Analyst, Disability Rights Education & Defense Fund

Moderator        
Susan Henderson
Executive Director, Disability Rights Education & Defense Fund

 


 

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About Hyundai Motor Group
Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

More information about Hyundai Motor and its products can be found at:

worldwide.hyundai.com or globalpr.hyundai.com

Visit the Kia Motors Global Media Center for more information: www.kianewscenter.com

For more information on Genesis and its new definition of luxury, please visit https://www.genesis.com

 

Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

 

Contact:

Jin Cha
Global PR Team / Hyundai Motor Group
sjcar@hyundai.com
+82 2 3464 2128

 

 

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Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019
Nov 7, 2019

Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to shape future mobility

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Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019
Nov 7, 2019

Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to shape future mobility

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Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019
Nov 7, 2019

Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

Executive Vice Chairman Euisun Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to shape future mobility

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Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019
Nov 7, 2019

Hyundai Motor Group Announces Human-Centered Philosophy to Future Mobility at MIF 2019

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